Trusted Atlanta PPC Agency
The search engine has grown beyond satisfying people’s curiosities. It’s also a platform for small and large businesses to promote their products and services, and such ads occupy important spots in search results pages—including the coveted top position.
This is the power of pay-per-click (PPC) marketing. Being SEO experts, we’re no stranger to this approach. Our Atlanta PPC services give our clients something to trust knowing we can deliver more immediate results to your brand compared to other methods.
While some search engines manage their own PPC platforms, we settle for Google Ads (formerly known as Google AdWords). Below are a couple of reasons why.
Massive User Base
Managing about 8.5 billion searches daily, Google has the numbers to let you tap into a massive pool of leads more quickly and effectively.
Easy Customization
Google Ads has a range of features that let you “hyper-customize” your campaigns, targeting a highly specific audience with a few clicks.
Competitors Also Use It
Google’s advantages aren’t lost to your competitors, so they likely harness its PPC power to gain the upper hand.
High ROI Potential
Google Ads can return an average of two dollars for every dollar spent. When used with SEO, the figure can grow severalfold.
Delivers Results Faster
PPC ads are placed in the best spots on search results pages. It can even supplant the top-ranked organic result, exposing it to more clicks.
Rich Results Ready
Google is among the first to employ rich results, which enhances user experience by making your PPC ads easier to view and access.
PPC Management Headaches?
Doing It Alone
As reliable and versatile as Google Ads is, there’s no shortage of PPC management horror stories. Whether you’re using the platform for the first time or have used it for a while, doing it alone can be daunting. We can take this stress from you.
Quality Score (QS) Struggles
The QS is a system the platform uses to compare your search ads to others in your niche or market. A low QS speaks volumes about issues with your copy, from the choice of target keywords to matching search intent.
Fierce Competition
Everyone is vying for supremacy in Google’s search results. It’s easy to fall behind if your search ads don’t match up to those of your competitors. If your brand isn’t visible where most people look, you don’t exist to them.
Inadequate Keyword Targeting
Keywords are just as crucial in PPC as in SEO due in no small part to being a major element in the QS formula. Spending on target keywords that are irrelevant or aren’t worth your money is a great way to blow your budget.
Click Fraud
Whether hired by competitors or acting of their own accord— different people can attempt to sabotage your PPC campaigns. One common way is through click fraud, in which they flood the ad with automated fake clicks to drain your PPC budget quickly.
Ad Copy Quality Issues
Relying on a single template for multiple ad campaigns is a big no-no in PPC marketing. Not only will your QS suffer, but people are quick to pick up on promotions crafted solely for the sake of it instead of providing them with solutions.
Wrong Target Demographic
PPC ads should resonate with the right people at the right moment. Those that don’t fulfill a crucial need are less likely to appear in search results, even if they target the right keywords. This can lead to wasted ad spending.
Scaling Campaigns
As your Atlanta business earns more qualified leads and potential customers through PPC marketing, your ROI has to keep up. That means increasing your PPC marketing campaign budget, which isn’t an easy decision to make, let alone commit to. Part of it entails determining the right time to scale up.
Sudden Cost Spikes
It’s easy to get carried away with ad spending, especially when some of your PPC marketing campaigns perform better than expected. Before considering increasing spending, you must weigh the pros and cons of such a move.
PPC Not Beginner-Friendly
Google Ads may appear overwhelming to first-time users, which can lead to mistakes like wrong PPC campaign setup and inadequate bidding. Without enough knowhow or the help of a PPC expert, the platform may do more harm to your bottom line than good.
Disapproved by Google Ads
The platform can refuse to run your ad copy if it goes against their quality guidelines. Some of these include promoting counterfeit or dangerous goods, misrepresenting details, and infringing on intellectual property. Resolving them can take up a lot of your time, money, and energy.
Experience and Transparency The NO-BS Standard
At NO-BS Marketplace, we believe that “knowledge is power.” Our experienced team shares everything you need to know. Nothing is excluded, hidden, or overlooked.
Years in the industry have taught us to get everything in writing—and we mean everything. As soon as your consultation session is done, our digital marketing team will draft a documented Google Ads action plan. The content is based on in-depth research into your brand, the niche or market it serves, and its top competitors. It’ll also outline our recommendations for gaining the upper hand.
We then conduct thorough testing on each tailor-made PPC campaign to see which version generates the most clicks. All these details and more will be shared with you as your campaign progresses, enabling you to make more informed decisions. If our approach to Atlanta PPC advertising leads to improved ROI for your business, it’s good enough for us.
Custom Landing Pages
While something generic like a homepage can be a landing page for your PPC ad, it isn’t designed to achieve the ideal conversion you’d want. With our web design expertise, we can develop a custom landing page for each PPC ad you’re running. This helps improve the ad’s QS and chances of appearing in search results.
