Handyman Google Ads Management Need Not Be Pricey
No hidden fees. No last-minute billings. None of the BS.
Google Ad Spend
$1,000 - $2,500 Monthly
Management fee:
USD$ 500
- Free Consultation
- PPC Strategy Creation
- PPC Presentation Creation
- Text Ad Copywriting
- Ad Design
- Custom PPC Reporting
- Full Keyword Research
- Plus Much More
Google Ad Spend
$2,500 - $5,000 Monthly
Management fee:
USD$ 1,000
- Free Consultation
- PPC Strategy Creation
- PPC Presentation Creation
- Text Ad Copywriting
- Ad Design
- Custom PPC Reporting
- Full Keyword Research
- Plus Much More
Google Ad Spend
$5,000+ Monthly
Management fee:
$Custom Pricing
- Free Consultation
- PPC Strategy Creation
- PPC Presentation Creation
- Text Ad Copywriting
- Ad Design
- Custom PPC Reporting
- Full Keyword Research
- Plus Much More
PPC Can Be Tricky Without an Expert’s Help
Pay-per-click (PPC) advertising is as straightforward as it gets. The advertiser pays a certain cost per click (CPC) every time their ad on search engine result pages (SERPs) gets clicked. CPC can add up rather quickly, but it’s worth it when the clicks result in sales.
Let’s set the scene: you’re a handyman specialising in home repairs and charging AUD$70 an hour. In most cases, the keywords relevant to your niche have a CPC in the single digits. Your PPC ad finds a lead, eventually hiring you for two hours. Congratulations, your brand just earned over AUD$130 for that customer alone. Now, repeat that with more valuable leads.
Seems promising, right? However, behind that promise of profit is a system that requires much money, time and willpower to master. Using a PPC platform like Google Ads without the expertise or an expert to assist puts your campaign at risk of the following mistakes:
Inadequate Budgeting
PPC campaigns run on a budget the user sets and end when it runs out. Make it too small, and the campaign might not generate the results you want. Make it too big, and you might end up with diminishing returns.
Wrong Keyword Bids
The maximum CPC bid is one of several factors determining your ad’s chances of showing up on SERPs. Exactly as it implies, you outbid everyone else for a specific keyword to boost your chances. Naturally, a higher bid translates to a higher cost to run the campaign, and it only gets higher when bidding for multiple keywords.
Generic Landing Pages
Because PPC ads are designed to attract and convert visitors, linking them to pages not optimised for conversion is a waste. Instead, they should lead clicks to custom landing pages made to turn valuable leads into customers.
Uninspiring Ad Copy
Consumers today don’t like blatant advertising and are smart enough to know what counts as such. This is as true in PPC marketing as in its traditional cousins. Ad copies that barely spur people to action won’t generate the best results you want.
Expanding Too Quickly
As much as you want to seize every opportunity, you should know that PPC is a marathon, not a race. Your niche may call for advertising in more SERPs, but a series of bad decisions (e.g., getting search intent wrong, bidding for irrelevant keywords) and a budget that can’t keep up can do your campaign more harm than good.
Luckily, there’s no need to take a crash course in PPC management (of course, you can if you want to). These days, getting expert handyman PPC management is as easy as setting up a consultation session with NO-BS Marketplace.
Choose NO-BS Marketplace to Handle Your PPC Campaign
Google Ads Certified Partner
This seal of approval from Google Ads is reserved for digital marketers whose PPC expertise has proven useful to enough clients.
Data-Driven, ROI-Focused
We’re all about pushing your ROI to new heights. Therefore, accurate data collection and analysis are key to achieving this.
Unique, Engaging Ad Copies
We’ll evaluate your target audience to determine the kind of content that clicks. Every ad copy is unique for every ad.
Conversion-Oriented Landing Pages
Harnessing our web design expertise, we create tailor-made landing pages based on the ad and the users it’s targeting.
Effective, Ethical PPC Management
Transparency is one of our core values. We tell all you need to know as it is; no room for sugarcoating or withholding information.
Your Success is Our Success
A win for your brand in the digital space is a win for us. It’s an indication that our no-BS approach to digital marketing works.
Quality Over Quantity: Our Brand of PPC Management
Handymen are jacks of all trades, skilled in a wide range of home improvement fields, such as carpentry, electrical, gutter cleaning plumbing and roof repair. Coincidentally, we offer digital marketing services, including PPC, for most of these niches. As a result, handymen have plenty of opportunities to rank in various SERPs.
