As social media continues to evolve, brands who rely on it for digital marketing must evolve their strategies to keep up with the changing times. The ‘influencer strategy’ has been proven effective, but digital marketers should keep up with the current trends to keep it from losing its flare.
According to a report put out by Tribe Dynamics, Instagram Stories and TikTok are the top platforms for brands who use influencers to boost their social media marketing campaigns. The study revealed that 65% of brands say Instagram Stories is a key part of how they promote their brand and 78% say ‘Stories’ had a significant effect on their influencer-related content. Brands often use Instagram and TikTok together to expand their reach on social media.
Instagram has been around for a decade and become an essential social media marketing platform in recent years. The introduction of features such as Instagram Stories and IGTV have expanded its functionality and given brands and digital marketers new tools to reach new audiences.
TikTok was released in 2016 and has since become a favorite for many digital marketers who capitalize on its video features. Its built-in editing tools help you capture video and edit on a whim with filters and video effects, enabling the possibility to create amazing compilations in just a few minutes.
If your digital marketing campaigns involve an influencer strategy, it’s to your benefit to look into Instagram Stories and TikTok. You can use them in combination by exporting your TikTok videos and uploading them to Stories. Studies have shown many people now see images as stale, and video content is the way to go if you want to capture others’ attention. Keep it fresh by using the most popular tools, and you’ll always come out on top during your marketing campaigns.
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