It’s no secret that everyone claims to be doing blogger outreach now – it’s difficult to think of a company or organization that doesn’t. After all, when used correctly, outreach can offer several great advantages to a company. However, most blogs I read about blogger outreach claim there’s a “perfect” way to do it.
Let’s all be honest with ourselves – there’s no such thing as a “perfect” blogger outreach strategy, and focusing your efforts on attaining perfection with your outreach efforts is a waste of valuable time and resources.
If your company has $300,000 to spend on an in-house team to do blogger outreach on just one site, then this blog is not for you. This blog is for the other 99%- people like me who don’t have an extra $300,000 at home and surely wouldn’t want to just sit there looking for sites or send 10,000 emails every single day. This blog won’t teach you how to do blogger outreach. Instead, this post teaches you how to get the best ROI (Return of Investment) from your blogger outreach efforts.
We’ve broken this blog into eight parts to make it easily digestible
Website Classifications
Where to get links
Relationships
Where to invest your time and money
Link Acquisition
How to get more quality dofollow links
Lists
Easy but not always great
Metrics
Why they’re not everything
Traffic
The metric to look for
Content
Use quality to drive results
Simplify And Focus
Additional tips for making the most of your efforts
Website Classifications
Where to get links
Relationships
Where to invest your time and money
Link Acquisition
How to get more quality dofollow links
Lists
Easy but not always great
Metrics
Why they’re not everything
Traffic
The metric to look for
Content
Use quality to drive results
Simplify And Focus
Additional tips for making the most of your efforts