Ahrefs Internal Link Opportunity Report: How to Find Quality Internal Link Opportunities for SEO



You can find quality internal linking opportunities for SEO through the Ahrefs internal link opportunity report by identifying pages that could benefit from additional internal links and suggesting relevant anchor text for new links based on content analysis and keyword targeting.


Key Takeaways

  • Internal linking boosts SEO and user experience: A well-structured internal link building strategy helps search engines like Google understand and index a website’s content more efficiently while enhancing the user experience by providing relevant information readily available.
  • Ahrefs’ internal link opportunity report identifies linking opportunities: This feature within Ahrefs’ SEO tool suite scans a website’s content to uncover pages that could benefit from additional internal links, suggesting potential sources and target pages for optimisation.
  • Strategic internal linking can distribute link equity and improve page authority: By linking from high-authority pages to those that need an SEO boost, website owners can effectively distribute “link equity,” enhancing the ranking potential of the target pages.
  • Using descriptive anchor text and maintaining link relevance is crucial: Use clear, descriptive anchor text to ensure all links are relevant to the content, adding value to the user’s experience.
  • Continuous auditing and updating of internal links are necessary: Regular site audits to identify new internal linking opportunities and updates to old content are essential for maintaining an effective and fresh internal link structure, which can lead to significant SEO improvements.

Internal linking is integral to any SEO strategy as it helps search engines like Google understand and index your website’s content more effectively. Aside from this, it also enhances user experience by providing them with relevant information at their fingertips.

Ahrefs, a comprehensive SEO tool, offers a robust internal link opportunity report feature to streamline this process. This report enables website owners and SEO professionals to uncover hidden gems within their sites, presenting opportunities to strengthen their internal linking strategy and their SEO performance.

Let this article guide you on utilising Ahrefs’ internal link opportunity report to find quality internal link building opportunities. Continue reading to learn more.

Understanding the importance of internal linking

Before diving into any Ahrefs’ powerful tool, it’s crucial to grasp the significance of internal link building. Internal links are links that direct to other pages on the same website, and they’re essential to SEO for several reasons:

Navigation and user experience

Internal links help users navigate your website, leading them to related content or essential pages like your product page or contact information. A well-structured internal linking strategy improves the user experience, which is a factor search engines consider when ranking different websites.

Spreading link equity

Internal links distribute ‘link equity’ or ‘link juice’ around your site. Link equity is a search engine ranking factor that refers to the value passed from one page to another through links. A page with a high number of inbound links can pass on some of this value to other pages through internal links, helping to boost their ranking potential.

Helping search engine crawling and indexing

Internal links assist search engine bots in discovering new pages on your website. Providing clear paths to various pages makes it easier for these bots to crawl your site comprehensively, leading to more of your pages being indexed and ranking in search results.

Keyword optimisation

Using descriptive anchor text in your internal links can also contribute to SEO. This practice helps search engines understand what the linked pages are about, which can improve your rankings for those keywords. However, avoiding over-optimisation or spammy practices is essential, as these can lead to penalties.

Page authority and ranking

Internally linking to essential pages can increase their “page authority,” a metric to predict how well a specific page will rank on search engines. By strategically using internal links, you can highlight the most valuable pages to your SEO goals, helping to improve their visibility in search results.

Overall, internal linking is an essential component of a holistic SEO strategy. It helps search engines understand and rank your website better while enhancing user experience, leading to more extended visits and engagement. Implementing a thoughtful internal linking strategy can significantly improve your site’s search engine performance.

Getting started with Ahrefs’ Internal Link Opportunity Report

Ahrefs’ Internal Link Opportunities report is a feature within the Ahrefs SEO tool suite designed to help users identify opportunities for creating internal links within their website. This tool is part of Ahrefs’ Site Audit functionality, which scans and analyses a website for various SEO issues and opportunities.

Here’s a breakdown of how the Internal Link Opportunities report works and its benefits:

Identification of opportunities

The report analyses a website’s content and identifies pages that could benefit from additional internal links. It suggests where you link based on existing content and the relevance of topics between pages.

Keyword targeting

The tool looks for instances where a page on your site mentions a keyword or phrase that another page is targeting. If the mention doesn’t already link to the targeted page, it’s flagged as an opportunity. It helps reinforce the target page’s relevance for specific keywords, potentially improving its search engine rankings.

Improving page authority

By highlighting opportunities for internal link building, the report helps distribute link equity more effectively across your site. In effect, you can boost the authority of essential pages and improve their ability to rank.

Ease of use

Ahrefs presents these opportunities in a user-friendly report, allowing website owners and SEO professionals to quickly understand where they might add internal links without manually combing through every page’s content.


The tool can also help prioritise internal linking efforts by first highlighting the most impactful opportunities. For example, linking from high-authority pages to pages that need a boost can be more beneficial.

To make the most of the internal links opportunities report, users should integrate its recommendations with a thoughtful SEO strategy. It includes considering user experience, the natural flow of content ideas, and the website’s overall structure.

