[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-types-of-backlinks-you-need-to-improve-your-seo":3,"latest-blogs-home":131},{"message":4,"data":5},"Blogs retrieved successfully",{"blog":6,"latest_blogs":38},{"id":7,"author_id":8,"title":9,"slug":10,"content":11,"short_summary":12,"featured_image":13,"status":14,"meta_title":9,"meta_description":12,"canonical_url":15,"keywords":16,"blog_type":17,"is_featured":18,"word_count":19,"published_at":20,"created_at":21,"updated_at":22,"deleted_at":23,"author":24,"categories":29},168,1,"What is Backlinking and Why is It Important for SEO","types-of-backlinks-you-need-to-improve-your-seo","\u003Cp>If you’re a regular on our blog, you’ll notice that we mention the term ‘backlinks’ a lot. After all, we’re a link building service, and backlinks are the bread and butter of one.\u003C\u002Fp>\n\n\u003Cp>For anyone unfamiliar with the term, backlinks are essentially how a website vouches for another website’s credibility. In a post-Penguin SEO world, the more of these votes of confidence in a website, the higher that site goes up the search rankings. If you want numbers proving it, the graph below is from \u003Ca href=\"https:\u002F\u002Fahrefs.com\u002Fblog\u002Fwhat-are-backlinks\u002F\" target=\"_blank\" rel=\"noopener noreferrer\">an Ahrefs study\u003C\u002Fa> of over 900 million pages.\u003C\u002Fp>\n\n\u003Cp>[caption id=\"\" align=\"alignnone\" width=\"865\"]\u003Cimg src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F01\u002Fimage_2023-01-23_155007404.png\" alt=\"\" width=\"865\" height=\"576\" \u002F> \u003Cem style=\"font-size: 10px;\"> Image Source: Ahrefs\u003C\u002Fem>[\u002Fcaption]\u003C\u002Fp>\n\n\u003Cp>A website's ranking significantly improves when high-authority referring domains link to it. Imagine having The New York Times or the World Health Organization, among other reputable sites, referring readers to your content. This signifies that respected sites endorse your expertise in a specific niche.\u003C\u002Fp>\n\n\u003Cp>While getting such high-authority sites to link to yours can be challenging, it's not an absolute requirement for effective SEO (although it's highly beneficial). Domain authority (DA) is an important metric, but it's not the sole one to consider. Backlinks from sites with lower DA scores that receive organic traffic can also be valuable.\u003C\u002Fp>\n\n\u003Cp>You can monitor your website's backlinks using third-party tools like Ahrefs Site Explorer. Here's a screenshot displaying backlinks to the NO-BS website as an example.\u003C\u002Fp>\n\n\u003Cimg src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F01\u002Fimage_2023-01-23_155101121.png\" width=\"975\" height=\"439\" \u002F>\n\n\u003Cp>Notice that most referring pages are blog posts or articles, which makes sense. However, not all backlinks integral to a business’s SEO strategy are of this kind. Let this blog post guide you to the various must-have types of backlinks.\u003Cbr>\n\u003Ch2>\u003Cstrong>Dofollow vs. Nofollow\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cbr>\nIf you want to be general about the types of backlinks in SEO, they’re usually divided between dofollow and nofollow links. Dofollow links pass link equity (colloquially known as link juice) to the site, while nofollow links don’t. It can’t get any simpler than that.\u003C\u002Fp>\n\n\u003Cp>But for those looking for a more in-depth explanation, this system enables Google to identify the backlinks passing authority to the linking site. The nofollow system was introduced in 2005 after many bloggers struggled with comment spam knocking more useful content out of many search results.\u003C\u002Fp>\n\n\u003Cp>Down to the code, the difference can’t get any more straightforward. Dofollow links are coded as standard, while nofollow links have the ‘\u003Ca href=\"https:\u002F\u002Fbacklinko.com\u002Fnofollow-link\" target=\"_blank\" rel=\"noopener noreferrer\">rel=nofollow\u003C\u002Fa>’ tag tacked onto them.\u003C\u002Fp>\n\n\u003Cimg src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F01\u002Fimage_2023-01-23_155238747.png\" width=\"438\" height=\"103\" \u002F>\n\n\u003Cp>Visitors to a website won’t notice any difference on the surface; dofollow and nofollow links can be accessed as normal. However, no matter how many visitors click the nofollow link, Google won’t factor such traffic into a website’s rankings. This feature’s useful when you don’t want particular links to make up your link profile, namely:\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli>Links embedded in blog comments\u003C\u002Fli>\u003Cbr>\n \t\u003Cli>Links in social media posts or entries\u003C\u002Fli>\u003Cbr>\n \t\u003Cli>Links in user-generated content (rel=“ugc”)\u003C\u002Fli>\u003Cbr>\n \t\u003Cli>Paid or sponsored links (rel=“sponsored”)\u003C\u002Fli>\u003Cbr>\n \t\u003Cli>Specific blogs and news sites\u003C\u002Fli>\u003Cbr>\n \t\u003Cli>Links embedded in widgets\u003C\u002Fli>\u003Cbr>\n \t\u003Cli>Links in press releases\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\nYou might think: ‘Why are we talking about nofollow links if they aren’t even a factor in SEO?’ That’s where it gets a bit weird. Some site admins have reported their sites’ rankings improving amid the nofollow links they have. It had been a mystery for the past decade-and-half until 2020, when Google decided to consider nofollow \u003Ca href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fblog\u002F2019\u002F09\u002Fevolving-nofollow-new-ways-to-identify\" target=\"_blank\" rel=\"noopener noreferrer\">as a hint\u003C\u002Fa> rather than a directive.\u003C\u002Fp>\n\n\u003Cimg src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F01\u002Fimage_2023-01-23_155614557.png\" width=\"910\" height=\"170\" \u002F>\n\n\u003Cp>Although nofollow links will largely remain a non-factor in search rankings, this update implies that Google may rank nofollow links depending on their usefulness. After all, it would be a missed opportunity for a website to apply a nofollow attribute to a well-crafted piece of content with press release links or a valuable hyperlink.\u003C\u002Fp>\n\n\u003Cp>Regardless, nofollow is essential in avoiding Google penalties. For example, users can report to Google any site buying or selling links, which is a violation of their spam guidelines. However, Google also says that a website link with a nofollow tag won’t be subject to penalties.\u003Cbr>\n\u003Ch2>\u003Cstrong>The best backlinks to have\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cbr>\nHere’s a question: Exactly how many essential backlink types are there? SEO experts seem to be in disagreement as to the magic number, considering these search results for ‘types of backlinks.’ That’s why the title of this blog post doesn’t peg a number.\u003C\u002Fp>\n\n\u003Cimg src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F01\u002Fimage_2023-01-23_155821881.png\" width=\"679\" height=\"995\" \u002F>\n\n\u003Cp>There are probably a hundred backlink types for all we know, including good and bad ones. However, not every type is required in a business’s SEO link building strategy. Most of these first-page results agree on the best type of backlinks, which are:\u003Cbr>\n\u003Ch3>\u003Cstrong>     1. Editorial links\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cbr>\nArguably the most valuable, editorial backlinks are content in another website, mainly high authority ones like major news sites, that have links to your website or one of its pages. You don’t request or pay for such links; the referring domain will place one if it deems that your content is relevant and helpful.\u003C\u002Fp>\n\n\u003Cp>Here’s an example: The excerpt below is from a Hubspot blog post on designing beautiful Excel charts. The anchor text in the red boxes links to \u003Ca href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fresources\u002Ftools\u002Frgb-to-hex\u002F\" target=\"_blank\" rel=\"noopener noreferrer\">NO-BS’s Colour Converter Tool\u003C\u002Fa>.\u003C\u002Fp>\n\n\u003Cimg src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F01\u002Fimage_2023-01-23_160103295.png\" width=\"697\" height=\"407\" \u002F>\n\n\u003Cp>The anchor text may not link to a blog post, but this example proves that Hubspot found the tool useful. Even better, it’s from a domain with an impressive rating across the board, as far as Ahrefs Site Explorer statistics are concerned.\u003C\u002Fp>\n\n\u003Cimg src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F01\u002Fimage_2023-01-23_160207659.png\" width=\"975\" height=\"178\" \u002F>\n\n\u003Cp>We’ll link the Hubspot article \u003Ca href=\"https:\u002F\u002Fblog.hubspot.com\u002Fmarketing\u002Fexcel-graph-tricks-list\" target=\"_blank\" rel=\"noopener noreferrer\">here\u003C\u002Fa>, which will now serve as a backlink for Hubspot since we found it to be a good example. The more websites link such content on their respective pages, the more it convinces Google that it’s valuable content for search results.\u003Cbr>\n\u003Ch3>\u003Cstrong>     2. Guest blogging links\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cbr>\nThe immense value editorial links provide comes at a price. Getting a high-authority website to link to your site or web page is extremely difficult, even if your blogs are worthy of a Pulitzer. Everyone wants to be recognised by a high-authority website, so those sites’ editorial teams are always swamped with requests.\u003C\u002Fp>\n\n\u003Cp>Because of this, most businesses settle for the next best thing: publishers with specific niches. While most of these sites don’t get as much traffic as those for editorial mentions, they still rank in some search queries. Contributing content for these sites, known as guest posting or blogging, can generate quality backlinks of various backlink types.\u003C\u002Fp>\n\n\u003Cp>The beauty of guest blogging is that its benefits work both ways. A well-written guest post can put the contributor and publisher in an advantageous position, as readers will know that they provide insightful content, increasing their reputation in the online space. Furthermore, you can find SEO tools that can assist you in identifying the most suitable anchor text and refining your link profile and linking strategy, turning your guest blogging links into a valuable resource for your website's SEO efforts.\u003C\u002Fp>\n\n\u003Cimg src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F01\u002Fimage_2023-01-23_160456021.png\" width=\"642\" height=\"452\" \u002F>\n\n\u003Cp>While exact numbers are hard to come by, it’s safe to say that these niche sites outnumber the high authority ones. According to Moz, getting into the top 500 websites requires a Domain Authority (DA) score of \u003Ca href=\"https:\u002F\u002Fmoz.com\u002Ftop500\" target=\"_blank\" rel=\"noopener noreferrer\">at least 92\u003C\u002Fa>. It also points out that increasing the DA score gets harder once it reaches 70, so many sites’ scores play between 40 and 50.\u003C\u002Fp>\n\n\u003Cp>In this case, getting published on a decent linking site is more important than on a site visited by tens of millions. The guest post may take a while to pick up steam, but it helps the site establish a foothold in search queries.\u003Cbr>\n\u003Ch3>\u003Cstrong>     3. Business profile links\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cbr>\nThough guest blogging remains a worthwhile SEO link building strategy, Google isn’t a fan of it. In 2017, it threatened web admins they could expect penalties their way if their contributed posts contained spammy links. In fact, three years prior, Matt Cutts urged people to stop relying on guest blogging to earn links.\u003C\u002Fp>\n\n\u003Cp>Of course, \u003Ca href=\"https:\u002F\u002Fwww.mattcutts.com\u002Fblog\u002Fguest-blogging\u002F\" target=\"_blank\" rel=\"noopener noreferrer\">that statement\u003C\u002Fa> didn’t age well, and the practice remains alive and well. But you know what did? His take on social signals: social media pages, industry directories, listing and review sites, etc. At one point, he said:\u003C\u002Fp>\n\n\u003Cimg src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F01\u002Fimage_2023-01-23_160718066.png\" width=\"701\" height=\"467\" \u002F>\n\n\u003Cp>It’s hard to pinpoint when and where he said this, but it makes sense. Over half of the world’s population uses social media, spending nearly 2.5 hours daily. For businesses, social media is a gold mine of opportunities; hence, they set up pages on Facebook, Twitter, etc.\u003C\u002Fp>\n\n\u003Cp>In a\u003Ca href=\"https:\u002F\u002Fyoutu.be\u002FudqtSM-6QbQ\" target=\"_blank\" rel=\"noopener noreferrer\"> Q&A video\u003C\u002Fa> in 2014, Cutts pointed out that Google crawls on social media links like any other link. However, to his knowledge, the search engine currently has no system that allows it to gauge a social media page’s ranking based on the number of likes or followers.\u003C\u002Fp>\n\n\u003Cp>Even if it has the resources to develop one, it can’t risk doing so. Since Google derives data from web pages, it can risk showing personal and time-sensitive data from a user’s posts, among other things. So, when it comes to social media pages, it tends to crawl cautiously.\u003C\u002Fp>\n\n\u003Cp>But if the quote above is to be believed, improving rankings isn’t the purpose of such links. Instead, they’re all about brand exposure. A business with a substantial presence on social media can appear reputable in the public eye and also Google. If people search for the name, they’ll immediately see how far-reaching their presence is.\u003C\u002Fp>\n\n\u003Cimg src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F01\u002Fimage_2023-01-23_160951044.png\" width=\"770\" height=\"767\" \u002F>\n\u003Ch3>\u003Cstrong>     4. Free-tool links\u003C\u002Fstrong>\u003C\u002Fh3>\nLet’s go back to the Hubspot example from earlier. I stated that the backlink from Hubspot links to our Colour Conversion Tool. It’s also worth mentioning that you can use that tool (and \u003Ca href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fresources\u002Ftools\u002F\" target=\"_blank\" rel=\"noopener noreferrer\">every other tool\u003C\u002Fa> in the NO-BS arsenal) free of charge.\n\n\u003Cp>From a marketing sense, it’s hard to beat something being offered for free. While it means that the business has to shoulder the cost, the gain in reputation, relationships, and revenue can be enough to recover any losses if done properly. The idea’s the same in boosting SEO.\u003C\u002Fp>\n\n\u003Cp>Free-tool backlinks are so valuable that sometimes competitors can’t help but link your free SEO tools on their blog pages. The excerpt below comes from a post in a social media marketing firm; the link on the bottom leads to our \u003Ca href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fresources\u002Ftools\u002Frobots-txt-generator\u002F\" target=\"_blank\" rel=\"noopener noreferrer\">Robots.txt Generator\u003C\u002Fa>.\u003C\u002Fp>\n\n\u003Cimg src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F01\u002Fimage_2023-01-23_161128707.png\" width=\"697\" height=\"779\" \u002F>\n\n\u003Cp>Think about it: A competitor can market their own free tools instead, assuming they have the right ones. But if they don’t have them, they’ll look to other companies that do. You’ll notice that we use screenshots from Ahrefs Site Explorer for our blog posts because the tool is a big help in making our points.\u003Cbr>\n\u003Ch2>\u003Cstrong>Other viable backlinks\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cbr>\nThe backlinks under this section aren’t as critical in improving a site’s SEO, but they can still be welcome additions. That said, it’s crucial to note that these types of backlinks for SEO are prone to misuse and abuse, which can lead to crippling penalties.\u003Cbr>\n\u003Ch3>\u003Cstrong>      5. Comment links\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cbr>\nAs mentioned earlier, comment spam prompted Google to introduce the nofollow tag. Blog comments and forum replies that add little to no value to the conversation have no place in search results. People want answers, not shameless self-promotions.\u003C\u002Fp>\n\n\u003Cimg src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F01\u002Fimage_2023-01-23_161332147.png\" width=\"904\" height=\"227\" \u002F>\n\n\u003Cp>Comment spam is as bad for the site with the comment as the offending commenter. \u003Ca href=\"https:\u002F\u002Fneilpatel.com\u002Fblog\u002Fcontrol-blog-comment-spam\u002F\" target=\"_blank\" rel=\"noopener noreferrer\">Neil Patel explains\u003C\u002Fa> that comment spam gives off the impression of allowing spam to fester on the site. Additionally, visitors will lose faith in the site if the comment links lead to irrelevant or low-quality pages.\u003C\u002Fp>\n\n\u003Cp>When used correctly, however, comment backlinks can be valuable. One viable approach is to answer industry-relevant questions on sites like Quora. In the example below, an industry expert for a link building firm answers a user’s question on what link building is in detail and provides a link to the firm’s blog post at the bottom.\u003C\u002Fp>\n\n\u003Cimg src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F01\u002Fimage_2023-01-23_161459991.png\" width=\"682\" height=\"1349\" \u002F>\n\n\u003Cp>The encircled link is the only one that leads to the answer author’s site. The rest lead to other online resources, such as Backlinko, Moz, and Wordstream. The diverse references it contains make the answer appear less like an advertisement and more like a professional’s insight.\u003Cbr>\n\u003Ch3>\u003Cstrong>     6. Newsworthy press release links\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cbr>\nPress releases are a business’s tool of choice for creating a favourable narrative, establishing relationships with the media, and increasing customer engagement. The latest statistics from Cision’s \u003Ca href=\"https:\u002F\u002Finteractive.cision.com\u002Fstate-of-the-press-release-2021\u002Fwhat-pr-pros-are-saying-2381X-1413TB.html\" target=\"_blank\" rel=\"noopener noreferrer\">State of the Press Release 2021\u003C\u002Fa> report that 36% of businesses release more than 10 press releases annually.\u003C\u002Fp>\n\n\u003Cp>The results of such releases fulfill the purposes mentioned. They establish the business as a thought leader or an authoritative source and help build better relationships with reporters. However, press releases don’t do much to attract new customers—and current SEO doctrine may have something to do with that.\u003C\u002Fp>\n\n\u003Cp>Besides buying and selling links, Google penalises over-optimised anchor texts in guest posts and distributed press releases. Google provides an example below.\u003C\u002Fp>\n\n\u003Cimg src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F01\u002Fimage_2023-01-23_162119625.png\" width=\"742\" height=\"281\" \u002F>\n\n\u003Cp>Another potentially penalising aspect is that the press release isn’t newsworthy enough. Any press release published these days should be unique enough to catch the eye of reporters and the public. If your clothing business is announcing a new pair of pants made from recycled bottles, what makes it different from the dozens of others already doing it?\u003C\u002Fp>\n\n\u003Cp>For the record, as with guest blogging, press releases are still acceptable ways to generate backlinks. However, don’t expect them to attract as many new customers as other marketing methods. Instead, it boils down to the press release’s original purpose: establishing authority in a specific industry.\u003Cbr>\n\u003Ch3>\u003Cstrong>     7. Author bio links\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cbr>\nNot all guest-written content warrants an author bio. Experts say author bios are only ideal if you already have a team of credible content creators and a sizeable reader base. Author bios are also practical for Your Money, Your Life (YMYL) topics, such as healthcare and finance.\u003C\u002Fp>\n\n\u003Cp>If your business meets the conditions for an author bio, know that they don’t influence SEO in any way. John Mueller, Google’s Webmaster Trends analyst, \u003Ca href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fauthor-biography-google-ranking\u002F312175\u002F#close\" target=\"_blank\" rel=\"noopener noreferrer\">made that clear\u003C\u002Fa> in a Q&A video published in 2019. He cites that author bios aren’t necessary for improving rankings, and their use should depend on how their customers perceive them.\u003C\u002Fp>\n\n\u003Cp>Instead, focus on more effective linking and link exchange ways to enhance your website's SEO.\u003C\u002Fp>\n\n\u003Cp>If you still want that author bio after this, experts recommend not going overboard with the links, lest you earn Google’s ire. There’s no ideal number of links, but most experts agree that between one and three is acceptable. Here’s an example from one of my guest articles.\u003C\u002Fp>\n\n\u003Cimg src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F01\u002Fimage_2023-01-23_162311167.png\" width=\"975\" height=\"116\" \u002F>\n\n\u003Cp>Here’s another example from Neil Patel. His author bio has three links.\u003C\u002Fp>\n\n\u003Cp>[caption id=\"\" align=\"alignnone\" width=\"896\"]\u003Cimg src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F01\u002Fimage_2023-01-23_162400852.png\" alt=\"\" width=\"896\" height=\"290\" \u002F> \u003Cem style=\"font-size: 10px;\"> Image Source: Neil Patel\u003C\u002Fem>[\u002Fcaption]\u003C\u002Fp>\n\n\u003Cp>Some experts recommend the business name or its content team as the byline, as there’s much equity to be lost if the author decides to leave the company. A fact checker byline (commonplace in health articles) adds to the byline’s authenticity.\u003C\u002Fp>\n\n\u003Cimg src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F01\u002Fimage_2023-01-23_162532855.png\" width=\"811\" height=\"285\" \u002F>\n\u003Ch3>\u003Cstrong>     8. Acknowledgement links\u003C\u002Fstrong>\u003C\u002Fh3>\nAssuming you’ll be a speaker or sponsor, webinars and other events can be great sources of backlinks. Information about a webinar, conference, or charitable event, among other things, will sometimes link to the speaker or sponsor’s site or profile.\n\n\u003Cp>[caption id=\"\" align=\"alignnone\" width=\"975\"]\u003Cimg src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F01\u002Fimage_2023-01-23_162652727.png\" alt=\"\" width=\"975\" height=\"390\" \u002F> \u003Cem style=\"font-size: 10px;\"> Image Source: Bell\u003C\u002Fem>[\u002Fcaption]\u003C\u002Fp>\n\n\u003Cp>Emphasis on ‘sometimes,’ as not all opportunities result in acknowledgment backlinks. The example below is from a content strategy conference scheduled for next year. Notice the lack of backlinks in the profile.\u003C\u002Fp>\n\n\u003Cimg src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F01\u002Fimage_2023-01-23_162745194.png\" width=\"975\" height=\"534\" \u002F>\n\n\u003Cp>Whether or not the site of opportunity provides backlinks, being a speaker or sponsor helps with brand exposure, just as press releases do. Attendees and other visitors may be inclined to find more information about the business, given that it’s reputable enough to be a resource speaker at a conference.\u003Cbr>\n\u003Ch2>\u003Cstrong>Conclusion\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cbr>\nAs for the remaining backlink types, they might not make any major difference in any SEO strategy or should be avoided entirely. Web admins should focus their time and resources on earning backlinks from high-authority and niche sites, social media and directory pages, and free online tools. Other resources, such as press releases, comments, author bios, and speaker or sponsor profiles, can augment a backlink profile, but don’t count on them to contribute significantly to your web pages.\u003C\u002Fp>\n\n\u003Cp>Selecting the right backlink types is crucial, but integrating them effectively into an SEO strategy is equally important. If you're interested in successful link building, explore our \u003Ca href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-building\u002Flink-building-packages\u002F\" target=\"_blank\" rel=\"noopener noreferrer\">link building packages\u003C\u002Fa>. We work with agencies and in-house marketing teams to ensure the effectiveness of their strategies.\u003C\u002Fp>","If you’re a regular on our blog, you’ll notice that we mention the term ‘backlinks’ a lot. After all, we’re a link building service, and backlinks are the bread and butter of one.\n\nFor anyone unfamili...","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F04\u002FWhat-is-Backlinking-and-Why-is-it-Important-for-SEO.jpg","published","https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Ftypes-of-backlinks-you-need-to-improve-your-seo\u002F","","blog",false,2713,"2023-04-03T00:33:19.000000Z","2025-10-26T11:10:28.000000Z","2025-10-31T09:45:55.000000Z",null,{"id":8,"name":25,"email":26,"about":16,"avatar":27,"created_at":28,"updated_at":28,"deleted_at":23},"Aaron Gray","support@nobsmarketplace.com","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-authors\u002F2024\u002F04\u002FAGray.png","2025-10-26T11:10:22.000000Z",[30,33],{"id":8,"name":31,"slug":17,"created_at":28,"updated_at":28,"deleted_at":23,"pivot":32},"Blogs",{"blog_id":7,"category_id":8},{"id":34,"name":35,"slug":36,"created_at":28,"updated_at":28,"deleted_at":23,"pivot":37},3,"SEO","seo",{"blog_id":7,"category_id":34},[39,72,94,119],{"id":40,"author_id":34,"title":41,"slug":42,"content":43,"short_summary":44,"featured_image":45,"status":14,"meta_title":41,"meta_description":46,"canonical_url":23,"keywords":23,"blog_type":17,"is_featured":18,"word_count":47,"published_at":48,"created_at":49,"updated_at":50,"deleted_at":23,"author":51,"categories":55},321,"Planning on Outsourcing Link Building? Read This First","outsourcing-link-building","\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>This post is an update to our guide on\u003C\u002Fem>\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fhow-to-outsource-link-building\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem> \u003C\u002Fem>\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cem>\u003Cu>outsourcing link building\u003C\u002Fu>\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>, which was published back in 2024. While that guide still holds water today, we’ve made this one more streamlined to make it easier to understand.\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">As an SEO service, we often stress how crucial proper link building is in promoting brands and businesses. It might sound like you need to build your own link building capability in-house, but that isn’t always possible. In more cases than you may think, businesses don’t have the expertise, tools, or time to do it themselves.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">That’s where the likes of NO-BS Marketplace come in. We do SEO so you don’t have to.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">But before you start looking for an outside professional, you need to know a couple of key things. If you aren’t careful with your choice of link building service, your business can be blamed for the service’s mistakes. And as we’ve established countless times already, the Big G won’t show mercy for anyone who tries fooling it.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">To Outsource or Not to Outsource\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">You can take the steps here in any order, but the first step will always be to ask yourself:\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>“Do I even need to\u003C\u002Fem>\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-building\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem> \u003C\u002Fem>\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cem>\u003Cu>outsource link building\u003C\u002Fu>\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>?”\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">It’s like that adage that says, “Just because you can doesn’t mean you should.” As much as we want an answer set in stone, businesses—like their owners and staff—vary. Even two startups in the same industry that offer the same products and services can differ in their digital marketing needs.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">To answer this question, you’ll need to ask yourself several more questions. Fortunately, this cheat sheet can help guide you to a sound decision.\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"left\" style=\"display: inline-block; max-width: 100%; margin-left: 0px; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002Fpicture21-20260408054958-KS8PzSnW.png\" data-align=\"left\">\u003C\u002Ffigure>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>*Based on U.S. data from ZipRecruiter. Actual salary may vary.\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Asking yourself these questions is also an exercise in tempering expectations. Outsourcing link building to professionals may be less costly, but don’t expect them to be on the same wavelength or even share the same work culture as your company. Collaboration doesn’t need any of those, only the willingness to work together amid both parties’ differences.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 16pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>Shortlisting Your Candidates\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">If you’re convinced that outsourcing link building is ideal, the next step is to scour the Web for candidates. There’s a lot to choose from, given that most SEO agencies (like yours truly) aren’t restricted to offering their services to their home countries or regions.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">A while back, I discussed the things an SEO firm shouldn’t do to avoid being\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fa-guide-on-how-to-avoid-your-agency-being-branded-a-scam\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>called a scam\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">. While I wrote that for SEO firms, it’s also a useful guide for businesses looking for one. For a brief recap, steer clear of agencies that:\u003C\u002Fspan>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>Guarantee good results: \u003C\u002Fstrong>\u003Cem>There are no guarantees in SEO. \u003C\u002Fem>Anyone who claims with confidence that they can get your website to the top of search results for dirt cheap doesn’t know what they’re talking about—or worse.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>Abuse cold emailing:\u003C\u002Fstrong> Cold emailing by itself isn’t unethical. But when you get a lot of such emails to the point of flooding your inbox, that’s a sign to cross out that firm. They’re less likely to be serious about delivering good results.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>Lack transparency:\u003C\u002Fstrong> Given that much of SEO is technical, agencies are obligated to explain the process to clients in a language they can understand. Hiding behind alibis like “SEO is too technical” only gives people reason for suspicion.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Once you’ve trimmed out the unwanted fat, gauge the remaining candidates based on their approach to link building. By now, you should be aware that link building is undergoing a major change driven by the rise of AI. While old practices such as guest posting will still be relevant for now, a good link builder must always look forward.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">To that end, ask them: “How do you create linkable assets?”\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">We’re not talking about mere guest articles here. We’re talking about infographics, original research, online tools, and even content with coined terms. Essentially, content that’ll get people to share or, better yet, journalists to write a story about them.