Panda 4.0, also known as the 27th version, was an important update since it had a significant impact in the rankings. The algorithm was developed to weed out websites with thin content and reward those that provide valuable information to users. Matt Cutts took to Twitter on May 20, 2014, to announce that they’ve rolled out the changes to the filter.
The update introduced new signals on how the search engine identifies thin content. It reportedly encouraged a more specialized approach for websites and prioritized the ones that focused on specific areas rather than those that delve on a broad range of topics.
For instance, if you write a lot of blog posts about SEO, your website will naturally rank higher for queries about digital marketing. However, your domain authority may be diluted if you attempt to produce content about subject matters that aren’t in your field of specialization.
It’s this emphasis on topical authority content that led to significant losses for domains that published content on a vast array of topics such as Q&A website, Ask.com and press release sites like, PRWeb and PR Newswire. Biography.com, Retail Me Not, Live Science, Webopedia, and Simply Recipes were major losers after Panda 4.0 rolled out as well.
eBay also suffered a massive loss in organic traffic, but there were reports that it wasn’t about Panda 4.0. Instead, it was found that the rankings drop was due to a manual action done by Google which had nothing to do with the new update. This is why the penalty was imposed on individual pages only, not affecting the entire site, unlike Panda.
Websites that ranked well after the update were those that specialized in a specific area of study. Cognitive SEO compared eMedicineHealth, which gained significant ranking positions after Panda 4.0, with Live Science, one of the SEO losers, on their performance for a particular keyword.
While both domains provided valuable information and presented it in a well-written layout, eMedicineHealth gained the upper hand since it was dedicated to producing content about health and related topics, unlike Live Science which offers general information for various subjects. Thus, it’s implied that the former can give users an in-depth idea of the solution to their query because of their expertise on the issue.
Moreover, Google has confirmed that the update had an impact on approximately 7.5 English searches. This figure is significant enough to be noticed by regular users.
In 2016, A Google spokesperson announced that Panda had been integrated into the search engine’s core algorithm. This means that it has become one of the several factors that affect a domain’s position in the SERPs. Plus, it was also reported that the filter doesn’t boost or improve rankings, but it affects a website negatively since it can impose a demotion.
Here are ways to avoid getting hit with a penalty from Panda: