[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-what-is-blogger-outreach-how-to-start-it":3,"latest-blogs-home":132},{"message":4,"data":5},"Blogs retrieved successfully",{"blog":6,"latest_blogs":38},{"id":7,"author_id":8,"title":9,"slug":10,"content":11,"short_summary":12,"featured_image":13,"status":14,"meta_title":9,"meta_description":12,"canonical_url":15,"keywords":16,"blog_type":17,"is_featured":18,"word_count":19,"published_at":20,"created_at":21,"updated_at":22,"deleted_at":23,"author":24,"categories":29},102,1,"Blogger outreach strategy: A complete guide","what-is-blogger-outreach-how-to-start-it","\u003Cp>What is \u003Ca href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-building\u002Fblogger-outreach\u002F\">blogger outreach\u003C\u002Fa>? This is the question everyone is talking about. Experts in digital marketing say content is king. However, having brilliant and relevant content is useless when you fail to communicate it to your target audience. In this case, we say content may be king but content distribution is queen!\u003C\u002Fp>\n\n\u003Cimg class=\"aligncenter size-full wp-image-4999\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2021\u002F11\u002F76cn.gif\" alt=\"\" width=\"500\" height=\"500\" \u002F>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Yes, let your brand experience true royalty in the digital sphere by tapping the right messengers and channels that will help position your brand as an authority in its assigned industry. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Essentially, blogger outreach, or influencer marketing, is a method where a brand capitalizes on a blogger or influencer’s following to increase the exposure of a product or service. It could be by social media mention, content write-up or review, or other related media mileage that’s done by a blogger in exchange for a free product, service, or even money.\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Whether you’re a digital native or nomad, it’s no secret that bloggers are today’s new breed of field experts. As their reach and influence in the digital space continues to increase dramatically, it’s no surprise that a lot of people are turning to these “everyday experts” as their go-to source of information on just about anything under the sun. \u003C\u002Fspan>\u003Cbr>\n\u003Ch4>\u003Cb>Brand Meets Blog\u003C\u002Fb>\u003C\u002Fh4>\u003Cbr>\n\u003Cspan style=\"font-weight: 400;\">Did you know the term blog was coined from the word, “weblog”⁠—a website that contains a log of information on specific topics? The author of its content, also referred to as the “blogger”, links to content on other websites that they deem relevant to their followers.  Today, blogs are no longer limited to technical web experts. A lot of well-loved blogs are managed by a wide variety of people—from ordinary citizens, homemakers, industry experts, politicians, to celebrities and the list just goes on.\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">However, the biggest player in the so-called blogosphere are brands. Yes! Popular brands have raised their marketing strategies a notch higher by reaching out to bloggers as a link-building strategy to ultimately secure better search rankings. But, how? Let’s find out!\u003C\u002Fspan>\u003Cbr>\n\u003Ch4>\u003Cb>Bloggers as Opinion Leaders\u003C\u002Fb>\u003C\u002Fh4>\u003Cbr>\n\u003Cspan style=\"font-weight: 400;\">With the aid of all the glorious references the internet has to offer, consumers are no longer easily swayed by traditional brand product commercials. Most, if not all, smart shoppers today bank on the opinions of so-called digital “opinion leaders” before making any purchase decisions.\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Although individuals have their own preconceived notion about a product or service, brands can no longer quash the possibility that these notions are primarily shaped or reshaped by a consumer’s exposure to the bloggers they are subscribed to. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">While this radical shift in traditional marketing to digital marketing is a bit of a challenge to many brands, it can also hold a beautiful promise to those who are willing to learn the new rules of the game. \u003C\u002Fspan>\u003Cbr>\n\u003Ch4>\u003Cb>How To Start Blogger Outreach\u003C\u002Fb>\u003C\u002Fh4>\u003Cbr>\n\u003Cspan style=\"font-weight: 400;\">Want to start your own blogger outreach strategy? This is where the fun begins. Blogger outreach involves a few different stages in order to gain the most success from a cam\u003C\u002Fspan>\u003Cspan style=\"font-weight: 400;\">paign. The stages we’ll cover in this article are: \u003C\u002Fspan>\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli style=\"list-style-type: none;\">\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Understanding Your Target Audience \u003C\u002Fspan>\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"2\">\u003Cspan style=\"font-weight: 400;\">Demographic\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"2\">\u003Cspan style=\"font-weight: 400;\">Geographic \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"2\">\u003Cspan style=\"font-weight: 400;\">Psychographic \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"2\">\u003Cspan style=\"font-weight: 400;\">Behavioural \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Finding Suitable Publishers For Your Outreach\u003C\u002Fspan>\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"2\">\u003Cspan style=\"font-weight: 400;\">Keywords\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"2\">\u003Cspan style=\"font-weight: 400;\">Metrics \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"2\">\u003Cspan style=\"font-weight: 400;\">PBNs\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"2\">\u003Cspan style=\"font-weight: 400;\">Publishers that would take your content\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"2\">\u003Cspan style=\"font-weight: 400;\">Real businesses with low metrics\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Choosing The Right Outreach Tools \u003C\u002Fspan>\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"2\">\u003Cspan style=\"font-weight: 400;\">Buzzstream\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"2\">\u003Cspan style=\"font-weight: 400;\">Pitchbox\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"2\">\u003Cspan style=\"font-weight: 400;\">Buzzsumo\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"2\">\u003Cspan style=\"font-weight: 400;\">Ninja Outreach\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Choose Your Outreach Method: Shotgun vs Sniper Outreach \u003C\u002Fspan>\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"2\">\u003Cspan style=\"font-weight: 400;\">Sniper\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"2\">\u003Cspan style=\"font-weight: 400;\">Shotgun\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Getting Your Email Warmed Up \u003C\u002Fspan>\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"2\">\u003Cspan style=\"font-weight: 400;\">Mailwarm\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"2\">\u003Cspan style=\"font-weight: 400;\">Warm Up Your Email\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Building Emails Templates and Subject Lines\u003C\u002Fspan>\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"2\">\u003Cspan style=\"font-weight: 400;\">Create an email which gets straight to the point\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"2\">\u003Cspan style=\"font-weight: 400;\">Avoid subject lines which have spam trigger wording\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"2\">\u003Cspan style=\"font-weight: 400;\">Avoid spammy templates \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Monitor Email Data and Adjust Campaigns\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Building Emails Templates and Subject Lines\u003C\u002Fspan>\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"2\">\u003Cspan style=\"font-weight: 400;\">Create an email which gets straight to the point\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"2\">\u003Cspan style=\"font-weight: 400;\">Avoid subject lines which have spam trigger wording\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"2\">\u003Cspan style=\"font-weight: 400;\">Avoid spammy templates \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003C\u002Fli>\u003Cbr>\n \t\u003Cli>\u003Cspan style=\"font-weight: 400;\">Monitor Email Data and Adjust Campaigns\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">How Bloggers Can Positively Influence Your Brand’s Exposure \u003C\u002Fspan>\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"2\">\u003Cspan style=\"font-weight: 400;\">They speak as consumers\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"2\">\u003Cspan style=\"font-weight: 400;\">Their content has an element of virality\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"2\">\u003Cspan style=\"font-weight: 400;\">They are perceived as an authority in their respective fields\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"2\">\u003Cspan style=\"font-weight: 400;\">They are visible in multiple platforms\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cbr>\n\u003Ch4>\u003Cspan style=\"font-weight: 400;\">In A Nutshell\u003C\u002Fspan>\u003C\u002Fh4>\u003Cbr>\n\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003Cspan style=\"font-weight: 400;\">Let’s take a closer look at these stages.\u003C\u002Fspan>\u003Cbr>\n\u003Ch4>\u003Cb>Understanding Your Target Audience\u003C\u002Fb>\u003C\u002Fh4>\u003Cbr>\n\u003Cspan style=\"font-weight: 400;\">Your target audience refers to the type of people that align with your business, brand or the products you sell. The problem many people have is how to determine who their target audience is. This can be done by conducting audience segmentation. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Audience segmentation is broken down into 4 different categories: \u003C\u002Fspan>\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Demographic \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Geographic location \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Behaviours \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Psychographic\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003Cspan style=\"font-weight: 400;\">Each of these categories are then broken down by subcategories: \u003C\u002Fspan>\u003Cbr>\n\u003Ch4>\u003Cb>Demographic\u003C\u002Fb>\u003C\u002Fh4>\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Marital status \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Age\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Family size \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Education\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Income \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Occupation\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Sex\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Language\u002Fethnicity \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Religion \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003Ch4>\u003Cb>Behavioural\u003C\u002Fb>\u003C\u002Fh4>\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Behaviour consistency\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Behaviour frequency\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Behaviour relevancy\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Behaviour duration \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Stages of change \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Readiness to change\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003Ch4>\u003Cb>Psychographic\u003C\u002Fb>\u003C\u002Fh4>\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Personality \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Activities \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Preference\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Values \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Benefits\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Attitudes and opinions\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003Cb>Geographic\u003C\u002Fb>\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Community\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Region\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">District\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Periurban\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Rural\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Urban\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003Cspan style=\"font-weight: 400;\">By using these categories and subcategories you can then start to build your potential audience. Let’s use a men’s clothing store as an example. \u003C\u002Fspan>\u003Cbr>\n\u003Ctable>\u003Cbr>\n\u003Ctbody>\u003Cbr>\n\u003Ctr>\u003Cbr>\n\u003Ctd>\u003Cb>Demographic\u003C\u002Fb>\u003C\u002Ftd>\u003Cbr>\n\u003Ctd>\u003Cb>Behaviour \u003C\u002Fb>\u003C\u002Ftd>\u003Cbr>\n\u003Ctd>\u003Cb>Psychographic \u003C\u002Fb>\u003C\u002Ftd>\u003Cbr>\n\u003Ctd>\u003Cb>Geographic \u003C\u002Fb>\u003C\u002Ftd>\u003Cbr>\n\u003C\u002Ftr>\u003Cbr>\n\u003Ctr>\u003Cbr>\n\u003Ctd>\u003Cspan style=\"font-weight: 400;\">Men\u003C\u002Fspan>\u003C\u002Ftd>\u003Cbr>\n\u003Ctd>\u003Cspan style=\"font-weight: 400;\">Confident\u003C\u002Fspan>\u003C\u002Ftd>\u003Cbr>\n\u003Ctd>\u003Cspan style=\"font-weight: 400;\">Willing to spend money on high end clothing\u003C\u002Fspan>\u003C\u002Ftd>\u003Cbr>\n\u003Ctd>\u003Cspan style=\"font-weight: 400;\">New York\u003C\u002Fspan>\u003C\u002Ftd>\u003Cbr>\n\u003C\u002Ftr>\u003Cbr>\n\u003Ctr>\u003Cbr>\n\u003Ctd>\u003Cspan style=\"font-weight: 400;\">20-40 years \u003C\u002Fspan>\u003C\u002Ftd>\u003Cbr>\n\u003Ctd>\u003Cspan style=\"font-weight: 400;\">Loves looking good \u003C\u002Fspan>\u003C\u002Ftd>\u003Cbr>\n\u003Ctd>\u003Cspan style=\"font-weight: 400;\">Wants to find like minded people \u003C\u002Fspan>\u003C\u002Ftd>\u003Cbr>\n\u003Ctd>\u003Cspan style=\"font-weight: 400;\">Philadelphia \u003C\u002Fspan>\u003C\u002Ftd>\u003Cbr>\n\u003C\u002Ftr>\u003Cbr>\n\u003Ctr>\u003Cbr>\n\u003Ctd>\u003Cspan style=\"font-weight: 400;\">Earns $60K+ year\u003C\u002Fspan>\u003C\u002Ftd>\u003Cbr>\n\u003Ctd>\u003Cspan style=\"font-weight: 400;\">Loves to impress and stand out\u003C\u002Fspan>\u003C\u002Ftd>\u003Cbr>\n\u003Ctd>\u003Cspan style=\"font-weight: 400;\">Wants to buy the best clothing in order to impress \u003C\u002Fspan>\u003C\u002Ftd>\u003Cbr>\n\u003Ctd>\u003Cspan style=\"font-weight: 400;\">Baltimore\u003C\u002Fspan>\u003C\u002Ftd>\u003Cbr>\n\u003C\u002Ftr>\u003Cbr>\n\u003Ctr>\u003Cbr>\n\u003Ctd>\u003C\u002Ftd>\u003Cbr>\n\u003Ctd>\u003C\u002Ftd>\u003Cbr>\n\u003Ctd>\u003C\u002Ftd>\u003Cbr>\n\u003Ctd>\u003Cspan style=\"font-weight: 400;\">Washington \u003C\u002Fspan>\u003C\u002Ftd>\u003Cbr>\n\u003C\u002Ftr>\u003Cbr>\n\u003C\u002Ftbody>\u003Cbr>\n\u003C\u002Ftable>\u003Cbr>\n\u003Cspan style=\"font-weight: 400;\">This is good data to start with. What you can do is use segmentation to narrow down your publisher type with the same model. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cimg class=\"aligncenter size-full wp-image-5209\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2021\u002F11\u002F01-Table.jpg\" alt=\"\" width=\"906\" height=\"241\" \u002F>\n\u003Cspan style=\"font-weight: 400;\">After this it’s all about using the right tools and the right keywords to search for your prospects. Let’s delve into keywords a little more.\u003C\u002Fspan>\n\u003Ch4>\u003Cb>Keywords For Prospect Searching \u003C\u002Fb>\u003C\u002Fh4>\n\u003Cspan style=\"font-weight: 400;\">Let’s use a wedding business as an example. When you think about weddings, the first keywords you may think of is: \u003C\u002Fspan>\n\u003Cul>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Wedding \u003C\u002Fspan>\u003C\u002Fli>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Bride\u003C\u002Fspan>\u003C\u002Fli>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Groom \u003C\u002Fspan>\u003C\u002Fli>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Wedding dress\u003C\u002Fspan>\u003C\u002Fli>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Wedding ring\u003C\u002Fspan>\u003C\u002Fli>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Reception \u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cspan style=\"font-weight: 400;\">These are all great keywords but they do limit your publisher search. To gain more keyword search ideas, believe it or not, you can use the dictionary and search synonyms for these words. Let’s try again. \u003C\u002Fspan>\n\n\u003Cimg class=\"aligncenter size-full wp-image-5006\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2021\u002F11\u002Fscreenshot-26.png\" alt=\"\" width=\"532\" height=\"229\" \u002F>\n\n\u003Cimg class=\"aligncenter size-full wp-image-5007\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2021\u002F11\u002Fscreenshot-25.png\" alt=\"\" width=\"532\" height=\"396\" \u002F>\n\n\u003Cimg class=\"aligncenter size-full wp-image-5010\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2021\u002F11\u002Fscreenshot-24.png\" alt=\"\" width=\"532\" height=\"295\" \u002F>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">As you can see, this gives you more keyword options which could allow better prospect opportunities. \u003C\u002Fspan>\u003Cbr>\n\u003Ch4>\u003Cb>Metrics\u003C\u002Fb>\u003C\u002Fh4>\u003Cbr>\n\u003Cspan style=\"font-weight: 400;\">After creating your list of prospects using your outreach tools, (we’ll go into those a little more down further), the next thing you need to look into is the metrics of the site and whether it would be suitable to link to.\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">The four key metrics that many use include: \u003C\u002Fspan>\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Domain Authority (DA) \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Domain Rating (DR) \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Trust Flow (TF) \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Traffic\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003Cspan style=\"font-weight: 400;\">These aren’t the only metrics, but depending on your SEO goals will depend on the metric you choose to follow. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Generally websites with metric numbers of 15+ and 1000+ in traffic are a good place to start. However, some websites may have low metric ratings, but this doesn’t mean the website is bad. It may just mean the website is new and still building it’s authority.  \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Looking at this screenshot below you’ll see how different websites can be in different stages of their growth. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cimg class=\"aligncenter size-full wp-image-5013\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2021\u002F11\u002Fscreenshot-23.png\" alt=\"\" width=\"214\" height=\"382\" \u002F>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Some blogger outreach best practices to remember when choosing publishers and metrics include: \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cb>1.  Watch out for good metric PBNs\u003C\u002Fb>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Private blog networks are everywhere and they can hurt your rankings if you’re not careful. Three telltale signs of PBN’s are:\u003C\u002Fspan>\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">They only have a blog, about us page, and a write for us page. \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">The content they host is about everything and anything. \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">The content written isn’t quality.\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003Cspan style=\"font-weight: 400;\">The following screenshot is a true sign of a PBN because it only has a homepage, about us page, contact page and a write for us page. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cimg class=\"aligncenter size-full wp-image-5014\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2021\u002F11\u002Fscreenshot-22.png\" alt=\"\" width=\"532\" height=\"336\" \u002F>\n\n\u003Cp>2. \u003Cb>\u003C\u002Fb>\u003Cb>Try to aim for publishers that would take your content\u003Cbr>\n\u003Cspan style=\"font-weight: 400;\">If you’re a sports clothing website and you found publishers within the swimwear niche, unless you plan to promote sports swimwear, there’s no point wasting your time pitching content.\u003C\u002Fspan>\u003C\u002Fb>\u003C\u002Fp>\n\n\u003Cimg class=\"aligncenter size-full wp-image-5016\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2021\u002F11\u002F1HuS.gif\" alt=\"\" width=\"500\" height=\"249\" \u002F>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Instead choose publishers where you can write niche relevant content related to your site, even if the site is a very close second to your niche. This is relevant for all \u003C\u002Fspan>\u003Cspan style=\"font-weight: 400;\">blogger outreach campaigns you set up.\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Let’s show you what I mean. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">For example, fitness clothing would suit fitness websites, family websites with content about fitness, possible health websites with an article about fitness etc. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">When aiming for a website which may not be directly in the same niche as you, here’s some things to remember: \u003C\u002Fspan>\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Work on a topic that could blend both worlds together. For example; a health website vs a sports clothing website. A topic could be: How Fitness Is Fighting Back Against Obesity or X Best Fitness Regimes To Try This Year For Ultimate Health. The reasons why this works is because it:\u003C\u002Fspan>\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"2\">\u003Cspan style=\"font-weight: 400;\">ties in with the publisher site \u003C\u002Fspan>\u003Cspan style=\"font-weight: 400;\">= health\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"2\">\u003Cspan style=\"font-weight: 400;\">ties in with the client\u002Fyour website \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"2\">\u003Cspan style=\"font-weight: 400;\">allows you to write a relevant paragraph within the article talking about how having the right fitness clothing can help improve your workout and motivation. \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Look for opportunities for other types of content and pages to link to. For example, a law site doesn’t always need to link to other law sites. If you help clients in medical malpractice, dog bite injuries, vehicle accidents, or divorce, it opens up many doors to link to sites in the niches of health, animals, automotive, and family. \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Always use themed link building when producing content. This means use your keyword in the title of the article, H1 and H2 and then write content which is relevant to surround your link. Here’s an example of a before and after for the fitness website with the anchor = fitness clothing. \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003Ci>\u003Cspan style=\"font-weight: 400;\">Traveling in a car allows you to wear whatever you want. Fitness clothing is comfortable and gets you motivated. Don’t forget though to always pack light when traveling short distances. \u003C\u002Fspan>\u003C\u002Fi>\u003C\u002Fp>\n\n\u003Cimg class=\"aligncenter size-full wp-image-5018\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2021\u002F11\u002FIae.gif\" alt=\"\" width=\"330\" height=\"186\" \u002F>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Doesn’t make sense right? Now let’s look at this version: \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Ci>\u003Cspan style=\"font-weight: 400;\">Exercising early mornings is a great way to start the day. Having the right fitness clothing is essential to staying motivated throughout your workout. Many people get dressed in their fitness gear as soon as they get out of bed. This helps their mind prepare for the early morning workout. \u003C\u002Fspan>\u003C\u002Fi>\u003Cspan style=\"font-weight: 400;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Better right? \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Keep themed link building in mind when you write your content. Here’s a great article we wrote about \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fnobs.link\u002Fblog\u002Fthemed-link-building\u002F\">\u003Cspan style=\"font-weight: 400;\">themed link building\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\">.\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>3. \u003Cb>\u003C\u002Fb>\u003Cb>Real businesses with low metrics are just as good as high metric blogs \u003C\u002Fb>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">If you can score a blog on a real business website with lower metrics, it’s still as good as blogs with high metrics. Why? Because real business websites generally don’t have time to work on blog content depending on the niche they’re in. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Let’s take a plumber for example, they may not have the time or resources to devote to their blog, the website metrics may be on the lower end, but you can check their website statistics via \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fahrefs.com\u002F\">\u003Cspan style=\"font-weight: 400;\">Ahref.com\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\">, and other metric tools, to see if their traffic has been slowly growing over time. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cimg class=\"aligncenter size-full wp-image-5019\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2021\u002F11\u002Fscreenshot-21.png\" alt=\"\" width=\"532\" height=\"295\" \u002F>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">You can also see if they’ve been able to dedicate time to their blog by viewing the date of the last published article. If you look at this website, it was last updated on May 25 2021.\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cimg class=\"aligncenter size-full wp-image-5207\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2021\u002F11\u002F02-screen_shot.png\" alt=\"\" width=\"340\" height=\"548\" \u002F>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">If you can score a blog on a website like this, it’s a great find and super relevant if you’re within the same niche as well. These types of sites are diamonds in the rough because you know they haven’t been spammed by hundreds of guest posts and potentially poor quality link building tactics. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Now you know the basics of what to look for, and what not to look for, it’s time to:\u003C\u002Fspan>\u003Cbr>\n\u003Ch4>\u003Cb>Choose The Right Outreach Tools\u003C\u002Fb>\u003C\u002Fh4>\u003Cbr>\n\u003Cspan style=\"font-weight: 400;\">These days utilising outreach tools is a good way to not only reach more people at the one time but to help you scale your outreach efforts along the way. The top 5 outreach tools you can try include: \u003C\u002Fspan>\u003Cbr>\n\u003Ch4>\u003Cb>Buzzstream\u003C\u002Fb>\u003C\u002Fh4>\u003Cbr>\n\u003Ca href=\"https:\u002F\u002Fwww.buzzstream.com\u002F\">\u003Cspan style=\"font-weight: 400;\">Buzzstream\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\"> is a great outreach tool to help build powerful lists in relation to your outreach needs. This tool helps you to manage all your outreach from start to finish. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cimg class=\"aligncenter size-full wp-image-5022\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2021\u002F11\u002Fscreenshot-20.png\" alt=\"\" width=\"532\" height=\"302\" \u002F>\n\u003Ch4>\u003Cb>Pitchbox\u003C\u002Fb>\u003C\u002Fh4>\n\u003Ca href=\"https:\u002F\u002Fpitchbox.com\u002F\">\u003Cspan style=\"font-weight: 400;\">Pitchbox\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\"> is another great outreach tool that can help you from start to finish. This tool helps you find prospects as well as better manage your outreach emails for more effective outreach. \u003C\u002Fspan>\n\n\u003Cimg class=\"aligncenter size-full wp-image-5023\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2021\u002F11\u002Fscreenshot-19.png\" alt=\"\" width=\"532\" height=\"321\" \u002F>\n\u003Ch4>\u003Cb>Buzzsumo \u003C\u002Fb>\u003C\u002Fh4>\n\u003Ca href=\"https:\u002F\u002Fbuzzsumo.com\u002F\">\u003Cspan style=\"font-weight: 400;\">Buzzsumo\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\"> is another good tool to use to find influencers and content trends. Simply add a topic and the system will find relevant influencers to suit. \u003C\u002Fspan>\n\n\u003Cimg class=\"aligncenter size-full wp-image-5025\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2021\u002F11\u002Fscreenshot-18.png\" alt=\"\" width=\"532\" height=\"300\" \u002F>\n\u003Ch4>\u003Cb>Ninja Outreach\u003C\u002Fb>\u003C\u002Fh4>\n\u003Ca href=\"https:\u002F\u002Fninjaoutreach.com\u002F\">\u003Cspan style=\"font-weight: 400;\">Ninja Outreach\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\"> helps you find influencers within your niche easier. It also helps you to manage your emails more effectively with its easy management of contacts.  \u003C\u002Fspan>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">The outreach tool you choose is only as good as the outreach method you use. This is where you need to:\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cimg class=\"aligncenter size-full wp-image-5205\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2021\u002F11\u002F01-screen_shot.jpg\" alt=\"\" width=\"872\" height=\"473\" \u002F>\n\u003Ch4>\u003Cb>Choose Your Outreach Method: Shotgun vs Sniper Outreach\u003C\u002Fb>\u003C\u002Fh4>\n\u003Cspan style=\"font-weight: 400;\">You may have heard of the shotgun or the sniper outreach methods but not quite understand what these are. Here’s a run down of these methods to help work out which one is the best option for you. \u003C\u002Fspan>\n\n\u003Cp>\u003Cb>1. Shotgun\u003C\u002Fb>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">If you think about how a shotgun works, it sprays bullet fragments in lots of directions when fired. Now think about emails in this manner. The shotgun outreach method means sending bulk emails with the same template to hundreds of people hoping to get responses. Does it work? Yes it can work but you have to be strategic on the templates used. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cimg class=\"aligncenter size-full wp-image-5032\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2021\u002F11\u002F3Ce0.gif\" alt=\"\" width=\"500\" height=\"200\" \u002F>\n\n\u003Cp>2. \u003Cb>Sniper \u003C\u002Fb>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Let’s think of how a sniper works. They line up their target and take one good shot. Now think about how this translates to email. The sniper method is about analysing a publisher, tailoring an email directly for them, and then sending emails one and a time. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cimg class=\"aligncenter size-full wp-image-5035\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2021\u002F11\u002FFLr.gif\" alt=\"\" width=\"500\" height=\"246\" \u002F>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Both of these methods are really great options when it comes to outreach. Because of this many companies tend to use a mix of both in their campaigns to see which ones deliver the best outcome. What you choose to use is entirely up to you, it ultimately depends on the money, time and resources you can allocate to each method. \u003C\u002Fspan>\u003Cbr>\n\u003Ch4>\u003Cb>Getting Your Email Ready For Outreach\u003C\u002Fb>\u003C\u002Fh4>\u003Cbr>\n\u003Cspan style=\"font-weight: 400;\">Warming up a newly created email is essential to avoid your email going into the spam box. Email warming involves a tool which automatically sends emails from your inbox to recipients which will open them, and email back. This helps to warm an email address to reduce the risk of it going into spam. Two of the top email warmers are: \u003C\u002Fspan>\u003Cbr>\n\u003Ch4>\u003Cb>Mailwarm\u003C\u002Fb>\u003C\u002Fh4>\u003Cbr>\n\u003Ca href=\"https:\u002F\u002Fwww.mailwarm.com\u002F\">\u003Cspan style=\"font-weight: 400;\">Mailwarm\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\"> is designed to help you increase your reputation as a sender because it positively interacts with your emails, each day. How mailwarm works is it automatically sends emails from your email address to over 1000 mailwarm accounts which then reply. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">The idea of doing this is to help reduce your emails going into spam folders and have your emails marked as important for better long term success with future outreach campaigns.\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cimg class=\"aligncenter size-full wp-image-5041\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2021\u002F11\u002Fscreenshot-17.png\" alt=\"\" width=\"532\" height=\"302\" \u002F>\n\u003Ch4>\u003Cb>Warm Up Your Email\u003C\u002Fb>\u003C\u002Fh4>\n\u003Ca href=\"https:\u002F\u002Fwarmupyour.email\u002F\">\u003Cspan style=\"font-weight: 400;\">Warmupyouremail\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\">  works like Mailwarm where their team interacts with your emails and replies to them after reading them. If your email ends up in spam, they take it out of spam to help reduce future emails from ending up in the spam folder. \u003C\u002Fspan>\n\n\u003Cimg class=\"aligncenter size-full wp-image-5044\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2021\u002F11\u002Fscreenshot-15.png\" alt=\"\" width=\"532\" height=\"307\" \u002F>\n\u003Ch4>\u003Cb>Building Email Templates and Subject Lines \u003C\u002Fb>\u003C\u002Fh4>\n\u003Cspan style=\"font-weight: 400;\">Building email templates ties in with how you segment your audience and the publishers you w\u003C\u002Fspan>\u003Cspan style=\"font-weight: 400;\">ant to target. When building emails no matter if you do the sniper or shotgun approach there’s a few things you need to remember: \u003C\u002Fspan>\n\u003Cul>\n \t\u003Cli>\u003Cb>Create an email which gets straight to the point: \u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\">You’ve probably received an email before about how someone has viewed your blog and they really like it, and how they really feel your content is valuable but wait… they then have a piece of content that they feel is good for your website.\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cimg class=\"aligncenter size-full wp-image-5045\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2021\u002F11\u002Fscreenshot-14.png\" alt=\"\" width=\"532\" height=\"403\" \u002F>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">These emails are good, but they’ve been used to death and they don’t get straight to the point. The average time someone reads an email is between \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.prnewswire.com\u002Fnews-releases\u002Flitmus-report-email-read-time-increased-by-21-percent-300875977.html#:~:text=The%20average%20time%20that%20a,from%2011.1%20seconds%20in%202016.\">\u003Cspan style=\"font-weight: 400;\">10-20 seconds\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\">. Emails like this cause the recipient to lose focus, instead it’s best to politely get to the point of what you’re trying to say. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Here’s an example: \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cimg class=\"aligncenter size-full wp-image-5046\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2021\u002F11\u002Fscreenshot-13.png\" alt=\"\" width=\"415\" height=\"227\" \u002F>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Now thinking about both long and short emails, which one would you be more inclined to read and answer to? For me I’d choose the shorter version over the longer version any day. \u003C\u002Fspan>\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cb>Avoid subject lines which have spam trigger wording: \u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\">Spam trigger wording is the reason why people won’t open your emails. These words include some of the following: free, amazing, best price, one-time offer, offer, collect, discount, save, winner, satisfied etc. Let’s take a look at two different examples of outreach email subject lines. Here’s an example with spam trigger words.  \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003Cimg class=\"aligncenter size-full wp-image-5049\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2021\u002F11\u002Fscreenshot-12.png\" alt=\"\" width=\"495\" height=\"73\" \u002F>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Here’s an example without\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cimg class=\"aligncenter size-full wp-image-5050\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2021\u002F11\u002Fscreenshot-11.png\" alt=\"\" width=\"502\" height=\"70\" \u002F>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Which one are you inclined to open if you were accepting guest posts on your website? I’d be more included with the second option \u003C\u002Fspan>\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">A\u003C\u002Fspan>\u003Cb>void Spammy Templates: \u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\">We’ve all seen them come into our inbox. They generally start with Dear Sir or something similar. This is not how you contact your publishers about something you want to sell. \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003Cimg class=\"aligncenter size-full wp-image-5053\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2021\u002F11\u002Fscreenshot-10-1.png\" alt=\"\" width=\"532\" height=\"293\" \u002F>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Always check spelling as well no matter what template you use. There’s nothing worse than receiving a pitch and it has mistakes throughout the email body. It’s not professional. \u003C\u002Fspan>\u003Cbr>\n\u003Ch4>\u003Cb>Monitor Email Data and Adjust Campaigns As Needed \u003C\u002Fb>\u003C\u002Fh4>\u003Cbr>\n\u003Cspan style=\"font-weight: 400;\">Each outreach tool you use should have some sort of reporting functionality. Platforms like \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.buzzstream.com\u002F\">\u003Cspan style=\"font-weight: 400;\">Buzzstream\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\"> for example will show you how many emails were sent out, the open rate, the click-through rate and the reply rate.\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cimg class=\"aligncenter size-full wp-image-5056\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2021\u002F11\u002Fscreenshot-8.png\" alt=\"\" width=\"359\" height=\"165\" \u002F>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">So let’s use the above as an example. We can see #1 had the highest open rate (but also the most emails sent out) compared to #2 and #3. Since open rate is related to the subject line, we need to work out the percentage based on emails sent. This can be done by using an online percentage calculator. \u003C\u002Fspan>\u003Cbr>\n\u003Ch4>\u003Cb>Row #1.\u003Cbr>\n\u003Cimg class=\"aligncenter size-full wp-image-5213\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2021\u002F11\u002F02-Table.png\" alt=\"\" width=\"906\" height=\"144\" \u002F>\u003Cbr>\n\u003C\u002Fb>\u003C\u002Fh4>\u003Cbr>\n\u003Cb>Row #2 \u003C\u002Fb>\u003C\u002Fp>\n\n\u003Cimg class=\"aligncenter size-full wp-image-5059\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2021\u002F11\u002Fscreenshot-9.png\" alt=\"\" width=\"407\" height=\"117\" \u002F>\n\n\u003Cp>\u003Cb>Row #3\u003C\u002Fb>\u003C\u002Fp>\n\n\u003Cimg class=\"aligncenter size-full wp-image-5057\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2021\u002F11\u002Fscreenshot-7.png\" alt=\"\" width=\"403\" height=\"115\" \u002F>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">From this we can see that the subject line of row #1’s template was the most successful when it comes to open rates. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">The next thing to look at is the click rate. This is in relation to the recipient clicking on your email. As you can see below row #1 has a higher click-through rate than the other two rows. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cimg class=\"aligncenter size-full wp-image-5061\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2021\u002F11\u002Fscreenshot-6.png\" alt=\"\" width=\"406\" height=\"205\" \u002F>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Last thing we have to look at is the reply rate. From below we can see again that Row #1 has the highest reply rate as well. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cimg class=\"aligncenter size-full wp-image-5063\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2021\u002F11\u002Fscreenshot-4-1.png\" alt=\"\" width=\"401\" height=\"196\" \u002F>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">So in this example Row #1 is the highest performing outreach campaign. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">If you have several different email campaigns across multiple team members then this method is good to work out the best subject line, click rate and reply rate. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Let’s look at this below as an example. Here we have 4 team members which have different open rates. From here we can see Team 1 has the highest open rate (subject line), Team 3 has the highest click rate, and Team 1 again has the highest reply rate. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cimg class=\"aligncenter size-full wp-image-5064\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2021\u002F11\u002Fscreenshot-5-1.png\" alt=\"\" width=\"532\" height=\"104\" \u002F>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Based on this data, your campaign should have the subject line of Team 1, and the positioning of the company link as Team 3 has it but within Team 1’s email template.\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">In doing this, it can help you have a higher success rate in your overall outreach campaign.\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Always remember to analyse your data every 3 months to adjust templates and subject lines. \u003C\u002Fspan>\u003Cbr>\n\u003Ch4>\u003Cb>How Bloggers Can Positively Influence Your Brand’s Exposure\u003C\u002Fb>\u003C\u002Fh4>\u003Cbr>\n\u003Cspan style=\"font-weight: 400;\">To capture the right audience for your brand, your marketing efforts shouldn’t be geared directly towards selling your product or service, but to educate your consumers first! This is in context to Google’s call for authentic, relevant and fresh content to all website owners. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">As a brand, your job is to define what’s irresistible about your offerings and how it can outshine those of your competitors’. Next, is to find the right storyteller who can effectively deliver your brand promise to your target audience. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Here are ways through which bloggers positively influence your brand’s exposure:\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cstrong>1. They Speak as Consumers\u003C\u002Fstrong>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Since most bloggers are regular individuals expressing their own opinions on products or services, their subscribers consider them as fellow consumers, themselves. Because of their candid approach, it’s so easy for viewers to associate authenticity to their reviews. As a brand, it’s important to pick an influencer that speaks your target audience’s language. A huge following shouldn’t be your sole basis on whether a blogger fits your campaign or not. Consider the approach and the style as core elements before partnering with a blogger. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cb>2. Their Content Has An Element Of Virality\u003C\u002Fb>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Any content uploaded online has the potential to become viral. Although it’s not wrong to ask a blogger to create viral content for your brand, there are certainly key elements that can propel a blogger’s material to go viral. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">For example, vlogger, Anna Akana’s videos on her Youtube channel have over 2.5 Million subscribers and 226 million video views. She’s popular for her witty, straight to the point, visually playful and concise content that she publishes.\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>[caption id=\"attachment_5065\" align=\"aligncenter\" width=\"532\"]\u003Cimg class=\"wp-image-5065 size-full\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2021\u002F11\u002Fscreenshot-3-1-1.png\" alt=\"\" width=\"532\" height=\"360\" \u002F> \u003Cem style=\"font-size: 10px;\">Image Source: Anna Akana\u003C\u002Fem>[\u002Fcaption]\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">The way she articulates the ugly realities of relationships in a blunt, yet hilarious, way appeals to her millennial viewers really well. At the end of every sponsored video, Anna further educates viewers by mentioning the services offered by her brand partner without sounding too pushy. You can see her followers engage with her as seen in the comments below: \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cimg class=\"aligncenter size-full wp-image-5066\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2021\u002F11\u002Fscreenshot-2-2.png\" alt=\"\" width=\"532\" height=\"294\" \u002F>\n\n\u003Cp>\u003Cstrong>3. They Are Perceived As An Authority In Their Respective Fields\u003C\u002Fstrong>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Here’s a great example of how certain bloggers and influencers can have high authority which brands and businesses can leverage to their own advantage. With over 22 billion accumulated video views on Youtube and 97 Million subscribers, Swedish Youtube sensation, PewDiePie has captured a significant pool of young viewers in the gaming community. He’s well noted for his Let’s Play – styled video game commentaries that are comedic and tagged as unfiltered, goofy, although sometimes, profane.\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cimg class=\"aligncenter wp-image-5201 size-full\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2021\u002F11\u002Funnamed.jpg\" alt=\"\" width=\"378\" height=\"250\" \u002F>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\"> Pewdewpie’s \u003Ca href=\"https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FPewDiePie#Influence_on_video_games\">commentaries\u003C\u002Fa> have positively influenced the commercial success of many video games and has inspired developers to incorporate Pewdewpie to certain elements to their game. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cstrong>4. They Are Visible In Multiple Platforms\u003C\u002Fstrong>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Lastly, bloggers are known for their omnipresence in the digital space. Every content uploaded on one social media asset is cross posted to other accounts, allowing maximum exposure for all their materials. Because of their accessibility to their followers, it’s beneficial for brands to collaborate on projects with them. Be it Facebook, Twitter, Instagram, or Youtube, content is delivered in a format that is tailor-fit to the audience of a given platform. Although bloggers boast a huge following, their audience remains targeted. Everyone in their pool of followers shares the same interests and sometimes, a similar demographic.\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cb>In A Nutshell\u003C\u002Fb>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Blogger outreach essentially paves brands to borrow the credibility of their chosen blog partners. For this partnership to be possible, there has to be a symbiotic relationship between the two parties. Have you got a chance to tap potential bloggers for your brand? If not you can get started with our \u003C\u002Fspan>\u003Cspan style=\"font-weight: 400;\">Blogger Outreach Service\u003C\u002Fspan>\u003Cspan style=\"font-weight: 400;\">. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp> \u003C\u002Fp>","What is blogger outreach? This is the question everyone is talking about. Experts in digital marketing say content is king. However, having brilliant and relevant content is useless when you fail to c...","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2021\u002F11\u002FWhat-is-blogger-outreach-1.svg","published","https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fwhat-is-blogger-outreach-how-to-start-it\u002F","","blog",false,3834,"2021-11-21T23:33:20.000000Z","2025-10-26T11:10:25.000000Z","2025-10-31T09:45:54.000000Z",null,{"id":8,"name":25,"email":26,"about":16,"avatar":27,"created_at":28,"updated_at":28,"deleted_at":23},"Aaron Gray","support@nobsmarketplace.com","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-authors\u002F2024\u002F04\u002FAGray.png","2025-10-26T11:10:22.000000Z",[30,33],{"id":8,"name":31,"slug":17,"created_at":28,"updated_at":28,"deleted_at":23,"pivot":32},"Blogs",{"blog_id":7,"category_id":8},{"id":34,"name":35,"slug":36,"created_at":21,"updated_at":21,"deleted_at":23,"pivot":37},7,"Guides","guide",{"blog_id":7,"category_id":34},[39,71,90,107],{"id":40,"author_id":41,"title":42,"slug":43,"content":44,"short_summary":45,"featured_image":46,"status":14,"meta_title":42,"meta_description":47,"canonical_url":23,"keywords":23,"blog_type":17,"is_featured":18,"word_count":48,"published_at":49,"created_at":50,"updated_at":51,"deleted_at":23,"author":52,"categories":56},321,3,"Planning on Outsourcing Link Building? Read This First","outsourcing-link-building","\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>This post is an update to our guide on\u003C\u002Fem>\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fhow-to-outsource-link-building\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem> \u003C\u002Fem>\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cem>\u003Cu>outsourcing link building\u003C\u002Fu>\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>, which was published back in 2024. While that guide still holds water today, we’ve made this one more streamlined to make it easier to understand.\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">As an SEO service, we often stress how crucial proper link building is in promoting brands and businesses. It might sound like you need to build your own link building capability in-house, but that isn’t always possible. In more cases than you may think, businesses don’t have the expertise, tools, or time to do it themselves.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">That’s where the likes of NO-BS Marketplace come in. We do SEO so you don’t have to.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">But before you start looking for an outside professional, you need to know a couple of key things. If you aren’t careful with your choice of link building service, your business can be blamed for the service’s mistakes. And as we’ve established countless times already, the Big G won’t show mercy for anyone who tries fooling it.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">To Outsource or Not to Outsource\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">You can take the steps here in any order, but the first step will always be to ask yourself:\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>“Do I even need to\u003C\u002Fem>\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-building\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem> \u003C\u002Fem>\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cem>\u003Cu>outsource link building\u003C\u002Fu>\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>?”\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">It’s like that adage that says, “Just because you can doesn’t mean you should.” As much as we want an answer set in stone, businesses—like their owners and staff—vary. Even two startups in the same industry that offer the same products and services can differ in their digital marketing needs.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">To answer this question, you’ll need to ask yourself several more questions. Fortunately, this cheat sheet can help guide you to a sound decision.\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"left\" style=\"display: inline-block; max-width: 100%; margin-left: 0px; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002Fpicture21-20260408054958-KS8PzSnW.png\" data-align=\"left\">\u003C\u002Ffigure>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>*Based on U.S. data from ZipRecruiter. Actual salary may vary.\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Asking yourself these questions is also an exercise in tempering expectations. Outsourcing link building to professionals may be less costly, but don’t expect them to be on the same wavelength or even share the same work culture as your company. Collaboration doesn’t need any of those, only the willingness to work together amid both parties’ differences.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 16pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>Shortlisting Your Candidates\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">If you’re convinced that outsourcing link building is ideal, the next step is to scour the Web for candidates. There’s a lot to choose from, given that most SEO agencies (like yours truly) aren’t restricted to offering their services to their home countries or regions.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">A while back, I discussed the things an SEO firm shouldn’t do to avoid being\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fa-guide-on-how-to-avoid-your-agency-being-branded-a-scam\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>called a scam\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">. While I wrote that for SEO firms, it’s also a useful guide for businesses looking for one. For a brief recap, steer clear of agencies that:\u003C\u002Fspan>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>Guarantee good results: \u003C\u002Fstrong>\u003Cem>There are no guarantees in SEO. \u003C\u002Fem>Anyone who claims with confidence that they can get your website to the top of search results for dirt cheap doesn’t know what they’re talking about—or worse.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>Abuse cold emailing:\u003C\u002Fstrong> Cold emailing by itself isn’t unethical. But when you get a lot of such emails to the point of flooding your inbox, that’s a sign to cross out that firm. They’re less likely to be serious about delivering good results.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>Lack transparency:\u003C\u002Fstrong> Given that much of SEO is technical, agencies are obligated to explain the process to clients in a language they can understand. Hiding behind alibis like “SEO is too technical” only gives people reason for suspicion.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Once you’ve trimmed out the unwanted fat, gauge the remaining candidates based on their approach to link building. By now, you should be aware that link building is undergoing a major change driven by the rise of AI. While old practices such as guest posting will still be relevant for now, a good link builder must always look forward.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">To that end, ask them: “How do you create linkable assets?”\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">We’re not talking about mere guest articles here. We’re talking about infographics, original research, online tools, and even content with coined terms. Essentially, content that’ll get people to share or, better yet, journalists to write a story about them.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Asking for Guarantees\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">“Wait, didn’t you just say that there are no guarantees in SEO?”\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Yes, I did. We’re not asking for that here, though, but guarantees of \u003Cem>deliverables.\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Even if there’s no way to reliably get the exact results you need, you still want to achieve minimums. For that, talk about the specifics of your link building campaign with the link builder of your choice. Don’t worry if you have no idea about the exact minimums; finding those out is the agency’s job.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Near the end of your meeting, make sure to request a copy of a\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Falexberman.com\u002Fwhat-is-statement-of-work\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>Statement of Work (SOW)\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">. According to marketing expert Alex Berman, an SOW should ideally be provided within 24 hours while the details of the meeting are still fresh. He also stated that it must contain all seven of the following sections, complete with specifics:\u003C\u002Fspan>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">The campaign’s overview and objectives\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">The agency’s scope of work\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Expected deliverables (e.g., documents)\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">A timeline of relevant tasks\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Payment information and terms\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Conditions for acceptance and revisions\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Work not included in the agency’s scope\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Don’t hesitate to raise any concerns with the SOW. If changes are necessary, the agency should inform you of their pros and cons via email. In fact, receiving written confirmation for revisions is crucial for transparency. The last thing you want to happen is to be blamed for content violations you yourself didn’t commit.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Keep a copy of the SOW (as well as other contract documents) and all your back-and-forth with the link building service.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Constant Monitoring\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">It takes a while for link building to yield noticeable results. Nevertheless, it pays to keep a close eye on the numbers to see if your decision to outsource is bearing fruit.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Measuring success in link building is made easy thanks to SEO analytics platforms, which integrate all you need in one interface. Of the dozens available, many in the SEO industry consider the Big Three to be Ahrefs, Moz, and SEMrush. But because they also have some of the priciest plans, having at least one of these should be enough.\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"left\" style=\"display: inline-block; max-width: 100%; margin-left: 0px; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002Fpicture22-20260408055105-WrYqPDM3.png\" data-align=\"left\">\u003C\u002Ffigure>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">But for all their wide range of features, they largely track metrics using third-party data. If you want search data straight from Google, Google Search Console (GSC) is the only tool that lets you do that. To ensure accuracy, I recommend using GSC (it’s free) on top of your chosen Big Three platform for comparing data.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">If money is really tight, you can opt for the lesser-known tools. However, keep in mind that many of these aren’t as feature-rich as the Big Three. That said, they’re good as a stopgap until you can afford more advanced analytics.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">You’re Now Ready to Outsource\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Congratulations on getting this far! Now you’re ready to leave link building to professionals who won’t leave you hanging when push comes to shove. Or if you decide to do it yourself, that’s fine too.  \u003C\u002Fspan>\u003C\u002Fp>","Not all businesses have the resources or time to build their own link building capability, instead hiring a professional service to do it for them. Even so, it pays to do due diligence when searching for the ideal agency or firm. Here are some valuable tips on outsourcing your link building needs.","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fparveender-seo-6271942-1280-20260408053112-O8If6TIX.png","Link building isn’t easy, which is why businesses get professionals to do it for them. But if you’re planning to do so, read this guide first.",1100,"2026-04-09T10:32:00.000000Z","2026-04-08T05:52:33.000000Z","2026-04-09T02:32:48.000000Z",{"id":41,"name":53,"email":54,"about":16,"avatar":55,"created_at":28,"updated_at":28,"deleted_at":23},"Jonas Trinidad","jonas@nobsmarketplace.com","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-authors\u002F2023\u002F05\u002Fjonas-trinidad.jpg",[57,59,63,69],{"id":8,"name":31,"slug":17,"created_at":28,"updated_at":28,"deleted_at":23,"pivot":58},{"blog_id":40,"category_id":8},{"id":41,"name":60,"slug":61,"created_at":28,"updated_at":28,"deleted_at":23,"pivot":62},"SEO","seo",{"blog_id":40,"category_id":41},{"id":64,"name":65,"slug":66,"created_at":67,"updated_at":67,"deleted_at":23,"pivot":68},8,"Link Building","link-building","2025-10-26T11:10:26.000000Z",{"blog_id":40,"category_id":64},{"id":34,"name":35,"slug":36,"created_at":21,"updated_at":21,"deleted_at":23,"pivot":70},{"blog_id":40,"category_id":34},{"id":72,"author_id":73,"title":74,"slug":75,"content":76,"short_summary":77,"featured_image":78,"status":14,"meta_title":74,"meta_description":79,"canonical_url":23,"keywords":23,"blog_type":17,"is_featured":18,"word_count":80,"published_at":81,"created_at":82,"updated_at":83,"deleted_at":23,"author":84,"categories":89},323,9,"AI Bot Traffic Up 300%: What It Means for SEO and Content","ai-bots-scraping-publisher-content-seo","\u003Cp>\u003Cspan style=\"font-size: 2em; color: rgb(0, 0, 0);\">\u003Cstrong>AI Bot Traffic Surged 300%, Publishers Got Hit the Hardest, And SEO Feels It Next\u003C\u002Fstrong>\u003C\u002Fspan>\u003Cspan style=\"color: rgb(0, 0, 0);\">\u003Cbr>\u003Cbr>Akamai published its latest State of the Internet report this week, and the findings should concern anyone who creates content, builds links, or invests in organic visibility. The report, titled “Protecting Publishing: Navigating the AI Bot Era,” tracked AI bot activity across Akamai’s global network from July through December of last year. The numbers are significant. AI bot activity surged by 300%, and the media industry ranked second globally with 13% of all AI bot traffic, with publishing organizations making up 40% of that activity.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Those percentages translate into an enormous volume of automated requests hitting content rich websites. And the implications go well beyond server load.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">What Are AI Bots and Why Are They Scraping Content\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">To understand what’s happening, it helps to know the difference between the types of AI bots that are hitting websites right now. The Akamai report breaks them into distinct categories, each with different objectives and different consequences for publishers.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">AI training crawlers are bots that systematically scrape website content to feed it into large language model training datasets. When a company like OpenAI or Google builds the next version of its language model, the training data has to come from somewhere. These crawlers visit websites at scale, download text content, and store it for use in model training. AI training crawlers made up 63% of all AI bots targeting the media industry. The content they collect becomes part of the model’s knowledge base permanently.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">AI fetchers are different. These bots retrieve content in real time to power AI driven search tools and chatbot responses. When someone asks ChatGPT or Perplexity a question and gets an answer that references a specific article or dataset, a fetcher likely pulled that content moments before. AI fetchers represented 24% of all AI bot activity targeting media, with publishing accounting for 43% of that segment.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">AI search crawlers operate similarly to traditional search engine crawlers, but they index content specifically for AI powered search interfaces rather than conventional search results pages.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The distinction between training crawlers and fetchers matters because they create different problems. Training crawlers take content once and bake it into a model forever. Fetchers take content repeatedly, in real time, and use it to generate answers that may keep users from ever visiting the original source. Both consume server resources. Neither generates pageviews, ad impressions, or subscription conversions for the publisher.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">The Referral Traffic Problem\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The most striking data point in the report concerns what happens after AI systems consume publisher content. AI chatbots drove approximately 96% less referral traffic than traditional Google search. That number was measured in Q4 2024, and the trend has only accelerated since then.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Consider what that means in practice. A user searches Google for a topic, clicks a result, and lands on a publisher’s website. The publisher gets a pageview, serves ads, has a chance to convert a subscriber, and builds brand familiarity. That exchange has powered the economics of online publishing for two decades.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Now compare that to what happens with an AI chatbot. A user asks a question, the AI fetcher pulls content from one or several publisher sites, synthesizes an answer, and delivers it in the chat interface. The user gets what they need. The publisher gets nothing. No visit, no ad impression, no brand exposure, no opportunity to convert. The content was used, but the value was captured entirely by the AI platform.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">OpenAI generated the highest volume of AI bot traffic targeting media companies, with publishing organizations accounting for 40% of all OpenAI requests. That makes OpenAI the single largest identified source of AI bot traffic hitting publishers.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">Why Content Creators Should Pay Attention\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The Akamai data describes a structural shift in how content gets consumed and who captures the value from it. For anyone creating content as part of a \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-building\">\u003Cspan style=\"color: rgb(0, 0, 0);\">link building\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\"> or \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fdigital-pr\">\u003Cspan style=\"color: rgb(0, 0, 0);\">digital PR\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\"> strategy, this shift has real operational consequences.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Content published through \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fguest-posting\">\u003Cspan style=\"color: rgb(0, 0, 0);\">guest posting\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\"> on third party sites has traditionally served two purposes: earning a backlink for SEO value and placing a brand in front of that publisher’s audience. The second part of that equation depends on readers actually visiting the publisher’s site, reading the article, and encountering the brand in context. If AI bots are scraping that content and serving it through chatbot interfaces without attribution or links, the guest post still exists on the publisher’s site, but fewer people are reading it there.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The same logic applies to any content that lives on a third party domain. Thought leadership articles, contributed columns, data driven research that earns editorial coverage. All of these depend on the publisher’s ability to attract and retain readers. As AI tools pull content out of publisher sites and serve it directly, the traffic those publishers receive declines, their ad revenue drops, and the economic model that supports their editorial operations gets squeezed.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">That squeeze has downstream effects. Publishers under revenue pressure cut editorial staff, tighten contributor guidelines, reduce content output, or shut down entirely. The ecosystem that SEO and link building depends on, a healthy network of publishers creating high quality content, doesn’t function the same way when the economic incentives that sustain it are being systematically undermined.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">The Scraping vs. Blocking Dilemma\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Publishers face an uncomfortable choice. They can try to block AI bots, which risks losing visibility in AI powered search results that are rapidly growing in usage. Or they can allow scraping, which means their content gets used to generate answers that compete with their own traffic.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Blocking AI crawlers through robots.txt or other technical measures might protect content from being scraped, but it also means that content won’t appear in AI generated answers. As more users shift toward AI interfaces for information retrieval, being absent from those answers means being absent from a growing share of discovery. The trade off is between protecting today’s revenue model and maintaining relevance in tomorrow’s information ecosystem.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Some publishers are negotiating licensing deals directly with AI companies. Others are exploring technical solutions that allow AI systems to access content under specific conditions, like providing attribution and linking back to the source. But no industry wide standard has emerged, and the pace of bot development continues to outrun the pace of policy.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">What This Means for SEO Strategy\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The AI bot surge doesn’t change the fundamentals of SEO overnight, but it does change the environment in which SEO operates.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">First, the value of direct brand visibility becomes more important as intermediary platforms (including AI chatbots) capture a larger share of content discovery. If users are getting answers from AI tools instead of visiting websites, the brands that get mentioned by name in those AI generated answers are the ones that maintain visibility. Building entity recognition, the kind of consistent brand and topic association that helps AI systems identify a source as authoritative, becomes a competitive advantage. Companies investing in content strategies that associate their brand with specific topics and services are better positioned to appear in AI generated responses, even when direct referral traffic declines.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Second, the quality of backlinks matters more when the quantity of available publishers is under pressure. If AI driven revenue erosion causes publishers to consolidate or close, the supply of high authority sites available for \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-insertion\">\u003Cspan style=\"color: rgb(0, 0, 0);\">link insertion\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\"> and guest contributions contracts. Links from surviving, well maintained, authoritative publications become more valuable precisely because there are fewer of them. Building relationships with quality publishers now, before further consolidation occurs, is a hedge against a shrinking ecosystem.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Third, content that gets scraped and repackaged by AI systems doesn’t carry the same SEO value as content that drives engagement on a publisher’s site. Google’s algorithms still reward content that generates real user signals: clicks, time on page, engagement. If AI bots are consuming content without producing any of those signals, the content may still exist but its contribution to rankings could weaken over time as engagement metrics shift.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">The Bigger Picture\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The Akamai report measures something that has been building for the past two years but is now reaching a scale that’s hard to dismiss. AI systems are consuming publisher content at an accelerating rate, generating less referral traffic in return, and reshaping the economics that have supported online content creation since the early days of search.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">For anyone working in SEO, content marketing, or link building, the response isn’t to panic. The response is to recognize that the ecosystem is changing and to build strategies that account for that change. Brand visibility in AI generated answers, strong relationships with quality publishers, and content that creates genuine engagement are all more important now than they were a year ago, and they’ll be more important a year from now than they are today.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The sites and brands that adapt to this shift won’t just survive it. They’ll benefit from the fact that many of their competitors haven’t noticed it yet.\u003C\u002Fspan>\u003C\u002Fp>","Akamai’s latest State of the Internet report found AI bot traffic surged 300%, with publishing absorbing the largest share. AI chatbots send 96% less referral traffic than Google search, reshaping how content gets discovered and who benefits from it.","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fai-bot-traffic-surge-and-impact-20260409102145-hTrxI7Vr.png","Akamai’s latest report shows AI bot activity surged 300%, with publishers hit hardest. Here’s what content scraping means for SEO and link building",1459,"2026-04-09T09:40:39.000000Z","2026-04-09T10:22:13.000000Z","2026-04-09T10:35:06.000000Z",{"id":73,"name":85,"email":86,"about":23,"avatar":87,"created_at":88,"updated_at":23,"deleted_at":23},"Rasit Cakir","rasit@nobsmarketplace.com","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Frasit.webp","2026-01-26T11:10:22.000000Z",[],{"id":91,"author_id":73,"title":92,"slug":93,"content":94,"short_summary":95,"featured_image":96,"status":14,"meta_title":97,"meta_description":98,"canonical_url":23,"keywords":23,"blog_type":17,"is_featured":99,"word_count":100,"published_at":101,"created_at":102,"updated_at":102,"deleted_at":23,"author":103,"categories":104},322,"90 Zero-Day Exploits in One Year: Why Cybersecurity Is Now an SEO Problem","zero-day-exploits-seo-impact","\u003Ch1>90 Zero-Day Exploits and Counting: Why Cybersecurity Is Now an SEO Problem\u003C\u002Fh1>\u003Cp>\u003Cspan>Most digital marketers don’t think about cybersecurity until something goes wrong. A website gets defaced. A client’s domain starts redirecting to a pharmacy spam page. A Google Search Console account lights up with manual action warnings for “hacked content.” By that point, the damage to organic visibility is already done, and the recovery timeline is measured in months, not days.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Cybersecurity and SEO have always been connected, but the scale of what’s happening right now makes it impossible to treat them as separate disciplines. Google’s Threat Intelligence Group published its annual zero-day review in March 2026, and the numbers paint a picture that anyone investing in organic search, \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-building\">\u003Cspan>link building\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan>, or content marketing needs to understand.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>What Is a Zero-Day Exploit and Why Should You Care\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>Before getting into the data, it helps to understand what a zero-day actually is, because the term gets thrown around a lot without much explanation.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>A zero-day vulnerability is a security flaw in software that the software maker doesn’t know about yet. No patch exists. No fix has been issued. The name comes from the fact that developers have had “zero days” to address the problem. A zero-day exploit is what happens when an attacker discovers one of these unknown flaws and uses it to break into a system before anyone on the defensive side even knows the door is open.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>What makes zero-days particularly dangerous is the asymmetry. The attacker knows about the vulnerability. The software vendor doesn’t. The security team doesn’t. The users don’t. Until someone detects the intrusion or the flaw gets publicly reported, the attacker has unrestricted access through a hole that nobody is watching.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>For website owners, this matters because every piece of software in your stack is a potential target. Your CMS, your hosting platform, your SSL VPN, your email server, the plugins running on your blog, the security appliance sitting at your network perimeter. If any of those have an undiscovered vulnerability, and someone finds it before the vendor does, your entire digital presence is at risk.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>90 Zero-Days in a Single Year: What Google Found\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>Google Threat Intelligence Group (GTIG) published its annual zero-day review in March 2026, covering exploitation activity through the end of last year. The report tracked 90 zero-day vulnerabilities that were exploited in the wild during that period. To be clear about what “exploited in the wild” means: these aren’t theoretical vulnerabilities found in a lab. These are flaws that real attackers used against real targets in real attacks, before patches were available.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>The 90 figure is higher than 2024’s count of 78, though lower than the record of 100 set in 2023. What stands out isn’t any single year’s number but the sustained elevation. Over the past five years, annual zero-day counts have fluctuated between 60 and 100, a range that would have been unthinkable a decade ago when the numbers sat in the low 30s. The floor has permanently risen, and that baseline isn’t coming back down.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>Enterprise Software Is Now the Primary Target\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>The most consequential finding in the latest data is the continued shift toward enterprise targets. Nearly half of all zero-days exploited last year, 43 out of 90, targeted enterprise software and infrastructure. Both the raw number and the proportion (48%) reached all-time highs.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>What does “enterprise software” mean in practice? Security appliances like firewalls and intrusion detection systems. Networking equipment like routers and switches. VPN products from vendors like Ivanti and SonicWall. Virtualization platforms like VMware. Email servers. Business applications. The entire category of software that organizations depend on to operate, including the infrastructure that websites run on top of.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Microsoft products alone accounted for 25 of the 90 zero-days. Google had 11. Cisco and Fortinet had 4 each. Ivanti and VMware had 3 each. Twenty other vendors were each hit with at least one zero-day.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>The reason enterprise targets are so valuable to attackers is what comes after the initial breach. A compromised consumer device affects one person. A compromised enterprise appliance, a VPN concentrator, a firewall, an email gateway, gives attackers privileged access across entire networks. One vulnerability in one device can open the door to everything behind it. For organizations running web properties, that “everything” includes the servers, databases, and content management systems that power their online presence.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Edge devices are especially attractive because most of them don’t run endpoint detection and response (EDR) tools. Routers, switches, and security appliances sit at the perimeter of an organization’s network, but they’re often blind spots for security monitoring. An attacker who compromises an edge device can operate undetected for far longer than one who lands on a monitored endpoint. GTIG noted that 14 zero-days last year targeted edge devices, and that the true number is likely higher because the lack of monitoring means many compromises simply aren’t discovered.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>Browsers Got Harder to Crack, So Attackers Went Around Them\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>Browser-based zero-days dropped to less than 10% of the total last year, a sharp decline from the browser-heavy years of 2021 and 2022. Chrome, Safari, and Firefox have invested heavily in sandboxing, memory safety improvements, and exploit mitigations over the past several years, and those investments are paying off. Exploiting a modern browser is significantly harder than it used to be.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>But attackers don’t stop when one path closes. They adapt. The decline in browser exploits coincided with a rise in operating system vulnerabilities, which accounted for 44% of all zero-days last year. Mobile OS exploitation jumped from 9 zero-days in 2024 to 15. Desktop OS exploitation fluctuated between 16 and 23 annually.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>The pattern matters because it shows how the threat landscape responds to defensive improvements. Browser hardening didn’t reduce the total number of zero-days. It redirected them. Attackers moved to operating systems, server infrastructure, and the enterprise tools that sit upstream from the browser. For website owners, that upstream infrastructure is exactly where your digital presence lives.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>Who Is Doing the Exploiting and Why It Matters\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>GTIG was able to attribute 42 of the 90 zero-days to specific threat actors. The breakdown challenges some common assumptions about who is behind these attacks.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Commercial surveillance vendors (CSVs) accounted for the largest share, roughly 35% of attributed exploits. These are private companies that develop and sell hacking tools, often to government clients. For the first time since Google began tracking zero-day exploitation, CSVs surpassed traditional state-sponsored espionage groups. The surveillance industry is growing, its tools are proliferating to a wider customer base, and its capabilities are expanding. The exploits these vendors develop target the same consumer devices and enterprise platforms that everyone uses.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>State-sponsored cyber espionage groups linked to China remained the most active single-country actor, responsible for at least 10 zero-days. These groups focused heavily on security appliances and edge networking devices, aiming to maintain persistent, difficult-to-detect access to strategic targets.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Financially motivated cybercriminals, including ransomware operators, were tied to 9 zero-days. Groups affiliated with the CL0P extortion brand targeted Oracle E-Business Suite customers. A Russian-linked group used a zero-day to distribute malware. The financially motivated category represents a higher proportion of total attributed exploits than in previous years, and these are the threat actors most likely to target businesses indiscriminately, including businesses whose primary asset is their web presence.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>What Google’s CEO Said About AI and Zero-Days\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>The timing of the GTIG report coincided with some unusually candid public comments from Google CEO Sundar Pichai that put the zero-day problem in a broader context.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Speaking on the Cheeky Pint podcast with Stripe CEO Patrick Collison, Pichai framed cybersecurity as one of the hidden constraints on AI deployment, alongside memory supply and energy infrastructure. He wasn’t talking about it as a future concern. He described it as something that may already be happening, saying that AI models are going to break most existing software and that the breaking may have already started without anyone fully realizing it.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>The conversation got more specific when someone mentioned that black-market prices for zero-day exploits might be falling, the theory being that AI is increasing the supply of discoverable vulnerabilities. If AI tools can scan codebases and identify flaws faster than human researchers, the supply of exploitable bugs goes up, and market dynamics push prices down. Pichai said he wasn’t surprised by that possibility.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>What makes Pichai’s comments significant isn’t just the content but the source. Google operates one of the largest vulnerability research programs in the world through Project Zero and GTIG. When the CEO of that company says publicly that AI is going to break most existing software, and that it might already be happening, he’s speaking from an informed position.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Pichai also made a point about the coordination gap. He said the situation requires more coordination between companies, governments, and security researchers, coordination that isn’t happening today. He predicted a potential “sharp moment” ahead where the consequences of that coordination gap become impossible to ignore.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Google’s own threat intelligence team echoed this in the GTIG report’s 2026 forecast section. The report stated that AI will accelerate the race between attackers and defenders. On the offensive side, adversaries will use AI to speed up reconnaissance, vulnerability discovery, and exploit development. On the defensive side, AI-powered tools and agentic security systems will help detect and patch vulnerabilities before exploitation. The question isn’t whether AI reshapes cybersecurity. The question is which side benefits more, and how fast the shift happens.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>For anyone running a website or managing digital assets, the implications are concrete. The volume of discoverable vulnerabilities in the software you depend on is likely to increase. The speed at which those vulnerabilities get exploited is likely to increase. The window between a flaw being discovered and a patch being available, which is already the defining characteristic of zero-day exploitation, could shrink even further on the attacker’s side while growing on the defender’s side.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>Why This Is an SEO Problem\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>Everything above might read like a cybersecurity story that doesn’t belong on a digital marketing blog. But the consequences of these trends land directly on organic search performance, and they do so in ways that are difficult to reverse.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>When a website gets compromised, the most immediate SEO impact comes from Google’s Safe Browsing system. Once Google detects malware, phishing, or unwanted software on a domain, it can flag the site with interstitial warnings. The red screen that says “The site ahead contains harmful programs” appears between your domain and every visitor trying to reach it through Chrome, which holds roughly 65% of global browser market share. Organic click-through rates don’t gradually decline when that warning appears. They effectively drop to zero.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>But the Safe Browsing warning is just the most visible consequence. Compromised sites frequently get injected with spam content, hidden links, or redirects that serve different content to Googlebot than to regular users (a practice called cloaking). Google’s algorithms are designed to detect and penalize cloaking. A hacked site that’s been injected with pharmaceutical spam or casino links can trigger algorithmic suppression or manual actions that take weeks to resolve even after the hack itself is cleaned up.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Then there’s the backlink damage. If your domain gets flagged, publishers who link to you will start noticing. Sites that earned you coverage through \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fdigital-pr\">\u003Cspan>digital PR\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan> campaigns or placed contextual links through \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-insertion\">\u003Cspan>link insertion\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan> may remove those links or add nofollow attributes to protect their own domain authority. Backlinks that took months to build through \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fguest-posting\">\u003Cspan>guest posting\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan> relationships can evaporate in days once a partner site’s editorial team sees the Safe Browsing flag. And those links don’t automatically come back when the warning gets lifted. You have to rebuild the trust, and in many cases, rebuild the links from scratch.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>The recovery timeline is punishing. Google doesn’t immediately recrawl and re-evaluate a site that’s been cleaned up. Recrawl rates can slow down for flagged domains. Manual action reviews take time. And even after the technical all-clear, rankings that took quarters to build can take just as long to recover, assuming competitors haven’t filled the gap in the meantime.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>What Marketing Teams Can Actually Do\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>Most marketing teams don’t have direct control over their organization’s security posture. They can’t manage patch cycles, configure firewalls, or audit VPN appliances. But they can take steps that reduce their exposure and speed up recovery if something does go wrong.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Understanding what software your web presence depends on is a starting point. Which CMS are you running, and is it current? What plugins are active, and when were they last updated? Is your hosting provider transparent about their patching practices? These aren’t questions that require a security engineering background to ask. They require the same operational awareness that any marketing team applies to their analytics stack or their ad platform accounts.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Google Search Console’s security issues report is a tool that many marketers have access to but rarely check proactively. Setting up alerts for security issues, manual actions, and unusual indexing spikes can give you early warning if something goes wrong.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Having a response plan matters too. Knowing who to contact, what steps to take, and how to request a Google review after a cleanup isn’t something you want to figure out for the first time during a crisis. Document it in advance. Include your hosting provider’s security contact, your developer’s escalation process, and the steps required to submit a reconsideration request.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>The Bigger Picture\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>The latest zero-day data doesn’t exist in isolation. It sits alongside Pichai’s public warning about AI breaking software, alongside the GTIG forecast about accelerating offensive capabilities, and alongside a sustained multi-year trend of elevated exploitation. The threat environment isn’t going back to where it was in 2019 when the annual zero-day count was 32.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>For digital marketers, this means cybersecurity awareness isn’t optional background knowledge. It’s operationally relevant. The sites that maintain their organic visibility over the long term won’t just be the ones with the strongest content, the best backlink profiles, or the most consistent publishing cadence. They’ll be the ones that didn’t get breached while doing all of those things.