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Asking for Guarantees\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">“Wait, didn’t you just say that there are no guarantees in SEO?”\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Yes, I did. We’re not asking for that here, though, but guarantees of \u003Cem>deliverables.\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Even if there’s no way to reliably get the exact results you need, you still want to achieve minimums. For that, talk about the specifics of your link building campaign with the link builder of your choice. Don’t worry if you have no idea about the exact minimums; finding those out is the agency’s job.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Near the end of your meeting, make sure to request a copy of a\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Falexberman.com\u002Fwhat-is-statement-of-work\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>Statement of Work (SOW)\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">. According to marketing expert Alex Berman, an SOW should ideally be provided within 24 hours while the details of the meeting are still fresh. He also stated that it must contain all seven of the following sections, complete with specifics:\u003C\u002Fspan>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">The campaign’s overview and objectives\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">The agency’s scope of work\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Expected deliverables (e.g., documents)\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">A timeline of relevant tasks\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Payment information and terms\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Conditions for acceptance and revisions\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Work not included in the agency’s scope\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Don’t hesitate to raise any concerns with the SOW. If changes are necessary, the agency should inform you of their pros and cons via email. In fact, receiving written confirmation for revisions is crucial for transparency. The last thing you want to happen is to be blamed for content violations you yourself didn’t commit.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Keep a copy of the SOW (as well as other contract documents) and all your back-and-forth with the link building service.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Constant Monitoring\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">It takes a while for link building to yield noticeable results. Nevertheless, it pays to keep a close eye on the numbers to see if your decision to outsource is bearing fruit.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Measuring success in link building is made easy thanks to SEO analytics platforms, which integrate all you need in one interface. Of the dozens available, many in the SEO industry consider the Big Three to be Ahrefs, Moz, and SEMrush. But because they also have some of the priciest plans, having at least one of these should be enough.\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"left\" style=\"display: inline-block; max-width: 100%; margin-left: 0px; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002Fpicture22-20260408055105-WrYqPDM3.png\" data-align=\"left\">\u003C\u002Ffigure>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">But for all their wide range of features, they largely track metrics using third-party data. If you want search data straight from Google, Google Search Console (GSC) is the only tool that lets you do that. To ensure accuracy, I recommend using GSC (it’s free) on top of your chosen Big Three platform for comparing data.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">If money is really tight, you can opt for the lesser-known tools. However, keep in mind that many of these aren’t as feature-rich as the Big Three. That said, they’re good as a stopgap until you can afford more advanced analytics.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">You’re Now Ready to Outsource\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Congratulations on getting this far! Now you’re ready to leave link building to professionals who won’t leave you hanging when push comes to shove. Or if you decide to do it yourself, that’s fine too.  \u003C\u002Fspan>\u003C\u002Fp>","Not all businesses have the resources or time to build their own link building capability, instead hiring a professional service to do it for them. Even so, it pays to do due diligence when searching for the ideal agency or firm. Here are some valuable tips on outsourcing your link building needs.","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fparveender-seo-6271942-1280-20260408053112-O8If6TIX.png","Link building isn’t easy, which is why businesses get professionals to do it for them. But if you’re planning to do so, read this guide first.",1100,"2026-04-09T10:32:00.000000Z","2026-04-08T05:52:33.000000Z","2026-04-09T02:32:48.000000Z",{"id":34,"name":52,"email":53,"about":16,"avatar":54,"created_at":28,"updated_at":28,"deleted_at":23},"Jonas Trinidad","jonas@nobsmarketplace.com","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-authors\u002F2023\u002F05\u002Fjonas-trinidad.jpg",[56,58,60,66],{"id":8,"name":31,"slug":17,"created_at":28,"updated_at":28,"deleted_at":23,"pivot":57},{"blog_id":40,"category_id":8},{"id":34,"name":35,"slug":36,"created_at":28,"updated_at":28,"deleted_at":23,"pivot":59},{"blog_id":40,"category_id":34},{"id":61,"name":62,"slug":63,"created_at":64,"updated_at":64,"deleted_at":23,"pivot":65},8,"Link Building","link-building","2025-10-26T11:10:26.000000Z",{"blog_id":40,"category_id":61},{"id":67,"name":68,"slug":69,"created_at":70,"updated_at":70,"deleted_at":23,"pivot":71},7,"Guides","guide","2025-10-26T11:10:25.000000Z",{"blog_id":40,"category_id":67},{"id":73,"author_id":74,"title":75,"slug":76,"content":77,"short_summary":78,"featured_image":79,"status":14,"meta_title":80,"meta_description":81,"canonical_url":23,"keywords":23,"blog_type":17,"is_featured":82,"word_count":83,"published_at":84,"created_at":85,"updated_at":85,"deleted_at":23,"author":86,"categories":91},322,9,"90 Zero-Day Exploits in One Year: Why Cybersecurity Is Now an SEO Problem","zero-day-exploits-seo-impact","\u003Ch1>90 Zero-Day Exploits and Counting: Why Cybersecurity Is Now an SEO Problem\u003C\u002Fh1>\u003Cp>\u003Cspan>Most digital marketers don’t think about cybersecurity until something goes wrong. A website gets defaced. A client’s domain starts redirecting to a pharmacy spam page. A Google Search Console account lights up with manual action warnings for “hacked content.” By that point, the damage to organic visibility is already done, and the recovery timeline is measured in months, not days.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Cybersecurity and SEO have always been connected, but the scale of what’s happening right now makes it impossible to treat them as separate disciplines. Google’s Threat Intelligence Group published its annual zero-day review in March 2026, and the numbers paint a picture that anyone investing in organic search, \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-building\">\u003Cspan>link building\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan>, or content marketing needs to understand.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>What Is a Zero-Day Exploit and Why Should You Care\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>Before getting into the data, it helps to understand what a zero-day actually is, because the term gets thrown around a lot without much explanation.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>A zero-day vulnerability is a security flaw in software that the software maker doesn’t know about yet. No patch exists. No fix has been issued. The name comes from the fact that developers have had “zero days” to address the problem. A zero-day exploit is what happens when an attacker discovers one of these unknown flaws and uses it to break into a system before anyone on the defensive side even knows the door is open.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>What makes zero-days particularly dangerous is the asymmetry. The attacker knows about the vulnerability. The software vendor doesn’t. The security team doesn’t. The users don’t. Until someone detects the intrusion or the flaw gets publicly reported, the attacker has unrestricted access through a hole that nobody is watching.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>For website owners, this matters because every piece of software in your stack is a potential target. Your CMS, your hosting platform, your SSL VPN, your email server, the plugins running on your blog, the security appliance sitting at your network perimeter. If any of those have an undiscovered vulnerability, and someone finds it before the vendor does, your entire digital presence is at risk.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>90 Zero-Days in a Single Year: What Google Found\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>Google Threat Intelligence Group (GTIG) published its annual zero-day review in March 2026, covering exploitation activity through the end of last year. The report tracked 90 zero-day vulnerabilities that were exploited in the wild during that period. To be clear about what “exploited in the wild” means: these aren’t theoretical vulnerabilities found in a lab. These are flaws that real attackers used against real targets in real attacks, before patches were available.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>The 90 figure is higher than 2024’s count of 78, though lower than the record of 100 set in 2023. What stands out isn’t any single year’s number but the sustained elevation. Over the past five years, annual zero-day counts have fluctuated between 60 and 100, a range that would have been unthinkable a decade ago when the numbers sat in the low 30s. The floor has permanently risen, and that baseline isn’t coming back down.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>Enterprise Software Is Now the Primary Target\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>The most consequential finding in the latest data is the continued shift toward enterprise targets. Nearly half of all zero-days exploited last year, 43 out of 90, targeted enterprise software and infrastructure. Both the raw number and the proportion (48%) reached all-time highs.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>What does “enterprise software” mean in practice? Security appliances like firewalls and intrusion detection systems. Networking equipment like routers and switches. VPN products from vendors like Ivanti and SonicWall. Virtualization platforms like VMware. Email servers. Business applications. The entire category of software that organizations depend on to operate, including the infrastructure that websites run on top of.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Microsoft products alone accounted for 25 of the 90 zero-days. Google had 11. Cisco and Fortinet had 4 each. Ivanti and VMware had 3 each. Twenty other vendors were each hit with at least one zero-day.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>The reason enterprise targets are so valuable to attackers is what comes after the initial breach. A compromised consumer device affects one person. A compromised enterprise appliance, a VPN concentrator, a firewall, an email gateway, gives attackers privileged access across entire networks. One vulnerability in one device can open the door to everything behind it. For organizations running web properties, that “everything” includes the servers, databases, and content management systems that power their online presence.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Edge devices are especially attractive because most of them don’t run endpoint detection and response (EDR) tools. Routers, switches, and security appliances sit at the perimeter of an organization’s network, but they’re often blind spots for security monitoring. An attacker who compromises an edge device can operate undetected for far longer than one who lands on a monitored endpoint. GTIG noted that 14 zero-days last year targeted edge devices, and that the true number is likely higher because the lack of monitoring means many compromises simply aren’t discovered.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>Browsers Got Harder to Crack, So Attackers Went Around Them\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>Browser-based zero-days dropped to less than 10% of the total last year, a sharp decline from the browser-heavy years of 2021 and 2022. Chrome, Safari, and Firefox have invested heavily in sandboxing, memory safety improvements, and exploit mitigations over the past several years, and those investments are paying off. Exploiting a modern browser is significantly harder than it used to be.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>But attackers don’t stop when one path closes. They adapt. The decline in browser exploits coincided with a rise in operating system vulnerabilities, which accounted for 44% of all zero-days last year. Mobile OS exploitation jumped from 9 zero-days in 2024 to 15. Desktop OS exploitation fluctuated between 16 and 23 annually.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>The pattern matters because it shows how the threat landscape responds to defensive improvements. Browser hardening didn’t reduce the total number of zero-days. It redirected them. Attackers moved to operating systems, server infrastructure, and the enterprise tools that sit upstream from the browser. For website owners, that upstream infrastructure is exactly where your digital presence lives.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>Who Is Doing the Exploiting and Why It Matters\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>GTIG was able to attribute 42 of the 90 zero-days to specific threat actors. The breakdown challenges some common assumptions about who is behind these attacks.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Commercial surveillance vendors (CSVs) accounted for the largest share, roughly 35% of attributed exploits. These are private companies that develop and sell hacking tools, often to government clients. For the first time since Google began tracking zero-day exploitation, CSVs surpassed traditional state-sponsored espionage groups. The surveillance industry is growing, its tools are proliferating to a wider customer base, and its capabilities are expanding. The exploits these vendors develop target the same consumer devices and enterprise platforms that everyone uses.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>State-sponsored cyber espionage groups linked to China remained the most active single-country actor, responsible for at least 10 zero-days. These groups focused heavily on security appliances and edge networking devices, aiming to maintain persistent, difficult-to-detect access to strategic targets.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Financially motivated cybercriminals, including ransomware operators, were tied to 9 zero-days. Groups affiliated with the CL0P extortion brand targeted Oracle E-Business Suite customers. A Russian-linked group used a zero-day to distribute malware. The financially motivated category represents a higher proportion of total attributed exploits than in previous years, and these are the threat actors most likely to target businesses indiscriminately, including businesses whose primary asset is their web presence.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>What Google’s CEO Said About AI and Zero-Days\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>The timing of the GTIG report coincided with some unusually candid public comments from Google CEO Sundar Pichai that put the zero-day problem in a broader context.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Speaking on the Cheeky Pint podcast with Stripe CEO Patrick Collison, Pichai framed cybersecurity as one of the hidden constraints on AI deployment, alongside memory supply and energy infrastructure. He wasn’t talking about it as a future concern. He described it as something that may already be happening, saying that AI models are going to break most existing software and that the breaking may have already started without anyone fully realizing it.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>The conversation got more specific when someone mentioned that black-market prices for zero-day exploits might be falling, the theory being that AI is increasing the supply of discoverable vulnerabilities. If AI tools can scan codebases and identify flaws faster than human researchers, the supply of exploitable bugs goes up, and market dynamics push prices down. Pichai said he wasn’t surprised by that possibility.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>What makes Pichai’s comments significant isn’t just the content but the source. Google operates one of the largest vulnerability research programs in the world through Project Zero and GTIG. When the CEO of that company says publicly that AI is going to break most existing software, and that it might already be happening, he’s speaking from an informed position.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Pichai also made a point about the coordination gap. He said the situation requires more coordination between companies, governments, and security researchers, coordination that isn’t happening today. He predicted a potential “sharp moment” ahead where the consequences of that coordination gap become impossible to ignore.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Google’s own threat intelligence team echoed this in the GTIG report’s 2026 forecast section. The report stated that AI will accelerate the race between attackers and defenders. On the offensive side, adversaries will use AI to speed up reconnaissance, vulnerability discovery, and exploit development. On the defensive side, AI-powered tools and agentic security systems will help detect and patch vulnerabilities before exploitation. The question isn’t whether AI reshapes cybersecurity. The question is which side benefits more, and how fast the shift happens.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>For anyone running a website or managing digital assets, the implications are concrete. The volume of discoverable vulnerabilities in the software you depend on is likely to increase. The speed at which those vulnerabilities get exploited is likely to increase. The window between a flaw being discovered and a patch being available, which is already the defining characteristic of zero-day exploitation, could shrink even further on the attacker’s side while growing on the defender’s side.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>Why This Is an SEO Problem\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>Everything above might read like a cybersecurity story that doesn’t belong on a digital marketing blog. But the consequences of these trends land directly on organic search performance, and they do so in ways that are difficult to reverse.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>When a website gets compromised, the most immediate SEO impact comes from Google’s Safe Browsing system. Once Google detects malware, phishing, or unwanted software on a domain, it can flag the site with interstitial warnings. The red screen that says “The site ahead contains harmful programs” appears between your domain and every visitor trying to reach it through Chrome, which holds roughly 65% of global browser market share. Organic click-through rates don’t gradually decline when that warning appears. They effectively drop to zero.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>But the Safe Browsing warning is just the most visible consequence. Compromised sites frequently get injected with spam content, hidden links, or redirects that serve different content to Googlebot than to regular users (a practice called cloaking). Google’s algorithms are designed to detect and penalize cloaking. A hacked site that’s been injected with pharmaceutical spam or casino links can trigger algorithmic suppression or manual actions that take weeks to resolve even after the hack itself is cleaned up.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Then there’s the backlink damage. If your domain gets flagged, publishers who link to you will start noticing. Sites that earned you coverage through \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fdigital-pr\">\u003Cspan>digital PR\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan> campaigns or placed contextual links through \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-insertion\">\u003Cspan>link insertion\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan> may remove those links or add nofollow attributes to protect their own domain authority. Backlinks that took months to build through \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fguest-posting\">\u003Cspan>guest posting\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan> relationships can evaporate in days once a partner site’s editorial team sees the Safe Browsing flag. And those links don’t automatically come back when the warning gets lifted. You have to rebuild the trust, and in many cases, rebuild the links from scratch.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>The recovery timeline is punishing. Google doesn’t immediately recrawl and re-evaluate a site that’s been cleaned up. Recrawl rates can slow down for flagged domains. Manual action reviews take time. And even after the technical all-clear, rankings that took quarters to build can take just as long to recover, assuming competitors haven’t filled the gap in the meantime.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>What Marketing Teams Can Actually Do\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>Most marketing teams don’t have direct control over their organization’s security posture. They can’t manage patch cycles, configure firewalls, or audit VPN appliances. But they can take steps that reduce their exposure and speed up recovery if something does go wrong.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Understanding what software your web presence depends on is a starting point. Which CMS are you running, and is it current? What plugins are active, and when were they last updated? Is your hosting provider transparent about their patching practices? These aren’t questions that require a security engineering background to ask. They require the same operational awareness that any marketing team applies to their analytics stack or their ad platform accounts.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Google Search Console’s security issues report is a tool that many marketers have access to but rarely check proactively. Setting up alerts for security issues, manual actions, and unusual indexing spikes can give you early warning if something goes wrong.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Having a response plan matters too. Knowing who to contact, what steps to take, and how to request a Google review after a cleanup isn’t something you want to figure out for the first time during a crisis. Document it in advance. Include your hosting provider’s security contact, your developer’s escalation process, and the steps required to submit a reconsideration request.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>The Bigger Picture\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>The latest zero-day data doesn’t exist in isolation. It sits alongside Pichai’s public warning about AI breaking software, alongside the GTIG forecast about accelerating offensive capabilities, and alongside a sustained multi-year trend of elevated exploitation. The threat environment isn’t going back to where it was in 2019 when the annual zero-day count was 32.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>For digital marketers, this means cybersecurity awareness isn’t optional background knowledge. It’s operationally relevant. The sites that maintain their organic visibility over the long term won’t just be the ones with the strongest content, the best backlink profiles, or the most consistent publishing cadence. They’ll be the ones that didn’t get breached while doing all of those things.\u003C\u002Fspan>\u003C\u002Fp>","Google’s latest threat intelligence report tracked 90 zero-day exploits, with enterprise software as the top target. Paired with Sundar Pichai’s warning that AI will break most existing software, this post explains what zero-days are, who is exploiting them, and why breaches destroy SEO performance.","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fcybersecurity-seo-zero-day-20260408164627-b07CR0wh.png","Why Cybersecurity Is an SEO Problem","Google’s latest threat report tracked 90 zero-day exploits. Nearly half targeted enterprise software. A breach is one of the fastest ways to lose rankings.",true,2298,"2026-04-08T16:22:47.000000Z","2026-04-08T16:47:34.000000Z",{"id":74,"name":87,"email":88,"about":23,"avatar":89,"created_at":90,"updated_at":23,"deleted_at":23},"Rasit Cakir","rasit@nobsmarketplace.com","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Frasit.webp","2026-01-26T11:10:22.000000Z",[92],{"id":34,"name":35,"slug":36,"created_at":28,"updated_at":28,"deleted_at":23,"pivot":93},{"blog_id":73,"category_id":34},{"id":95,"author_id":34,"title":96,"slug":97,"content":98,"short_summary":99,"featured_image":100,"status":14,"meta_title":96,"meta_description":101,"canonical_url":23,"keywords":23,"blog_type":17,"is_featured":82,"word_count":102,"published_at":103,"created_at":104,"updated_at":104,"deleted_at":23,"author":105,"categories":106},320,"Benefits of Link Building You Probably Don’t Know: A Revisit","benefits-of-link-building-1","\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>In 2020, we published a post explaining the\u003C\u002Fem>\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fbenefits-of-link-building-you-probably-dont-know\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem> \u003C\u002Fem>\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cem>\u003Cu>benefits of link building\u003C\u002Fu>\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem> that most people aren’t aware of. But after going through that post, I learned that most of the items explained there are already well-known. This update discusses the lesser-known benefits this time around.\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">You can’t do SEO without link building. Not in today’s search.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">As I’ve explained in past posts, links vouch for a website’s credibility. Imagine an article or blog post by a well-known site citing your post (and linking to it). Not only readers but also search engines see this as a sign that your content—and website, to an extent—is reliable. Thus, it stands to reason that it should be higher up in the search results.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">But unless you’re a total novice reading this, you probably already know about this benefit of link building. You may also be aware that it helps increase incoming traffic to your site or even boost your site’s authority. That said, is there anything else?\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Better AI Visibility\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">AI’s entry into search has made SEO more complicated than it already is. Between the rise of AI summaries and AI-powered search functions, it has already changed parts of the SEO playbook. Unfortunately, site owners and SEO experts alike are struggling to adapt.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Link building isn’t spared from the sweeping changes. While the majority of professionals believe backlinks will remain relevant, it won’t just be about them anymore. To be honest, it was never just about them in the first place.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Anytime an AI model scours the search results, it\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fai-shows-you-arent-just-ranking-for-one-keyword-anymore\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>focuses more on relevance\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> and less on rankings. It doesn’t care if a post is outside the top ten or the first page; it’ll cite whatever info it has if it answers the user’s question. To that end, it doesn’t put as much weight on backlinks as on other factors like search intent.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">That doesn’t mean backlinks are irrelevant today. AI still uses them to confirm that a site is reliable enough to use its content for generating the summary. It’s just that there’s more to link building than backlinks per se.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>Brand mention \u003C\u002Fem>is the name of the game, and it consists of passive and active modes.\u003C\u002Fspan>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">In \u003Cstrong>passive brand mention, \u003C\u002Fstrong>the goal is to create assets that the model can cite with ease. These are more than your run-of-the-mill article or blog post. Some examples include online tools, original research, and explainer pages.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Meanwhile, \u003Cstrong>active brand mention \u003C\u002Fstrong>is essentially setting yourself up to be an expert on your niche. Anytime journalists or content creators need a resource person for a topic, you deliver timely content that answers their questions.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">This isn’t link building in the traditional sense, but it can still result in backlinks. And all the while, AI can be convinced that your words are exactly what users need to know and cite or mention them in the summary.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Improves Bounce Rate\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">A visitor to a site “bounces” when they enter a page but leave without doing anything else. Therefore, a high bounce rate means that more people are leaving the site than engaging with it (i.e., cart checkout, creating an account).\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">A high bounce rate is often associated with poor user experience. However, improper link building can also be a cause. If a link leads to a post that doesn’t sate a visitor’s curiosity, you can’t blame them if they opt to continue their search elsewhere.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">You may think that improving bounce rates is as easy as keeping visitors on the site for as long as possible. But as far as analytics go, that won’t do without getting them to engage. The simplest way is to urge them to explore the rest of the site.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Link building just happens to have a good method: \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fthe-2026-website-s-guide-to-internal-link-building\">\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cem>\u003Cu>internal link building\u003C\u002Fu>\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>.