The Fritz update came a month after Esmeralda and brought with it the change that was rolled out in June 2003. Matt Cutts, a spokesperson for Google, still called it Google Dance when he made the announcement about how the two patches modified the way the search engine updated its index.
Fritz marked the end of the Google Dance and completed what Esmeralda started. The team confirmed that they changed their update policy from a “monolithic monthly event,” as Cutts put it, to smaller daily refreshes named Everflux. This could also be an initiative to future-proof the search engine since they won’t have to take their data centers out of rotation when installing a new web index.
These are the differences between algorithm updates, data refreshes, and index updates:
Webmasters and SEO specialists felt immense relief since they’ll no longer feel the violent tremors of Google Dance. While there were still ranking fluctuations with Fritz, there weren’t any significant losses in SERP unless, of course, they violated the search engine’s guidelines. As mentioned above, this may have also prepared Google for its massive subscriber base as the company grew to include more services such as email and cloud storage.
Google continues to conduct increment changes daily. No one truly knows the exact steps to take to get that coveted first-page ranking easily. Nonetheless, because the search engine continues to improve and the system has been more or less stable for quite some time now, many have come to understand SEO and the basic principles that you can use to boost your website’s position in the SERPs.
Here are a few tips to help you with your SEO campaign: