The spreadsheet is the product. Everything else is the delay.

What you're buying, precisely

A guest post is an article published on someone else's site with a link to yours inside it. You're renting a slot in their editorial output. What that slot is worth comes down to whether anyone reads the site, whether Google trusts it, and whether the article will still be there next year.

Three of those are checkable before you spend anything. The fourth is why the guarantee at the bottom of this page exists.

The listing shows what the spreadsheet used to

Every publisher in the marketplace carries the same fields on the listing.

Ahrefs domain rating. The backlink-profile number everyone quotes, and the one most often misread.

Organic traffic. The number that actually tells you whether anyone reads the site. Check it first.

Spam score. The field buyers skip and then regret in month four.

Niche and language. Including which high-risk categories the publisher accepts, flagged per site, so a brand that shouldn't sit next to gambling content doesn't end up there by accident.

Price. Publisher fee plus ours, before you commit to anything. No quote form, no call.

Turnaround. Stored per publisher, in weeks, because that's how publishers quote it. Filter on it when a deadline is the constraint.

Filter on any of them. Shortlist. Buy the specific sites you picked. There are 110,000+ publishers in the inventory, and the size matters for one reason: filtering hard on traffic and spam score deletes most of any catalogue, and a small list leaves you nothing once you've applied real standards.

Free account, no card, full inventory.

The day after it goes live

Four checks, done the day of publication rather than a month later, when the publisher has stopped answering.

Confirm the link is do-follow by looking at the page source, not the rendered page. A rel="nofollow" or rel="sponsored" added at publication is the most common silent failure in paid placement and it costs you the entire value of the buy.

Confirm the anchor is what you agreed. Editors change anchors, sometimes to something useless.

Confirm the URL is right, including protocol and trailing slash. A link to a redirecting version is weaker. A link to a 404 is nothing.

Then check indexation two weeks later. site: the exact URL. An article Google hasn't indexed after a month isn't passing anything, and it's the one problem a publisher can usually fix if you ask early.

How to tell a real publisher from a link farm

Four checks, in the order I'd do them.

Traffic against DR. A DR 60 site pulling 200 visits a month is a domain with an old backlink profile and no readership. That happens constantly with expired-domain rebuilds and decade-old directory bait. High DR with negligible traffic is the single most common trap in guest post buying.

The last twenty posts. Open the blog index. If every recent article is a contributed piece from an unrelated industry, a crypto post followed by something about dentistry, you're looking at a site that sells to everyone. The link still passes something. It passes a lot less than the DR implies.

Whether the site publishes anything nobody paid for. Real publications have staff content. Link farms have contributor content and nothing else.

Outbound link volume per post. Three do-follow external links to three unrelated commercial sites in one article means you're sharing the page with two other buyers.

Marketplace listings give you the first check instantly and the spam score points at the third. The other two take four minutes on the site itself, and they're worth doing on anything above $200.

The article

Two ways to handle it, and one of them costs nothing.

Bring your own copy. You've got a writer, or you'd rather control the message exactly. Supply it, we place it, you don't pay for words.

Or brief us. Pick the length, from 500–750 words up to 2,000. Pick how many revision rounds you want, including unlimited. You approve the draft before it reaches the publisher, and if the publisher's editor comes back with changes, that's handled on our side.

Publishers have house rules: link limits, anchor policies, formatting, sometimes a hard no on certain claims. Those get respected during drafting rather than discovered at rejection.

Two things worth deciding before the brief goes in. Where the link sits, because an in-body contextual link is worth several times an author-bio link and costs the same. And what the anchor is, decided against a written plan rather than against whatever reads nicest in the sentence. Anchor choices made one placement at a time drift toward exact-match, every time, and that drift is a risk you created yourself.

Add two or three outbound links to genuinely useful third-party sources while you're at it. An article carrying one link, to you, reads as an advertorial to editors and to Google.

When a guest post isn't the right buy

Guest posts aren't automatically the best product for a given target page, and pushing everyone into them is how vendors keep their fulfilment simple rather than how you get value.

If the publisher already has an article ranking for something close to your term, a link insertion into that existing page usually beats a new post that starts from zero. Cheaper, no content cost, and the host page already has standing.

If you're a product in a category people compare, a listicle placement in a "best X" roundup does two jobs at once. It passes a link and it sends people who are already shopping.

If you need coverage rather than links, that's digital PR and it works on a different model entirely.

The full product comparison is on link building services.

Guest post or link insertion

A question worth asking on every buy, because the default answer costs money.

If the publisher already has an article covering something adjacent to your term, an insertion into that page usually beats a new post. The host page has standing, history and whatever traffic it earned, and you skip the content cost entirely. A new guest post starts at zero and has to earn its own position.

The guest post wins when you need control of the framing, when nothing suitable exists on the site, or when the piece itself is doing work beyond the link. For a product launch or a category you're trying to define, that framing is worth paying for.

Both are on the same listings. Filter for publishers offering each and compare on the same site.

What it costs

The placement price is the publisher's price plus our fee, both visible before checkout. No retainer, no setup fee, no minimum order.

The spread is wide on purpose. Small niche blogs at the bottom of the range, sites with real editorial teams and serious traffic at the top. We show both rather than funnelling everyone into a middle tier that's easier to fulfil, because a $90 site and a $700 site are different purchases for different jobs and the buyer should get to make that call.

What drives the spread is on link building pricing.

Twelve months, or we replace it

Guest posts disappear more often than the category admits. Sites get sold. New owners prune sponsored content. An SEO consultant arrives and nofollows every contributed post on the domain in one afternoon.

Every placement carries a 12-month live-link guarantee. If the link drops inside that window, we replace it on a publisher of equal or better DR band. If no acceptable replacement exists within 30 days, that placement is refunded, and you can take the refund instead of a replacement if you'd rather.

The DR band is measured at the time you order. A publisher whose DR slides afterwards isn't a covered event. That exclusion gets argued about more than any other, so it's stated here rather than buried.

The guarantee is about whether we delivered. It says nothing about your rankings, your traffic or your own domain rating, because those aren't ours to promise.