If you’re a regular on our blog, you’ll notice that we mention the term ‘backlinks’ a lot. After all, we’re a link building service, and backlinks are the bread and butter of one. For anyone unfamiliar with the term, backlinks are essentially how a website vouches for another website’s credibility. In a post-Penguin SEO world,… Continue reading What is Backlinking and Why is It Important for SEO

Every individual who has participated in a competition, taken an exam, or held a job recognizes the mantra that suitable preparation prevents poor performance. This principle holds true universally, including for marketers and content creators. With numerous activities concurrently unfolding, it can be challenging for content, marketing, and search engine optimisation (SEO) teams to maintain… Continue reading Creating A Content Calendar That Defines Success On Any Platform

Google, Facebook, YouTube, and Twitter are among the most backlinked-to domains in the world. Statistics show that the four most popular brands are the only ones with over 400,000 backlinks. Of course, these backlinks aren’t the only sources of traffic. However, they’ve certainly contributed to the billions of visits enjoyed by the mentioned websites. Reaching the… Continue reading Content Performance Analysis and Revision

Content, as they say, is king. With carefully stitched words, writers can inform, educate, inspire, and entertain. They can also make believers out of sceptics, making content writers an essential component in marketing. In this highly competitive business landscape, a company’s unique value proposition isn’t enough to convert customers. Your target audience should clearly understand… Continue reading The Difference Between Content Writing And Content Marketing

Celebrated management consultant and author Peter Drucker once expressed, “If you can’t measure it, you can’t improve it.” This principle could arguably be one of the most vital tenets in any business entity. Intense competition compels companies to outshine and outperform rivals, particularly in the digital arena where content wields immense influence. While creating high-quality,… Continue reading How Content Audits Can Create Impactful Results On Website Growth

Creating valuable and relevant content is paramount to an effective digital marketing strategy. These communication assets are crucial to businesses because of their power to reach out, inform, engage the audience, and persuade them to become buyers eventually. However, without an effective lead-generating content marketing strategy, a company’s priceless content will be wasted, compromising the… Continue reading Boost Your Lead Generation with Strategic Content Marketing

A staggering 7.5 million blogs. That’s the volume of blogs posted every single day on websites worldwide. Reflecting on this, the figure isn’t that astonishing, considering there are over 600 million blogs peppering the world wide web. Furthermore, publishing articles or blog posts remains one of the most favoured and effective tactics for websites to… Continue reading What Are Content Pillars And How Do They Get You To Position One

Earning editorial links from authority sites is one of the fundamental aims of search engine optimisation (SEO). Websites with high domain authority (DA) scores have impressive viewership, and getting a link from them exposes your brand to a wider audience. However, as with other SEO strategies, obtaining editorial links requires serious effort and time. Getting… Continue reading What Are DA Links (& Why Do They Matter for SEO?)

If you’re under the impression that search engine optimisation (SEO) is solely about search engine rankings, then it’s time to rethink. SEO is a multifaceted discipline that contributes to enhancing brand visibility, generating site traffic, creating pertinent content, facilitating conversions, and even clinching sales. Given these massive revenue potentialities and the risky blunders of a… Continue reading How To Choose The Right SEO Services For Your Needs