[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-promoting-a-new-website":3,"latest-blogs-home":149},{"message":4,"data":5},"Blogs retrieved successfully",{"blog":6,"latest_blogs":38},{"id":7,"author_id":8,"title":9,"slug":10,"content":11,"short_summary":12,"featured_image":13,"status":14,"meta_title":9,"meta_description":12,"canonical_url":15,"keywords":16,"blog_type":17,"is_featured":18,"word_count":19,"published_at":20,"created_at":21,"updated_at":22,"deleted_at":23,"author":24,"categories":29},106,1,"12 Must-Have Tips for Promoting Your New Website","promoting-a-new-website","\u003Cp>You’ve got your new website and it’s perfect. Everything feels shiny and fresh, so now what? How do you get people to come to your website? How do you get people to know you exist as a resource for them?\u003C\u002Fp>\n\n\u003Cp>These can be pretty intimidating questions, but don’t worry. You don’t need to have all the answers right now. Instead, be curious and challenge your creativity. The 12 tips below shed light on free and paid opportunities that can effectively help you promote your new website to your ideal audience.\u003C\u002Fp>\n\n\u003Cp>Get ready to take some notes.\u003C\u002Fp>\n\n\u003Cimg class=\"aligncenter size-full wp-image-5389\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2021\u002F12\u002Funnamed-6.gif\" alt=\"\" width=\"480\" height=\"270\" \u002F>\n\n\u003Cp>\u003Cb>1.  It All Starts with SEO\u003C\u002Fb>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Search Engine Optimisation, or SEO, is a non-linear journey with many different facets and subtle nuances. To solidify your SEO, you need a strategy for your on-page and off-page efforts. Before we get into on-page SEO and off-page SEO, let’s discuss some of the foundational elements of SEO.\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cimg class=\"aligncenter size-full wp-image-5392\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2021\u002F12\u002Fpreview-gallery-unnamed-5-1.gif\" alt=\"\" width=\"480\" height=\"264\" \u002F>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Are you ready for another acronym? E-A-T. Google and other search engines rank content by determining how much Expertise, Authoritativeness, and Trustworthiness a page or website has. \u003C\u002Fspan>\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cb>Expertise -\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> Expertise measures the ability to display a high level of knowledge in a specific subject or niche. \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cb>Authoritativeness - \u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\">Authoritativeness\u003C\u002Fspan> \u003Cspan style=\"font-weight: 400;\">measures how much authority you have through quality backlinks. Backlinks are links from another website that lead to your new website. \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cb>Trustworthiness - \u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\">Trustworthiness measures how safe a site is for users when it comes to security, spam, ads, customer service, and more. \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003Cspan style=\"font-weight: 400;\">As you build and execute your on-page and off-page SEO strategy, it’s important to keep in mind E-A-T. \u003C\u002Fspan>\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cb>On-Page SEO - \u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\">On-page SEO encompasses all content created on your website. This includes written content on service pages, blog posts, page titles, menu links, and so much more. When you create web pages and curate content, be sure to select a niche and establish broad topics you want to rank well for on search engine results pages or SERPs. This gives your new website a clear focus and will help with planning content creation. We’ll touch on this more in sections 2 - 4.\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cb>Off-Page SEO - \u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\">Off-page SEO encompasses all content that supports your new website but exists off of your site. This includes information that populates on SERPs, guest posts, backlinks, and more. After you establish on-page SEO it’s time to create and implement your off-page SEO strategy. The goal of this strategy is to ensure all of your off-page content aligns with your brand and drives users to your site. We’ll touch on this more in sections 5 - 12.\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003Cb> 2.  Blogging Builds Your Expertise\u003C\u002Fb>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Blogging is a great way to build your new website’s expertise, but before you can start bringing your ideas to life, you need a plan. Here are some steps to follow:\u003C\u002Fspan>\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Pick a niche\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Create pillars\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Create clusters\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Create high-quality content\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003Cspan style=\"font-weight: 400;\">A niche is a way of narrowing down or focusing on who you cater to, what you offer, why you do what you do, and more. It’s best practice to find a niche. Trying to explore several subjects or trying to cater to all types of audiences will likely lead to lacklustre results. \u003C\u002Fspan>\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cb>Pillars\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> - Pillars are essentially broad keywords or keyword phrases you want to rank high for on SERPs. These pillars are broad and will act as the focus for clusters.\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cb>Clusters\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> - Clusters are more specific topics that fit within the broader pillar topic. You can have multiple clusters within a pillar - in fact, the more you build out cluster content the stronger your pillar content will become. \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003Cspan style=\"font-weight: 400;\">Let’s explore an example of how to create an on-page SEO strategy for content creation by choosing a niche, outlining pillars, and creating clusters. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cimg class=\"aligncenter size-full wp-image-5394\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2021\u002F12\u002Fimg_1.jpg\" alt=\"\" width=\"870\" height=\"675\" \u002F>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">In the image above, you can see that the niche at the top is ‘Digital Marketing.’ This is the broadest topic. There are two example pillar topics within that niche: ‘What is SEO?’ and ‘What is link-building?’ The pillar topics gradually get more specific, but they are still pretty broad. Then the clusters expand on ideas within the pillar column and are even more specific. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">You can create as many cluster topics as you’d like. In this example, you can see 3 example cluster topics for each pillar that would make great blog posts, videos, guides, and more. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Once you’ve identified your cluster topics, begin creating blog posts. There’s no set rule for how many posts you need to create, how often you need to post, or when it’s best to post. It’s just important to be consistent. Make sure the content you create is useful, easy to read, engaging, unique, and above all else - high-quality. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cimg class=\"aligncenter size-full wp-image-5395\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2021\u002F12\u002Fpreview-gallery-unnamed-4.gif\" alt=\"\" width=\"460\" height=\"260\" \u002F>\n\n\u003Cp>\u003Cb> 3.  Create High-Quality Content\u003C\u002Fb>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Quality and consistency are key for content creation. Some things you can ask yourself when auditing content for quality are:\u003C\u002Fspan>\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Is this useful?\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Is this easy to read?\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Are the images and other supporting content relevant?\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">How does this stand out from competitors?\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003Cspan style=\"font-weight: 400;\">Content that is useful or valuable to readers is content that is relevant to your audience, helpful, informative, entertaining and more. You won’t always know exactly what your visitors want to read, but that’s okay. Over time you’ll learn what works well and what doesn’t work for you and your business.\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Formatting can also make or break your blog post. If you have dense paragraphs, no images, and a boring title, you probably won’t hook the attention of your audience. Instead, it’s best practice to have a \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fcontent-marketing\u002F5-steps-on-how-i-overcame-my-mind-block-to-create-cut-throat-blog-topics\u002F\">\u003Cspan style=\"font-weight: 400;\">creative title\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\"> that highlights the overall purpose of your content. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Break up big ideas into smaller paragraphs and add bullet points, or other lists to increase clarity and add some empty space within the text. An even better way to add useful empty space is with images and screenshots that add value by explaining an idea further or by simply adding a sense of humour.\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cb>Google Example:\u003C\u002Fb>\u003C\u002Fp>\n\n\u003Cimg class=\"aligncenter size-full wp-image-5397\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2021\u002F12\u002F01-screen_shot-1.jpg\" alt=\"\" width=\"652\" height=\"742\" \u002F>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">You’re taking notes, right?\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cimg class=\"aligncenter size-full wp-image-5399\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2021\u002F12\u002Fpreview-gallery-unnamed-3.gif\" alt=\"\" width=\"245\" height=\"200\" \u002F>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">I hope you are because quality content is king. Your ability to consistently create high-quality content is the foundation of your on-page SEO, but it is only part of the equation. To stand out from others in your niche, you must develop your unique brand voice.\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cb>4.  Build Your Brand Voice\u003C\u002Fb>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Brand voice is the distinct tone a business creates through content. Establishing your brand voice requires incorporating what makes your company unique, the overall values and beliefs, your industry norms and more. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">You can practice your brand voice through all types of content. Start with web page content for service pages and pages with high traffic. Then begin incorporating your brand voice into blog posts, social media posts, and product descriptions. Wherever you have content is an opportunity to practice. Know that this is an ever-evolving process and over time your brand voice will become effortless and refined. Some tips to help you find your brand’s voice include: \u003C\u002Fspan>\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Work out what tone of voice you want - serious, happy, casual, formal. \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Who is your key target audience and what do they normally read? \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Review what your current company mission statement is. \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Trial a few voices and see which one your audience is more receptive to at the start, then change the messaging to match the voice you’re comfortable with. \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Who your competition is and the voice they’re using. \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003Cspan style=\"font-weight: 400;\">What matters most, though, is how your brand voice separates your business from competitors, how your language attracts your ideal clients, and how you maintain your brand voice through all facets of your business.\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cb>5.  Guest Blogging Has Its Benefits\u003C\u002Fb>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Guest blogging or guest posting is the process of creating content for another website that has a similar audience with the purpose of creating high-quality links for your SEO strategy. These high-quality links that drive traffic from a publisher site to your site are called backlinks. So, in short, a guest post is a way to tap into another website’s audience to increase traffic to your site. You can see in this screenshot below where the link was positioned at the beginning of the paragraph. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cimg class=\"aligncenter size-full wp-image-5402\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2021\u002F12\u002F02-screen_shot-1.jpg\" alt=\"\" width=\"653\" height=\"262\" \u002F>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">To get started with guest posting you need to \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fblogger-outreach-best-practices\u002F\">\u003Cspan style=\"font-weight: 400;\">start building relationships with publisher websites\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\">. These are the websites that have a similar audience or their brand and values align with your business. This process is often called blogger outreach. When starting the process here are some things to remember: \u003C\u002Fspan>\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli style=\"list-style-type: none;\">\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Avoid using spammy words in your subject line. Eg: free, deals, once-in-a-lifetime, save etc. \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Get straight to the point when emailing publishers about what you want from them. A lot of outreach emails go on about how ‘I liked reading your blog’ and it’s been used so much it’s almost cliche. Instead mention to them you’d like to guest post on their website straight out of the gate, this saves a lot of time and energy. \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003Cimg class=\"aligncenter size-full wp-image-5403\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2021\u002F12\u002F03-screen_shot-1.jpg\" alt=\"\" width=\"872\" height=\"167\" \u002F>\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Be polite and respectful. If a publisher says no, don’t send multiple follow up emails to them begging to guest post on their site. \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003Cspan style=\"font-weight: 400;\">Once you have a successful connection with a publisher, continue to work with them to help maintain that relationship. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Don’t forget some sites allow you to share your content on their platform for free - others charge a fee. It’s important to consider the cost vs. the benefit of guest posting deals. How much traffic does the publisher site get? How much of their traffic do you estimate will be funnelled to your page with the guest post?\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Ca href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-building\u002Fblogger-outreach\u002F\">\u003Cspan style=\"font-weight: 400;\">Blogger outreach\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\"> and \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-building\u002Fguest-posting\u002F\">\u003Cspan style=\"font-weight: 400;\">guest posting\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\"> can be time-consuming and difficult to scale so make sure you do the research beforehand to ensure it’s right for you. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cb>6.  Content Marketing Works and It’s Free\u003C\u002Fb>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Content marketing is a strategy, used by many different types of companies, that involves strategically creating and distributing engaging and relevant content consistently to attract and retain your audience. The type of content and platform may vary, but the purpose of the content remains the same. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">The best way to attract your audience is to pick a niche and develop content within your niche. Create your brand voice and brand guidelines and ensure all of your content is in alignment. Post content consistently and perform regular audits. During audits, review what is working and what can be improved.\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cimg class=\"aligncenter size-full wp-image-5406\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2021\u002F12\u002Fpreview-gallery-unnamed-2.gif\" alt=\"\" width=\"160\" height=\"164\" \u002F>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Over time, this process builds your authority on specific subjects which has a positive impact on your \u003Ca href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fan-overview-of-seo-ranking-factors\u002F\">SERPs rankings\u003C\u002Fa>. The pillar and cluster model applies here too. You can create a plan for all of your content by ensuring it fits within one of your pillars.\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cimg class=\"aligncenter size-full wp-image-5407\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2021\u002F12\u002F04-screen_shot-1.jpg\" alt=\"\" width=\"872\" height=\"282\" \u002F>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Successful content marketing increases website traffic while it also builds expertise, authority and trust. Remember the acronym E-A-T? It applies here and your ability to earn high E-A-T will help you build an email list. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cb>7.  Email Marketing is an Often-Overlooked Goldmine \u003C\u002Fb>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Email marketing is a form of direct marketing that uses email campaigns to promote products or services and to build a sense of loyalty. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Unlike other broad content marketing tactics, email marketing allows you to build a relationship. You can segment individuals on your email list into groups and create content that targets their specific desires and needs. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Building an email list takes some time, so be patient. Some tips to build an email list include: \u003C\u002Fspan>\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Understand who your target audience is. \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Understand what their key problems are. \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Work out what can help solve their problem or what they’re looking for the most. \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Why should your audience choose you?\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Who is your competition and what can you offer that they can’t?\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003Cspan style=\"font-weight: 400;\">Some things you can do is offer an incentive like a free pdf, or a discount that encourages people to sign up for emails. Once people actively opt into your emails, you have them hooked. Continue to foster the relationship with your potential customers and you’ll see them convert to customers over time.