The ultimate goal of SEO is to show users the best possible answers
Over the years, the core meaning of SEO has been corrupted by black-hat marketers and manipulative – or downright illegal – techniques. Agencies and businesses around the world have invested thousands with these dodgy operators, including those offering Guest Posting services inappropriately, in pursuit of the coveted first page of Google. Their sales pitch typically goes along the lines of:
‘Look how search-friendly my website is! If you want to know my super-secret recipe for optimisation, you’ll have to pay me $XXXX and I will share everything there is to know.’
Somewhere along the way, we lost sight of the ‘why’.
Guess what? The folks at Google didn’t forget. They really don't care about your business, or how much money you’ve spent trying to appease its algorithms. They care about one thing: the end user.
If you’re not creating content that’s genuinely engaging, insightful and attractive, you cannot expect to rank in this day and age.
Today, I’m going to show you step-by-step how I do SEO and more importantly, how these methods can be used to grow your website. You can use this framework to build other digital funnels, such as sales or social media.
Before we dive in, there’s something I need to emphasise. This is not a cheap, nor super simple way to do SEO. Quality is king in the world of search, so prepare to invest for long-term returns.
In this article, we'll cover: