[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-search-console-platform-properties":3},{"message":4,"data":5},"Blogs retrieved successfully",{"blog":6,"latest_blogs":34},{"id":7,"author_id":8,"title":9,"slug":10,"content":11,"short_summary":12,"featured_image":13,"status":14,"meta_title":9,"meta_description":15,"canonical_url":16,"keywords":16,"blog_type":17,"is_featured":18,"word_count":19,"published_at":20,"created_at":21,"updated_at":21,"deleted_at":16,"author":22,"categories":27},388,9,"Google Now Measures Your Social Posts in Search","search-console-platform-properties","\u003Ch1>\u003Cspan style=\"color: rgb(0, 0, 0);\">Google Now Measures Your Social Posts in Search\u003C\u002Fspan>\u003C\u002Fh1>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">For as long as Search Console has existed, it asked one question before showing you anything. Do you own this domain, and can you prove it? Google let go of that rule this month. You can now connect an Instagram, TikTok, X, or YouTube account to Search Console and see the search queries bringing people to your posts, with no website required anywhere in the process.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">Search Console stopped asking about your domain\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Google announced the feature on July 7 through its Search Central blog, where Moshe Samet, product manager lead for Search Console, introduced what Google calls platform properties. It’s a new property type alongside the domain and URL-prefix properties that have been there for years. Four platforms are supported at launch, Instagram, TikTok, X, and YouTube.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Setting one up runs through the usual flow. Open the property selector in Search Console, click add property, pick your platform, and follow the prompts to authorize the connection. Each account needs its own property, so a brand running four channels ends up managing four of them. The rollout is gradual over the coming weeks, so it may not have reached your account yet.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Barry Schwartz of Search Engine Roundtable, who caught the help document appear and then vanish a few weeks before any announcement, pointed at the part that’s actually novel here. Verifying properties that aren’t your domain names at all is new ground for a tool built from the start around domain ownership. Google had tried something smaller in this direction late last year, pulling social channel data into Search Console Insights, so the idea isn’t out of nowhere. What changed is that the data now flows into the real reports.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">Three reports, and a scope people will misread\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Each platform property comes with reporting shaped for social and video content. The Performance report gives you total clicks and impressions, and you can filter and sort to find which posts and which queries drive the most traffic, then export it if you’d rather work somewhere else. The Insights report is the high-level view, covering recent traffic trends, your best-performing posts, and how people are finding your account on Google. Achievements tracks milestones, like crossing a new click threshold in the last 28 days. Both the Insights page and the Performance report default to a 28-day window, and it takes a few days after setup before anything populates.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Now the part that will get misread. Platform properties only report how your content performs on Google Search. They tell you nothing about how it performs on the platform itself. Your TikTok view count isn’t in there, and neither is your YouTube watch time. If an Instagram story turns up in Google’s results, that counts as an impression, and if someone clicks it, that’s a click. Videos appearing in search results or Discover count the same way. So it measures Google discovery, and native analytics still handle everything else.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">Google is measuring what its AI already reads\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The feature makes more sense next to what Google has been doing everywhere else. Its spring updates to AI answers started pulling firsthand perspectives out of forums and social posts, tagged with the creator or the community they came from, which we covered in our piece on \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fgoogle-more-links-ai-answers\">\u003Cspan style=\"color: rgb(0, 0, 0);\">how Google is putting more links back into AI answers\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\">. Research into which sources AI answers lean on keeps landing in the same place too, with community platforms and video carrying real weight on commercial queries.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Social content was already a search surface, in other words. What was missing was any way to see it. Platform properties supply the missing view, in the same spirit as the \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fsearch-console-ai-performance-report\">\u003Cspan style=\"color: rgb(0, 0, 0);\">AI performance reporting Google added to Search Console\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\"> earlier this year. Google keeps handing over measurement for surfaces it already built.