Google integrated the Knowledge Graph into the SERPs to provide supplemental data about particular people, places, and things. These knowledge panels have become widely used today for various subjects and offer valuable information for users’ queries, especially for specific searches on brands, countries, artists, albums, restaurants, and many more.
The Knowledge Graph was developed to help users discover new information quickly and easily. Before this change, the results pages only displayed pages that matched the keywords that a user typed in the search box. With this SERP-integrated knowledge panel, however, human readers can search for landmarks, cities, sports teams, buildings, celebrities, movies, and artworks, among others, and get relevant information.
There are three significant benefits that Knowledge Graph adds to Google Search:
The Knowledge Graph update may not have been an algorithmic change that directly altered publishers’ rankings on the search engine. However, there were concerns that it would lead to a drop in traffic when it rolled out since results are displayed right at the SERPs; reducing the need for users to click on links with in-depth content.
Google’s head of Search, Amit Singhal, admitted that some websites would experience losses. He also clarified that they want to provide direct answers for the convenience of users and that this was an inevitable part of the search engine’s development.
The Knowledge Graph has improved search over the years into the more comprehensive panel that is seen today. Brands and local businesses can gain immense benefits in bringing in new customers. You can control what data gets displayed on your brand’s knowledge panel by optimizing your Google My Business or GMB profile.
These are some information that you can provide directly to consumers:
Here are a few ways to improve your brand’s Knowledge Graph: