“Reddit as a search engine? The heck are you talking about?” This news surprised me when a colleague shared this TechCrunch article, published at the start of August. It reported that, at the company’s recent quarterly conference call, Reddit CEO Steve Huffman presented plans to combine its built-in search and AI-assisted answer features into a… Continue reading What Reddit’s Search Engine Ambition Means for Modern SEO

Over the last several years, we’ve witnessed exponential scaling of AI models. OpenAI’s GPT model is proof of this, with GPT-4 reportedly trained on 1,000 times more training parameters than its predecessor. In fact, across all versions, the model has grown over 15,000-fold in terms of training data usage over its seven-year life. The numbers… Continue reading AI Models are at Risk of Collapse… Unless SEO Acts

Marketing circles are abuzz with what marketers claim is the future of search: GEO. Or was it AIO? Maybe AISO? No, it’s probably LLMO. That’s a lot of acronyms—all of which decided to pop out like daisies just last month. As if good ol’ search engine optimization (SEO) isn’t already a handful thanks to its… Continue reading AIO, GEO…What Do They Mean (and Why Do They Suddenly Matter)?

Why Publisher Quality Matters A successful link-building strategy hinges on one crucial factor: the quality of the websites you earn links from. Low-quality or spammy sites can undermine your search engine optimization (SEO) efforts, while high-quality publishers can significantly boost your visibility and authority. Over the years, many SEO professionals and clients have asked: “How… Continue reading Introducing Our New 12-Point Publisher Checklist

    Black Friday is here, and we’re pulling out all the stops to help you crush your SEO goals in 2025. From November 22nd to November 30th, take advantage of our ONLY sale of the year and enjoy massive discounts across all our services, including new offerings we’re thrilled to share with you.  … Continue reading 🚀 Black Friday 2024: 20% Off Everything – Our Only Sale of the Year!

      Let’s talk about why having a solid, actionable SEO strategy is the key to dominating your niche. Over the years, my brother Aaron and I have worked with countless clients, helping them grow their businesses through strategic SEO. But we’ve noticed something—many people still underestimate the power of a documented plan. They… Continue reading Why Your Business Needs an SEO Strategy (And How We Proved It Works)

Why Indexing Matters When a link (or page) is “indexed” by Google, it means Google’s bots have visited, analyzed, and added that content into its massive search database. Essentially, indexing is the gateway to appearing in search results. If your backlinks aren’t indexed: Google can’t see them, making it less likely for your site to… Continue reading Indexing Backlinks

We’re thrilled to introduce a new game-changing product designed to elevate your link building strategy: our No Win, No Fee Outreach links. This new service allows you to gain high-quality backlinks from premium publishers outside of our usual marketplace, ensuring you get the exposure and authority you need. And the best part? You only pay… Continue reading Introducing Our New No Win, No Fee Outreach Product

Throughout several blog posts, I’ve reiterated that keyword stuffing is black-hat SEO. This refers to filling the content with as many SEO keywords as possible to rank high in search results. But as I’ll discuss in detail in a little while, under no circumstances should anyone – SEO professional or not – use this for… Continue reading How Many Keywords Should I Use for SEO?