Why Your Business Needs an SEO Strategy (And How We Proved It Works)

 

 

 

Let’s talk about why having a solid, actionable SEO strategy is the key to dominating your niche. Over the years, my brother Aaron and I have worked with countless clients, helping them grow their businesses through strategic SEO. But we’ve noticed something—many people still underestimate the power of a documented plan. They either wing it or follow generic advice that doesn’t align with their goals.

We wanted to prove that a tailored SEO strategy makes all the difference. So, we launched a brand-new business, GRAYS Fences & Gates right here in Melbourne. Armed with a fresh domain and no online presence, we implemented the exact strategies we create for our clients.

The results? In just 60 days:

• 668 leads generated*
• 6,000 website visits
• $190,000 AUD in closed sales
• $750,000 AUD worth of quotes in the pipeline

*Disclaimer, 221 of those 668 leads came from Google Ads at a cost of A$51 per conversion. (that’s if you believe the tracking data)

If you’re tired of feeling like SEO is a guessing game, this blog is for you. I’ll walk you through why an SEO strategy is critical, what’s included in ours, and how it transformed our fencing business into a success story.

 

Why an SEO Strategy Is Essential

Let’s be honest: SEO can feel overwhelming. Algorithms are always changing, competition is fierce, and there’s so much misinformation online. Without a roadmap, it’s easy to waste your time and budget chasing strategies that don’t work.

Here’s why having a documented SEO strategy is a game-changer:

1. It Provides Clarity: You’ll know exactly what to focus on, from the keywords you target to the content you create.
2. It Aligns Your Team: Everyone works toward the same goals, eliminating confusion and wasted effort.
3. It Delivers Results: By following a clear, proven plan, you can track progress, optimize as needed, and hit your KPIs.

We’ve seen firsthand how a well-executed strategy can transform a business. With Grays Fences & Gates, we didn’t just generate traffic—we turned visitors into leads and leads into revenue. And the best part? It was all done methodically, step by step.

 

What’s Included in an SEO Strategy?

When you invest in one of our SEO strategies, you’re not just getting a plan—you’re getting a 12-month roadmap designed to drive measurable results. Here’s what’s included:

 

1. Business Analysis

Every great strategy starts with understanding your business. We take the time to learn about your goals, audience, and competitors. For Grays Fences & Gates, this meant identifying our core services (like timber and picket fencing) and analyzing the local market in Melbourne. We also mapped out competitors to uncover gaps we could fill.

This step is crucial because it sets the foundation for everything else. Without a clear understanding of where you are and where you want to go, you’re just throwing spaghetti at the wall.

 

2. Keyword Mapping

Keyword research is the backbone of any successful SEO campaign. But here’s the thing: it’s not about chasing the highest-volume keywords. It’s about finding relevant, intent-driven keywords that align with your business goals.

For our fencing business, we identified terms like “fence builder Melbourne,” “residential fencing,” and “picket fencing.” Each keyword was mapped to a specific page, ensuring that every page on the site served a clear purpose. This also helped us avoid common pitfalls like keyword cannibalization, where multiple pages compete for the same terms.

 

3. Competitor Mapping

Once we know what you want to achieve, we analyze your competitors to see what they’re doing well—and where they’re falling short. For Grays Fences & Gates, we discovered that many competitors weren’t answering key customer questions in their content. This presented a golden opportunity for us to create detailed guides and blog posts that addressed those gaps.

Competitor mapping isn’t just about copying what others are doing; it’s about finding ways to do it better. By understanding the landscape, we can position your business as the go-to authority in your niche.

 

4. Content Strategy

Content is one of the most powerful tools in your SEO arsenal—but only if it’s done right. Inspired by HubSpot’s [topic cluster model](https://blog.hubspot.com/marketing/topic-clusters-seo), we organized our content around pillar pages and supporting blog posts.

For example:

– Pillar Page: “Timber Fencing Services in Melbourne”

– Supporting Blog Post: “How Much Does a Timber Fence Cost in Australia?”

This approach helps search engines understand the relationship between your content, boosting your topical authority. It also ensures that your content serves a purpose—whether it’s attracting new visitors, answering customer questions, or driving conversions.

 

5. Technical Audit

Even the best content won’t rank if your website has technical issues. That’s why we perform a comprehensive technical audit to identify and fix problems like:

– Slow page speed

– Poor mobile responsiveness

– Broken links

– Inefficient URL structures

These fixes made our site faster, more user-friendly, and easier for search engines to crawl. The result? Better rankings and a smoother experience for visitors.

 

6. Link Building Plan

Backlinks are a critical part of SEO, but not all links are created equal. We focus on securing high-quality, niche-relevant links that boost your authority and drive traffic. For our fencing business, we partnered with local news sites and industry blogs to build credibility.

But here’s the thing: link building isn’t just about quantity. It’s about quality. That’s why we carefully vet every publisher to ensure they meet our strict standards.

Here’s the links we have pointing to our website.

canberratimes.com.au

thecourier.com.au

bendigoadvertiser.com.au

rebornrenovations.com

trianglegardener.com

areanews.com.au

bdcmagazine.com

 

How We Put It All Together

Here’s how it worked for us:

– We started with a fresh domain, optimized from the ground up.

– Our keyword mapping ensured that every page targeted a specific, relevant term.

– Our content strategy established us as an authority in the fencing industry.

– Technical fixes improved site performance, making it easier for search engines to index.

– Strategic link building boosted our rankings for competitive terms.

The result? A steady stream of traffic, leads, and revenue—all within 60 days. It’s proof that when you have a plan and execute it well, the sky’s the limit.

 

Ready to Transform Your SEO?

If you’re ready to stop guessing and start growing, our SEO strategies are here to help. For just $950 USD, you’ll get:

– A detailed keyword map

– Competitor insights

– A structured content strategy

– Technical and onsite recommendations

– A tailored link-building plan

Whether you want to implement it yourself or let us handle it, this strategy is your roadmap to success. Buy your strategy online or book a meeting with someone from our team.