\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"left\" style=\"display: inline-block; max-width: 100%; margin-left: 0px; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002F3-structural-links-20260408051133-pUUxUQ87.webp\" data-align=\"left\">\u003C\u002Ffigure>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>Source:\u003C\u002Fem>\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fmoz.com\u002Flearn\u002Fseo\u002Finternal-link\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem> \u003C\u002Fem>\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cem>\u003Cu>Moz\u003C\u002Fu>\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Internal links make a site more crawl-friendly, but it does more than that. Visitors who want to explore more of the site benefit from links that take them to the next destination in a single click. This alone is already a form of engagement, thus improving the bounce rate.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Internal link building also works from an attention span perspective. For example, I could discuss the various methods of building internal links at this point. However, that would make this post longer than it already is, and not everyone has the patience to go through long-form content. By leaving a link, readers can opt to check it out for additional context.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>\u003Cem>Note:\u003C\u002Fem>\u003C\u002Fstrong>\u003Cem> Bounce rate shouldn’t be confused with \u003C\u002Fem>\u003Cstrong>\u003Cem>exit rate\u003C\u002Fem>\u003C\u002Fstrong>\u003Cem>, which measures how many users leave a site after visiting multiple pages. \u003Cu>All bounces are exits, but not all exits are bounces\u003C\u002Fu>.  \u003C\u002Fem> \u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Helps Journalists\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">While I can’t speak for the profession as a whole, I’m well aware that journalists don’t have it easy. Covering a story involves finding a person with authority and expertise to talk about the topic. Not to mention that they have to hand in their report before the end of the day.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Fortunately, building healthy partnerships is part and parcel of link building. The media just happens to be a major benefactor, as a brand mention in a source of unbiased information says a lot about its credibility. Granted, the brand can’t blatantly promote its products and services (unless labeled as sponsored content), but readers demand answers, not ads.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">There are two ways link building helps journalists: direct and indirect. The direct approach involves, well, directly reaching out to these people. One example is Help A Reporter Out (HARO), a free-to-use platform that lets reporters and niche experts exchange information.\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"left\" style=\"display: inline-block; max-width: 100%; margin-left: 0px; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002Fpicture20-20260408051213-d1A30oHI.png\" data-align=\"left\">\u003C\u002Ffigure>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>The HARO process. Source:\u003C\u002Fem>\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fwww.helpareporter.com\u002Fabout\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem> \u003C\u002Fem>\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cem>\u003Cu>HARO\u003C\u002Fu>\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Other similar platforms include Featured (which operates HARO), Source of Sources, and MentionMatch. Keep in mind that fulfilling a reporter’s request doesn’t guarantee a brand mention, considering that you’re up against thousands of others with the same idea.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">The indirect approach is what I like to call the \u003Cem>bait and wait\u003C\u002Fem>. Instead of communicating with journalists directly, this process involves publishing newsworthy press release content and waiting for a reporter to bite. Emphasis on “newsworthy” because a generic press release will largely be ignored. Journalists only have so much time on their hands.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Whichever approach you opt for (or both), it shows how link building can be a godsend to reporters looking for news. The more you provide satisfactory answers, the more likely the reporter will come to you when their story needs your expertise.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Don’t Dismiss Link Building Too Quickly\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Make no mistake because link building does wonders for any website’s SEO campaign. But when you look past the SEO aspect, you begin to appreciate its true value. Proper link building isn’t a win for the brand but a win-win for everyone involved.\u003C\u002Fspan>\u003C\u002Fp>","If you think that link building is only good for boosting your website's ranking in search results, think again. The benefits of this core component of SEO go beyond the search engine, which is why it's still widely employed. Learn the lesser-known benefits of link building in this updated guide.","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fparveender-backlinks-7791412-1280-20260408050806-Kh2bsBoF.png","There’s more to link building than being more visible in search results. Learn its lesser-known benefits, from better AI visibility to good journalism.",1082,"2026-04-08T13:13:00.000000Z","2026-04-08T05:13:34.000000Z",{"id":34,"name":52,"email":53,"about":16,"avatar":54,"created_at":28,"updated_at":28,"deleted_at":23},[107,109,111,113],{"id":34,"name":35,"slug":36,"created_at":28,"updated_at":28,"deleted_at":23,"pivot":108},{"blog_id":95,"category_id":34},{"id":61,"name":62,"slug":63,"created_at":64,"updated_at":64,"deleted_at":23,"pivot":110},{"blog_id":95,"category_id":61},{"id":8,"name":31,"slug":17,"created_at":28,"updated_at":28,"deleted_at":23,"pivot":112},{"blog_id":95,"category_id":8},{"id":114,"name":115,"slug":116,"created_at":117,"updated_at":117,"deleted_at":23,"pivot":118},16,"Educative Content","educative-content","2026-02-10T11:18:29.000000Z",{"blog_id":95,"category_id":114},{"id":120,"author_id":74,"title":121,"slug":122,"content":123,"short_summary":124,"featured_image":125,"status":14,"meta_title":121,"meta_description":124,"canonical_url":23,"keywords":23,"blog_type":17,"is_featured":18,"word_count":126,"published_at":127,"created_at":128,"updated_at":128,"deleted_at":23,"author":129,"categories":130},319,"How to Read Google Search Console Metrics in 2026","how-to-read-search-console-metrics-2026","\u003Ch1>How to Read Google Search Console Metrics in 2026 (And Why Your Impression Data Has Been Wrong for 11 Months)\u003C\u002Fh1>\u003Cp>\u003Cspan>Google Search Console is the closest thing site owners have to a direct line into how Google sees their site. It shows which queries bring up pages in search results, how often those pages appear, how often users click through, and where pages rank. For anyone working in SEO, content strategy, or site management, the Performance report is the first place to look when something changes in organic traffic.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>But the data in Search Console requires more interpretation than most people give it. The metrics look straightforward on the surface, and that simplicity creates a false sense of precision. Understanding what each metric actually measures, how Google defines it, and where the data can mislead is the difference between making informed decisions and chasing ghosts.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>That distinction became especially relevant on April 3, 2026, when Google disclosed that a logging error had been inflating impression counts in Search Console since May 13, 2025. Nearly eleven months of overstated impressions, affecting every Performance report during that period. More on that at the end of this post, but the disclosure underscores why understanding what these metrics actually represent is worth the time.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>Impressions: What Counts as “Seen”\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>An impression in Search Console is recorded when a URL from the site appears in a search result that a user could have seen. The key word is “could have.” The user doesn’t need to scroll down to the result. They don’t need to notice it. If Google’s systems determine the result was present on the page the user loaded, it counts as an impression.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>For standard web results, that means a page ranking on position 1 of the first results page generates an impression for every search that loads those results. A page ranking on position 8 also generates an impression for that same search, even if the user never scrolled past position 3. A page ranking on position 11 (the second page of results) only generates an impression if the user actually clicks through to page two.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>For features like AI Overviews, featured snippets, image packs, and knowledge panels, the impression counting works slightly differently depending on whether the content requires user interaction (like expanding a section) to become visible. Google’s documentation covers these edge cases, but the general principle is that an impression means “the result was available to be seen,” not “the user saw it.”\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>As of June 2025, AI Mode data is merged into Search Console performance totals under the “Web” search type. There’s currently no native way to separate AI Mode impressions from standard organic impressions, which adds another layer of ambiguity to the impression number.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Impressions are useful for tracking visibility trends over time, but they should never be treated as a measure of actual human attention. A page can accumulate thousands of impressions without a single person consciously noticing it in the results.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>Clicks: The Most Reliable Metric in the Report\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>A click in Search Console is recorded when a user selects a result that takes them to a page outside of Google Search. Clicks on ads, clicks that keep the user within Google’s interface (like expanding a “People Also Ask” section), and clicks on AI Overview citations that don’t leave Google are generally not counted as clicks in the Performance report.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Clicks are the most trustworthy metric in Search Console because they represent a definitive user action. A user saw the result, decided it was worth visiting, and clicked through to the site. There’s no ambiguity about whether the interaction happened. The Google disclosure about the impression bug explicitly confirmed that clicks were not affected by the logging error, which reinforces clicks as the metric to anchor analysis around when other data is uncertain.