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">The mentions this can’t see\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">There’s a real limit here to keep in mind before anyone treats this as the whole picture. Platform properties measure accounts you own and verify. The firsthand perspectives Google surfaces in AI answers, and the community sources it leans on for recommendation queries, mostly come from other people’s posts. A customer recommending you in a forum thread, a creator reviewing your product on their own channel, an independent voice naming you in a comparison, none of that appears in your platform property, because none of those accounts belong to you.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">So the tool closes one gap and leaves the bigger one wide open. You can now see how your own posting performs in Google, which is useful and overdue. What you still can’t see in Search Console is the earned side, the times other people brought your name up somewhere credible. Those mentions do the heavy lifting in AI answers precisely because you didn’t write them, and earning them is what \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fdigital-pr\">\u003Cspan style=\"color: rgb(0, 0, 0);\">digital PR\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\"> exists to do. Google will keep giving you better instruments for the things you own. The work that decides whether you show up at all still happens on other people’s pages.\u003C\u002Fspan>\u003C\u002Fp>","Google added platform properties to Search Console, letting you connect Instagram, TikTok, X, and YouTube accounts and see the search queries behind your posts. The reports cover Google Search performance only, and only for accounts you own, which leaves the mentions that earn AI citations invisible.","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fsearch-console-magnifier-nobs-20260716083227-GDuwbZCK.webp","published","Search Console added platform properties for Instagram, TikTok, X, and YouTube. What the reports show, what they leave out, and the gap they don’t close.",null,"blog",false,822,"2026-07-16T08:31:30.000000Z","2026-07-16T08:32:50.000000Z",{"id":8,"name":23,"email":24,"about":16,"avatar":25,"created_at":26,"updated_at":16,"deleted_at":16},"Rasit Cakir","rasit@nobsmarketplace.com","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Frasit.webp","2026-01-26T11:10:22.000000Z",[28],{"id":29,"name":30,"slug":31,"created_at":32,"updated_at":32,"deleted_at":16,"pivot":33},3,"SEO","seo","2025-10-26T11:10:22.000000Z",{"blog_id":7,"category_id":29},[35,40,57,71],{"id":7,"author_id":8,"title":9,"slug":10,"content":11,"short_summary":12,"featured_image":13,"status":14,"meta_title":9,"meta_description":15,"canonical_url":16,"keywords":16,"blog_type":17,"is_featured":18,"word_count":19,"published_at":20,"created_at":21,"updated_at":21,"deleted_at":16,"author":36,"categories":37},{"id":8,"name":23,"email":24,"about":16,"avatar":25,"created_at":26,"updated_at":16,"deleted_at":16},[38],{"id":29,"name":30,"slug":31,"created_at":32,"updated_at":32,"deleted_at":16,"pivot":39},{"blog_id":7,"category_id":29},{"id":41,"author_id":8,"title":42,"slug":43,"content":44,"short_summary":45,"featured_image":46,"status":14,"meta_title":42,"meta_description":47,"canonical_url":16,"keywords":16,"blog_type":17,"is_featured":48,"word_count":49,"published_at":50,"created_at":51,"updated_at":52,"deleted_at":16,"author":53,"categories":54},387,"Google Can Now Make the Picture Instead of Finding It","google-ai-overviews-image-generation","\u003Ch1>\u003Cspan style=\"color: rgb(0, 0, 0);\">Google Can Now Make the Picture Instead of Finding It\u003C\u002Fspan>\u003C\u002Fh1>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">For twenty-five years, asking Google for a picture meant Google went looking for one somebody else had made. That arrangement is ending. Google is adding image generation directly to AI Overviews, so when the picture you want doesn’t exist anywhere on the web, Search will make it for you on the spot.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">The feature moved to the surface that counts\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Google announced the update on Tuesday, timed to the 25th anniversary of Google Images, which launched back in 2001. Brad Kellet, a senior engineering director on Search, laid it out in a company blog post. You type a prompt, and Google’s newest Nano Banana model builds a custom image from scratch inside the AI Overview. The example Google showed was someone asking it to visualize a nautical-style dorm room with a red striped rug and some extra lighting, which came back as a generated bedroom along with follow-up questions for refining it.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Making images inside Search isn’t new by itself, since AI Mode has done it for a while. What’s new is where it’s landing. AI Overviews is the default surface, the thing that appears above regular results on a huge share of queries whether you went looking for AI or not. Moving a feature from AI Mode to AI Overviews takes it from something people opt into and turns it into something people run into.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The rollout is narrower than the headlines make it sound, at least for now. It starts over the coming weeks, in English only, and only in the regions where AI Mode already supports image creation. Google redesigned the Google Images homepage the same day too, trading the plain search box for a browsable gallery that updates in real time and adjusts to your interests.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">What it’s actually built for\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The version of this story going around has Google replacing image search wholesale, and the accurate version is narrower. Google’s framing is specific. The feature is for when you have a particular idea in your head and the pictures already on the web don’t match it. Nobody is going to generate a photo of the Eiffel Tower when a million real ones already exist. They’ll generate the nautical dorm room, the thing that was never photographed because it never existed.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">So the exposure lands on conceptual and illustrative work. Mood boards, design ideas, abstract concepts, the generic illustration somebody needs for a slide deck. Photographs of real things, real products, real people, real places, those still have to come from someone who showed up with a camera.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">Where the clicks go from here\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Image search has been one of the last dependable ways Google sent people outward. Photographers, stock libraries, publishers, and design sites have all lived off it for years. An answer that draws the picture right there, and links nowhere, cuts into that directly.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Barry Schwartz of Search Engine Roundtable, who has covered Google longer than almost anyone, said he isn’t a fan and expects it to mean fewer clicks on links and fewer people reaching publishers through Google Images. Nobody has real numbers yet, since the rollout hasn’t finished, so that’s a prediction rather than a measurement. It does follow the pattern text already set, though. We went through what happens to clicks when an AI Overview answers the question in our look at \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fai-overview-traffic-value\">\u003Cspan style=\"color: rgb(0, 0, 0);\">the real value of an AI Overview click\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\">, and the direction on volume was down, whatever Google says about the quality of what’s left.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">The pictures Google can’t invent\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Google made a useful distinction at its Milan event this year, between commodity content and everything else. Commodity content is the stuff that already exists in near-identical form on a thousand sites, and Google has no reason to cite any single source for it. Generated images apply that same idea to pictures. A stock illustration of teamwork or a stylized dorm room was always commodity visual content, and now Google can make its own instead of borrowing yours.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">What it can’t make is a picture of something real. Your product on an actual desk. A chart built from data you collected yourself. A photo from an event you attended. Documentation of a thing that happened. Those carry information no model can fabricate, because the information came from being there.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">All of which lands in the same place as most of this year’s changes. The visual work that keeps earning attention is the work tied to something true, and the reason a credible site links to your image or your research is that it shows something they can’t generate for themselves. Earning that kind of reference is what \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-building\">\u003Cspan style=\"color: rgb(0, 0, 0);\">link building\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\"> and original work have always been for. Google can draw the nautical dorm room all day, but it can’t draw the data you collected or the thing you actually photographed.\u003C\u002Fspan>\u003C\u002Fp>","Google is bringing image generation into AI Overviews, so Search can invent a picture rather than find one. The feature targets conceptual images that don’t exist yet, not photos of real things. Visual work tied to something real is what keeps earning attention.","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fgoogle-ai-image-gen-nobs-20260716064903-QBmf6LZP.webp","Google is adding AI image generation to AI Overviews, its default search surface. What the feature actually targets, and which images still earn a click.",true,795,"2026-07-16T06:35:04.000000Z","2026-07-16T06:36:50.000000Z","2026-07-16T06:49:09.000000Z",{"id":8,"name":23,"email":24,"about":16,"avatar":25,"created_at":26,"updated_at":16,"deleted_at":16},[55],{"id":29,"name":30,"slug":31,"created_at":32,"updated_at":32,"deleted_at":16,"pivot":56},{"blog_id":41,"category_id":29},{"id":58,"author_id":8,"title":59,"slug":60,"content":61,"short_summary":62,"featured_image":63,"status":14,"meta_title":59,"meta_description":64,"canonical_url":16,"keywords":16,"blog_type":17,"is_featured":48,"word_count":65,"published_at":66,"created_at":67,"updated_at":68,"deleted_at":16,"author":69,"categories":70},385,"ChatGPT Owns the AI Traffic You Can Measure","chatgpt-ai-referral-traffic","\u003Ch1>\u003Cspan style=\"color: rgb(0, 0, 0);\">ChatGPT Owns the AI Traffic You Can Measure\u003C\u002Fspan>\u003C\u002Fh1>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">A study making the rounds this month landed on a number that sounds like a verdict. ChatGPT, it found, drives 92% of AI referral traffic. If you run a website and you’ve been unsure where to point your AI efforts, that looks like a clear answer, put everything into ChatGPT. The real story is more useful than the headline, and it starts with what that 92% is actually counting.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">What the study found\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The research comes from Previsible, an SEO agency that’s been tracking AI traffic longer than most. Its latest report, out in early July, analyzed 6.77 million AI-driven visits across 166 sites, from late 2024 through this May. Across all of it, ChatGPT accounted for 92.4% of the referral traffic these sites got from standalone AI assistants, up from around 84% at the end of last year. The total volume is climbing fast too, close to ten times what it was 19 months earlier.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The gap behind ChatGPT is wide. Gemini has settled in as a steady second. Claude grew sharply and passed Perplexity in March, with particular strength among developers and technical buyers. Perplexity has fallen well off its peak, partly because it now keeps users inside its own tools instead of sending them out, and Copilot has all but disappeared from the referral picture. So among the chat assistants people use directly, one platform is doing nearly all the sending.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">The part of the number people miss\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">There’s a catch, and it’s a big one. That 92% covers standalone AI assistants only, the ChatGPTs and Geminis and Claudes that people open as separate apps. It leaves out the biggest AI surface of all, Google’s own AI Overviews and AI Mode, built right into search. Previsible left those out on purpose, because they don’t produce a clean, trackable referral the way a standalone assistant does. And the report is blunt about what that omission means. AI discovery happening inside Google almost certainly drives more traffic than every standalone assistant combined.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">So the fuller read flips the headline around. ChatGPT wins the AI traffic you can measure. Google, through the AI woven into regular search, is very likely the bigger source of AI-influenced visits, only close to impossible to count cleanly. Anyone who takes 92% as a reason to ignore Google and chase ChatGPT alone is reading half the board.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">The finding that changes the work\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Market share is the least useful part of the study. The finding that should change how you work is about where AI traffic lands once it arrives. Across platforms, roughly a quarter of AI-referred visitors get dropped onto a site’s internal search results page rather than the page that answers their question. ChatGPT does it with nearly 29% of its referrals. The model trusts your domain enough to send someone, but can’t always pick the right page, so it hands them your search box and lets them figure it out.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">That reframes internal site search from a housekeeping feature into an actual entry point. If a quarter of your hardest-won AI visitors land on a weak search page and bounce, the model did its job and your site lost the visitor at the door. It’s a fixable problem that almost nobody treats as one.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">One more useful wrinkle. The assistants don’t all behave the same way. ChatGPT and Gemini tend to trust a domain and land somewhere on it, while Claude and Perplexity pick specific pages and lean toward long-form content. So if your visibility rides on in-depth editorial work, those two can count for more than their traffic share suggests.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">What actually earns the traffic\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Put the whole study together and it argues for something reassuringly familiar. The author’s own advice is to start by becoming a source Google’s AI wants to cite, then win ChatGPT on top of that. Both halves of that come from the same foundation, a site with real authority that other credible sources point to and quote. The same authority earns citations inside Google’s AI, and it’s what gets you surfaced by ChatGPT, which leans heavily on the same signals of trust and consensus across the web.