The 12-month live-link guarantee

What we guarantee

• The link gets published on the publisher you picked, with the anchor text and destination you set.
• It stays published and reachable for 12 months from the day it goes live.
• It keeps pointing where we agreed. The destination does not get switched.
• It stays a normal followed link. Nobody adds rel="nofollow", rel="sponsored" or rel="ugc" to it later.
• The publisher met the DR band you paid for, measured the day you ordered.

What happens when something breaks

Our monitor runs weekly and checks nine different failure states, including the quiet one most vendors miss: a link that is still on the page but has been switched to nofollow. Commercially that is the same as taking it down, so we treat it the same way.

1. We spot it, or you tell us. Either route works. Raise it through in-app support any time.
2. We verify it within 5 business days. A page we could not read is not a failure, it is an inconclusive check, and we chase those ourselves.
3. We then have 30 days to put it right. Either the original link comes back, or you get a replacement on a publisher of equal or better DR band.
4. If we miss that window, we refund that placement. Replacement first, refund second.

Refunds are per placement, not per order. One bad link out of ten does not mean re-litigating the whole invoice. Claims can be raised up to 30 days after the 12 months ends, and each placement carries one remedy.

What is not covered

The guarantee covers our delivery. It does not cover things that happen on your side or outside the placement itself:

• Your own site goes down, gets deindexed, or picks up a penalty.
• You asked for the link to be removed or edited.
• Content you supplied has to come down for a legal or policy reason.
• The publisher's whole site goes dark permanently and no equal replacement exists. That one is a refund, not an endless search.
• The publisher's DR moves after your order date. The band is measured when you buy, and we say so on the order.

Which products it applies to

Guest posts, link insertions, listicles and digital PR placements are covered, and so are the placements underneath managed, campaign and white-label orders.

Press-release syndication and directory listings are not covered, and we would rather say that here than bury it. Those links are nofollow by nature and there is no editorial placement to keep alive, so a live-link promise would be meaningless on them.

What we do not promise

We will tell you honestly what we think good placements can do for a site. We will not promise you a ranking, a traffic number, a DR movement on your own domain, or a citation in an AI answer. Those are decided by Google and by the models, not by us, and any vendor guaranteeing them is guessing with your money.

The price-beat promise

Find the same placement on the same publisher cheaper somewhere else and we will beat that price by 5%. Send us the seller, the site and the price within 7 days of your order. A public price page, a written quote or an invoice all count.

It has to be genuinely the same thing: same publisher, same placement type, comparable link type and content length, and a price you could actually obtain today. Auction and clearance pricing, bundles with no per-placement price, and anything from a private blog network are all out. So is stacking it on top of a volume discount or an entry-tier price.

And if beating the price would put the order below what the placement costs us, we will tell you that straight instead of pretending. We would rather lose an order than quote something we cannot honour.

How to claim

Everything runs through in-app support: guarantee claims, refund requests, price-beat claims and billing questions. Your dashboard is where our team receives them, records them and answers them, and where you can see the status of one you have already raised.

The full legal wording lives in our terms and conditions, clauses 9 and 10.