Blog

Resources and insights

Welcome to the NO-BS Marketplace SEO blog.

Here we’ll cover the latest SEO industry news, link building tips and tricks, as well as other SEO related updates.

SEO and AIO is an ever-changing world. Now more than ever, at an increasing pace. We, as a business, not only need to stay on top of trends and changes, but also anticipate what might change in the coming months. We strive to share the knowledge we gain openly with our users, our community and colleagues to help brands and businesses gain visibility through value

Peter Beukering

CEO

Latest blog posts
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Blogs, SEO, Link Building, Educative Content, AI

Yes, Links Still Matter—More Than Ever

Links may have become less important in this day and age, but they're by no means obsolete. For all its advances through the years, AI still depends on quality links to generate accurate summaries. Here's why links aren't going anywhere anytime soon and what types of links you need the most.

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Jonas Trinidad

May 6, 202610 min read

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SEO

The Cloud Backlog Number Nobody Is Talking About

Google Cloud backlog nearly doubled quarter over quarter to over $460 billion in Q1 2026. Unlike revenue, backlog represents contractually committed future spending, making it the clearest leading indicator of how permanent AI infrastructure has become.

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Rasit Cakir

May 6, 20267 min read

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AI

16 Billion Tokens Per Minute and What It Means for Content

Alphabet’s Q1 2026 earnings revealed Gemini processing 16 billion tokens per minute via API, 350 million paid subscriptions across Google services, and 40% quarterly growth in Gemini Enterprise users. Consumer AI has reached streaming-service scale.

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Rasit Cakir

May 5, 20268 min read

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Blogs, SEO, Educative Content, AI

You Should Replace Your SEO Team with Agentic AI

Let it be known that AI, despite the ominous signs, is far from replacing humans in critical tasks. But when push comes to shove, namely in SEO, it may be more beneficial to have AI work on certain tasks than a whole team of human professionals.

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Jonas Trinidad

May 4, 20265 min read

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Category

Google Spent $35.7 Billion in 90 Days on AI Infrastructure

Alphabet’s Q1 2026 results show $35.7 billion in capital expenditures for the quarter, more than double the prior year. Google Cloud backlog nearly doubled to $460 billion. The infrastructure commitments make AI search permanent regardless of how the product evolves.

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Rasit Cakir

May 1, 202610 min read

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Category

Google Search Just Grew 19% With AI Overviews

Alphabet’s Q1 2026 earnings showed Google Search and Other revenue rising 19% year over year to $60.4 billion. The quarter Google leaned hardest into AI Overviews and AI Mode posted its strongest Search ad growth in years.

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Rasit Cakir

Apr 30, 20267 min read

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Category

Your AI Visibility Rank Might Be Misleading

Similarweb tracked brand-level AI visibility from April last year through January, indexed to 100. Ulta tripled to 319. The Wall Street Journal collapsed to 52.3. A strong rank today can mask a weakening position if momentum is heading the wrong direction.

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Rasit Cakir

Apr 29, 20269 min read

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AI

Specialist Brands Are Outranking Household Names in AI

Similarweb’s AI Brand Visibility Index measured brand mention share across ChatGPT, Gemini, Copilot, and Perplexity in six sectors. Specialist brands with structured, extractable content consistently outperform larger competitors with higher brand recognition and search volume.

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Rasit Cakir

Apr 28, 20269 min read

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SEO, AI

The Average Page ChatGPT Cites Is 500 Days Old

A study of 1.4 million ChatGPT prompts found that the median cited page from the search channel is about 500 days old. In the news channel, the pattern reverses: cited pages are younger. Age logic depends on which retrieval channel a page enters through.

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Rasit Cakir

Apr 27, 20269 min read

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Blogs, SEO, Content Marketing, Educative Content, AI

How to Convince Your Leaders to Go Agentic AI for SEO

Picture this: you're in a meeting with the company's top brass, and you want to propose adding agentic AI to evolve its SEO strategy. They have reservations about adopting relatively new technology, not to mention they also want it to be worth the investment. How do you go about this while still being realistic?

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Jonas Trinidad

Apr 24, 20266 min read