PPC Advertising for Contractors on Any Budget
No hidden fees. No last-minute billings. None of the BS.
Google Ad Spend $1,000 - $2,500 Monthly
Management fee:
USD$ 500
- Free Consultation
- PPC Strategy Creation
- PPC Presentation Creation
- Text Ad Copywriting
- Ad Design
- Custom PPC Reporting
- Full Keyword Research
- Plus Much More
Google Ad Spend $2,500 - $5,000 Monthly
Management fee:
USD$ 1,000
- Free Consultation
- PPC Strategy Creation
- PPC Presentation Creation
- Text Ad Copywriting
- Ad Design
- Custom PPC Reporting
- Full Keyword Research
- Plus Much More
Google Ad Spend $5,000+ Monthly
Management fee:
$Custom Pricing
- Free Consultation
- PPC Strategy Creation
- PPC Presentation Creation
- Text Ad Copywriting
- Ad Design
- Custom PPC Reporting
- Full Keyword Research
- Plus Much More
Why and How PPC Works for Contractors
Pay-per-click (PPC) is one of the newest methods of advertising. Compared to traditional ones like word-of-mouth, print, and broadcast, PPC reaches out to more consumers and has a higher chance of conversion for a lower cost.
This is because of its model, in which advertisers are charged a fixed fee per click on their ads, known as cost per click (CPC). Most CPCs are in the single digits, and when the click results in a closed deal, the return on investment (ROI) is huge. Imagine that scenario in a contractor service that typically charges hundreds or thousands.
However, contractor PPC’s advantages go beyond a higher ROI.
Easy to Modify
Using PPC management platforms like Google Ads (which we use), users can change their campaigns to suit their needs. Traditional advertising is limited as to what it can tweak, and running an entirely new campaign entails spending anew to print new batches of brochures or secure new airtime slots.
More Focused
With the right setup, a PPC campaign can target audience groups more precisely, resulting in better lead generation and conversion. This is a step up from the shotgun approach used in the old methods, wherein the viewers can be just about anyone.
Custom Conversions
PPC management platforms let advertisers set the conditions for what counts as a conversion. The most common conversion is a sale, but some websites require other actions, like filling out forms and visiting certain pages.
Convenient Tracking
Most platforms have data analytics features that allow users to track their PPC campaign’s performance. The real-time numbers can guide their decisions on optimising the campaign or creating a new one. Tracking is exceedingly limited in traditional advertising; you can’t know how many people saw your brochure unless you run a painstaking survey.
Priority in Search Visibility
PPC ads are strategically placed around the organic search results – including the top of said results. A handful of these ads can supplant the top-ranked organic result, even with SEO done to it, making them more visible to potential customers.
Easy to Create
PPC ads come in various types that don’t need specialised experience to create. The most common type is the Search ad, which consists purely of text.
That said, PPC is more complicated than these advantages suggest. Poor decision-making can result in losing more money than your campaign is making. Partner with agencies like NO-BS Marketplace that have the expertise and equipment to bring out your brand’s fullest marketing potential. Contact us for a consultation today.
Professional PPC Management for Contractors
We may specialise in SEO, but it alone can only take your brand so far. Pairing it with our PPC expertise makes for a more powerful contractor marketing campaign.
Google Ads Certified Partner
Our Google Ads Partner status is proof of our skills and the trust of our clients, as they’re required to receive this distinction.
Data-Driven, ROI-Oriented
A maximum ROI is the best possible result a good PPC campaign can generate. To do this, we develop your strategies based on data.
Tailored Ad Copy for Each Target Audience
We create ad copies based on who the PPC ad will be targeting. This improves the ad’s chances of resonating with the target audience.
Custom Landing Pages Made to Convert
Linking PPC ads to generic pages is a waste of their potential. We create pages designed to maximise lead generation and conversion.
Transparency-Based Work Ethic
As a company founded to pioneer transparent digital marketing, expect us to deliver results while staying true to white-hat principles.
Treating Clients as Partners for Success
Instead of mere statistics, we treat our clients as long-term business partners who share a common goal: being a success story.
When It Comes To PPC, Quality Wins
Part of a contractor’s job involves picking out the right subcontractors to handle every part of a project (at least those that the contractor can’t manage themselves). Needless to say, it’s in their best interest to ensure the subcontractor of their choice can get the job done for the most bang for each buck.
Choosing the right kind of PPC marketing for contractors is no different. In this case, you’d want a digital marketer that relies less on quantity and more on quality. Showing up on countless search results won’t matter if their returns don’t justify the resources and efforts spent on the campaign.
NO-BS Marketplace firmly believes in the importance of quality PPC contractors can rely on. Getting more clicks in more places makes sense, but we also ensure those clicks are worth the money and time invested. In many situations, focusing on the few that can earn your brand the most results is better than on the many that barely return jack.
Targeted Keywords and Groups
A handful of bad calls in PPC management can burn through your PPC marketing budget in no time. To avoid this, we conduct an in-depth analysis of your contractor brand and its clientele. The information we gather will determine the best possible keywords for bidding and set the tone of the ad copy for lead generation and conversion.
Accurate Performance Tracking
Using the latest data analytics technology, our team tracks the progress of your PPC strategy to see how it’s performing in the target market or niche. Numbers may not lie, but their interpretation can be prone to mistakes. As such, we compare the results to industry standards for a more accurate picture of your campaign’s performance.
Sound Budgeting and Bidding
How much you should bid for a keyword depends on several factors, so there isn’t any one-size-fits-all answer. Consult our seasoned digital marketing experts for useful budgeting and keyword bidding advice. If you let us handle the PPC campaign directly, rest assured that we’ll maximise every penny in your budget.
Lead Management Turns Your Best Leads Into Clients
Not all leads will contribute to your brand’s success. Some may only have come across you by accident while searching for something totally different, while others might be a means to a nefarious end (e.g., click fraud).
But if we find leads with the potential to help further your brand, rest assured that our lead management procedure will smoothen their journey to conversion.
Dedicated Team and Resources
Looks at the Bigger Picture
Custom-Made Strategies
Driven to Grow Your Business
State-of-the-Art CRM System
Continuous Cost Optimisation
Close Monitoring of the Pipeline
Our Mission: Transforming SEO With Transparency and Trust
Committed, Transparent, Ethical Link Building and SEO
We’re not just another provider of quality PPC general contractors trust; we’re a partner in your journey to SEO success. Our commitment to ethical link building and transparent SEO practices sets us apart in an industry often clouded by shortcuts and black-hat methods.
Professional SEO Help When You Need It
Search engine optimization is a long-term game, and we’re here for the long haul. Whether you’re a seasoned pro or just starting out, our professional SEO help is just a click away, ensuring you make informed decisions that benefit your search engine rankings.
Industry-Leading Customer Support
Our customer support isn’t just about resolving issues; it’s about helping you succeed. With industry-leading response times and quality service, we’re here to assist you at every step of your marketing journey.
Guaranteed Results
We stand by the quality of our work. That’s why we guarantee all live links, or your money back. It’s our way of ensuring you get the results you deserve.
Empowering You with Free SEO Tools
We believe in empowering our clients, which is why we offer free tools to optimise your SEO. From keyword research to actionable advice, our tools are designed to give you an edge in a competitive digital landscape.
Pioneering The Future Of SEO
Serving thousands of customers per year, our industry-leading platform is paving the way for how new-age link building and SEO are transforming an industry. We’re not just following best practices; we’re setting them.
Frequently Asked Questions
What is the average click-through rate (CTR) for PPC ads on Google?
The CTR for Google Ads stands around 4% to 7% for most industries, but it depends on the current market and target keywords, among other factors. You’d want to aim for an above-average CTR for higher chances of converting leads.
What happens if a business’s website isn’t on the first page of search results?
Simply put, it risks being forgotten. Few users, if any, delve deep into search results to find a brand that speaks to them. This is why it’s crucial for websites to rank on the first page of search results, where the majority of search traffic hangs out.
What is the difference between PPC and SEO?
PPC is oriented toward attracting prospects and turning them into paying patrons, whereas SEO focuses on improving a brand’s authority in its niche. Practising both maximises your brand’s search visibility.
What types of construction-related clients do you serve?
We provide PPC management services to a range of construction-industry clients, such as electrical, flooring, plumbing and roofing companies. This speaks volumes of our expertise in delivering digital marketing results in this market.
Do you use other PPC management platforms?
No, our PPC services are primarily focused on Google Ads.
