Introducing Our New 12-Point Publisher Checklist

Over the years, we’ve had countless conversations with clients about how to identify high-quality publishers for link building. It’s one of the most critical aspects of a successful SEO strategy, yet many people struggle with it. That’s why we’re excited to announce the launch of our brand-new 12-Point Publisher Checklist—a tool designed to ensure that every publisher we recommend meets the highest standards. 

This checklist isn’t just a set of guidelines; it’s a comprehensive framework we now use across all our products and services. Whether you’re choosing publishers through our platform or using our Done-For-You (DFY) service, you can trust that each link undergoes thorough vetting for quality, relevance, and long-term SEO value. 

 

Why We Created the 12-Point Checklist 

We’ve always been dedicated to delivering the best possible results for our clients. But one recurring question kept coming up: “How do I know if this publisher is good?” Clients wanted a clear, consistent way to asses publishers and make sure they are getting real value from their link-building efforts. 

After years of experience and thousands of successful placements, we decided to formalize our process. The result is our 12-Point Publisher Checklist, which covers everything from verifying publisher legitimacy to making sure the content is high-quality and links stay up long-term. 

  

The 12 Points That Matter 

Here’s a quick look at what our checklist covers: 

1- Verified Business, News, or Blog Website:  Publishers must be established and credible websites, such as legitimate businesses, news outlets, or blogs. 

2- Authentic Contact Information: We only work with publishers that display genuine contact details, ensuring transparency and credibility. 

3- No “Write for Us” Pages or Paid Link Advertisements: We avoid publishers that openly advertise for link sales or guest posts, as these can harm your SEO. 

4- Do-Follow Links Only: All links must be do-follow to pass SEO value and boost your site’s authority. 

5- No Mentions of Sponsored or Paid Content: Links should be placed naturally within the content without any sponsorship tags. 

6- Niche-Relevant, SEO-Optimized Content Accepted: Publishers must accept high-quality, relevant content tailored to your niche. 

7- Minimum Domain Rating (DR) & Domain Authority (DA) of 20: Every publisher we recommend meets a baseline authority threshold to ensure quality. 

8- Minimum Ahrefs Traffic of 500: We only work with publishers with a verified minimum monthly traffic of 500 visitors. 

9- Stable Traffic Patterns: Publishers must have stable traffic with no more than a 50% decline in the past 12 months. 

10- Verified Ownership (No Brokers): We work directly with verified website owners to ensure transparency and avoid intermediaries. 

11- Guaranteed 12-Month Placement: Links are guaranteed to remain live for at least 12 months to ensure long-term SEO value. 

12- No Orphaned Posts: All content must be linked internally within the site to ensure it gets indexed and provides value to users. 

 

Seeing the 12-Point Checklist in Action 

We’ve built everything we know about finding quality publishers right into our platform. Now, every publisher we recommend for your link-building projects will meet the standards of this checklist—unless you request something specific that falls outside of these criteria. 

Here’s how clients can use this: 

 

1. Create a Project

You can create a project on our platform, and we’ll suggest publishers that align with your goals. You’ll have full control to review them and choose the ones you want to purchase. Rest assured, every publisher we suggest meets our 12-point quality checklist, so you know you’re getting links from trusted, high-quality sites. 

2. Done-For-You (DFY) Product

If you’d prefer a more hands-off approach, our Done-For-You product might be perfect for you. With DFY, you pay a set price, and we take care of everything—from selecting the best publishers to placing the orders. No need to review publishers yourself since we can handle that for you, strictly following our 12-point checklist to guarantee quality placements. 

Our system makes it simple: every link you get through us meets these quality standards. You can choose publishers yourself or let us do it for you—whatever works best for your needs. 

Why This Matters for Your SEO Success 

A lot of businesses approach link building with a mindset of “more is better.” But without proper vetting, more links can often mean more problems. Low-quality links can harm your rankings, dilute your authority, and even lead to penalties from search engines. 

Our 12-Point Publisher Checklist ensures that you’re getting links that genuinely help your SEO. By focusing on quality over quantity, we’re able to deliver long-term results that boost your rankings, drive traffic, and enhance your brand’s online presence. 

  

Ready to Experience the Difference? 

If you’re ready to take your link building to the next level, we invite you to try our services. Whether you prefer to handpick publishers yourself or let us handle the process with our DFY product, you’ll benefit from our rigorous 12-point checklist. 

Start your next project with confidence, knowing that every link you purchase meets the highest standards in the industry. 

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