Google rolled out a 10-pack of updates on November 2011. The team implemented ten improvements and, to help webmasters, they also began publishing highlights of the modifications that they’re doing for the search engine each month.
The 10-pack of updates incorporated changes for cross-language information retrieval, snippets, page titles in search results, and signals. This set is part of more than 500 changes that the developers were planning to make for the search engine each year.
These are the ten improvements that rolled out at this time:
The 10-pack of updates only led to slight effects in the algorithm, evaluation, and rankings since it was more focused on improving user experience. The developments served as a foundation on how smart search has become nowadays.
As mentioned in previous posts, Google always tweaks its algorithm and filters to improve the sites that it returns to users continually. One of the first things that gets displayed is your page’s snippet, which gives searchers a glimpse of what your page is about.
Here are a few tips to boost the power of your SERP snippet: