In years past, marketing was as simple as posting an ad on a billboard or giving a sales pitch to a local business. These days, the industry has expanded into new realms, and the home front is digital.
Digital marketing has come a long way, and it’s set to go even further in the coming years. A recent interview with a top consultant reveals there is potential some only imagined possible in sci-fi novels like 1984. That’s no surprise considering we’ve been hearing about how robots will take over the world for years now. But we now have confirmation of some ideas we’ve long suspected.
Faisal Sharaf, an expert from the Kingdom of Bahrain, sat down in an interview with Insider Monkey to share his thoughts on all things digital marketing. He discussed the latest trends and detailed some fascinating new technologies, including some which may tap into your brain.
‘It’s only a matter of time before AI and automation will be the norm for everyone,’ said Sharaf. Companies have been shifting towards automation to handle routine tasks, and it’s going to continue even more so. Some companies already offer services capable of predicting customer behaviors. But that’s not all the expert shared: ‘I think micro-influencers will become the norm in terms of marketing,’ explained Sharaf. ‘As we all know, influencer marketing is enormous, but many businesses struggle to market this way.’ This is true, as the effectiveness of influencer strategy seems to have tapered off a bit. The tactic had its golden age, but the public is on to it and can see through the marketing at this point.
Finally, Sharaf revealed a technique called ‘neuromarketing,’ where marketers will be able to analyze your brain waves and determine how content affects you. They‘ll be able to determine whether or not you’re excited by ads and marketing materials you’re exposed to. That‘s a little too much, if you ask us. He didn’t go into the specifics of how it works, but you can only imagine.
Hearing about this makes you wonder just how far marketers will go to target you with the perfect ads. While automating tasks to improve productivity is reasonable, accessing your brain waves for marketing purposes seems invasive. It feels like it’s against the law—and probably is, at least for now. We’ll see how privacy laws change when they roll this new technology out.
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