Keyword research is one of the most powerful things you can do to really enhance your overall SEO efforts. However, with an abundance of tools and keyword planners out there, many people tend to overlook one really easy and free keyword tool that can be used without having to spend countless hours rummaging through different tools. What is this tool you ask? It’s called Google Suggest feature. Ok so it’s not really a keyword tool, but did you know you can actually use it in this manner? Yes, that’s right, by utilising the Google Suggest feature on Google Search you have the ability to really up your game when deciding to research for relevant keywords. Here’s some information on how to use Google Suggest feature for your keyword research.

Keyword Research and Brainstorming Assistance

Before we go into too much detail, there’s one thing that we need to be reminded of with this feature and that is Google Suggest can be personalised in so many different ways such as location, search history etc. When using it for your keyword research, it’s important to keep this in mind. Google Suggest makes brainstorming and keyword research easy and fun. Here’s how it can work for you.

Google Suggest Expansion

Google displays the top suggestions for any keywords you’ve searched for, if you haven’t already noticed of course. So how can you expand on these phrases? The answer is simple:

Google Suggest Results Expansion – Stage 1

This phase can be done by simply adding letters of the alphabet to the end of each selected phrase as seen in the examples below:

  • PPC a
  • PPC b
  • PPC c
  • etc

In doing this you’ll see different search suggestions for each one with the expansion of the keyword as seen in the images below. These keywords are generally popular keywords that are used over and over again by internet users, so you know they’re the best keywords to start with.

Once you’ve completed this round of keyword research you then need to transfer your list into a word doc or excel sheet. By doing this is helps you to keep a track of what keywords you can use and that are relevant to you. It also allows for you to have a record to go back to time and time again.

UberSuggest Google Extraction

Another way you can gain keywords from Google is by using UberSuggest. This specialised tool allows you to:

  • Extract Google suggestions for your base term.
  • Extract Google suggestions after attaching each alphabet letter to the base term.

Once you’ve finished you’ll have a full list of keywords at your disposal that you can work through which start with the base term that was used. As you can see in the image you can select the letter of the alphabet that your keywords are in and those you would like to view.

Google Suggest Results Expansion – Stage 2

The next stage is taking your research a little further to dig deeper into each phrase. To do this you simply need to take one of your suggested phrases and enter it within the search box. In doing this you’ll see more suggestions for your whole phrase. You can build onto this until Google hasn’t anything left to suggest. This can be seen in the image below.

Google Suggestion Result Expansion – Stage 3

Stage 3 covers more ideas by adding more several and random phrases into the mix. By adding more related yet random phrases you have more chance of really extracting more terms that you can search and use for your keywords. Using tools such asGoogle Keyword Plannercan help you gain more knowledge on keyword phrases that may be helpful to you. As you can see there are long tail keywords that can be used when looking for keywords related to dogs.

Google Suggest Result Visualization – Stage 4

When it comes to brainstorming for your keyword ideas, visualization tools are a great choice to use. Tools such as theWord Stormtool can give you a mind-map of words to help you really develop your ideas. It also gives you the ability to discover new angles for your content.

Another great visualization tool isWeb Seer This tool also provides great Google Suggest visualization. It has the ability to easily find overlapping results when two or more queries are used. Ways you can use this tool include:

Comparing two words that are very close in their meaning.

Comparing two words that are synonyms.

More Ways You Can Have Fun With Your Keyword Research

If you take the time to put aside arguments on how the searchers intent is influenced by Google Suggest, you can really have some fun when creating your keyword research. To make things easier, here’s a few ways Google Suggest can make your life easier by helping you to complete your tasks faster.

Discover Tool and App Alternatives

Google Suggest allows you to discover alternatives when looking to use paid SEO tools. To compare tools all you have to do is input the tool you’re looking to use along with the word:

  • Compare
  • Vs
  • Versus
  • Or

Discover The Most Obvious Competitors To What You’re Looking For

Google Suggest also allows you to find out what the obvious competitors are for what you’re searching for. This enables you to do more research before jumping into buying something.

Learn The Meaning Of A Word Quickly

Google Suggests allows you to find shortcuts when looking for meaning to words. All you need to do is simply write in define and then the word you’re looking to know the meaning of.

This saves countless hours rummaging through a dictionary trying to find the meaning of certain words.


Google Suggest can be a great asset when looking to find keywords for your next content piece. By utilising this feature you can easily create a powerful keyword research solution that you can use to bring in the results and traffic you’re looking for. So have you used Google Suggest for your keyword research? How successful were you?

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