[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-top-5-seo-ranking-factors-you-need-to-know":3,"latest-blogs-home":133},{"message":4,"data":5},"Blogs retrieved successfully",{"blog":6,"latest_blogs":38},{"id":7,"author_id":8,"title":9,"slug":10,"content":11,"short_summary":12,"featured_image":13,"status":14,"meta_title":9,"meta_description":12,"canonical_url":15,"keywords":16,"blog_type":17,"is_featured":18,"word_count":19,"published_at":20,"created_at":21,"updated_at":22,"deleted_at":23,"author":24,"categories":29},186,1,"Top 5 SEO Ranking Factors You Need To Know","top-5-seo-ranking-factors-you-need-to-know","\u003Cp>Statistics suggest that \u003Ca href=\"https:\u002F\u002Ftechjury.net\u002Fblog\u002Fseo-statistics\u002F#gref\">68% of internet interactions\u003C\u002Fa> begin with a search engine. It’s the most effective way users can get the answers they need and gain information on the World Wide Web. The best part is that it only requires you to type the main keywords, and you’ll get a list of relevant results.\u003C\u002Fp>\n\n\u003Cp>What does this mean for your online business? You’ll need to adopt strategies for your business to be more visible online and generate traffic to your website, one of which is optimising your site to improve ranking on search engines. Essentially, ranking high on search engine result pages (SERPs) can give you a great opportunity of attracting potential clients.\u003C\u002Fp>\n\n\u003Cp>It’d be good to note that only 0.63% of Google searchers click on links on the second results page, as many consumers are likely to change their search terms rather than browse the rest of the pages. In addition, a study by Ahrefs shows that \u003Ca href=\"https:\u002F\u002Fahrefs.com\u002Fblog\u002Fsearch-traffic-study\u002F\">90.63% of content\u003C\u002Fa> doesn’t get organic search traffic, while 5.29% of pages get at most ten monthly visits.\u003C\u002Fp>\n\n\u003Cp>With all these in mind, ensuring your website stands out in the sea of competitors online has been essential for your business’s success.\u003C\u002Fp>\n\n\u003Cimg class=\"aligncenter\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F06\u002F0-4.jpg\" alt=\"\" \u002F>\n\n\u003Cp>This article will explore the main SEO ranking factors and how to use them to enhance your position on SERPs.\u003C\u002Fp>\n\n\u003Cp>\u003Cstrong>How Do Google Rankings Work?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\u003Cp>Google uses a complex algorithm to determine web pages’ ranking in its SERPs. And while the search engine giant has never provided the specific details of this algorithm, experts have analysed the SEO performance of millions of websites over the years and recommended some best practices.\u003C\u002Fp>\n\n\u003Cp>These best practices and Google’s occasional updates comprise the list of SEO ranking factors you see on various guides today.\u003C\u002Fp>\n\n\u003Cp>\u003Cstrong>What Are SEO Ranking Factors?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\u003Cp> \u003C\u002Fp>\n\n\u003Cimg src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F06\u002F1-5.png\" alt=\"\" \u002F>\n\n\u003Cp>SEO ranking factors determine the position of a site on its search results page. For instance, the relevance of your content to a user’s query will determine where your webpage will rank in SERPs.\u003C\u002Fp>\n\n\u003Cp>It’s worth noting that SEO ranking factors can either be off-page or on-page. The following sections will cover each category, highlighting the main components.\u003C\u002Fp>\n\n\u003Cp>\u003Cstrong>On-Page Elements \u003C\u002Fstrong>\u003C\u002Fp>\n\n\u003Cp>These ranking factors are present on your webpage and are within your control. That means their contribution to your SEO performance largely depends on how you implement them.\u003C\u002Fp>\n\n\u003Cp>Here are some on-page ranking factors:\u003Cbr>\n\u003Col start=\"1\">\u003Cbr>\n \t\u003Cli style=\"list-style-type: none;\">\u003Cbr>\n\u003Col start=\"1\">\u003Cbr>\n \t\u003Cli>\u003Cstrong>Content Quality \u003C\u002Fstrong>\u003C\u002Fli>\u003Cbr>\n\u003C\u002Fol>\u003Cbr>\n\u003C\u002Fli>\u003Cbr>\n\u003C\u002Fol>\u003Cbr>\n\u003Cimg src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F06\u002F2-1.png\" alt=\"\" \u002F>\u003C\u002Fp>\n\n\u003Cp>Content is king! This cliché phrase has been famous in the digital marketing industry for many years and still has the same impact. It’s one of the main on-page factors impacting your site’s ranking since search engines favour high-quality, original content that provides value to users. That said, well-written, informative content that satisfies user search intent is more likely to rank higher.\u003C\u002Fp>\n\n\u003Cp>Here are some considerations to help you create good content that attracts users:\u003Cbr>\n\u003Col start=\"1\">\u003Cbr>\n \t\u003Cli style=\"list-style-type: none;\">\u003Cbr>\n\u003Col start=\"1\">\u003Cbr>\n \t\u003Cli style=\"list-style-type: none;\">\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli>\u003Cstrong>Uniqueness:\u003C\u002Fstrong> The information you provide should be original to stand out from millions of content on the internet while offering unique and relevant ideas to your audience.\u003C\u002Fli>\u003Cbr>\n \t\u003Cli>\u003Cstrong>Engaging: \u003C\u002Fstrong>It must be easy to read and cover complex matters in a way that resonates with the users.\u003C\u002Fli>\u003Cbr>\n \t\u003Cli>\u003Cstrong>Tone: \u003C\u002Fstrong>The voice of the content should correspond with your brand’s culture and the desired message.\u003C\u002Fli>\u003Cbr>\n \t\u003Cli>\u003Cstrong>Relevance: \u003C\u002Fstrong>You must create content that matches your potential client search queries. It should also be timely and up-to-date.\u003C\u002Fli>\u003Cbr>\n \t\u003Cli>\u003Cstrong>Future-proof: \u003C\u002Fstrong>The information you provide on your website should remain relevant for many years.\u003C\u002Fli>\u003Cbr>\n \t\u003Cli>\u003Cstrong>Grammar and spelling: \u003C\u002Fstrong>Many web admins and content creators overlook this factor, but grammatical errors can reduce your ranking because they make you look unprofessional. The poor responses from readers may influence how Google perceives your website\u003Cstrong>.\u003C\u002Fstrong>\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003C\u002Fli>\u003Cbr>\n\u003C\u002Fol>\u003Cbr>\n\u003C\u002Fli>\u003Cbr>\n\u003C\u002Fol>\u003Cbr>\nThe online world is dynamic, and creating such content can be demanding, especially without the necessary skills. As such, one of the solutions you can adopt is to invest in freelance \u003Ca href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fcontent-marketing\u002Fthe-difference-between-content-writing-and-content-marketing\u002F\">content writing and content marketing\u003C\u002Fa>.\u003C\u002Fp>\n\n\u003Cp>\u003Cstrong>Does Content Length Matter?\u003C\u002Fstrong>\u003C\u002Fp>\n\n\u003Cp>Content length also plays a vital role in your SEO success. Of course, this has been one of the most controversial subjects in digital marketing. One of the main factors contributing to this debate is the idea that the human attention span is constantly narrowing.\u003C\u002Fp>\n\n\u003Cp>However, a study by HubSpot in 2021 suggests that the ideal blog post length is between \u003Ca href=\"https:\u002F\u002Fblog.hubspot.com\u002Fmarketing\u002Fhow-long-should-your-blog-posts-be-faq\">2100 and 2400 words\u003C\u002Fa>. It shows that lengthier content can rank higher than shorter content considering they can be more valuable and comprehensive in giving consumers information\u003C\u002Fp>\n\n\u003Cimg src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F06\u002F3-1.png\" alt=\"\" \u002F>\n\n\u003Cp>Although, that may not be the case always since the ideal content length varies with the type of blog. Some articles perform better with less than 1,500 words, while others perfectly match the above statistics. For instance, long-form content allows you to cover how-to and case study topics in detail, while short-form blogs work best with news articles and landing page content.\u003C\u002Fp>\n\n\u003Cp>In addition, it’s also important to note that the content’s length is an insufficient metric to consider to rank high, especially since the quality of the content is also crucial. Search engines can differentiate between high and low-quality content based on user engagement metrics like bounce rates and social shares.\u003Cbr>\n\u003Col start=\"1\">\u003Cbr>\n \t\u003Cli style=\"list-style-type: none;\">\u003Cbr>\n\u003Col start=\"1\">\u003Cbr>\n \t\u003Cli>\u003Cstrong>Keyword Optimisation \u003C\u002Fstrong>\u003C\u002Fli>\u003Cbr>\n\u003C\u002Fol>\u003Cbr>\n\u003C\u002Fli>\u003Cbr>\n\u003C\u002Fol>\u003Cbr>\nKeywords are another vital SEO ranking factor since a user’s interaction with search engines involves using specific key terms. For instance, a prospective homeowner may search queries like ‘houses for sale in Melbourne’ or ‘one-bedroom properties for sale in Melbourne’.\u003C\u002Fp>\n\n\u003Cimg src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F06\u002F4-1.png\" alt=\"\" \u002F>\n\n\u003Cp>As you can see in the example above, the top-ranking results have pretty much all the keywords used in the query. So, if your content contains any of the mentioned key terms or phrases, Google will include your page in the results.\u003C\u002Fp>\n\n\u003Cp>Here are some tips for keyword optimisation for on-page SEO:\u003Cbr>\n\u003Col start=\"1\">\u003Cbr>\n \t\u003Cli style=\"list-style-type: none;\">\u003Cbr>\n\u003Col start=\"1\">\u003Cbr>\n \t\u003Cli style=\"list-style-type: none;\">\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli>\u003Cstrong>Conduct keyword research: \u003C\u002Fstrong>The first step in this project is to identify the most relevant key terms and phrases for your niche and audience. You can use \u003Ca href=\"https:\u002F\u002Fahrefs.com\u002Fblog\u002Fkeyword-research\u002F#keyword-research-tools\">keyword research tools\u003C\u002Fa> like Google Keyword Planner and Ahrefs to find high-traffic words with low competition.\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003C\u002Fli>\u003Cbr>\n\u003C\u002Fol>\u003Cbr>\n\u003C\u002Fli>\u003Cbr>\n\u003C\u002Fol>\u003Cbr>\n\u003Cimg src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F06\u002F5.png\" alt=\"\" \u002F>\u003Cbr>\n\u003Col start=\"1\">\u003Cbr>\n \t\u003Cli style=\"list-style-type: none;\">\u003Cbr>\n\u003Col start=\"1\">\u003Cbr>\n \t\u003Cli style=\"list-style-type: none;\">\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli>\u003Cstrong>Include keywords in the page title: \u003C\u002Fstrong>The page title is one of the most important on-page SEO elements. So, including the targeted keyword here can help enhance your content’s visibility.\u003C\u002Fli>\u003Cbr>\n \t\u003Cli>\u003Cstrong>Consider the meta description: \u003C\u002Fstrong>The meta description summarises the results of the page appearing in search engine results. Therefore, including your target key phrases can boost your search engine optimisation. However, ensure that the keywords fit naturally into the context.\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003C\u002Fli>\u003Cbr>\n\u003C\u002Fol>\u003Cbr>\n\u003C\u002Fli>\u003Cbr>\n\u003C\u002Fol>\u003Cbr>\n\u003Cimg src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F06\u002F6.png\" alt=\"\" \u002F>\u003Cbr>\n\u003Col start=\"1\">\u003Cbr>\n \t\u003Cli style=\"list-style-type: none;\">\u003Cbr>\n\u003Col start=\"1\">\u003Cbr>\n \t\u003Cli style=\"list-style-type: none;\">\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli>\u003Cstrong>Optimise the headings: \u003C\u002Fstrong>To describe every section, use targeted keywords in the content’s headings (H1, H2, H3, etc.). Doing so makes it easier for users and search engines to understand the structure and topics of the page.\u003C\u002Fli>\u003Cbr>\n \t\u003Cli>\u003Cstrong>Use specific phrases: \u003C\u002Fstrong>Our initial phrase above, ‘one-bedroom properties for sale in Melbourne’, is more specific than just saying ‘one-bedroom properties for sale’. When a user adds ‘Melbourne’ to their query, it prompts Google to provide results within that specific city. So, it’s easier for your content to rank for such key phrases because they have the lowest competition.\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003C\u002Fli>\u003Cbr>\n\u003C\u002Fol>\u003Cbr>\n\u003C\u002Fli>\u003Cbr>\n\u003C\u002Fol>\u003Cbr>\nHowever, despite being the majority in the search industry, phrases attract the lowest search volumes because of their uniqueness. According to Ahrefs, these \u003Ca href=\"https:\u002F\u002Fahrefs.com\u002Fblog\u002Flong-tail-keywords\u002F\">long-tail keywords\u003C\u002Fa> account for 95% of keywords, and most of them receive less than ten monthly searches.\u003C\u002Fp>\n\n\u003Cimg src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F06\u002F7.png\" alt=\"\" \u002F>\n\n\u003Cp>Of course, the example above also shows the importance of local SEO in your keyword research. But there are many ways to create long-tail keywords apart from adding a city name.\u003C\u002Fp>\n\n\u003Cp>You can use adjectives, prepositional phrases, and other relevant words to modify short-tail keywords. Common modifiers include ‘best’, ‘cheap’, ‘free’, ‘near me’, ‘review’, ‘how to’, and ‘discount’.\u003Cbr>\n\u003Col start=\"1\">\u003Cbr>\n \t\u003Cli style=\"list-style-type: none;\">\u003Cbr>\n\u003Col start=\"1\">\u003Cbr>\n \t\u003Cli>\u003Cstrong>Website Structure \u003C\u002Fstrong>\u003C\u002Fli>\u003Cbr>\n\u003C\u002Fol>\u003Cbr>\n\u003C\u002Fli>\u003Cbr>\n\u003C\u002Fol>\u003Cbr>\nThe structure of your website also plays a vital role in your SEO success. A well-structured site can help visitors easily navigate your content and increase lead conversion chances. It also enhances the work of search engine crawlers, making it easier for them to understand your content.\u003C\u002Fp>\n\n\u003Cp>Below are some of the top web structures features:\u003Cbr>\n\u003Col start=\"1\">\u003Cbr>\n \t\u003Cli style=\"list-style-type: none;\">\u003Cbr>\n\u003Col start=\"1\">\u003Cbr>\n \t\u003Cli style=\"list-style-type: none;\">\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli>\u003Cstrong>URL structure: \u003C\u002Fstrong>Your site should have a clean and straightforward URL structure. This way, it’ll be easier for search engines to understand the website’s hierarchy and the relationship between different pages.\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003C\u002Fli>\u003Cbr>\n\u003C\u002Fol>\u003Cbr>\n\u003C\u002Fli>\u003Cbr>\n\u003C\u002Fol>\u003Cbr>\n\u003Cimg src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F06\u002F8.png\" alt=\"\" \u002F>\u003C\u002Fp>\n\n\u003Cp>Using keywords in the URL can also help improve the page’s relevance for specific search queries. There is no clear answer as to whether \u003Ca href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Ftechnical-seo\u002Furl-structure\u002F#:~:text=Aside%20from%20a%20very%20minor,linked%20as%20a%20bare%20URL.\">URL keywords\u003C\u002Fa> are part of Google’s ranking factors, but their contribution to your SEO performance is undeniable.\u003Cbr>\n\u003Col start=\"1\">\u003Cbr>\n \t\u003Cli style=\"list-style-type: none;\">\u003Cbr>\n\u003Col start=\"1\">\u003Cbr>\n \t\u003Cli style=\"list-style-type: none;\">\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli>\u003Cstrong>Internal Linking\u003C\u002Fstrong>\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003C\u002Fli>\u003Cbr>\n\u003C\u002Fol>\u003Cbr>\n\u003C\u002Fli>\u003Cbr>\n\u003C\u002Fol>\u003Cbr>\nInternal linking refers to linking pages within the same website using hyperlinks. When done correctly, it can help improve your website’s SEO in several ways.  Here’s an example:\u003C\u002Fp>\n\n\u003Cimg class=\"\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F06\u002F9-1.jpg\" alt=\"\" \u002F>\n\n\u003Cp>First, it can distribute your website’s authority and ranking power across all your pages. If you have a particularly high-ranking page, you can use internal links to pass some of that ranking power to other parts of your site.\u003C\u002Fp>\n\n\u003Cp>In addition, internal linking can help visitors navigate your site more efficiently, leading to longer visit durations and increased engagement. This, in turn, can help improve your website’s bounce rate, which is a crucial SEO ranking factor.\u003C\u002Fp>\n\n\u003Cp>To make the most of internal linking for SEO, it’s best practice to:\u003Cbr>\n\u003Col start=\"1\">\u003Cbr>\n \t\u003Cli style=\"list-style-type: none;\">\u003Cbr>\n\u003Col start=\"1\">\u003Cbr>\n \t\u003Cli style=\"list-style-type: none;\">\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli>\u003Cstrong>Use descriptive anchor text:\u003C\u002Fstrong> Make sure the text used in your links is descriptive and gives users an idea of what they can expect to find on the linked page.\u003C\u002Fli>\u003Cbr>\n \t\u003Cli>\u003Cstrong>Link to relevant pages: \u003C\u002Fstrong>Only link to pages pertinent to the content on the current page.\u003C\u002Fli>\u003Cbr>\n \t\u003Cli>\u003Cstrong>Use a reasonable number of links:\u003C\u002Fstrong> Too many links can look spammy and may harm your SEO. So, ensure you only include links where they are genuinely helpful.\u003C\u002Fli>\u003Cbr>\n \t\u003Cli>\u003Cstrong>Use a logical site structure: \u003C\u002Fstrong>Try to group pages by topic or theme and link between them in a way that makes sense.\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003C\u002Fli>\u003Cbr>\n\u003C\u002Fol>\u003Cbr>\n\u003C\u002Fli>\u003Cbr>\n\u003C\u002Fol>\u003Cbr>\n\u003Cstrong>Navigation: \u003C\u002Fstrong>Navigation is how users and search engines move through your website. It includes menus, links, and other elements that help users find their desired content.\u003Cbr>\n\u003Cimg src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F06\u002F10-1.jpg\" alt=\"\" \u002F>\u003C\u002Fp>\n\n\u003Cp>From a user experience perspective, good navigation can help visitors find what they’re looking for quickly and easily. As a result, it enhances their overall experience of engaging with your site and encourages them to return.\u003C\u002Fp>\n\n\u003Cp>As for search engines, a sound navigation system allows bots to crawl and index your site more effectively. It also makes it easier for them to determine the most relevant pages for given search queries.\u003C\u002Fp>\n\n\u003Cp>That said, you can improve your site’s navigation by using clear and descriptive labels for menu items. You can also use a sitemap and organise your content logically by theme or topic.\u003C\u002Fp>\n\n\u003Cp>While at it, avoid using JavaScript or Flash for navigation. Search engines may have difficulty crawling these types of navigation. Also, in some cases, when a user disables JavaScript on their browser, it can cripple the central navigation system. So, it’s best to use HTML links instead.\u003C\u002Fp>\n\n\u003Cp>\u003Cstrong>Off-Page Ranking Factors \u003C\u002Fstrong>\u003C\u002Fp>\n\n\u003Cp>Off-page ranking factors are the external measures that influence a website’s ranking in search engine results pages (SERPs) that are beyond the control of the website owner or webmaster. These factors are related to the online reputation, authority, and popularity of the website and include:\u003Cbr>\n\u003Col start=\"1\">\u003Cbr>\n \t\u003Cli style=\"list-style-type: none;\">\u003Cbr>\n\u003Col start=\"1\">\u003Cbr>\n \t\u003Cli>\u003Cstrong>Backlinks\u003C\u002Fstrong>\u003C\u002Fli>\u003Cbr>\n\u003C\u002Fol>\u003Cbr>\n\u003C\u002Fli>\u003Cbr>\n\u003C\u002Fol>\u003Cbr>\nBacklinks are at the heart of every successful SEO strategy. They’re links from another website to yours. For instance, a publisher may link to one of your pages as a reference in their content. Readers can then visit your site to read more on the subject or purchase your products and services.\u003Cbr>\n\u003Cimg class=\"\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F06\u002F11.jpg\" alt=\"\" \u002F>\u003C\u002Fp>\n\n\u003Cp>\u003Cstrong>Importance of Backlinks for SEO\u003C\u002Fstrong>\u003Cbr>\n\u003Col start=\"1\">\u003Cbr>\n \t\u003Cli style=\"list-style-type: none;\">\u003Cbr>\n\u003Col start=\"1\">\u003Cbr>\n \t\u003Cli style=\"list-style-type: none;\">\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli>\u003Cstrong>Authority and trust: \u003C\u002Fstrong>Search engines like Google use them to evaluate the authority and relevance of a website. High-quality backlinks from reputable sources can help establish your website as an authority in your niche, improving rankings and user trust.\u003C\u002Fli>\u003Cbr>\n \t\u003Cli>\u003Cstrong>Referral traffic:\u003C\u002Fstrong> Backlinks allows you to tap into other publishers’ traffic. They can drive visitors to your website from the linking sites, increasing your overall visits and potential for conversions.\u003C\u002Fli>\u003Cbr>\n \t\u003Cli>\u003Cstrong>Indexing: \u003C\u002Fstrong>Search engines discover new web pages through backlinks. Therefore, it’s easier for them to find and index your site if it has many incoming links through this channel.\u003C\u002Fli>\u003Cbr>\n \t\u003Cli>\u003Cstrong>Improved Rankings: \u003C\u002Fstrong>Google’s algorithm considers the number and quality of backlinks when determining the ranking of a webpage. Each is like a vote of confidence that your content is valuable and relevant. Therefore, more quality backlinks can lead to better search engine rankings.\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003C\u002Fli>\u003Cbr>\n\u003C\u002Fol>\u003Cbr>\n\u003C\u002Fli>\u003Cbr>\n\u003C\u002Fol>\u003Cbr>\n\u003Cstrong>Optimising Your Backlink Strategy \u003C\u002Fstrong>\u003C\u002Fp>\n\n\u003Cp>Not all backlinks are natural, as some websites use manipulative tactics like link exchanges, buying links, or participating in link schemes to improve rankings. However, these tactics can hurt a website’s SEO efforts and result in search engine penalties.\u003C\u002Fp>\n\n\u003Cp>That said, building natural and high-quality backlinks is essential to optimise your backlink profile as an off-page ranking factor. Here are some best practices to help you get started:\u003Cbr>\n\u003Col start=\"1\">\u003Cbr>\n \t\u003Cli style=\"list-style-type: none;\">\u003Cbr>\n\u003Col start=\"1\">\u003Cbr>\n \t\u003Cli style=\"list-style-type: none;\">\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli>Create valuable and relevant content that other websites will want to use as part of their references.\u003C\u002Fli>\u003Cbr>\n \t\u003Cli>Consider reaching out to reputable publishers for guest blogging opportunities or collaboration. It’s best to approach web admins within your niche to increase your chances of receiving qualifying leads.\u003C\u002Fli>\u003Cbr>\n \t\u003Cli>Participate in online communities or forums to establish relationships with other website owners in the same niche.\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003C\u002Fli>\u003Cbr>\n\u003C\u002Fol>\u003Cbr>\n\u003C\u002Fli>\u003Cbr>\n\u003C\u002Fol>\u003Cbr>\nBacklinks should be used with other strategies mentioned in the article for better SEO performance.\u003Cbr>\n\u003Col start=\"1\">\u003Cbr>\n \t\u003Cli>\u003Cstrong>Social Media Signals \u003C\u002Fstrong>\u003C\u002Fli>\u003Cbr>\n\u003C\u002Fol>\u003Cbr>\nThere are over \u003Ca href=\"https:\u002F\u002Fwww.statista.com\u002Fstatistics\u002F617136\u002Fdigital-population-worldwide\u002F\">4.76 billion social media users\u003C\u002Fa>, representing 59.4% of the global population. As such, it’s understandable why many brands today invest in their presence on social channels.\u003C\u002Fp>\n\n\u003Cp>But does social media directly impact SEO? Many will argue against it. However, it can affect ranking factors like traffic, indirectly contributing to SEO.\u003C\u002Fp>\n\n\u003Cp>Social signals such as likes, shares, comments, and other interactions go a long way in improving your site’s visibility in SERPs since they indicate that people are actively engaging with and sharing your content.\u003C\u002Fp>\n\n\u003Cp>\u003Cstrong>Importance of Social Signals for SEO\u003C\u002Fstrong>\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli>\u003Cstrong>Drive traffic: \u003C\u002Fstrong>People sharing your content on social media can drive more traffic to your website. The more traffic your site receives, the more likely it is to rank higher in search engine results pages (SERPs).\u003C\u002Fli>\u003Cbr>\n \t\u003Cli>\u003Cstrong>Enhance engagement metrics: \u003C\u002Fstrong>Social signals can improve the bounce rate, time on site, and pages per session. Search engines use these engagement metrics to determine the relevance and quality of a website, and this improvement can result in higher rankings.\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003Cimg src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F06\u002F13.jpg\" alt=\"\" \u002F>\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli>\u003Cstrong>Improve brand awareness: \u003C\u002Fstrong>Social signals can help increase brand visibility and recognition and build a loyal following. This improvement can lead to more social mentions and links to your website, boosting your SEO.\u003C\u002Fli>\u003Cbr>\n \t\u003Cli>\u003Cstrong>Great source of backlinks: \u003C\u002Fstrong>Social media is also an effective way of building backlinks to your website. Sharing your content on social media increases the likelihood of other websites linking to your site.\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\nHowever, it’s important to note that social signals are not a direct ranking factor in SEO, and the quality of the social signals is more important than the quantity. In other words, having a few high-quality social signals from relevant and authoritative sources is better than many low-quality social signals from irrelevant or spammy sources.\u003C\u002Fp>\n\n\u003Cp>\u003Cstrong>Wrapping Up\u003C\u002Fstrong>\u003C\u002Fp>\n\n\u003Cp>Google’s ranking system is complex. Generally, the giant search engine considers many factors when positioning your website on the search result pages - these elements can be off-page or on-page but work towards the same goal.\u003C\u002Fp>\n\n\u003Cp>Some of the most effective on-page SEO contributors include mobile-friendliness, content quality, and page speed. Generally, on-page factors are under your control. On the other hand, it can be impossible to control off-page SEO since factors in this category include backlinks, influencer marketing, and social media signals.\u003C\u002Fp>\n\n\u003Cp>By understanding SEO ranking factors, you can be better positioned to remain relevant and visible in today’s competitive digital world.\u003C\u002Fp>\n\n\u003Cp> \u003C\u002Fp>","Statistics suggest that 68% of internet interactions begin with a search engine. It’s the most effective way users can get the answers they need and gain information on the World Wide Web. The best pa...","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F07\u002F01.png","published","https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Ftop-5-seo-ranking-factors-you-need-to-know\u002F","","blog",false,2588,"2023-07-11T00:33:19.000000Z","2025-10-26T11:10:29.000000Z","2025-10-31T09:45:55.000000Z",null,{"id":8,"name":25,"email":26,"about":16,"avatar":27,"created_at":28,"updated_at":28,"deleted_at":23},"Aaron Gray","support@nobsmarketplace.com","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-authors\u002F2024\u002F04\u002FAGray.png","2025-10-26T11:10:22.000000Z",[30,33],{"id":8,"name":31,"slug":17,"created_at":28,"updated_at":28,"deleted_at":23,"pivot":32},"Blogs",{"blog_id":7,"category_id":8},{"id":34,"name":35,"slug":36,"created_at":28,"updated_at":28,"deleted_at":23,"pivot":37},3,"SEO","seo",{"blog_id":7,"category_id":34},[39,59,75,97],{"id":40,"author_id":41,"title":42,"slug":43,"content":44,"short_summary":45,"featured_image":46,"status":14,"meta_title":47,"meta_description":48,"canonical_url":23,"keywords":23,"blog_type":17,"is_featured":18,"word_count":49,"published_at":50,"created_at":51,"updated_at":52,"deleted_at":23,"author":53,"categories":58},318,9,"XML Sitemaps in 2026","xml-sitemaps-in-2026","\u003Ch1>\u003Cspan style=\"font-size: 16pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>XML Sitemaps in 2026\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh1>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">A site owner on Reddit’s r\u002FSEO recently asked whether splitting a sitemap.xml into separate files would hurt SEO performance. The site was ranking in the top 3 for most target searches, and the concern was that restructuring the sitemap could disrupt that. Google’s John Mueller jumped in with a response that laid out several reasons why multiple sitemaps are useful, including a few that most guides don’t cover.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">Mueller’s list of reasons for splitting sitemaps: tracking different kinds of URLs in groups (“product detail page sitemap” vs “product category sitemap,” which you can then monitor with Search Console’s page indexing report), splitting by content freshness (so search engines theoretically don’t need to check the “old” sitemap as often), proactively splitting before hitting the 50,000 URL limit, managing hreflang sitemaps (which can take up significant space), and, as he put it, “my computer did it, I don’t know why.”\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 14pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>What an XML Sitemap Actually Does\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">An XML sitemap is a file that lists the URLs on a site that should be discoverable by search engines. It serves as a direct communication channel between a website and search engine crawlers, pointing them to pages that should be crawled and indexed.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">Search engines can discover pages through internal links, external backlinks, and crawling, so a sitemap isn’t strictly required for every site. But for sites with deep page structures, pages with few internal links pointing to them, new sites with limited external backlinks, sites that publish content frequently, or JavaScript-heavy sites where content might not be immediately discoverable through standard crawling, a sitemap removes ambiguity about which pages exist and which ones are important enough to index.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">Google’s documentation specifies two hard limits for a single sitemap file: 50,000 URLs maximum and 50MB uncompressed file size maximum. If either limit is exceeded, the sitemap needs to be split into multiple files. A sitemap index file acts as a master list that points to all the individual sitemap files, and that index file is what gets submitted to Search Console.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">Google ignores the priority and changefreq tags in sitemaps. The loc tag (the URL) and the lastmod tag (last modification date) are the only fields Google actually uses. The lastmod date needs to be accurate and verifiable, meaning it should reflect when the page content actually changed, not an arbitrary refresh date. Google has been clear that faking lastmod dates can backfire by causing the system to distrust those signals for the entire site.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 14pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>Why Multiple Sitemaps Are a Strategic Choice\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">Mueller’s Reddit response outlines reasons that go beyond the 50,000 URL limit, and several of them are worth expanding on because they represent practical benefits most sites don’t take advantage of.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>Tracking different content types separately.\u003C\u002Fstrong> Search Console’s page indexing report shows data per sitemap. If all URLs are in a single file, the indexing report gives one aggregated view. If product pages, category pages, blog posts, and support articles each have their own sitemap, Search Console shows indexing status for each group independently. Spotting problems becomes significantly easier. If 200 product pages suddenly drop out of the index, that shows up immediately in the product sitemap’s report rather than being buried in a combined report where 200 out of 10,000 URLs changing status might not be noticed.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>Splitting by freshness.\u003C\u002Fstrong> Mueller mentioned this with a caveat: “theoretically a search engine might not need to check the ‘old’ sitemap as often; I don’t know if this actually happens tho.” The idea is that separating evergreen content from frequently updated content lets crawlers focus their attention on the sitemap that changes often, rather than rechecking thousands of URLs that haven’t changed. Whether Google actually adjusts crawl frequency based on sitemap-level freshness signals is unconfirmed, but the logic is sound from a crawl efficiency perspective.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>Proactive splitting before hitting limits.\u003C\u002Fstrong> Mueller’s point here is practical: if a site is growing and will eventually cross 50,000 URLs, setting up the split structure now avoids having to urgently reconfigure everything later. Building the infrastructure for multiple sitemaps when a site has 20,000 URLs means the transition to 60,000 is seamless rather than an emergency.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>Hreflang management.\u003C\u002Fstrong> For multilingual sites, hreflang annotations can be managed in the HTML of each page or in the sitemap. For sites with many language\u002Fregion variants, the sitemap approach is often more manageable and less error-prone than maintaining hreflang tags across thousands of page templates. But hreflang annotations can make sitemap files grow quickly since each URL needs to reference every alternate language version. Separate sitemaps for hreflang help keep file sizes under the limits.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 14pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>What Should and Shouldn’t Be in a Sitemap\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">The sitemap should include every page that should be indexed. That means canonical URLs for key pages like service pages, product pages, blog posts, landing pages, and any other content that serves search intent. The URLs listed should be the canonical versions, not duplicates, parameterized variations, or alternate formats.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">Pages with noindex tags should not appear in the sitemap. A sitemap tells search engines “please index these pages,” while noindex says the opposite. Including both on the same URL sends conflicting signals. Similarly, pages blocked by robots.txt shouldn’t be in the sitemap, and URLs that redirect or return error codes should be cleaned out regularly.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">For sites running \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-building\">\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">link building\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\"> campaigns, the sitemap serves as a quality control layer. Every page that receives backlinks should be in the sitemap with an accurate lastmod date, a clean canonical URL, and no conflicting signals. If a page earning links through \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fguest-posting\">\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">guest posting\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\"> placements or \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fdigital-pr\">\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">digital PR\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\"> coverage returns a redirect, a noindex, or doesn’t appear in the sitemap at all, the link equity flowing to that page may not translate into the indexing and ranking benefits intended. Verifying that linked-to pages are properly represented in the sitemap is a basic but often overlooked step.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 14pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>How to Structure Multiple Sitemaps\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">The sitemap index file is the organizing layer. It lists all individual sitemap files and is the single file submitted to Search Console. The structure looks like a hierarchy: one index file pointing to multiple sitemap files, each containing a subset of URLs.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">Common approaches to splitting include organizing by content type (products, categories, blog posts, pages), by site section (matching the URL structure), by language or region (for multilingual sites using hreflang), or by update frequency (frequently changing content in one sitemap, stable content in another).\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">The sitemap index file itself has the same 50,000 URL limit, meaning it can reference up to 50,000 individual sitemap files. For the vast majority of sites, that ceiling is effectively unlimited. The referenced sitemaps must be hosted on the same site and in the same directory or lower in the site hierarchy as the index file, unless cross-site submission is configured.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">For most CMS platforms, sitemap generation is handled automatically. WordPress plugins like Yoast SEO split sitemaps by content type by default. Other platforms may generate a single sitemap that needs to be manually split as the site grows. Custom-built sites can use server-side scripts or cron jobs to generate and update sitemaps on a schedule, which is the approach the original Reddit poster was describing.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 14pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>Sitemap Maintenance\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">A sitemap that isn’t maintained creates more problems than no sitemap at all. Stale sitemaps with broken URLs, removed pages, or inaccurate lastmod dates waste crawl budget and send misleading signals about the site’s structure.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">The core maintenance tasks are straightforward: remove URLs that return 404 or redirect, update lastmod dates only when content actually changes, add new pages as they’re published, remove pages that are set to noindex, and verify that every listed URL resolves to a 200 status code with the correct canonical tag.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">Google Search Console’s sitemap report and page indexing report are the primary monitoring tools. They show how many URLs were submitted, how many are indexed, and where errors are occurring. Checking these reports regularly, especially after site changes, content migrations, or URL structure updates, catches problems before they affect visibility.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 14pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>The Bottom Line on Splitting\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">Mueller’s response on Reddit confirms what experienced technical SEOs have known but rarely see documented from Google’s side: splitting sitemaps is a management and monitoring strategy, not just a response to hitting size limits. The strategic benefits of tracking different content types independently in Search Console, separating evergreen from frequently updated content, planning for growth, and managing hreflang complexity all make multiple sitemaps a better default than a single monolithic file for any site with meaningful scale or growth ambitions.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">Splitting a sitemap won’t hurt SEO. Google processes sitemap index files and individual sitemaps the same way regardless of how many files are involved. The URLs are what matter, not how they’re organized across files. The organization serves the site owner’s ability to monitor and maintain the sitemap, not the search engine’s ability to read it.\u003C\u002Fspan>\u003C\u002Fp>","XML Sitemaps in 2026: When and Why to Split Them, and What John Mueller Says About Multiple Sitemaps","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fxml-sitemaps-in-2026-infographic-20260406075705-IUhkrigN.png","XML Sitemaps in 2026 : Practical Information","XML Sitemaps in 2026: When and Why to Split Them, and What Mueller Says About Multiple Sitemaps",1445,"2026-04-06T07:45:12.000000Z","2026-04-06T07:56:14.000000Z","2026-04-06T07:57:11.000000Z",{"id":41,"name":54,"email":55,"about":23,"avatar":56,"created_at":57,"updated_at":23,"deleted_at":23},"Rasit Cakir","rasit@nobsmarketplace.com","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Frasit.webp","2026-01-26T11:10:22.000000Z",[],{"id":60,"author_id":41,"title":61,"slug":62,"content":63,"short_summary":64,"featured_image":65,"status":14,"meta_title":66,"meta_description":64,"canonical_url":23,"keywords":23,"blog_type":17,"is_featured":18,"word_count":67,"published_at":68,"created_at":69,"updated_at":70,"deleted_at":23,"author":71,"categories":72},317,"Five Years of Google Core Updates and What Mueller Revealed About How They Roll Out","five-years-of-google-core-updates-and-what-mueller-revealed-about-how-they-roll-out","\u003Ch1>\u003Cspan style=\"font-size: 16pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>Five Years of Google Core Updates and What Mueller Just Revealed About How They Actually Roll Out\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh1>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">Google’s John Mueller responded to a question on Bluesky on March 31, 2026, about whether core updates roll out in stages or follow a fixed sequence. The answer he gave is one of the clearest explanations of how core updates actually work that Google has shared publicly, and it reframes how the SEO industry should think about the volatility waves that show up during every rollout.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">Mueller’s response: “We generally don’t announce ‘stages’ of core updates. Since these are significant, broad changes to our search algorithms and systems, sometimes they have to work step-by-step, rather than all at one time. (It’s also why they can take a while to be fully live.)”\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">He followed up with a second post that went further: “I guess in short there’s not a single ‘core update machine’ that’s clicked on (every update has the same flow), but rather we make the changes based on what the teams have been working on, and those systems & components can change from time to time.”\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">Two things stand out from that exchange. First, core updates are not a single switch being flipped. They’re a collection of changes across multiple systems, deployed incrementally. Second, the composition of a core update varies from one release to the next. The systems and components involved aren’t fixed. Different teams contribute different changes depending on what they’ve been working on, which means no two core updates are structurally identical even if they carry the same “core update” label.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">That context makes the last five years of core update history easier to read. The variation in rollout duration, in which industries get hit, and in how recovery behaves across different updates all make more sense when the update itself is understood as a variable collection of component changes rather than a single algorithmic adjustment.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 14pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>The Core Update Timeline: 2021 to 2026\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">Google has released 17 core updates since June 2021. The pace has been fairly consistent at three to four per year, though the character of these updates has shifted significantly over time.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">\u003Cstrong>2021\u003C\u002Fstrong> saw three core updates. June (June 2 to June 12), July (July 1 to July 12), and November (November 17 to November 30). The June and July updates were unusual because Google explicitly announced them as two parts of a broader change, with the July update completing work that began in June. Rollouts were relatively short, ranging from 10 to 14 days. The updates focused primarily on content relevance and quality signals as Google continued refining the systems that had been in development since the 2019 BERT update.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">\u003Cstrong>2022\u003C\u002Fstrong> brought two core updates. May (May 25 to June 9) and September (September 12 to September 26). But 2022’s bigger story was the launch of the Helpful Content Update in August, which introduced a site-wide signal designed to penalize content created primarily for search engine rankings rather than human readers. The Helpful Content system operated as a separate signal from the core algorithm, applying a domain-level penalty that could drag down rankings for an entire site if a significant portion of its content was deemed unhelpful. A second Helpful Content Update followed in December 2022.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">\u003Cstrong>2023\u003C\u002Fstrong> was Google’s busiest year for core updates, with three: March (March 15 to March 28), August (August 22 to September 7), and October (October 5 to October 19), plus a November core update (November 2 to November 28) that ran nearly four weeks. The September 2023 Helpful Content Update hit particularly hard and became one of the most discussed updates in recent SEO history. Many sites that lost visibility in September 2023 spent the next year waiting for recovery that, in some cases, never came. Affiliate sites, product review sites, and content-heavy publishers were the most affected categories.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">\u003Cstrong>2024\u003C\u002Fstrong> started with the March 2024 core update, which turned out to be the most significant algorithmic change in years. It ran for 45 days, the longest core update rollout on record, and it did two things that changed the landscape permanently. First, Google absorbed the Helpful Content system into the core algorithm. The separate signal that had been running since August 2022 was folded into how Google evaluates every query, which meant helpfulness assessment shifted from a standalone system to a component of core ranking. Second, Google moved from site-level helpfulness evaluation to page-level evaluation, using a combination of signals rather than a single sitewide penalty score. Google’s stated goal was to reduce low-quality, unoriginal content in search results by 40%. Three new spam policies launched simultaneously: expired domain abuse, scaled content abuse, and site reputation abuse. The August update (August 15 to September 3) and two more core updates in November (November 11 to December 5) and December (December 12 to December 18) followed. The December update was notable for its speed, completing in just six days.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">\u003Cstrong>2025\u003C\u002Fstrong> brought three core updates and marked the year where AI-related content quality became a central focus. The March update (March 13 to March 27) put continued pressure on AI-generated content that lacked original analysis or first-hand experience. The June update (June 30 to July 17) appeared to weigh off-page factors more heavily, with link quality, brand authority, and topical relevance of referring domains playing a larger role. More than 50% of sites that had been affected by the September 2023 Helpful Content Update saw improvements during the June 2025 update, suggesting that the page-level evaluation introduced in March 2024 was finally catching up to sites that had fixed their content quality issues. The December update (December 11 to December 29) expanded E-E-A-T requirements beyond traditional YMYL categories into virtually all competitive queries.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">\u003Cstrong>2026\u003C\u002Fstrong> has already seen the February Discover core update (the first core update specific to the Discover feed rather than general search), the March 2026 spam update, and the March 2026 core update, which began rolling out on March 27.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 14pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>What Changed Between 2021 and 2026\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">Looking at five years of updates in sequence, a few shifts stand out.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">The Helpful Content integration was the single biggest structural change. What started as a separate system in August 2022 became part of core ranking in March 2024, and the shift from site-level to page-level evaluation changed how recovery works. Before March 2024, a site penalized by the Helpful Content signal needed to improve its overall content quality across the domain. After March 2024, individual pages are evaluated independently, which means a site can have some pages performing well while others are still suppressed.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">The pace of updates has stayed consistent, but the composition has become more complex. Mueller’s Bluesky explanation confirms what practitioners have observed: each core update touches different systems depending on what Google’s teams have been working on. The March 2024 update took 45 days because it combined multiple major changes (Helpful Content integration, page-level evaluation, new spam policies). The December 2024 update completed in six days, likely because it involved fewer component changes. Rollout duration is a rough proxy for how many systems are being updated simultaneously.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">Recovery patterns have become more gradual. In the earlier core updates (2021-2022), ranking changes tended to settle within the rollout period. In recent updates, particularly after the March 2024 changes, recovery from previous updates has appeared in later core updates rather than within the same cycle. Google has stated that some changes may take months to be reassessed, and some effects require waiting for the next update cycle.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">Off-page signals have gained weight over time. The June 2025 core update was notable for how heavily link quality, brand authority, and referring domain relevance appeared to influence outcomes. Combined with the growing role of backlink profiles in AI citation data (SE Ranking found that sites with 32,000+ referring domains are 3.5x more likely to be cited by ChatGPT), the signal is consistent: \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-building\">\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">link building\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\"> from relevant, authoritative sources feeds both traditional search rankings and the newer AI visibility layer.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 14pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>Mueller’s Explanation and What It Means for Reading Core Updates\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">Mueller’s description of core updates as collections of team-driven component changes rather than a single algorithmic switch explains several patterns that have puzzled practitioners.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">It explains why volatility during a rollout comes in waves rather than all at once. If different components go live at different points during the rollout window, rankings can shift, settle, shift again, and settle again as each component takes effect. The waves of volatility that practitioners observe during the typical 2-3 week rollout period likely correspond to different system components going live at different times.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">It explains why different industries get affected at different points during the same update. If one component targets content quality signals and another targets link evaluation, the industry impacts won’t be simultaneous. Sites heavily dependent on link signals might see movement early while content-driven shifts appear later, or vice versa, depending on when each component deploys.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">It explains why recovery sometimes happens mid-rollout. If a site was suppressed by a component that goes live early in the rollout, and a later component reevaluates the same signals more favorably, the site could see partial recovery before the update officially completes.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">And it explains why Google says to wait until the rollout is fully complete before drawing conclusions. If the update is a sequence of component deployments rather than a single change, any assessment made mid-rollout is based on an incomplete picture. The final state after all components have deployed may look different from the state at any individual point during the rollout.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 14pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>What to Do During and After a Core Update\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">The guidance hasn’t changed much over five years, which is itself informative: the principles Google rewards have been consistent even as the systems evaluating them have evolved.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">Focus on content quality, depth, originality, and demonstrated expertise. The Helpful Content integration into core ranking made these signals central to how Google evaluates every page. Content created primarily to rank rather than to genuinely help users has been consistently penalized across every major update since 2022.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">Build authority through editorial relationships and earned coverage. The increasing weight of off-page signals in recent core updates, combined with the growing importance of third-party presence for AI visibility, makes \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fdigital-pr\">\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">digital PR\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\"> and \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fguest-posting\">\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">guest posting\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\"> on relevant industry publications a dual-purpose investment that serves both traditional rankings and AI citation systems.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">Don’t make reactive changes during a rollout. Mueller’s explanation confirms that the ranking state mid-rollout is incomplete. Wait for the rollout to finish, then evaluate whether changes are needed based on the settled state rather than the intermediate fluctuations.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">Track performance across update cycles, not just within them. Recovery from one core update may appear in a subsequent core update months later. A site that lost visibility in March may not see recovery until June or later, and that timeline is normal rather than a sign of permanent penalty.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">And monitor what Google communicates about each update. Google doesn’t always disclose what a core update targets, but when they do provide guidance (as they did extensively with the March 2024 update), that guidance tends to remain relevant across subsequent updates in the same evolutionary direction.\u003C\u002Fspan>\u003C\u002Fp>","Documenting the last 5 years Google Core Updates and showing lessons to take","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fgoogle-core-update-timeline-and-tools-20260403072610-YxbHZxYr.png","Five Years of Google Core Updates and What Mueller Revealed",1828,"2026-04-03T07:11:57.000000Z","2026-04-03T07:22:11.000000Z","2026-04-03T07:27:28.000000Z",{"id":41,"name":54,"email":55,"about":23,"avatar":56,"created_at":57,"updated_at":23,"deleted_at":23},[73],{"id":34,"name":35,"slug":36,"created_at":28,"updated_at":28,"deleted_at":23,"pivot":74},{"blog_id":60,"category_id":34},{"id":76,"author_id":41,"title":77,"slug":78,"content":79,"short_summary":80,"featured_image":81,"status":14,"meta_title":82,"meta_description":83,"canonical_url":23,"keywords":23,"blog_type":17,"is_featured":84,"word_count":85,"published_at":86,"created_at":87,"updated_at":88,"deleted_at":23,"author":89,"categories":90},316,"AI Visibility in 2026: What Actually Gets Brands Cited by LLMs","ai-visibility-2026-what-gets-brands-cited","\u003Ch1>\u003Cspan style=\"font-size: 16pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>AI Visibility in 2026: What Actually Gets Brands Cited by LLMs\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh1>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">A year ago, AI visibility was a concept most marketers were still treating as theoretical. By March 2026, it’s become measurable, trackable, and consequential enough that brands are losing and gaining market share based on whether AI systems recommend them.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">The change happened faster than most of the industry expected. SE Ranking’s data shows AI platforms now account for 0.24% of global internet traffic, up 1.6x from 2025. This percentage still sounds small until you consider what those visits represent: high-intent users getting direct recommendations from AI systems that have already decided which brands to surface. There’s no scrolling through results. No clicking across tabs to compare. The AI picks, and the user follows.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">The question every brand operating in search should be asking is straightforward: what determines whether an AI system cites you or your competitor?\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 14pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>The Sources AI Systems Actually Pull From\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">Peec AI published an analysis of 30 million sources across five major AI platforms (ChatGPT, Google AI Mode, Gemini, Perplexity, and AI Overviews) to identify which domains get cited most frequently. The top 10 most-cited domains across all platforms: Reddit, YouTube, LinkedIn, Wikipedia, Forbes, Facebook, Yelp, Amazon, TechRadar, and Healthline.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">The list is revealing for what it says about how AI systems evaluate trustworthiness. The top sources aren’t all traditional media outlets or high-authority publications. They’re a mix of user-generated discussion platforms (Reddit), video content (YouTube), professional networks (LinkedIn), reference sites (Wikipedia), editorial publications (Forbes, TechRadar, Healthline), and commercial platforms with review ecosystems (Amazon, Yelp).\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">What connects them is that each platform provides a type of information that AI models find useful for building confident answers: real user experiences on Reddit, visual demonstrations on YouTube, professional credibility signals on LinkedIn, factual grounding on Wikipedia, editorial validation from established publications, and crowd-sourced ratings on review platforms.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">The more interesting finding from the Peec AI analysis is how the source preferences diverge across platforms. Reddit and YouTube appear across all five AI systems, which explains their top-line dominance. But beyond those two, each platform has its own preferences. ChatGPT leans toward Wikipedia and editorial sources like Forbes and TechRadar. Google’s AI Mode and AI Overviews favor social content and local review platforms like Facebook and Yelp. Perplexity emphasizes Reddit, LinkedIn, and B2B review platforms like G2.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">The divergence matters because it means AI visibility isn’t one thing. A brand that’s well-cited in ChatGPT might be invisible in Google’s AI Mode, and vice versa. The Writesonic study covered in a previous NO-BS blog post showed only 7% citation overlap between ChatGPT’s default and premium models. The Peec AI data suggests the divergence extends across platforms, not just within them.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 14pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>What’s Changed About How AI Visibility Works\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">A year ago, the working assumption in SEO was that traditional ranking signals would translate fairly directly into AI citations. If a page ranked well on Google, AI systems would probably cite it too. That assumption has turned out to be partially true and partially misleading.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">Ahrefs’ data from late 2025 showed that AI Overviews have the strongest correlation with traditional search rankings among all AI platforms. For Google’s own AI features, the connection between organic ranking and AI citation is real. But for ChatGPT, Perplexity, and other non-Google AI systems, the relationship is weaker. The Writesonic study found that 75% of domains cited by ChatGPT’s premium model don’t appear on Google or Bing at all. ChatGPT identifies brands from training data and queries their sites directly rather than pulling from search rankings.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">SE Ranking’s research from November 2025 added another dimension: domain authority and third-party presence matter significantly. Sites with over 32,000 referring domains are 3.5x more likely to be cited by ChatGPT than those with fewer than 200. Domains with active profiles on review platforms like Trustpilot, G2, Capterra, and Yelp have 3x higher chances of being cited. And domains with millions of brand mentions on Reddit and Quora have roughly 4x higher citation rates than those with minimal activity on those platforms.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">The pattern is consistent: AI systems don’t just look at the brand’s own website. They look at how the brand shows up across the web. The ecosystem of third-party mentions, reviews, discussions, and editorial coverage surrounding a brand is as important as the brand’s own content.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 14pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>The Two-Layer Visibility Problem\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">The landscape in 2026 gets interesting when you look at where brands are actually investing. AI visibility operates on two layers simultaneously, and most brands are only working on one of them.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">The first layer is on-site: the brand’s own website content. Content structure, clarity, depth, freshness, and technical accessibility all influence whether an AI system can retrieve and use the content effectively. Research from Growth Memo found that 44.2% of all LLM citations come from the first 30% of a page’s text, which means content structure and front-loading key information directly affects citation probability. AirOps found that ChatGPT only cites 15% of the pages it retrieves, meaning 85% of content that gets pulled into the model’s processing never makes it into the final answer.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">The second layer is off-site: how the brand appears across the third-party sources that AI systems trust. Reddit threads, YouTube videos, LinkedIn posts, Wikipedia references, review platform profiles, editorial coverage in industry publications, and brand mentions in forums and communities. This is the layer the Peec AI data highlights. The most-cited domains in AI search are overwhelmingly third-party platforms, not brand-owned websites. The brands getting cited are the ones showing up consistently across these external sources.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">Most brands have invested heavily in the first layer (their own content) while underinvesting in the second layer (their presence across the third-party sources AI actually prefers). The Peec AI data suggests that rebalancing that investment is one of the highest-leverage moves available.