Blogs

Blogger Outreach Best Practices

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Aaron Gray

Sep 16, 20212 min read


It’s no secret that everyone claims to be doing blogger outreach now – it’s difficult to think of a company or organization that doesn’t. After all, when used correctly, outreach can offer several great advantages to a company. However, most blogs I read about blogger outreach claim there’s a “perfect” way to do it.


Let’s all be honest with ourselves – there’s no such thing as a “perfect” blogger outreach strategy, and focusing your efforts on attaining perfection with your outreach efforts is a waste of valuable time and resources.


If your company has $300,000 to spend on an in-house team to do blogger outreach on just one site, then this blog is not for you. This blog is for the other 99%- people like me who don’t have an extra $300,000 at home and surely wouldn’t want to just sit there looking for sites or send 10,000 emails every single day. This blog won’t teach you how to do blogger outreach. Instead, this post teaches you how to get the best ROI (Return of Investment) from your blogger outreach efforts.




We’ve broken this blog into eight parts to make it easily digestible










Website Classifications


Where to get links



Relationships


Where to invest your time and money



Link
Acquisition


How to get more quality dofollow links



Lists


Easy but not always great










Metrics


Why they’re not everything



Traffic


The metric to look for



Content


Use quality to drive results



Simplify And Focus


Additional tips for making the most of your efforts