Guest posting has become a go-to content marketing tactic for bloggers looking to expand their reach and impact. You can access engaged new audiences to drive growth by leveraging high-traffic external sites in your industry.
However, landing an elite guest blog slot can be challenging without the right approach. Too often, aspiring guest bloggers send hasty pitches to the wrong host blogs or provide blog posts that don't resonate with audiences. You end up wasting time and damaging your reputation with blog owners.
This article will take you through an optimal guest blogging strategy to set you up for guest posting success. You'll learn how to identify the best host blogs to pitch, craft compelling guest blog posts tailored to each site, and build relationships with blog owners - leading to repeat guest posting opportunities.
Whether you're a new blogger aiming to establish authority or a seasoned pro looking to expand your audience, guest blogging is a crucial weapon in your content arsenal.
Dive into the fundamentals, from leveraging guest blogs for more traffic and leads to forging connections through strong blogger partnerships with blog owners. Implement these proven tips to take your online impact to the next level through an effective guest blogging strategy.
Benefits of Guest Blogging
As a guest blogger, you likely already understand the immense value of quality blog posts. However, guest posting takes your efforts further by leveraging outside websites to magnify your results. The significant benefits you can realise through an effective guest posting strategy include:
Boosting website traffic
Publishing posts on popular, high-traffic guest posting sites is the best way to drive targeted referral traffic back to your website. Include sitewide links within your author bio to make it easy for curious readers to find and follow you.
Over time, this can substantially grow your site's organic reach and email subscribers. Guest posts on authoritative sites boost your visibility in Google search and other search engines as they crawl and index quality links pointing back.
Building authority and credibility
Guest posting allows you to display your expertise to new audiences, establishing credibility that fellow website owners and potential partners will recognise. Your compelling guest post ideas are high-profile writing samples demonstrating your skills as a top blogger and industry expert. This approach makes it easier to secure other prominent publishing and partnership opportunities.
Expanding your network and connections
Connecting with blog owners, editors, and influential readers provides valuable relationships with marketing influencers in your industry. Make sure to nurture these connections through social media and other channels even after your initial guest post goes live.
Such relationships can lead to future guest posting invitations, cross-promotions, joint venture partnerships, raving fans, and more. The relationships built through effective guest blogging strategies have immense value.
Leveraging the unique advantages of guest blogging positions you for more site traffic, greater credibility, and expanded professional relationships. You can realise significant benefits as a guest blogger by implementing an intelligent guest posting strategy targeting relevant websites and adding value for their audiences.
Now that you understand the significant upside, explore the key steps and considerations for securing elite guest post placements.
Finding Guest Blogging Opportunities
Before pitching your first guest blog post, you need a plan for identifying relevant host blogs and understanding their specific guidelines. Choosing the right target blogs and optimising your approach to each site will streamline your path to a successful guest post.
When researching potential host blogs, consider domain authority, pageview traffic, readership demographics, and topical alignment. Analyse guest post guidelines thoroughly before reaching out, accounting for editorial calendars, contributor expectations, and submission processes. Key areas to investigate include:
Relevancy of the blog to your niche
The first step is searching for high-quality blogs that reach your target audience and could be good partners for guest posts. Using tools like BuzzSumo and Ahrefs, you can filter prospects by metrics like domain authority, organic traffic, and social media followers.
Dig into the blogs themselves, too - analyse metrics around engagement on recent posts. The goal is to discover sites where a guest post could drive substantial referral traffic and increase search engine rankings. Jot down a list of 5-10 top contenders that fit the criteria.
Analyse guest post guidelines thoroughly
Find and thoroughly read each site's contributor guidelines page before reaching out. Get acquainted with editorial calendars, banned topics, the perfect post length, author bio and social links expectations, and any other specifics around their guest posting process. You can often glean the editor's direct email address here too.
Additionally, closely study a few recent guest posts on the site, showing the style and topics the host blog publishes and values. With this understanding, you can customise pitch emails and proposed guest post ideas perfectly aligned to each site's preferences - increasing the chances of a new placement with a tremendous new audience.
Putting in this upfront effort allows you to identify the best guest blog opportunities and tailor your pitches for approval. It helps build relationships by demonstrating what each blog seeks in a guest post partnership.
Now, learn how to craft compelling guest posts that captivate audiences while delivering true value.