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 14pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>Where Link Building and Digital PR Fit\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">The connection between traditional \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-building\">\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">link building\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\"> and AI visibility is becoming clearer with every new study. The SE Ranking finding that sites with 32,000+ referring domains are 3.5x more likely to be cited by ChatGPT points directly at backlink profiles as an AI visibility signal. The Peec AI data showing editorial publications like Forbes and TechRadar among the top cited domains reinforces the value of \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fdigital-pr\">\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">digital PR\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\"> placements on authoritative sites.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">But the data also suggests that the type of link building matters more than it used to. Getting a backlink on a high-DA site that AI systems don’t cite doesn’t help AI visibility. Getting a mention or placement on a site that AI systems actively pull from (Reddit, LinkedIn, YouTube, G2, industry-specific publications) does. \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fguest-posting\">\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">Guest posting\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\"> on the publications that show up in AI citation data, earning editorial coverage through digital PR campaigns that land on sites AI trusts, and building a presence on the review platforms and discussion forums that LLMs retrieve from are all direct inputs to AI citation probability.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">The Stacker research from December 2025 quantified part of this: distributing content to a wide range of publications can increase AI citations by up to 325% compared to publishing only on your own site. Earned media coverage across trusted third-party sources feeds the second visibility layer that most brands are underinvesting in.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 14pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>The Multi-Platform Reality\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">The SE Ranking AI traffic data from a recent NO-BS blog post showed Gemini’s referral traffic growing at 47% per month while ChatGPT’s declined at 8% per month. The Peec AI data shows different platforms citing different sources. The Writesonic study showed different models within the same platform citing almost entirely different sources.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">The combined picture in March 2026 is that AI visibility has become a multi-platform, multi-model challenge where no single optimization approach covers everything. The brands building AI visibility that holds up across platforms are the ones investing in the foundation that all AI systems draw from: authoritative backlinks, consistent brand presence across trusted third-party platforms, strong review profiles, and content that’s structured for AI retrieval.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">The platform-specific rankings will keep shifting. What gets a brand cited in Perplexity today may differ from what gets it cited in Gemini next quarter. The authority foundation underneath is what stays constant.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">Peec AI study: analysis of 30 million sources across ChatGPT, Google AI Mode, Gemini, Perplexity, and AI Overviews, March 2026.\u003C\u002Fspan>\u003C\u002Fp>","How LLM tools cite brands? Answer is a bit complex, but digital PR and high authority seem to lead the way","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fimage-apr-2-2026-09-48-17-am-20260402074850-MmACyW63.png","AI Visibility in 2026: How Brands Cited by LLM Tools","Are you curious about how to get cited by AI tools in 2026? Answer is data-based blog post. Take a look!",true,1345,"2026-04-02T07:37:11.000000Z","2026-04-02T07:51:23.000000Z","2026-04-03T07:27:39.000000Z",{"id":41,"name":54,"email":55,"about":23,"avatar":56,"created_at":57,"updated_at":23,"deleted_at":23},[91],{"id":92,"name":93,"slug":94,"created_at":95,"updated_at":95,"deleted_at":23,"pivot":96},23,"AI","ai","2026-03-10T11:18:29.000000Z",{"blog_id":76,"category_id":92},{"id":98,"author_id":41,"title":99,"slug":100,"content":101,"short_summary":102,"featured_image":103,"status":14,"meta_title":104,"meta_description":105,"canonical_url":23,"keywords":23,"blog_type":17,"is_featured":84,"word_count":106,"published_at":107,"created_at":108,"updated_at":108,"deleted_at":23,"author":109,"categories":110},314,"The “Global Spanish” Problem in AI Search: Why LLMs Can’t Tell Spanish-Speaking Markets Apart","global-spanish-problem-ai-search-visibility","\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">Ask a chatbot in Spanish how to file your taxes and watch what happens. The response is grammatically correct, well structured, and seemingly helpful. Then in one bullet point it casually lists RFC, NIF, and SSN together, mixing Mexico’s tax ID, Spain’s tax ID, and America’s Social Security Number as if they were interchangeable items on a shopping list.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">The model can’t determine which Spanish-speaking market the user is in. So instead of giving the right answer for one country, it hedges by blending references from multiple countries into a single response that works for none of them. Linguists have a term for the underlying issue: Digital Linguistic Bias (Sesgo Linguistico Digital). Research published in Lengua y Sociedad documented how the uneven distribution of Spanish varieties in training corpora produces chatbot responses that ignore specific dialectal varieties and sociocultural contexts. The bias is structural, baked into the training data itself.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">The result is answers that mix countries, regulations, and context into something no user can actually use. In AI search, where there’s one synthesized answer instead of ten blue links to choose from, that blending creates real problems for search performance, trust, and conversion.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">Spanish Is 20+ Markets, Not One Language Toggle\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">Spain and Latin America don’t just differ in slang. They’re distinct in what decides whether a page converts, whether a brand is trusted, and whether an answer is even legally usable.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">The differences span regulators (Hacienda vs SAT), legal terms (NIF vs RFC), currencies (EUR vs MXN), number formatting (period vs comma decimals), tone and social distance (tu\u002Fvosotros vs usted\u002Fustedes), commercial norms (payment rails, installment culture, shipping expectations), and even search intent, where the same query can map to different products or categories depending on the country.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">Every international SEO practitioner knows these differences affect everything from indexing to conversion. In traditional search, Google shows 10 blue links and lets the user self-correct if the results skew toward the wrong market. In generative search, the model collapses those results into a single synthesized answer and chooses what counts as authoritative. If the context signals are ambiguous, the model improvises. And when it improvises for Spanish, it produces “Global Spanish,” a blend that doesn’t belong to any real market.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">Spain represents a minority of the world’s Spanish speakers, yet it’s often overrepresented in the digital corpora and institutional sources that shape what models treat as default Spanish. Latin America received only 1.12% of global AI investment despite contributing 6.6% of global GDP. The result is predictable: the model’s most confident Spanish tends to sound geographically specific to Spain or Mexico, even when the user didn’t ask for that geography. A well-written product page from a Colombian SaaS company competes for model attention against decades of accumulated Peninsular Spanish web content and often loses.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>Three Ways LLMs Break Spanish for SEO\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">The cultural blind spots cluster into three predictable failure patterns, each with direct consequences for search performance, trust, and conversion.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch3>Dialect Defaulting\u003C\u002Fh3>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>Dialect defaulting\u003C\u002Fstrong> is the most visible. When an LLM generates Spanish, it gravitates toward a default variant, usually Mexican for vocabulary, sometimes Peninsular for grammar. It doesn’t announce the choice. Testing has shown that models consistently default to the most globally popular translation even after explicit context-setting prompts. A study evaluating nine LLMs across seven Spanish varieties confirmed the pattern: Peninsular Spanish was the variant best identified by all models, while other varieties were frequently misclassified or collapsed into a generic register.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">Dialect defaulting goes far beyond pronoun mismatch. Vocabulary (coche\u002Fcarro\u002Fauto), product categorization (zapatillas\u002Ftenis), idiomatic expressions, formality register, and the cultural assumptions embedded in every sentence all differ across markets. A product page that sounds like it was written for Spain signals to a Mexican user that the content wasn’t made for their market. In AI discovery, those signals compound. The model learns to associate the content with “outsider” markers and may select other sources for the answer.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch3>Format Contamination\u003C\u002Fh3>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>Format contamination\u003C\u002Fstrong> is less visible but arguably more damaging. Mexican Spanish (es-MX) uses a period as decimal separator (1,234.56), but if a system lacks specific es-MX locale data and falls back to generic “es,” it applies European formatting (1.234,56). The number 1.250 could mean one thousand two hundred fifty or one-point-two-five-zero, depending on which locale the system defaults to.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">When the wrong market default propagates into AI summaries, it affects product answers, generative search snippets, customer support scripts, and pricing explanations. The errors are subtle enough that they don’t get flagged as hallucinations but significant enough to confuse users and kill conversions.