• Quality Links Placed

    167,867

    Quality Links Placed

  • Team Members

    222

    Team Members

  • Clients Served

    3,600

    Clients Served

  • Countries

    8

    Countries

Meet Our Indianapolis Team

Atlanta is a city teeming with businesses vying for digital domination, it goes without saying that your brand needs someone who can help it stay in the running and gain the upper hand. Expect our team to give nothing short of their all, as your success is our success.

Aaron Gray

CO-CEO
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Aaron has over 13 years of experience in the digital marketing space. Understanding SEO and what it takes to get rankings to where they need to be, Aaron enjoys getting results for our clients. Living in Melbourne, Australia, Aaron loves to travel the world and is a big believer in helping others succeed with their marketing goals.

Tristan Gray

CO-CEO
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With over 13 years of experience in the digital marketing industry, Tristan has been able to focus the skills he’s learnt over the years to help create a more transparent marketing agency. Tristan lives in Geelong and loves to travel across Australia with his family.

Know Our Story

The road to success isn’t straight and well-paved. Behind the accolades and success that NO-BS Marketplace enjoys today are years of setbacks. It all began with two brothers who dreamt big, as with most startup entrepreneurs.

2014: Founding Studio 56

2014: Founding Studio 56

Before NO-BS Marketplace, the company was established under a different name: Studio 56. Based in Melbourne, this startup digital marketing agency provided digital marketing solutions to small and medium-sized businesses.

2016: Forming an Internal Team

2016: Forming an Internal Team

It took two years before Aaron and Tristan finally noticed patterns in their SEO struggles. One of these was the inability to review a publisher’s quality before getting the content published. This just wouldn’t do, as there’s the risk of the provider resorting to black-hat practices like using poor-quality sources of backlinks like private blog networks (PBNs).

As the saying goes: “If you want something done right, do it yourself.” Later in the year, the brothers began training their own team in what would become our brand of SEO. Among the company’s first clients were members of BlackHatWorld, an online SEO forum. In the first month alone, they delivered over AUD$50,000 worth of links.

2017: The NO-BS Platform Goes Public

2017: The NO-BS Platform Goes Public

Aaron and Tristan seemed to have found their solution, but several issues still hindered their success. After the record BlackHatWorld sale, the team discovered they lacked the tools to handle large orders. They needed a more efficient system.

This came in the form of the NO-BS Marketplace platform, which was released to positive acclaim. In the first year of its operation, the company recorded more than AUD$500,000 in sales and month-on-month growth of over 10%. Scalability continued to be a major pain, especially with a growing platform demand.

2019: Rebuilding the Platform

2019: Rebuilding the Platform

Two years after its successful debut, the platform underwent a complete rebuild to better facilitate large orders. Six months and AUD$100,000 later, it became more powerful and user-friendly for clients and staff.

NO-BS Marketplace opened its first brick-and-mortar office in Geelong, a city south of Melbourne. Before long, it rolled out its account-managed services, allowing clients to manage their SEO through one of our Account Managers.

2020: Growing Amid a Terrible Year

2020: Growing Amid a Terrible Year

A lot of people agree that 2020 was the worst year of the century to date, mainly brought about by the global COVID-19 pandemic. Businesses were hit hard, as quarantines had denied them customers, forcing some to close up shop.

Yet, the digital medium saw this as an opportunity, with many brands going digital at an unprecedented rate. In a way, this fueled NO-BS Marketplace’s growth throughout this year, doubling its workforce and opening a second office in downtown Melbourne. The expansion was in preparation for the rollout of its new services.

2021: Introducing Content and SEO Services

2021: Introducing Content and SEO Services

Supplementing its flagship link building service is content creation and SEO services. They would add more value to a client’s digital marketing needs by enabling more intricate SEO for their brand. The team also saw another round of expansion, forming a team of content writers to satisfy clients’ on-page and off-page SEO requirements.

As most of its workforce was spread across the globe, the company decided to go fully remote by closing its physical offices.

2023: Upgrading the Platform

2023: Upgrading the Platform

NO-BS Marketplace’s expansion of services continued into 2023, upgrading the platform to support new ones like an open publisher list and PR links. In addition, the pricing structure also underwent changes to provide discounts for bulk orders.

2024: Going Stateside

2024: Going Stateside

Embarking on the next phase of its growth roadmap, NO-BS Marketplace opened hubs in several U.S. cities, including Indianapolis. This enables the company to expand its reach and deliver results to clients faster. Expect more hubs to open in more locations.

Learn Our Core Values

Our team swears by a set of core values built around our dedication to effective, ethical SEO. By staying true to them, the company manages to not just stand out in the industry but also be a beacon of change.

Value

Value

Quality for less—that’s our services in a nutshell.

Service

Service

No matter the order, we deliver nothing short of the best.

Trust

Trust

Rely on our team to bring results on time and when needed.

Full Access

Full Access

Remain in control of your SEO needs via the NO-BS platform.

Nothing is impossible for our seasoned team. You deserve someone who delivers quality SEO without the BS, and we’re it.

Our Mission: Transforming SEO with Transparency and Trust

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Committed, Transparent, Ethical Link Building and SEO

We’re not just another SEO agency but a partner in your journey to SEO success. Our commitment to ethical link building and transparent SEO practices sets us apart in an industry often clouded by shortcuts and black-hat methods.

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Professional SEO Help When You Need It

Search engine optimization is a long-term game, and we’re here for the long haul. Whether you’re a seasoned pro or just starting out, the right SEO help is just a click away, ensuring you make informed decisions that benefit your search engine rankings.

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Industry-Leading Customer Support

Our customer support isn’t just about resolving issues; it’s about helping you succeed. With industry-leading response times and quality service, we’re here to assist you at every step of your journey.

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Guaranteed Results

We stand by the quality of our work. That’s why we guarantee all live links or your money back. It’s our way of ensuring you get the results you deserve.

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Empowering You with Free SEO Tools

We believe in empowering our clients, which is why we offer free tools to optimise your SEO. From keyword research to actionable advice, our tools are designed to give you an edge in a competitive digital landscape.

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Pioneering the Future of SEO

Serving thousands of customers per year, our industry-leading platform is paving the way for how new-age link building and SEO are transforming an industry. We’re not just following best practices; we’re setting them.

Frequently Asked Questions

Why are you called NO-BS Marketplace?

The term “no-BS,” as most of you are probably aware of its meaning, reflects our lifelong commitment to transparency in SEO. We can relate to the frustration that usually comes with searching for reputable professionals to help market your brand better. When you consult our team, we give you the lowdown and won’t beat around the bush.

NO-BS Marketplace’s approach is essentially along the lines of “Don’t believe us? See for yourself.” Our platform enables users unrestricted access to its features and full control over their campaigns, whether DIY or account-managed. In addition, our monthly reports contain enough information to help you decide on your next course of action.

Our clientele includes business owners, in-house marketing teams, marketing agencies, and consultants from around the world.

Our digital marketing strategists have years of experience working for multiple industries, while others have been trained under the co-founders’ guidance. Expect us to do nothing short of our best, as your success is our success.

Aside from Indianapolis, we’ve set up hubs in Atlanta, Cincinnati, Columbus, Louisville, and Nashville. Expect more to come soon.

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