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">None of that is a platform trick. It’s the work \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fdigital-pr\">\u003Cspan style=\"color: rgb(0, 0, 0);\">digital PR\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\"> and \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-building\">\u003Cspan style=\"color: rgb(0, 0, 0);\">link building\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\"> have always done, building the kind of reputation that makes every system, old search or new AI, want to name you. The platforms will keep trading share. The brands that get cited across all of them are the ones whose authority was earned in the first place.\u003C\u002Fspan>\u003C\u002Fp>","A new Previsible study of 6.77 million sessions found ChatGPT drives 92% of trackable standalone AI referral traffic. But it leaves out Google’s AI Overviews and AI Mode, which send even more. The foundation that wins across both is earned authority and citation-worthy content.","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fchatgpt-92-hot-take-nobs-1-20260713075355-ugoaj6la.webp","A July study found ChatGPT drives 92% of standalone AI referral traffic. Why it leaves out Google’s bigger AI surface, and what actually wins clicks.",747,"2026-07-13T07:47:57.000000Z","2026-07-13T07:49:29.000000Z","2026-07-13T07:54:04.000000Z",{"id":8,"name":23,"email":24,"about":16,"avatar":25,"created_at":26,"updated_at":16,"deleted_at":16},[],{"id":72,"author_id":29,"title":73,"slug":74,"content":75,"short_summary":76,"featured_image":77,"status":14,"meta_title":73,"meta_description":78,"canonical_url":16,"keywords":16,"blog_type":17,"is_featured":48,"word_count":79,"published_at":80,"created_at":81,"updated_at":81,"deleted_at":16,"author":82,"categories":87},383,"AI is Pushing Humans to Be More Human","ai-content-human-experience","\u003Cblockquote>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>KEY TAKEAWAYS:\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">The proliferation of AI content has pushed people to demand more human-curated content, contrary to initial outlooks.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">AI was a significant talking point during the recently concluded Cannes Lions, with experts calling for its responsible use.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fblockquote>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Today’s topic is going to be a bit different, and it starts with a quote from Larry Page.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>“Artificial intelligence would be the ultimate version of Google. So, we have the ultimate search engine that would understand everything on the Web. It would understand exactly what you wanted, and it would give you the right thing.”\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">As it turns out, AI has been in Google’s pipeline since the days of Google’s co-founder (or should I say “one half of Google”). His vision culminated in Gemini, which has grown into one of the most widely used AI models today.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">You’d think that AI would be the norm moving forward, but there’s been a lot of resistance lately. People are chastising Google for not offering a way to opt out of AI-powered search, even moving to search engines that do. A similar sentiment exists in AI in general.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Then, when this year’s Cannes Lions came around, it became clear. Instead of introducing humans to an AI-dominated future, it’s pushing them to keep in control. There’s so much AI content on the Web today that people want genuine human experiences. Whether you’re a marketer or a publisher, this is a trend you must take note of.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Being Seen Isn’t Enough\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">If you’re a regular on this blog or our newsletter, you see that we talk a lot about AI visibility. Create more “helpful, reliable, people-first content (as Google would say),” build authority in your industry or niche, ensure search engines can index your content—the works. These tips are far from guarantees, but since when did SEO have one?\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">But once your brand appears in AI search, what’s next?\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Being seen isn’t the same as being chosen; at least, that’s the takeaway from Havas’s study. The Paris-based marketing giant highlighted the importance of being desired in addition to being visible. Based on data from over 90,000 inputs, it found that desired brands greatly outperform those that aren’t. They deliver: (1)\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"left\" style=\"display: inline-block; max-width: 100%; margin-left: 0px; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002Fpicture60-20260710054229-uSYW7lhC.webp\" data-align=\"left\">\u003C\u002Ffigure>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">But for Mark Sinnock, Havas’s global chief strategy officer, the biggest problem right now is indifference. Over 80% of the brands studied suffered from a “desire deficit,” achieving just less than two-thirds of their potential. To quote his statement in a press release: (1)\u003C\u002Fspan>\u003C\u002Fp>\u003Cblockquote>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>\"Being seen is not enough. You must be desired. In a world where optimization is increasingly automated, creativity is what creates connection, builds desire and drives growth. Technology may amplify brands, but desire gives them gravity.”\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fblockquote>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">On that note, AI-generated low-effort content is anything but desirable. Any brand that’s guilty of this will be visible in search but for the wrong reasons. Human creativity will be more important than ever in marketing.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Case in point: Anthropic.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">During the event, two of its Super Bowl ads won the Film Lions Grand Prix award. Long story short, the minute-long ads showed people how awkward it would be for AI to have ads. You can watch the commercials \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fwww.adweek.com\u002Fcreativity\u002Fclaudes-super-bowl-campaign-mocking-ai-ads-wins-cannes-lions-film-grand-prix\u002F\">\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>here\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">. (2)\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">The campaign saw success. CNBC reported that Claude’s daily active users increased by 11% during the Super Bowl—compared to 2.7% for ChatGPT and 1.4% for Gemini. More than that, it triggered a reaction from OpenAI CEO Sam Altman, posting on X criticizing his rival’s ads for being “deceptive” and “clearly dishonest.” (3)\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Nevertheless, Film Lions jury president Pelle Sjoenell praised the ads for being unafraid to answer the hard questions. He commented: (2)\u003C\u002Fspan>\u003C\u002Fp>\u003Cblockquote>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>“The risk was profound, the execution immaculate, and it reshuffled the perceptions in the most consequential technology race of our age.”\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fblockquote>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>TL;DR: \u003C\u002Fstrong>Even if consumers see a brand, they can still choose to ignore it if it’s not to their liking. Ensure your brand has a plan once it’s seen in search, preferably one crafted with human ingenuity rather than AI slop.  \u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Creators are Leading the Drive\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Long before AI, we’ve been taught never to believe everything we see on the Internet. That lesson wasn’t always followed, and it only worsened as AI-generated content flourished.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Let me put it this way. Do you think this post is AI-generated?\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">AI helped me with the research, but the writing’s all my own. That said, not everyone will believe it and might even run it through an AI detection tool like Originality. The problem is that the accuracy of these tools\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fpmc.ncbi.nlm.nih.gov\u002Farticles\u002FPMC12331776\u002F\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>varies wildly\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">, with false positives impacting the outcome. It’s hard to take my word for it, but so is taking the AI tool seriously.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">And as AI content proliferates, demand for authenticity rises. It’s no longer a matter of how much topnotch content you can pump out but rather how much your customers trust you.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Cannes Lions provided a solution: if you don’t look credible enough, find someone who is.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">As such, the event became a hotbed for content creators. They dominated the space, not just with a strong attendance but also their prime position in today’s marketing economy. To quote a McKinsey report: (4)\u003C\u002Fspan>\u003C\u002Fp>\u003Cblockquote>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>“The creator economy has evolved well beyond influencer marketing. Podcasts have become the new talk shows. Nano-creators are outperforming celebrity reach in many categories. Increasingly, creators aren’t just building awareness—they’re shaping the full funnel—across discovery, consideration, driving conversion, and building loyalty.”\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fblockquote>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">However, the same report also highlights a major roadblock. Up until today, collaborations often don’t put the brand and content creator on equal footing. The latter is still treated as an ordinary customer rather than a strategic partner. Any brand that wants to succeed has to update its mindset and, eventually, its marketing approach. (4)\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">You don’t have to look far for examples. One that best exemplifies this is Twitch.