Link insertion is a placement where your link is added into an existing page on a third party site. Buyers use it when they want a link placed inside a page that already exists and already has topical context.
Link insertion focuses on existing content.
Buyers often use link insertion as part of backlink services because it can support a target URL without publishing a new article.
A practical buying flow looks like this:
Buyers tend to focus on:
Anchor choices should match the sentence intent. That keeps placements readable and stable.
Homepage links are allowed in this workflow.
Buyers typically choose between:
The right choice depends on your goal and how you structure your overall link building services program.
Teams often mix link insertion with other approaches:
The platform fields help you keep link insertion orders organized:
Link insertion availability depends on topic fit and site supply.
Requests that sit outside this workflow include:
It is adding your link into an existing page on a third party site, then tracking that placement as a delivered order.
Link insertion uses an existing page. Guest posting publishes a new article.
Yes. Many SEO backlink services use link insertion as one placement type inside a broader program.
Yes. Homepage links are allowed, and buyers choose them when they want broader brand level support.
It can, when the insertion page has location relevant context and matches the target URL intent.
Backlink exchange is usually a reciprocal arrangement. Link insertion here is a buyer ordered placement with delivery tracking.