Extremely Detailed Reports
We understand that you run multiple campaigns outside PPC marketing. Fortunately, our Atlanta PPC services extend to generating reports. We attribute every lead to the corresponding online marketing channel and even break down PPC-based leads further into factors like keywords.
Transparent Budgeting
Budgeting is arguably one of the trickiest aspects of PPC campaign management. Your campaign budget can’t be too small but can’t be too big, either. Provide a monthly budget, and we can take care of determining the best use of your hard-earned capital. Our dedication to ethics ensures every dollar is spent wisely.
Unparalleled Lead Management
Converting clicks into qualified leads is PPC marketing in a nutshell. But if you want to get the most out of your PPC marketing campaign, it needs to step up its game. Our approach to lead management designs your campaign around specific conditions to reach the right customers. Quality leads have a greater chance of turning into paying customers than regular ones.
Here’s how NO-BS Marketplace does it.
Focus on Maximizing ROI
Having more leads doesn’t necessarily translate to success. We may be all about getting quality leads, but we do it in a way that doesn’t hurt your bottom line. We monitor the PPC campaign’s performance and optimize it to yield the highest possible ROI.
Pipeline Management
Once a lead enters what we call the pipeline, we closely monitor its journey until it reaches the other side. Keeping close tabs on it throughout the lead generation process can give you a clear picture of your target audience.
Experts at CRM
Close and constant tracking wouldn’t be possible without our expertise in customer relationship management (CRM). Through advanced CRM software and skills, we can collect, analyze, and segment leads into several categories as they travel through the pipeline.
Holistic Approach
History doesn’t happen in a vacuum—so don’t expect marketing trends too as well. A key feature of our approach to lead management is always looking at the bigger picture. Everything happens for a reason, so we try to find and develop ways to harness it to your advantage.
Nothing Overlooked
“Don’t sweat the small stuff” may be a good rule to live by, but not in PPC management. Every lead that comes in may have a genuine customer who may see your brand as their saving grace. Our lead management system doesn’t discriminate—a lead is still a lead.
Tailored To You
Some Google Ads management services use generic techniques, we don’t. We tailor your needs based on an in-depth understanding of your brand’s niche, the industry it’s in, and its primary competitors. The more you know about your business, the better it’ll be in a position to thrive.
Your Success Is Our Success
We understand what it feels like to be the underdog in a highly competitive industry. With our Atlanta PPC management services, your brand can become a dark horse. Your success will be proof that our no-nonsense approach works, so we strive to give you the support you need.
Schedule a cost-free consultation with NO-BS Marketplace today.
Our Mission
Committed, Transparent, Ethical Link Building and SEO
We’re not just another SEO service or link building provider; we’re a partner in your journey to SEO success. Our commitment to ethical link building and transparent SEO practices sets us apart in an industry often clouded by shortcuts and black-hat methods.
Professional SEO Help When You Need It
SEO is a long-term game, and we’re here for the long haul. Whether you’re a seasoned pro or just starting out, our professional SEO help is just a click away, ensuring you make informed decisions that benefit your search engine rankings.
Industry-Leading Customer Support
Our customer support isn’t just about resolving issues; it’s about helping you succeed. With industry-leading response times and quality service, we’re here to assist you at every step of your marketing journey.
Guaranteed Results
We stand by the quality of our work. That’s why we guarantee all live links, or your money back. It’s our way of ensuring you get the results you deserve.
Empowering You With Free SEO Tools
We believe in empowering our clients, which is why we offer free tools to optimize your SEO. From keyword research to actionable advice, our tools are designed to give you an edge in a competitive digital landscape.
Pioneering The Future Of SEO
Serving thousands of customers per year, our industry-leading platform is paving the way for how new-age link building and SEO are transforming an industry. We’re not just following best practices; we’re setting them.
Frequently Asked Questions
How does PPC work?
As the term implies, pay-per-click (PPC) works by paying the platform (such as Google Ads) a fee for every click of your ad on search results. What you spend for each click, you make up for it when that click leads to a sale.
How fast does PPC marketing generate results?
While PPC ads drive traffic more quickly than SEO, they can still take time. Experts estimate that a typical campaign may start showing noticeable results within several months.
How much should I set aside for PPC marketing?
There’s no figure set in stone because it all depends on the brand’s needs and circumstances. Our digital marketing team will work with you to determine the ideal level of spending.
Do I get regular updates about my campaign’s performance?
Absolutely! We submit monthly reports detailing how your campaign is doing. These documents include key metrics like clickthrough rate, conversions, and—more importantly—ROI.
Is PPC better than SEO?
PPC and SEO aren’t comparable to one another because they improve your brand exposure in wildly different ways. PPC targets your customers directly via search ads, whereas SEO focuses on enhancing your brand’s authority through quality content. If anything, they work better together.