\u003C\u002Fspan>\u003C\u002Fp>","Google’s latest threat intelligence report tracked 90 zero-day exploits, with enterprise software as the top target. Paired with Sundar Pichai’s warning that AI will break most existing software, this post explains what zero-days are, who is exploiting them, and why breaches destroy SEO performance.","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fcybersecurity-seo-zero-day-20260408164627-b07CR0wh.png","Why Cybersecurity Is an SEO Problem","Google’s latest threat report tracked 90 zero-day exploits. Nearly half targeted enterprise software. A breach is one of the fastest ways to lose rankings.",true,2298,"2026-04-08T16:22:47.000000Z","2026-04-08T16:47:34.000000Z",{"id":73,"name":85,"email":86,"about":23,"avatar":87,"created_at":88,"updated_at":23,"deleted_at":23},[105],{"id":41,"name":60,"slug":61,"created_at":28,"updated_at":28,"deleted_at":23,"pivot":106},{"blog_id":91,"category_id":41},{"id":108,"author_id":41,"title":109,"slug":110,"content":111,"short_summary":112,"featured_image":113,"status":14,"meta_title":109,"meta_description":114,"canonical_url":23,"keywords":23,"blog_type":17,"is_featured":99,"word_count":115,"published_at":116,"created_at":117,"updated_at":117,"deleted_at":23,"author":118,"categories":119},320,"Benefits of Link Building You Probably Don’t Know: A Revisit","benefits-of-link-building-1","\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>In 2020, we published a post explaining the\u003C\u002Fem>\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fbenefits-of-link-building-you-probably-dont-know\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem> \u003C\u002Fem>\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cem>\u003Cu>benefits of link building\u003C\u002Fu>\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem> that most people aren’t aware of. But after going through that post, I learned that most of the items explained there are already well-known. This update discusses the lesser-known benefits this time around.\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">You can’t do SEO without link building. Not in today’s search.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">As I’ve explained in past posts, links vouch for a website’s credibility. Imagine an article or blog post by a well-known site citing your post (and linking to it). Not only readers but also search engines see this as a sign that your content—and website, to an extent—is reliable. Thus, it stands to reason that it should be higher up in the search results.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">But unless you’re a total novice reading this, you probably already know about this benefit of link building. You may also be aware that it helps increase incoming traffic to your site or even boost your site’s authority. That said, is there anything else?\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Better AI Visibility\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">AI’s entry into search has made SEO more complicated than it already is. Between the rise of AI summaries and AI-powered search functions, it has already changed parts of the SEO playbook. Unfortunately, site owners and SEO experts alike are struggling to adapt.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Link building isn’t spared from the sweeping changes. While the majority of professionals believe backlinks will remain relevant, it won’t just be about them anymore. To be honest, it was never just about them in the first place.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Anytime an AI model scours the search results, it\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fai-shows-you-arent-just-ranking-for-one-keyword-anymore\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>focuses more on relevance\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> and less on rankings. It doesn’t care if a post is outside the top ten or the first page; it’ll cite whatever info it has if it answers the user’s question. To that end, it doesn’t put as much weight on backlinks as on other factors like search intent.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">That doesn’t mean backlinks are irrelevant today. AI still uses them to confirm that a site is reliable enough to use its content for generating the summary. It’s just that there’s more to link building than backlinks per se.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>Brand mention \u003C\u002Fem>is the name of the game, and it consists of passive and active modes.\u003C\u002Fspan>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">In \u003Cstrong>passive brand mention, \u003C\u002Fstrong>the goal is to create assets that the model can cite with ease. These are more than your run-of-the-mill article or blog post. Some examples include online tools, original research, and explainer pages.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Meanwhile, \u003Cstrong>active brand mention \u003C\u002Fstrong>is essentially setting yourself up to be an expert on your niche. Anytime journalists or content creators need a resource person for a topic, you deliver timely content that answers their questions.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">This isn’t link building in the traditional sense, but it can still result in backlinks. And all the while, AI can be convinced that your words are exactly what users need to know and cite or mention them in the summary.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Improves Bounce Rate\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">A visitor to a site “bounces” when they enter a page but leave without doing anything else. Therefore, a high bounce rate means that more people are leaving the site than engaging with it (i.e., cart checkout, creating an account).\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">A high bounce rate is often associated with poor user experience. However, improper link building can also be a cause. If a link leads to a post that doesn’t sate a visitor’s curiosity, you can’t blame them if they opt to continue their search elsewhere.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">You may think that improving bounce rates is as easy as keeping visitors on the site for as long as possible. But as far as analytics go, that won’t do without getting them to engage. The simplest way is to urge them to explore the rest of the site.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Link building just happens to have a good method: \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fthe-2026-website-s-guide-to-internal-link-building\">\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cem>\u003Cu>internal link building\u003C\u002Fu>\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>.\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"left\" style=\"display: inline-block; max-width: 100%; margin-left: 0px; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002F3-structural-links-20260408051133-pUUxUQ87.webp\" data-align=\"left\">\u003C\u002Ffigure>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>Source:\u003C\u002Fem>\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fmoz.com\u002Flearn\u002Fseo\u002Finternal-link\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem> \u003C\u002Fem>\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cem>\u003Cu>Moz\u003C\u002Fu>\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Internal links make a site more crawl-friendly, but it does more than that. Visitors who want to explore more of the site benefit from links that take them to the next destination in a single click. This alone is already a form of engagement, thus improving the bounce rate.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Internal link building also works from an attention span perspective. For example, I could discuss the various methods of building internal links at this point. However, that would make this post longer than it already is, and not everyone has the patience to go through long-form content. By leaving a link, readers can opt to check it out for additional context.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>\u003Cem>Note:\u003C\u002Fem>\u003C\u002Fstrong>\u003Cem> Bounce rate shouldn’t be confused with \u003C\u002Fem>\u003Cstrong>\u003Cem>exit rate\u003C\u002Fem>\u003C\u002Fstrong>\u003Cem>, which measures how many users leave a site after visiting multiple pages. \u003Cu>All bounces are exits, but not all exits are bounces\u003C\u002Fu>.  \u003C\u002Fem> \u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Helps Journalists\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">While I can’t speak for the profession as a whole, I’m well aware that journalists don’t have it easy. Covering a story involves finding a person with authority and expertise to talk about the topic. Not to mention that they have to hand in their report before the end of the day.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Fortunately, building healthy partnerships is part and parcel of link building. The media just happens to be a major benefactor, as a brand mention in a source of unbiased information says a lot about its credibility. Granted, the brand can’t blatantly promote its products and services (unless labeled as sponsored content), but readers demand answers, not ads.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">There are two ways link building helps journalists: direct and indirect. The direct approach involves, well, directly reaching out to these people. One example is Help A Reporter Out (HARO), a free-to-use platform that lets reporters and niche experts exchange information.\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"left\" style=\"display: inline-block; max-width: 100%; margin-left: 0px; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002Fpicture20-20260408051213-d1A30oHI.png\" data-align=\"left\">\u003C\u002Ffigure>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>The HARO process. Source:\u003C\u002Fem>\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fwww.helpareporter.com\u002Fabout\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem> \u003C\u002Fem>\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cem>\u003Cu>HARO\u003C\u002Fu>\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Other similar platforms include Featured (which operates HARO), Source of Sources, and MentionMatch. Keep in mind that fulfilling a reporter’s request doesn’t guarantee a brand mention, considering that you’re up against thousands of others with the same idea.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">The indirect approach is what I like to call the \u003Cem>bait and wait\u003C\u002Fem>. Instead of communicating with journalists directly, this process involves publishing newsworthy press release content and waiting for a reporter to bite. Emphasis on “newsworthy” because a generic press release will largely be ignored. Journalists only have so much time on their hands.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Whichever approach you opt for (or both), it shows how link building can be a godsend to reporters looking for news. The more you provide satisfactory answers, the more likely the reporter will come to you when their story needs your expertise.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Don’t Dismiss Link Building Too Quickly\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Make no mistake because link building does wonders for any website’s SEO campaign. But when you look past the SEO aspect, you begin to appreciate its true value. Proper link building isn’t a win for the brand but a win-win for everyone involved.\u003C\u002Fspan>\u003C\u002Fp>","If you think that link building is only good for boosting your website's ranking in search results, think again. The benefits of this core component of SEO go beyond the search engine, which is why it's still widely employed. Learn the lesser-known benefits of link building in this updated guide.","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fparveender-backlinks-7791412-1280-20260408050806-Kh2bsBoF.png","There’s more to link building than being more visible in search results. Learn its lesser-known benefits, from better AI visibility to good journalism.",1082,"2026-04-08T13:13:00.000000Z","2026-04-08T05:13:34.000000Z",{"id":41,"name":53,"email":54,"about":16,"avatar":55,"created_at":28,"updated_at":28,"deleted_at":23},[120,122,124,126],{"id":41,"name":60,"slug":61,"created_at":28,"updated_at":28,"deleted_at":23,"pivot":121},{"blog_id":108,"category_id":41},{"id":64,"name":65,"slug":66,"created_at":67,"updated_at":67,"deleted_at":23,"pivot":123},{"blog_id":108,"category_id":64},{"id":8,"name":31,"slug":17,"created_at":28,"updated_at":28,"deleted_at":23,"pivot":125},{"blog_id":108,"category_id":8},{"id":127,"name":128,"slug":129,"created_at":130,"updated_at":130,"deleted_at":23,"pivot":131},16,"Educative Content","educative-content","2026-02-10T11:18:29.000000Z",{"blog_id":108,"category_id":127},[133,138,149],{"id":91,"author_id":73,"title":92,"slug":93,"featured_image":96,"published_at":101,"short_summary":95,"word_count":100,"author":134,"categories":135},{"id":73,"name":85,"avatar":87,"email":86},[136],{"id":41,"name":60,"pivot":137},{"blog_id":91,"category_id":41},{"id":108,"author_id":41,"title":109,"slug":110,"featured_image":113,"published_at":116,"short_summary":112,"word_count":115,"author":139,"categories":140},{"id":41,"name":53,"avatar":55,"email":54},[141,143,145,147],{"id":8,"name":31,"pivot":142},{"blog_id":108,"category_id":8},{"id":41,"name":60,"pivot":144},{"blog_id":108,"category_id":41},{"id":64,"name":65,"pivot":146},{"blog_id":108,"category_id":64},{"id":127,"name":128,"pivot":148},{"blog_id":108,"category_id":127},{"id":150,"author_id":73,"title":151,"slug":152,"featured_image":153,"published_at":154,"short_summary":155,"word_count":156,"author":157,"categories":158},316,"AI Visibility in 2026: What Actually Gets Brands Cited by LLMs","ai-visibility-2026-what-gets-brands-cited","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fimage-apr-2-2026-09-48-17-am-20260402074850-MmACyW63.png","2026-04-02T07:37:11.000000Z","How LLM tools cite brands? Answer is a bit complex, but digital PR and high authority seem to lead the way",1345,{"id":73,"name":85,"avatar":87,"email":86},[159],{"id":160,"name":161,"pivot":162},23,"AI",{"blog_id":150,"category_id":160}]