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch3>Legal and Regulatory Hallucination\u003C\u002Fh3>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>Legal and regulatory hallucination\u003C\u002Fstrong> is where the problem gets dangerous. Spain operates under the EU’s GDPR and its national LOPDGDD. Argentina has its Habeas Data law. Colombia has its own framework. Chile is updating its personal data legislation. Mexico has its own federal privacy law. An LLM that treats “Spanish-speaking” as a single legal context might answer a privacy question from Madrid by citing Mexican regulators, or advise a Colombian business on using Spanish consumer protection law. The output reads confidently but is legally fictional. In YMYL verticals (finance, health, legal, insurance), these errors erode the E-E-A-T signals that Google relies on, and may result in content being excluded from AI-generated answers entirely.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>Geo-Identification Failures Compound Everything\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">In traditional international SEO, the main concern was routing: make sure Google shows the right URL to the right user. In AI-mediated discovery, the failure shifts upstream. If the system misidentifies geography, it retrieves the wrong market context entirely. “Spanish” then becomes a coin toss between Spain’s defaults and Latin America’s realities.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">AI systems treat language as a proxy for geography. A Spanish query could represent Mexico, Colombia, or Spain, and without explicit signals, the model lumps them together. Hreflang, already one of the most complex and fragile signals in traditional SEO where it was always advisory rather than deterministic, appears even less influential in AI synthesis. LLMs don’t actively interpret hreflang during response generation. They ground responses based on semantic relevance and authority signals.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">The practical consequence: content that doesn’t clearly signal its geographic and regulatory context through the content itself (not just through technical tags) is more likely to be misclassified, blended with content from other markets, or passed over entirely in favor of sources that are unambiguous about where they belong.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>The Tokenization Tax\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">There’s also a structural cost disadvantage for Spanish content in AI systems. The Spanish word “desarrollador” requires four tokens while the English word “developer” needs just one. Analysis by Sngular found that a typical technical paragraph in Spanish consumes roughly 59% more tokens than the same content in English, leading to higher API costs, reduced context windows, and degraded output quality. The systemic cost on non-English content compounds across every interaction, creating an economic bias that reinforces the English-centric cycle.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>The Self-Reinforcing Loop\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">The combined effect creates a cycle that feeds itself. The most-resourced market version (typically US English) accumulates the strongest authority signals, gets retrieved more often, and progressively absorbs the localized versions. Spanish pages receive fewer retrieval opportunities, weaker engagement signals, and eventually become less visible to AI systems altogether.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">In generative search, being retrievable and being selected are different things. The margin for error has collapsed. A single Spanish site often underperforms because it doesn’t clearly signal a specific market. Generic Spanish signals low confidence, and models avoid low confidence when they’re producing a single synthesized answer.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>What to Do About It\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">For brands operating across Spanish-speaking markets, the response requires making geographic and regulatory context explicit within the content itself rather than relying on technical signals alone.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">Content targeting specific Spanish-speaking markets should use market-specific vocabulary, formatting conventions, regulatory references, and cultural context throughout. Not as a translation exercise but as native content production. If a page targets Mexico, it should reference SAT (not Hacienda), use Mexican peso formatting, and reflect Mexican commercial norms. The content should be unambiguous about where it belongs so that an AI system reading it can confidently associate it with the right market.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">For \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-building\">\u003Cspan style=\"font-size: 12pt; color: rgb(79, 129, 189); font-family: Calibri, sans-serif;\">link building\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\"> and \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fdigital-pr\">\u003Cspan style=\"font-size: 12pt; color: rgb(79, 129, 189); font-family: Calibri, sans-serif;\">digital PR\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\"> strategy in Spanish-speaking markets, the implication is that building authority from country-specific sources carries more weight than building generic “Spanish language” authority. Links and mentions from Mexican publications strengthen a brand’s association with the Mexican market in ways that links from Spanish or Argentine publications don’t. AI systems that can’t reliably tell markets apart from language alone use the authority ecosystem around a piece of content as a contextual signal. If a page about Mexican financial services is linked to primarily by Mexican financial publications, the model has more reason to associate it with Mexico specifically rather than defaulting to “Spanish-speaking” generically.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fguest-posting\">\u003Cspan style=\"font-size: 12pt; color: rgb(79, 129, 189); font-family: Calibri, sans-serif;\">Guest posting\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\"> on country-specific publications within each target market, earning coverage from market-relevant media outlets, and building \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-insertion\">\u003Cspan style=\"font-size: 12pt; color: rgb(79, 129, 189); font-family: Calibri, sans-serif;\">link insertion\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\"> placements on sites that are unambiguously associated with a specific country all help AI systems correctly identify where the content belongs and who it’s for.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">The Global Spanish problem won’t be solved by technical SEO tags alone. It requires content and authority building that’s market-specific from the ground up, so that AI systems don’t have to guess which Spanish-speaking country a page is talking about.\u003C\u002Fspan>\u003C\u002Fp>","AI search seems to be struggling to understand queries made in Spanish, mainly because the language isn't just spoken in Spain. Instead, it tends to return information from sources from other Spanish-speaking countries--including the United States, where Spanish is spoken by over a tenth of the population. What's a Spanish-speaking website to do amid all this?","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fjorono-international-2681322-1280-20260401111159-DmjGdnk0.jpg","LLMs Are Struggling Telling Spanish-Based Queries Apart","AI search has a problem regarding Spanish queries: it can't reliably tell from which Spanish-speaking country it should retrieve relevant info. Learn more here.",1495,"2026-04-01T19:30:00.000000Z","2026-04-01T11:31:00.000000Z",{"id":41,"name":54,"email":55,"about":23,"avatar":56,"created_at":57,"updated_at":23,"deleted_at":23},[111,113,118,123,125,131],{"id":8,"name":31,"slug":17,"created_at":28,"updated_at":28,"deleted_at":23,"pivot":112},{"blog_id":98,"category_id":8},{"id":114,"name":115,"slug":116,"created_at":28,"updated_at":28,"deleted_at":23,"pivot":117},2,"Digital Marketing","digital-marketing",{"blog_id":98,"category_id":114},{"id":119,"name":120,"slug":121,"created_at":28,"updated_at":28,"deleted_at":23,"pivot":122},4,"Content Marketing","content-marketing",{"blog_id":98,"category_id":119},{"id":34,"name":35,"slug":36,"created_at":28,"updated_at":28,"deleted_at":23,"pivot":124},{"blog_id":98,"category_id":34},{"id":126,"name":127,"slug":128,"created_at":129,"updated_at":129,"deleted_at":23,"pivot":130},15,"Industry News","industry-news","2026-02-10T11:18:29.000000Z",{"blog_id":98,"category_id":126},{"id":92,"name":93,"slug":94,"created_at":95,"updated_at":95,"deleted_at":23,"pivot":132},{"blog_id":98,"category_id":92},[134,139,154],{"id":76,"author_id":41,"title":77,"slug":78,"featured_image":81,"published_at":86,"short_summary":80,"word_count":85,"author":135,"categories":136},{"id":41,"name":54,"avatar":56,"email":55},[137],{"id":92,"name":93,"pivot":138},{"blog_id":76,"category_id":92},{"id":98,"author_id":41,"title":99,"slug":100,"featured_image":103,"published_at":107,"short_summary":102,"word_count":106,"author":140,"categories":141},{"id":41,"name":54,"avatar":56,"email":55},[142,144,146,148,150,152],{"id":8,"name":31,"pivot":143},{"blog_id":98,"category_id":8},{"id":114,"name":115,"pivot":145},{"blog_id":98,"category_id":114},{"id":34,"name":35,"pivot":147},{"blog_id":98,"category_id":34},{"id":119,"name":120,"pivot":149},{"blog_id":98,"category_id":119},{"id":126,"name":127,"pivot":151},{"blog_id":98,"category_id":126},{"id":92,"name":93,"pivot":153},{"blog_id":98,"category_id":92},{"id":155,"author_id":41,"title":156,"slug":157,"featured_image":158,"published_at":159,"short_summary":160,"word_count":161,"author":162,"categories":163},311,"Websites Are Getting 2x More AI Traffic from Gemini Than Five Months Ago. ChatGPT Is Declining.","gemini-vs-chatgpt-ai-traffic-trends","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fgradientarc-ai-generated-8942974-1280-20260331031020-rnI2qMeR.jpg","2026-03-31T11:18:00.000000Z","Despite still dominating the market, ChatGPT is under threat from Gemini after a recent study found that Gemini drives twice as much traffic to websites. And to think that Google's prized model finished the previous year with a relatively weak turnout.",1123,{"id":41,"name":54,"avatar":56,"email":55},[164,166,168,170,172],{"id":8,"name":31,"pivot":165},{"blog_id":155,"category_id":8},{"id":34,"name":35,"pivot":167},{"blog_id":155,"category_id":34},{"id":119,"name":120,"pivot":169},{"blog_id":155,"category_id":119},{"id":126,"name":127,"pivot":171},{"blog_id":155,"category_id":126},{"id":92,"name":93,"pivot":173},{"blog_id":155,"category_id":92}]