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">More than a place to watch streamers, Twitch is also where people join in on the streamers’ fun. They feel a part of the wins and fails instead of watching from a distance. Mike Minton, chief product officer for Twitch, stated: (5)\u003C\u002Fspan>\u003C\u002Fp>\u003Cblockquote>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>“When people participate, they stay longer, spend more and bring friends. People come for the content, but they stay because they feel like they’re part of something.”\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fblockquote>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>TL;DR: \u003C\u002Fstrong>When people don’t believe your brand’s authenticity, partner with a content creator. Their reach and genuine performances can help vouch for your brand. That said, it pays to treat them as equals rather than just another customer.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Misinformation Kills\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">A controversy marred the previous Cannes Lions when it was discovered that a Grand Prix winner doctored its entry. The investigation revealed that it used false testimonies, altered news footage, and—more importantly—AI-generated content. As a result, the awards and entries were withdrawn, and the entrant’s leadership stepped down in shame. (6)(7)\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">No such thing happened this year because it served as a cautionary tale for the industry at large. In fact, among the attendees was Charlotte Scaddan, senior adviser on information integrity for UN Global Communications, whose talk centered around the threat of dis- and misinformation. Sadly, she said that the world is “insufficiently prepared.” (8)\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"left\" style=\"display: inline-block; max-width: 100%; margin-left: 0px; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002Fpicture62-20260710054403-VpYgkJ1H.webp\" data-align=\"left\">\u003C\u002Ffigure>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>Data source:\u003C\u002Fem>\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Funglobalriskreport.org\u002FUNHQ-GlobalRiskReport-WEB-FIN.pdf\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem> \u003C\u002Fem>\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cem>\u003Cu>United Nations Global Risk Report 2024\u003C\u002Fu>\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">With AI making content creation easier, fake news and other forms of misinformation can spread as easily as helpful content. Coupled with content focusing more on saving time than on prioritizing consumer well-being, the risk of harm is real—not only to consumers but also to the business and its reputation. (9)\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">The consequences are worse for those in Your Money Your Life (YMYL) industries such as finance and healthcare. AI models are prone to hallucinations due to how they gather and process data, but you can’t afford to hallucinate when people’s well-being is at stake.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">And while you know better than to trust AI too quickly, what about everyone else?\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">This is why we never, \u003Cem>ever \u003C\u002Fem>take whatever AI puts out at face value. Keynote speakers other than Scaddan agree that taking action doesn’t necessarily involve giving up AI. Instead, it should be paired with other solutions like:\u003C\u002Fspan>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Promoting transparency in every facet of the business\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Ensuring easier access to evidence-based information\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Saying no to addictive content design (e.g., doomscrolling)\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Placing safeguards to protect people from algorithmic harm\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Building digital spaces that promote genuine content\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>TL;DR: \u003C\u002Fstrong>Don’t be like the guy who impersonates a VIP using deepfake or generates fictional court cases using AI. Use the technology responsibly by ensuring you remain in control of what comes out. Above all else, stay true to the facts.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003Cspan style=\"font-size: 12px;\">References:\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12px;\">1.  “Havas unveils new proprietary research ‘The Science of Desire’, redefining growth in the age of AI,” Source: \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fwww.havas.com\u002Fwp-content\u002Fuploads\u002F2026\u002F06\u002Feng_cannes_2026_pr.pdf\">\u003Cspan style=\"font-size: 12px;\">https:\u002F\u002Fwww.havas.com\u002Fwp-content\u002Fuploads\u002F2026\u002F06\u002Feng_cannes_2026_pr.pdf\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12px;\">2.  “Final winners announced for Glass: The Lion for Change, Dan Wieden Titanium Lions, Film Lions, Sustainable Development Goals Lions and Grand Prix for Good,” Source: \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fwww.canneslions.com\u002Fnews\u002Ffinal-winners-announced-for-2026\">\u003Cspan style=\"font-size: 12px;\">https:\u002F\u002Fwww.canneslions.com\u002Fnews\u002Ffinal-winners-announced-for-2026\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12px;\">3.  “Anthropic got an 11% user boost from its OpenAI-bashing Super Bowl ad, data shows,” Source: \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fwww.cnbc.com\u002F2026\u002F02\u002F13\u002Fanthropic-open-ai-super-bowl-ads.html\">\u003Cspan style=\"font-size: 12px;\">https:\u002F\u002Fwww.cnbc.com\u002F2026\u002F02\u002F13\u002Fanthropic-open-ai-super-bowl-ads.html\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12px;\">4.  “The real signals from Cannes Lions 2026,” Source: \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fwww.mckinsey.com\u002Fcapabilities\u002Fgrowth-marketing-and-sales\u002Four-insights\u002Fnext-in-growth\u002Fthe-real-signals-from-cannes-lions-2026\">\u003Cspan style=\"font-size: 12px;\">https:\u002F\u002Fwww.mckinsey.com\u002Fcapabilities\u002Fgrowth-marketing-and-sales\u002Four-insights\u002Fnext-in-growth\u002Fthe-real-signals-from-cannes-lions-2026\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12px;\">5.  “Cannes Lions 2026: It Was Hot. The Creator Economy Was Hotter.,” Source: \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fwww.forbes.com\u002Fsites\u002Fjamiegutfreund\u002F2026\u002F06\u002F28\u002Fcannes-lions-2026-it-was-hot-the-creator-economy-was-hotter\u002F\">\u003Cspan style=\"font-size: 12px;\">https:\u002F\u002Fwww.forbes.com\u002Fsites\u002Fjamiegutfreund\u002F2026\u002F06\u002F28\u002Fcannes-lions-2026-it-was-hot-the-creator-economy-was-hotter\u002F\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12px;\">6.  “Cannes Lions Statement DM9 entries into Cannes Lions 2025,” Source: \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fwww.canneslions.com\u002Fnews\u002Fcannes-lions-statement-dm9-entries-into-cannes-lions-2025\">\u003Cspan style=\"font-size: 12px;\">https:\u002F\u002Fwww.canneslions.com\u002Fnews\u002Fcannes-lions-statement-dm9-entries-into-cannes-lions-2025\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12px;\">7.  “DM9's Icaro Doria Departs Following Cannes Lions Controversy,” Source: \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fwww.adweek.com\u002Fagencies\u002Fdm9s-icaro-doria-departs-following-cannes-lions-controversy\u002F\">\u003Cspan style=\"font-size: 12px;\">https:\u002F\u002Fwww.adweek.com\u002Fagencies\u002Fdm9s-icaro-doria-departs-following-cannes-lions-controversy\u002F\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12px;\">8.  “Cannes Lions Takeaways: From AI and Creators to Misinformation and Cool Cabanas,” Source: \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fwww.hollywoodreporter.com\u002Fbusiness\u002Fbusiness-news\u002Fcannes-lions-2026-takeaways-ai-creators-misinformation-1236626784\u002F\">\u003Cspan style=\"font-size: 12px;\">https:\u002F\u002Fwww.hollywoodreporter.com\u002Fbusiness\u002Fbusiness-news\u002Fcannes-lions-2026-takeaways-ai-creators-misinformation-1236626784\u002F\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12px;\">9.  “Conscious Advertising Network Calls for a Reset on AI, Social Media and the Addiction Economy at Cannes Lions,” Source: \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Froastbrief.us\u002Fconscious-advertising-network-calls-for-a-reset-on-ai-social-media-and-the-addiction-economy-at-cannes-lions\u002F\">\u003Cspan style=\"font-size: 12px;\">https:\u002F\u002Froastbrief.us\u002Fconscious-advertising-network-calls-for-a-reset-on-ai-social-media-and-the-addiction-economy-at-cannes-lions\u002F\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>","AI may seem like the norm today, but there's also been much pushback from people who've grown tired of it. The recently concluded Cannes Lions made this clear, among other things.","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fstocksnap-blogging-2620148-1280-20260710050119-MJgGH6LZ.webp","AI may be the future, but AI content is not. A growing number of consumers now want human experiences back on the menu.",1501,"2026-07-10T13:46:00.000000Z","2026-07-10T05:46:21.000000Z",{"id":29,"name":83,"email":84,"about":85,"avatar":86,"created_at":32,"updated_at":32,"deleted_at":16},"Jonas Trinidad","jonas@nobsmarketplace.com","","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-authors\u002F2023\u002F05\u002Fjonas-trinidad.jpg",[88,92,97,99,105,111],{"id":89,"name":90,"slug":17,"created_at":32,"updated_at":32,"deleted_at":16,"pivot":91},1,"Blogs",{"blog_id":72,"category_id":89},{"id":93,"name":94,"slug":95,"created_at":32,"updated_at":32,"deleted_at":16,"pivot":96},2,"Digital Marketing","digital-marketing",{"blog_id":72,"category_id":93},{"id":29,"name":30,"slug":31,"created_at":32,"updated_at":32,"deleted_at":16,"pivot":98},{"blog_id":72,"category_id":29},{"id":100,"name":101,"slug":102,"created_at":103,"updated_at":103,"deleted_at":16,"pivot":104},15,"Industry News","industry-news","2026-02-10T11:18:29.000000Z",{"blog_id":72,"category_id":100},{"id":106,"name":107,"slug":108,"created_at":109,"updated_at":109,"deleted_at":16,"pivot":110},21,"Advertising","advertising","2026-03-10T11:18:29.000000Z",{"blog_id":72,"category_id":106},{"id":112,"name":113,"slug":114,"created_at":109,"updated_at":109,"deleted_at":16,"pivot":115},23,"AI","ai",{"blog_id":72,"category_id":112}]