But before you start hoarding relevant keywords, you have to ask yourself: “Is this right for me?”
To be specific, do you want to be known for many things or just one? Ranking for multiple keywords lets your brand go places faster but at a high cost. Meanwhile, focusing on one niche – in this case, the handyman niche – is a slow way to grow your brand and customer base but yields higher-quality leads that convert better.
Modern society has taught us that more is usually better, but here at NO-BS Marketplace, that isn’t always the case. The number of leads won’t matter if most of them don’t convert, and it’ll be a waste of money. Our handyman Google Ads management leans more on lead quality than quantity, acquiring fewer but better leads for a low cost.
Targeted Keywords and Groups
Throwing more money at the problem isn’t a viable solution, at least in PPC marketing. It pays to be smart about your ad spending; otherwise, you risk being in the red. For this, our strategy for your PPC campaign entails targeting only the keywords and audience groups most likely to generate more returns. We base this on raw data.
Accurate Performance Tracking
Thanks to data analytics, there’s no reason not to do digital marketing, let alone PPC. We can understand what consumers are looking for online, what words and tone of voice make them tick and more. Using the latest analytics software, we can develop a PPC campaign that best works with your handyman business and customer base.
Sound Budgeting and Bidding
Budgeting and bidding are two key aspects of PPC management that advertisers often get wrong. They struggle to find the sweet spot, as in the right amount to allocate and the right number of keywords to bid for. As a digital marketing company with years of experience, NO-BS Marketplace can offer sound advice and guidance.
Effective Lead Management and Nurturing
Lead management lets us find leads with the potential to become customers and nurture them until they do. While this doesn’t apply to every lead, we try to cultivate as many as possible to maximise your ROI.
Dedicated Team and Resources
Looks at the Bigger Picture
Custom-Made Strategies
Driven to Grow Your Business
Driven to Grow Your Business
Continuous Cost Optimisation
Close Monitoring of the Pipeline
Our Mission: Transforming SEO With Transparency and Trust
Committed, Transparent, Ethical Link Building And SEO
We’re not just another handyman PPC company; we’re a partner in your journey to SEO success. Our commitment to ethical link building and transparent SEO practices sets us apart in an industry often clouded by shortcuts and black-hat methods.
Professional SEO Help When You Need It
Search engine optimization is a long-term game, and we’re here for the long haul. Whether you’re a seasoned pro or just starting out, our professional SEO help is just a click away, ensuring you make informed decisions that benefit your search engine rankings.
Industry-Leading Customer Support
Our customer support isn’t just about resolving issues; it’s about helping you succeed. With industry-leading response times and quality service, we’re here to assist you at every step of your marketing journey.
Guaranteed Results
We stand by the quality of our work. That’s why we guarantee all live links, or your money back. It’s our way of ensuring you get the results you deserve.
Empowering You with Free SEO Tools
We believe in empowering our clients, which is why we offer free tools to optimise your SEO. From keyword research to actionable advice, our tools are designed to give you an edge in a competitive digital landscape.
Pioneering The Future Of SEO
Serving thousands of customers per year, our industry-leading platform is paving the way for how new-age link building and SEO are transforming an industry. We’re not just following best practices; we’re setting them.
Frequently Asked Questions
What are the benefits of taking the handyman advertising strategy online?
The majority of people looking for home renovation or improvement professionals, including handymen, take to the Internet for information. By promoting your handyman business online, you can expose it to more potential customers for a lower cost than traditional advertising.
What is the expected increase in leads when using PPC services?
When done properly, PPC can increase the number of valuable leads several-fold relative to other handyman marketing methods. However, it’s important to nurture the leads to make the most out of their profitability.
What are the benefits of combining a conversion-focused website, a handyman SEO strategy and PPC?
This three-way combination covers each other’s weaknesses and strengthens a brand’s foothold in each medium. For instance, PPC may not be as concerned with producing informative content as handyman SEO, but it covers the latter’s weakness of not being designed to convert quality leads into new customers.
Do you only work with handymen?
We deliver digital marketing solutions to other professionals in the home improvement business, such as electricians, plumbers, painters and roofers. Our services also see use in other industries and niches.
