If you’re considering the resale of white label SEO services for your business, you need to know what to look for when choosing a white label SEO provider. In this post, you’ll learn what white label SEO means, the benefits of outsourcing SEO, what you should expect from your white label SEO partner, and how to resell white label SEO services to increase your success. 

What is White Label SEO?

To better understand the term white label SEO, let’s break it down into two main parts: White Label and SEO.

  • White Label: White labelling is the concept of offering a good or service under your brand that is produced by another company. 
  • SEO: The acronym SEO, or search engine optimization, encompasses all of the on-page and off-page tactics used to increase your rankings on SERPs or search engine results pages, and drive more traffic to your website. This means if you partner with a white label SEO provider, your agency can offer SEO services to your clients without having to hire an SEO team in-house. If SEO is taking up too much of your agency’s time, and using up too much of your budget, you may want to consider outsourcing your SEO efforts to a team of experts you can trust.

When you resell white label SEO services you can present all content and full strategy execution under your brand. Content like strategy, reports, keywords, proposed copy, potential publisher sites, and more are all done for you, so you can impress your clients with quality reports and results.

Expert support is one of the biggest unique selling points of white label SEO outsourcing. Each client has different needs when it comes to SEO and white label SEO partners have access to a robust pool of experts in this field that can easily manage each project while keeping you in the driver’s seat.

And that’s not the only benefit of choosing to partner with a white label SEO provider. If we listed all of the benefits, we’d be here for a while, so let’s just discuss a few.

5 Benefits of Outsourcing to a White Label SEO Provider

1.Reduces Cost and Saves Time

White label SEO outsourcing significantly reduces cost while maintaining quality and saving time. Most agencies don’t have the budget to onboard an entire team of SEO experts, so that’s where a white label SEO partner comes in handy. You don’t have to hire an SEO team in-house and you don’t have to spend time auditing sites, building relationships with publishers, or executing all other aspects of an on-page and off-page SEO strategy. Instead, outsource the work while still maintaining control over project guidelines, budget,, and more. When factoring in costs some things to keep in mind are: 

  • Understand what you’re getting for the price you’ll be paying. 
  • Do other providers offer you the same service at a lower price? 
  • If the price is considerably lower, are there some downfalls to this provider? 
  • Does the while label SEO provider offer good turnaround times? 

These key things are also important to help save costs over a long period and let’s be honest, saving money is what we all want right? 

2. Helps Build Your Reputation Faster 

SEO ultimately determines the success of a business. So, if you offer SEO services your business’s reputation depends upon your ability to deliver high-impact results and detailed reporting. White label SEO providers generally have a robust team of SEO experts with industry experience and expertise to take your client’s SEO to another level by creating a strong on-page and off-page SEO strategy. This helps to build your reputation faster with your new service offering. 

In combination with this, other ways to help build your reputation when offering your new SEO services is to: 

  • Offer unrivalled customer support.
  • Act on customer feedback if you receive any to help improve your service for the next customer.
  • Provide a user-friendly experience when the customer orders and needs more information.
  • Be transparent in regards to all offerings and prices.
  • Follow up with clients from time to time and check in with them to gain additional feedback. 
  • Sell the benefits of your SEO provider but under your brand name. 

Building your reputation for selling SEO services won’t happen overnight, but working on these key things will help build your reputation into something big.

3. SEO Has a Lot of Moving Parts

SEO is so much more than just keywords, title tags, and metadata. Auditing & optimizing an entire site, manually prospecting for blogger outreach, creating content, building links and more are important aspects of developing and implementing SEO services. Reselling white label SEO packages from your provider allows experts to handle the heavy lifting so you can focus on getting the best results for your client. 

4. SEO is Always Evolving

Search engine algorithms are always evolving and so is SEO. White label SEO outsourcing allows you to trust SEO experts that understand the complex and ever-changing SEO landscape. Google’s E-A-T guidelines, for example, intended to prioritize quality content that would best cater to the needs of millions of web users by ranking those sites higher.

The way it works is Google sends bots to scan your site and determine if your site has high expertise, authority, and trustworthiness. If your site is deemed worthy, you gain a higher ranking in SERPs. If your site is not rated well, then you can expect a lower ranking on SERPs and low traffic to your site.

5. Expand Your Business With Ease

Once you’ve found a white label SEO partner you like, consider outsourcing more of your SEO needs to their expert team. This way you can take on more clients and deliver high-impact services without diminishing the quality of work. Keep your existing in-house team as is and simply delegate the SEO work to a qualified team. You’ll be able to help more businesses without having to take on mountains of work. 

If you’re having trouble deciding which SEO components to outsource and which to keep internally with your company’s SEO team, here are some tips to help make your decision a little easier. 

  • Think about the length of time a type of SEO component takes to complete. If your team spends hours on one key area but takes less time on another area, it might be a good starting point to outsource the SEO work that takes the longest time.
  • Calculate the cost of completing the work. Alongside length, the cost is also important. If your team takes too long on something it can blow out your budget. This is something to also think of. 
  • Can the white label provider complete the work as efficiently as you can? If your team completes a service more efficiently with better turnaround times, it may be best to keep that SEO service under your internal team. 
  • Will it cost you more to train your internal team on a new key area over keeping them on what they already know?

These are just some key things to consider to help you make an informed decision on whether to outsource a key SEO service or keep it internal.

What You Should Expect from White Label SEO Reseller Services

Depending on the service you want to resell, you should expect the following from your white label SEO provider:

SEO Strategy

  • An On-Site Technical Audit – A complete SEO audit is the foundation of any SEO strategy. The purpose of this initial audit is to assess the health of your client’s website(s) and identify which opportunities to prioritise. It provides an overall baseline for your understanding, so the white label SEO provider can dive deeper into content and execution priorities.

  • E.A.T Audit – This audit explains what Google thinks of your client’s brand in regards to the three factors that make up the search principle of E.A.T. – expertise, authoritativeness and trustworthiness.

  • Keyword Research and Clusters – Another key step is providing a list of raw topic clusters based on your client’s website(s) and their competitor’s ranking keywords. The relevant keyword clusters will be used to build a powerful content strategy.

  • Competitive Analysis and Anchor Analysis – A competitive analysis is a fundamental part of any high-performing SEO campaign. This will include information about your competitor’s metrics, such as search visibility and backlink information, to highlight opportunities. The anchor analysis will provide insights and recommendations on the anchor profile of your client’s website(s).


  • Link-Building Strategy: If a while label provider is offering link building strategies you might expect to see: 
    • Tiered Link Building: This is where you have a tier 2 link point to your tier 1 links which help to push more power to your pages that are connected.
    • Anchors and Links: Designated links and anchors for the tiered links that will be built.
    • Topic creation: Some will provide topics to use for relevancy in your link building to make it easier for you.


As we discussed above, Google actively favours websites with consistent, user-friendly content that answers the questions of their customers and adds value. Because of this, you must find a provider who is knowledgeable and consistent with E.A.T guidelines. When reselling content services here are some things to remember: 

  • Ensure the content delivered goes through an editor first before reaching you. 
  • Always check the content via a plagiarism tool like to ensure there’s no duplicate content.


  • Spot check the content now and then to ensure quality is maintained by the provider. 
  • If source links are added make sure to check those via Ahrefs or Moz to check the link’s authority.

High Authority Site

Not A High Authority Site (yet)

white label seo

All these things can help you maintain a good reputation for your business while reselling SEO content. 

How to Choose a White Label SEO Partner

Choosing a white label SEO partner is like choosing your first car. It’s going to cost a lot of money so you want to be sure you choose the right one. The following are some tips to help you choose a provider which allows you to resell their services:

1. Find Someone With A Wide Variety of Offerings 

Make sure the white label SEO reseller you choose has a wide variety of services to support different SEO needs or the specific services you want to resell. SEO is a vast space from audits, content, to link building, it’s important that you cover the key areas you want to offer your clients. 

But in saying that it’s also good to source from a provider who is very niche. The reason for this is because they’ll be skilled in these key areas. 

2. Find Someone Who Offers Transparency 

It’s important to have access to as much information as possible, so you and your client can make educated decisions. That’s why full transparency with any white label SEO partner is key to success. When you schedule a guided product tour or talk with an account manager make sure to clarify the processes before you sign off on reselling their services. 

3. Find Someone Who Offers A Guarantee  

This is an absolute must! Depending on the SEO services you’re planning to resell, it’s good to see what guarantee the company offers, if there’s a money-back policy, or if there’s a cancellation policy. Finding a reseller who has these safeguards in place is a great option to work with. 

4. Find Someone Who Offers On-going Support 

SEO is complex and any good SEO strategy needs to evolve. When choosing a white label SEO service to resell it’s imperative that you’re supported whenever you need it. If you need a question answered, if you want to share feedback, if you need an update ASAP, your white label SEO team needs to be there for you. 

Remember, before you choose a white label SEO partner, it’s important to verify the quality of work they provide, know the process for working and collaborating, understand the pricing structure, and ensure there will be full transparency and support throughout the process. When you book a demo or call with a provider, be sure to ask questions so you make an informed decision about your future white label SEO partner.

How To Resell SEO Services

When it comes to reselling SEO services there are a few things to consider: 

1. Understand The Product Completely 

To resell something, you must fully understand it first. This is important. When you’re reselling an SEO service, first consult with the white label provider to have a full run-through of what they will deliver. If you plan on reselling SEO strategies, for example, you could have a strategy done first with your own business so you know what you’ll receive. After receiving your strategy, if you find issues or want to learn more, be sure to ask questions and take note of the answers. This way you’re ready with answers if your client asks similar questions. Preparation and a full understanding of what you’re reselling is key for success. 

2. Market It Well

Like any business, it’s important to present your product and market it well to your target audience. Some tips you can use to do this include: 

  • Segmentation of your target audience. 
  • Add the product to your website in the navigation bar so it’s easy to find. 
  • Have promotional sales targeted to your target audience. 
  • Market back to your existing clients to see if they’re interested in the new service. 
  • Give them a good reason why they should buy from you

A product sells only as well as you sell it. Don’t be afraid to push the needle to gain the best results. 

3. Believe In The Product

To sell SEO services well you and your team need to believe in the product. If you’re unsure about if the provider will deliver on time, if it’s going to be too costly, or if you just don’t think there’s a market for it, then it may not be the right time to resell the services. However, if you believe you’ve ticked all the boxes then you’re ready. 

4. Price It Within Market Range 

When adding your profit price on top of what the white label provider has given you don’t go too high. Many make this mistake and have trouble selling their SEO services. Always check the competition and try to benchmark your pricing around the same area so you don’t price yourself out of the market. 


The complex and ever-evolving world of SEO can be tough to navigate, but it’s an essential part of driving traffic to a businesses website. If SEO is taking up too much of your agency’s time and money, you may want to consider outsourcing your SEO efforts to a team of experts you can trust. White label SEO gives you the opportunity to partner with a white label SEO provider who offers SEO audits, strategies, content creation and execution. The aim is to buy these services at a low price and resell them to your client under your brand. Are you ready to outsource your business’s SEO services?

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