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>One thing to watch: Search Console click data and Google Analytics session data won’t match exactly. Search Console counts clicks on the Google side, while GA4 counts sessions on the site side. Redirects, slow-loading pages, users who click but close the tab before the page loads, and tracking script issues all create gaps between the two numbers. A consistent gap is normal. A sudden widening of the gap is worth investigating.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>Click-Through Rate: A Calculated Metric, Not a Measured One\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>CTR in Search Console is calculated by dividing clicks by impressions. Because it’s derived from those two inputs, any issue with either metric directly affects CTR. If impressions are inflated (as they were from May 2025 through early 2026), CTR appears artificially low. If impressions are underreported, CTR appears artificially high.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>CTR is useful for comparing the relative performance of different pages or queries within the same time period, where the measurement conditions are consistent. It’s less reliable for comparing CTR across time periods that span data anomalies, algorithm updates, or changes in SERP layout (like the introduction of new features that change how much of the results page is occupied by non-organic elements).\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>The SERP landscape in 2026 includes AI Overviews, AI Mode, featured snippets, knowledge panels, People Also Ask, local packs, shopping results, video carousels, and image packs. A query where the organic result sits below an AI Overview and a People Also Ask section will naturally have a lower CTR than the same ranking position on a cleaner SERP, even if nothing about the page or its ranking has changed. CTR trends should always be read alongside an understanding of what the SERP actually looks like for the queries in question.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>Average Position: A Blended Number\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>Average position in Search Console represents the average ranking of a page across all the queries it appeared for during the selected time period. A page that ranked position 2 for a high-volume query and position 45 for twenty low-volume queries could show an average position of 40+, which would make it look like a poorly performing page even though it ranks well for the query that actually drives traffic.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Average position is most useful when filtered to a specific query or a narrow set of related queries, where the blending effect is minimized. As a site-level or page-level aggregate across all queries, it’s often misleading. A page’s average position can improve (the number goes down) while traffic decreases, or worsen (the number goes up) while traffic increases, depending on which queries are entering or leaving the data set.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>How to Use the Metrics Together\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>The metrics in Search Console work best as a system rather than individually. Each one answers a different question.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Impressions answer: how visible is the site for a given set of queries? Clicks answer: how many users actually visited the site from search? CTR answers: of the people who could have seen the result, what percentage clicked? Average position answers: where did the page typically rank for the queries it appeared in?\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>When impressions increase but clicks stay flat, the site is appearing for more queries (or the same queries more often) but those new appearances aren’t generating traffic. Possible explanations include ranking for queries where the result sits below the fold, appearing in positions where AI Overviews or other features absorb the click, or ranking for queries with informational intent where users get their answer from the SERP without clicking.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>When clicks increase but impressions stay flat, the site is getting a higher CTR for its existing visibility, which usually means improved rankings for high-intent queries, better meta descriptions or titles earning more clicks at the same position, or queries shifting to SERPs where the organic result is more prominent.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>When both impressions and clicks drop, either the site has lost rankings, queries the site ranked for have declined in volume, or a SERP layout change has pushed organic results further down. Search Console alone can’t distinguish between these causes, so pairing the data with rank tracking tools and SERP analysis fills the gap.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>Why Clicks, Not Impressions, Should Lead Reporting\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>For \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-building\">\u003Cspan>link building\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan> and \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fdigital-pr\">\u003Cspan>digital PR\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan> campaigns where the goal is driving organic traffic growth, clicks are the metric that connects directly to business outcomes. Impressions indicate visibility potential. Clicks indicate actual visits. CTR indicates conversion efficiency from impression to visit. Average position indicates competitive standing.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>The temptation to lead with impressions is understandable because the numbers are larger and growth looks more dramatic on a chart. But as the eleven-month impression bug demonstrates, impression data carries more measurement risk than click data. Building reporting and strategy around clicks as the primary metric, with impressions and CTR as supporting context, produces more reliable analysis.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>The Impression Bug: What Happened and What to Do About It\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>On April 3, 2026, Google updated its Data Anomalies in Search Console page with the following disclosure: “A logging error is preventing Search Console from accurately reporting impressions from May 13, 2025 onward. This issue will be resolved over the next few weeks; as a result, you may notice a decrease in impressions in the Search Console Performance report. Clicks and other metrics were not affected by the error, and this issue affected data logging only.”\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>A Google spokesperson confirmed to Search Engine Land: “We identified a reporting error in Search Console that temporarily led to an over-reporting of impressions from May 13, 2025 onward. Bug fixes are being implemented to ensure accurate reporting.”\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Eleven months of inflated impression data across every Search Console property. Any analysis, report, or strategic decision made during that period using impression counts or CTR as inputs was working with inaccurate data. CTR calculations during the affected period would have appeared lower than reality because the denominator (impressions) was artificially large.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>The impression bug also coincided with Google merging AI Mode data into Search Console totals in June 2025, which means impression trend lines from mid-2025 through early 2026 contain at least two significant data discontinuities. Year-over-year comparisons spanning this period are unreliable for impressions and CTR.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>What to do now: annotate dashboards and reports to mark May 13, 2025 as a data discontinuity point. Use clicks as the primary metric for evaluating performance during the affected period, since Google confirmed clicks were not impacted. Export historical data before the fix fully propagates to preserve a record of both the pre-correction and post-correction numbers. Once the correction is complete, re-baseline impression data and recalculate CTR using the corrected figures. And resist the urge to interpret the forthcoming impression drop as a performance decline. The impressions are going down because the data is becoming more accurate, not because anything changed about the site’s actual visibility.\u003C\u002Fspan>\u003C\u002Fp>","How to Read Google Search Console Metrics in 2026 (And Why Your Impression Data Has Been Wrong for 11 Months)","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Freading-google-metrics-for-2026-20260407095555-iwmKoJuk.png",1723,"2026-04-07T09:54:29.000000Z","2026-04-07T09:56:02.000000Z",{"id":74,"name":87,"email":88,"about":23,"avatar":89,"created_at":90,"updated_at":23,"deleted_at":23},[],[132,137,148],{"id":73,"author_id":74,"title":75,"slug":76,"featured_image":79,"published_at":84,"short_summary":78,"word_count":83,"author":133,"categories":134},{"id":74,"name":87,"avatar":89,"email":88},[135],{"id":34,"name":35,"pivot":136},{"blog_id":73,"category_id":34},{"id":95,"author_id":34,"title":96,"slug":97,"featured_image":100,"published_at":103,"short_summary":99,"word_count":102,"author":138,"categories":139},{"id":34,"name":52,"avatar":54,"email":53},[140,142,144,146],{"id":8,"name":31,"pivot":141},{"blog_id":95,"category_id":8},{"id":34,"name":35,"pivot":143},{"blog_id":95,"category_id":34},{"id":61,"name":62,"pivot":145},{"blog_id":95,"category_id":61},{"id":114,"name":115,"pivot":147},{"blog_id":95,"category_id":114},{"id":149,"author_id":74,"title":150,"slug":151,"featured_image":152,"published_at":153,"short_summary":154,"word_count":155,"author":156,"categories":157},316,"AI Visibility in 2026: What Actually Gets Brands Cited by LLMs","ai-visibility-2026-what-gets-brands-cited","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fimage-apr-2-2026-09-48-17-am-20260402074850-MmACyW63.png","2026-04-02T07:37:11.000000Z","How LLM tools cite brands? Answer is a bit complex, but digital PR and high authority seem to lead the way",1345,{"id":74,"name":87,"avatar":89,"email":88},[158],{"id":159,"name":160,"pivot":161},23,"AI",{"blog_id":149,"category_id":159}]