Why Advertise on Google Ads?
Although not the only search engine in existence, Google controls around 90% of the global search engine market. With that much wrapped around their finger, it only makes sense for businesses to tap into Google’s resources to position themselves better in their markets.
This is where Google Ads (formerly Google AdWords) can be powerful. Google Ads enable users to run ad campaigns that appear on results pages when targeted keywords or search terms are used. Because most people begin browsing the Web with a quick search, a large portion of a site’s traffic can come from search engines. And this is where we can help.
Common Mistakes Of A Google Ads Campaign
Incorrect Keyword Targeting
By focusing on the wrong keywords, your content misses out on attracting old and new customers.
Blowing the Budget on Clicks
Set the cost per click (CPC) too high, and you’ll burn through your budget before seeing any results
Lack of Variety in Ad Copy
Using the same ad copy for all your keyword campaigns is a good way to drive away traffic.
Falling Behind the Competition
Doing business is a race. If you have no idea what the other is up to, you risk being left in the dust.
Not Targeting Local Audiences
A Louisville-based business not ranking for keywords tagged for Louisville? Not a promising sign.
Marketing Red Tape
Again, it’s a race. If approval of a Google Ads campaign takes too long, someone will beat you to it.
Linked Page isn’t Mobile-Friendly
Google demands pages to be “mobile-first.” One that looks terrible on mobile can deter customers.
Inaccurate or Outdated Content
Would you trust a business that posts inaccurate content or cites outdated stats? No? Thought so.
Trust Our Louisville PPC Campaign Management
At NO-BS Marketplace we can provide you with conversion-driven Google Ads which deliver results. SEO and Google Ads are linked because both efforts appear on search results pages. Trust us with your Louisville PPC campaign management and see how you can get more outcomes with the money you spend.
Skilled and Properly Equipped
Our team stays up-to-date with the latest tools and techniques for creating and managing effective Google Ads campaigns.
No two strategies are the same. We take time to understand your needs and create an approach that’ll give you the most returns.
Transparency is important when we communicate with the client. We provide you with how your Google Ads campaign is going and its outcomes.
Adaptable and Scalable Campaigns
Our task doesn’t end with your ad and its successful launch. We keep close tabs on its performance and refine it as necessary.
We know marketing can be expensive for you. Fortunately, our prices are among the most competitive in the industry.
Quality Customer Service
We maintain a team of account managers who’ll assist in updating you with your Google Ads campaign every step of the way.
What Your Louisville Google Ads Campaign Includes
We don’t just provide expert advice for your Google Ads campaign. Managing your business is important to you, so we do the heavy lifting with your Google Ads campaign. Our account managers will keep you involved in the most essential decisions, so you remain in control. With our Google Ads service for Louisville businesses, you’ll get:
Precise Keyword Targeting
Picking out the right search terms out of thousands or millions is no walk in the park. But we’ve been doing it for so long, we’re no strangers to such challenges. Combining our years of experience with the latest keyword research tools, we’ll get you the best keywords to run your ads with.
Tailored Google Ads Campaign
Our team tailors a Google Ads campaign based on what you want to achieve in the short, medium, and long term and how much you’re willing to spend. Contrary to what some in the industry may tell you, no two campaigns are the same. Success for one business can be different from that of another.
Optimized Ad Copy
Uniqueness in a campaign also extends to the ad copy; every single one should be made for a specific query. Our experience creating on- and off-page content works wonders for creating original and eye-catching copy optimized for search with the correct keywords.
Changes in consumer behavior can happen in a matter of days or weeks, if not an instant, meaning the ad must adapt just as quickly. To do this, we monitor the ad’s performance over its run. Then, we use the data to make the necessary adjustments.
Bespoke Landing Pages
Whether the homepage, product or service page, ads must lead to useful and optimized content. With our SEO expertise, we can design mobile-first landing pages for your ads based on your needs.
Clear, Detailed Reports
Our team produces periodic reports regarding the campaign’s results for your evaluation. More than performance, the report has every relevant detail down to the origin of each lead that clicked on the ad. We also offer reports to agencies and marketing firms who want to utilize our white-label services.
Committed, Transparent, Ethical Marketing Services
We’re not just another Google Ads service; we’re a partner in your journey to success. Our commitment to ethical link building and transparent SEO practices sets us apart in an industry often clouded by shortcuts and black-hat methods.
Professional SEO Help When You Need It
SEO is a long-term game, and we’re here for the long haul. Whether you’re a seasoned pro, or just starting out, our expert SEO marketing professionals are just one click away. Make informed decisions that benefit your search engine rankings.
Industry-Leading Customer Support
Our customer support isn’t just about resolving issues; it’s about helping you succeed. With industry-leading response times and quality service, we’re here to assist you at every step of your Google Ads journey.
We stand by the quality of our work. That’s why we guarantee all live links, or your money back. It’s our way of ensuring you get the results you deserve.
Empowering You with Free SEO Tools
We believe in empowering our clients, which is why we offer free tools to optimize your SEO. From keyword research to actionable advice, our tools are designed to give you the edge in a competitive digital landscape.
Pioneering the Future of SEO
Serving thousands of customers per year, our industry-leading platform is paving the way for how new-age link building and SEO are transforming an industry. We’re not just following best practices; we’re setting them.
Frequently Asked Questions
What Is Google Ads?
Google Ads is Google’s online advertising platform. Rolled out in the year 2000 as Google AdWords, it lets businesses run ads in the results pages related to specific search terms. Other similar platforms exist, but given that Google has a monopoly over search traffic it’s the most popular to use.
How do I make money on Google Ads?
The platform operates on a pay-per-click system (PPC). In simple terms, advertisers pay a fee every time a user clicks on their ad, known as CPC. If clicking on the ad results in a sale, the advertiser will have more than recouped the cost of advertising on Google Ads.
How is Google Ads different from SEO?
Google Ads is a more direct form of advertising compared to SEO, which is more focused on producing informative content. Because of this, you usually see results faster in Google Ads than in on-page and off-page articles and blog posts.
Is Google Ads better than SEO?
Both approach marketing in distinct ways, and one isn’t necessarily superior to the other. If anything, they’re designed to work together to produce better results than either alone.
I’m only a small business in Louisville. Will Google Ads be worth it?
Absolutely! In fact, local businesses should take advantage of Google Ads more because a sizeable chunk of Google searches express local intent. This means more people search for whatever they need within or close to Louisville. Google Ads will help you rank in your relevant keywords.
I’m throwing money at my ad, but it’s underperforming. Why?
Your ad may be underperforming for several reasons, like focusing on the wrong keywords, poor ad copy quality, and unoptimized landing pages. Contact us for a cost-free consultation to see what may be wrong with it.
How much should I spend on Google Ads?
The ideal maximum CPC bid, which is the highest amount you’re willing to pay per click, depends on your situation. Fortunately, Google Ads has mechanisms that protect advertisers from overspending. It won’t let a user spend more than twice as much as their average daily budget. Consult our team to help you determine the right amount.
Grow Your Business with NO-BS Marketplace
Ready to begin your journey to success through Google Ads? Give us a call for your cost-free consultation!