Crafting a Compelling Guest Post
Creating content tailored specifically to each host blog and their audience demonstrates respect and establishes authority with readers. This leads to satisfied editors, more quality backlinks, increased social media shares, and potential requests for future guest posts as you continue expanding your reach.
Understand the audience and blog
Viral posts often use entertainment or emotion like humour, surprise, inspiration and more to spur engagement. Study recent examples and user comments to discern specific preferences around tone, angles and formats that resonate. Ensure your guest post aligns with trends followers respond positively to. This tactic helps create a great connection with the new audience.
Write a captivating, SEO-optimised headline
Brainstorm magnetic headlines that incorporate target primary and secondary keywords while using emotional triggers or intrigue relevant to that readership. Include keywords naturally within headlines and content. The headline drives clicks from social posts and the site's home page, while keywords boost rankings.
Craft an engaging introduction
Immediately hook readers in the intro paragraph before previewing post content. Share an exciting stat, ask a question that elicits reactions, or tell a quick anecdote. Well-crafted introductions aligned with audience interests lead to higher read-through rates and links.
Provide unique value through content
Structure posts around ultra-specific, actionable advice, insights, or ideas not widely found elsewhere. Aim for takeaways allowing readers to improve their lives or businesses. This strategy demonstrates your expertise around their needs while establishing authority around those topics.
Creating content tailored specifically to each host blog and its audience demonstrates respect for the site and its loyal following. This leads to satisfied editors, more link building opportunities, and potential requests for future guest posts as you expand your audience.
Now, explore best practices for guest post outreach and nurturing blogger relationships.
Effective Outreach and Relationship Building
Reaching out to site owners with a persuasive, professional pitch is the most effective way to secure coveted guest posting opportunities. Personalised outreach emails catered to each target blog demonstrate upfront that you understand and value their specific site. This approach helps build new relationships between guest bloggers and blog owners.
When crafting your initial outreach emails, best practices include:
Create a personalised initial outreach email
Customise each initial email using the site owner's actual name and linking to 2-3 of their most relevant and recent articles. This approach shows you have an understanding of their content and topics. Provide 2-3 quality content ideas tailored around topics yet to be covered on their blog while appealing to their audience's interests. Ensure that you include an appropriate mix of primary and secondary keywords in the headline suggestions, as this is a great way to show SEO optimisation.
Following up and maintaining the relationship
If you don't receive a reply within 5-7 days, politely following up by highlighting your previous email and reiterating your interest can be a good idea. However, if they continue not responding, avoid becoming a pest. If site owners do respond positively, nurture the new relationship both leading up to and long after your guest post goes live.
Share their content on social media, provide thoughtful feedback and praise, comment on the published post, and show general appreciation for the opportunity. These relationships with influencers can facilitate future guest posting invitations, networking, or other potential partnerships.
Establishing yourself as a thoughtful guest blogger through considerate communication makes future partnerships with site owners more likely. Delivering unique value to new readers and forging individual connections helps all parties.
Bonus Tips and Best Practices
Beyond the core steps this post covered, a few bonus best practices can amplify your guest posting results. These extras will impress blog owners while expanding your reach and authority with new audiences long-term:
- Link to related posts - Within your article, link using relevant anchor text to 1-2 of the host site's related posts. These internal links provide added value.
- Refresh old content - Consider updating and republishing outdated evergreen content from your blog as guest posts. This tactic gives existing materials new life.
- Repurpose content - Repurpose guest posts by converting each into visual social media posts, podcast excerpts, or video summaries to publish across your other platforms.
This extra effort continues building relationships and credibility with your new partners. Over time, you can compile top evergreen guest posts as a lead magnet free download of your site's landing page. The goal is crafting maximum value for the host blog while expanding your audience and impact.
Final Thoughts
After putting in the effort to create great content and thoughtfully pitch relevant websites, the payoff for approved guest posts comes through boosted brand awareness and new audiences driven to your landing pages. But the work continues once your post goes live.
Be sure to promote your guest posts through your channels to maximise visibility. Monitor responses from readers and the host site editor, relying on this feedback to refine your content marketing strategy. The relationships built may lead to recommendations for other guest posting opportunities that are a good fit. Most importantly, stay engaged with new readers by publishing more great content that provides real value.
The connections forged and authority built through guest blogging compounds over time as you become a recognised industry expert. Be consistent and helpful, and maintain high standards in all you create. By implementing the best practices in this guide, you'll be well on your way to leveraging guest posts to achieve your online influence goals.