Moreover, it’s important not to overdo internal linking or force links where they don’t naturally fit, as this can detract from the user experience and potentially harm SEO performance.

How to use Ahrefs’ Internal Link Opportunities

Using Ahrefs’ internal link opportunities involves several steps to ensure your website benefits from improved SEO through strategic internal linking. Here’s a guide on how to use this feature:

  1. Conduct a site auditUse Ahrefs’ Site Audit feature to analyse your website. This tool crawls your site as search engine bots do and identifies issues, including internal linking.

    Then, access the Internal Link Opportunities Report. Within the Site Audit results, navigate to the Internal Link Opportunities report. This report is part of the broader audit and focuses on potential internal linking improvements.

  2. Review opportunitiesThe next step is to examine the suggestions. The report will list pages on your website where Ahrefs has identified potential internal linking opportunities. For each opportunity, you’ll see the source page where the link could be added and the target page where the link would point to.

    To conduct keyword research and context analysis, look at the suggested keywords or phrases that could be used as anchor text for the new internal links. Consider the context to ensure that adding a link would be beneficial and relevant to the content.

  3. Implement internal linksYou’ll find high-value internal opportunities through the report. Focus on those that connect highly relevant pages that support your SEO strategy and enhance the user experience. Links from high-authority pages to those needing an SEO boost should be prioritised.

    Another tip is to avoid forcing keywords or over-optimising, which can negatively impact readability and SEO. When adding internal links, use the suggested keywords as anchor text where it feels natural.

    Finally, consider user experience. Ensure that each new internal link adds value for the user by providing additional information, clarifying concepts, or guiding them through your site’s content.

  4. Monitor and adjustAfter implementing the new internal links, monitor changes in your website’s SEO performance. Use Ahrefs or other free SEO tools to track search engine rankings, search new link building optraffic, and page authority improvements. If you don’t see the desired improvements, or if user behaviour metrics like bounce rate or session duration change negatively, reevaluate the links you’ve added. You may need to adjust anchor texts, remove links, or find opportunities.
  5. Continuously updateOne thing to know about SEO is that it’s not a set-it-and-forget-it task. Regularly perform site audits to find new internal linking opportunities, especially as you add new, relevant content or adjust your SEO strategy. When updating old content, look for opportunities to add or edit internal links. It can help keep your site’s internal link structure fresh and relevant.

    Following these steps, you can effectively leverage Ahrefs’ internal link opportunities to enhance your site’s SEO through strategic internal linking. Remember, the goal of internal linking is to improve SEO and provide value to your users by making your site more navigable and the content more interconnected.

Best practices for internal linking

Adopt the following best practices for internal linking to optimise your website’s SEO performance and enhance the user experience:

  1. Use descriptive anchor textUse clear, descriptive anchor text that tells users and search engines what the linked page is about. Avoid vague phrases like ‘click here’ or ‘read more.’ Also, incorporate relevant keywords into your anchor text, but do so naturally and avoid over-optimisation.
  2. Link deepAvoid excessive homepage links. What you can do instead of continually linking to your homepage or contact page is to focus on deep linking to internal pages that are more specific and content-rich.

    Besides this, you can also create content hubs. Organise related content into hubs or categories and use internal links to connect these pages, creating a structured and thematic content grouping.

  3. Maintain relevanceLinks should be relevant to the page’s content and provide value to the reader. If you link to unrelated pages, you might confuse users and dilute the link’s SEO value.

    Apart from contextual relevance, you must also maintain content complementarity. Use internal links to complement the existing content, guiding users to related topics or further information that enhances their understanding.

  4. Use a reasonable number of linksWhile there’s no strict rule on the number of internal links per page, maintaining balance is essential. Too many links can overwhelm users and dilute link equity. Also, each link should serve a purpose for the reader. Focus on user experience in a way that the links contribute to a better navigational experience without cluttering the page.
  5. Regularly audit your linksMake checking for broken links a part of your routine. Use tools to regularly audit your site for broken internal links, which can harm your SEO and frustrate users. Also, update links in old content as you add new content or pages. Revisit your older posts to update or add internal links to keep the website’s internal link structure fresh and relevant.
  6. Leverage your site’s architectureUse your site’s main navigation, footer, and sidebar to guide users and strategically distribute link equity to essential pages. Meanwhile, implementing breadcrumbs can enhance user navigation and act as a source of internal links, reinforcing the site’s architecture.

    Implementing these best practices will help improve your site’s SEO performance by making it easier for search engines to crawl and understand your site’s structure. Simultaneously, you’ll also enhance the overall experience for your visitors, encouraging them to engage more deeply with your content.


Ahrefs’ internal link opportunity report is an invaluable tool for enhancing your website’s SEO through strategic internal linking. By identifying and implementing quality internal linking opportunities, you can improve your site’s navigation, distribute link equity effectively, and boost your SEO performance.

Remember, the goal of internal linking goes beyond pleasing search engines. It must provide a seamless and informative experience for your users. With the right approach, the internal link opportunity report can be a pivotal part of your SEO toolkit.

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