\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cimg class=\"aligncenter size-full wp-image-5410\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2021\u002F12\u002Fpreview-gallery-unnamed-1.gif\" alt=\"\" width=\"342\" height=\"261\" \u002F>\n\n\u003Cp> \u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Even if people on your email list don’t convert to customers, they still have some level of loyalty to your brand. Email marketing allows you to easily drive that traffic to your site, products, social media, or anything else. Plus if social media is down or your customers aren’t on social media, you have a reliable way to stay connected to your audience.\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cb> 8.  Ride the Social Media Wave\u003C\u002Fb>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Social media is an ocean of opportunities to find and connect with your audience. Just like the tides shift, algorithms and new technologies are constantly changing. As new waves of updates on social media come forward, seize the opportunity, and ride the wave.\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Try new things and pay close attention to who your audience is, your brand voice, what content works, and what types of engagement yields the highest conversion. Be consistent, so you can build a sense of trust from your growing audience. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">The benefits of social media:\u003C\u002Fspan>\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Social media is cost-effective.\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Posting helps you practice your brand voice,  build brand awareness and create loyalty.\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Consistently showing up improves your E-A-T.\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Become a thought leader in your niche.\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Increase customer satisfaction through clear communication.\u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003Cspan style=\"font-weight: 400;\">There are many benefits to social media marketing, so it’s important to learn \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fhow-to-utilize-social-media-as-your-next-biggest-marketing-tool\u002F\">\u003Cspan style=\"font-weight: 400;\">how to utilize social media\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\"> in your marketing strategy. Start with organic growth before venturing into paid ads. Save your money and give yourself time to understand how your brand shows up and attracts customers on your chosen platform.\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cb>9.  Consider Submitting Your Site to Online Directories\u003C\u002Fb>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">A web directory or online directory is a list of businesses categorized by location, niche, or size. Google My Business is an example of an online directory. Google allows businesses with a physical location to add their business to Google Maps completely free.\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Not all online directories are created equally, though. Be sure to do your research. The same way you audit a publisher site for guest posts, audit web directories before registering to be listed. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cimg class=\"aligncenter wp-image-5411 size-full\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2021\u002F12\u002F06-screen_shot-1.jpg\" alt=\"new website\" width=\"404\" height=\"273\" \u002F>\n\n\u003Cp>\u003Cb>10.  Thought Leadership Through Forums\u003C\u002Fb>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Forums are places where people are asking questions and looking for answers. If you have content, information, or any other resource that can help them get the answers they are looking for - or at least closer to the answer - you can grab their attention and drive them to your site with links. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">To get started, try searching for a question that your business has an answer to. For example, if your business offers \u003Ca href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-building\u002Fguest-post-services\u002F\">guest posting services\u003C\u002Fa>, you could search for the question ‘How do I create a guest post?’ You might find a thread on a forum like Quora where someone has asked this question. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">When you post your response, remember to offer value first and then provide links to your products or services. Your goal through forums is to create a presence that displays your expertise, authoritativeness, and trustworthiness. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cb>11.  Join an Online Community\u003C\u002Fb>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Forums and Facebook groups are similar, but how you utilize them will differ. Sure forums and online communities are groups of people looking for similar things, but forums are direct. Someone asks a question and you provide feedback or an answer. Online communities are less direct and more focused on relationship building. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Directly posting links to your services and constantly pitching your products can feel ingenuous to those within an online community, so it’s important to be mindful of your actions. Connect with people and learn about them. Connect with other businesses and business owners in your niche and let the connection evolve naturally. You never know what could happen when you nurture new connections.\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cimg class=\"aligncenter size-full wp-image-5413\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2021\u002F12\u002Fpreview-gallery-unnamed.gif\" alt=\"\" width=\"245\" height=\"160\" \u002F>\n\n\u003Cp> \u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">This is a less cut and dry approach, but it works if you stick with it.\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cb>12.  PPC Ads\u003C\u002Fb>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">After you’ve spent some time exploring the strategies above, start looking into pay-per-click advertising or PPC ads. This is a cost-effective strategy because you only pay when someone clicks on your ad. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">When setting up your PPC Ads some things to remember: \u003C\u002Fspan>\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Decide on your goals first. Do you want to increase your sign-ups, sales or inquiries? \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Choose the keywords you’d like to place a bid on. \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Make sure to set a monthly or daily budget. \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Create an engaging PPC advert and link your landing page. \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Continuously learn and watch what your campaign does over time and adjust where needed.  \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003Ch4>\u003Cb>Start Promoting Your New Website\u003C\u002Fb>\u003C\u002Fh4>\u003Cbr>\n\u003Cspan style=\"font-weight: 400;\">Start where you are now and gradually build toward a robust marketing campaign. There are a wealth of free options to try before paying for ads. Let SEO be your foundation and keep your focus on creating content that improves your E-A-T. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">If you need support with auditing, on-page SEO, off-page SEO and more, check out our \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fseo\u002Fseo-packages\u002F\">\u003Cspan style=\"font-weight: 400;\">wholesale SEO packages\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\">. Don’t get intimidated by the process - it’s a journey that will continue to evolve over the life of your new website and business. You know what they say - Rome wasn’t built in a day. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">This is your Rome. Start building.\u003C\u002Fspan>\u003C\u002Fp>","You’ve got your new website and it’s perfect. Everything feels shiny and fresh, so now what? How do you get people to come to your website? How do you get people to know you exist as a resource for th...","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2021\u002F12\u002F01-12-Must-Have-Tips-for-Promoting-Your-New-Website-1.jpg","published","https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fpromoting-a-new-website\u002F","","blog",false,2808,"2021-12-19T23:33:20.000000Z","2025-10-26T11:10:25.000000Z","2025-10-31T09:45:54.000000Z",null,{"id":8,"name":25,"email":26,"about":16,"avatar":27,"created_at":28,"updated_at":28,"deleted_at":23},"Aaron Gray","support@nobsmarketplace.com","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-authors\u002F2024\u002F04\u002FAGray.png","2025-10-26T11:10:22.000000Z",[30,33],{"id":8,"name":31,"slug":17,"created_at":28,"updated_at":28,"deleted_at":23,"pivot":32},"Blogs",{"blog_id":7,"category_id":8},{"id":34,"name":35,"slug":36,"created_at":28,"updated_at":28,"deleted_at":23,"pivot":37},3,"SEO","seo",{"blog_id":7,"category_id":34},[39,60,82,118],{"id":40,"author_id":41,"title":42,"slug":43,"content":44,"short_summary":45,"featured_image":46,"status":14,"meta_title":47,"meta_description":45,"canonical_url":23,"keywords":23,"blog_type":17,"is_featured":18,"word_count":48,"published_at":49,"created_at":50,"updated_at":51,"deleted_at":23,"author":52,"categories":57},317,9,"Five Years of Google Core Updates and What Mueller Revealed About How They Roll Out","five-years-of-google-core-updates-and-what-mueller-revealed-about-how-they-roll-out","\u003Ch1>\u003Cspan style=\"font-size: 16pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>Five Years of Google Core Updates and What Mueller Just Revealed About How They Actually Roll Out\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh1>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">Google’s John Mueller responded to a question on Bluesky on March 31, 2026, about whether core updates roll out in stages or follow a fixed sequence. The answer he gave is one of the clearest explanations of how core updates actually work that Google has shared publicly, and it reframes how the SEO industry should think about the volatility waves that show up during every rollout.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">Mueller’s response: “We generally don’t announce ‘stages’ of core updates. Since these are significant, broad changes to our search algorithms and systems, sometimes they have to work step-by-step, rather than all at one time. (It’s also why they can take a while to be fully live.)”\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">He followed up with a second post that went further: “I guess in short there’s not a single ‘core update machine’ that’s clicked on (every update has the same flow), but rather we make the changes based on what the teams have been working on, and those systems & components can change from time to time.”\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">Two things stand out from that exchange. First, core updates are not a single switch being flipped. They’re a collection of changes across multiple systems, deployed incrementally. Second, the composition of a core update varies from one release to the next. The systems and components involved aren’t fixed. Different teams contribute different changes depending on what they’ve been working on, which means no two core updates are structurally identical even if they carry the same “core update” label.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">That context makes the last five years of core update history easier to read. The variation in rollout duration, in which industries get hit, and in how recovery behaves across different updates all make more sense when the update itself is understood as a variable collection of component changes rather than a single algorithmic adjustment.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 14pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>The Core Update Timeline: 2021 to 2026\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">Google has released 17 core updates since June 2021. The pace has been fairly consistent at three to four per year, though the character of these updates has shifted significantly over time.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">\u003Cstrong>2021\u003C\u002Fstrong> saw three core updates. June (June 2 to June 12), July (July 1 to July 12), and November (November 17 to November 30). The June and July updates were unusual because Google explicitly announced them as two parts of a broader change, with the July update completing work that began in June. Rollouts were relatively short, ranging from 10 to 14 days. The updates focused primarily on content relevance and quality signals as Google continued refining the systems that had been in development since the 2019 BERT update.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">\u003Cstrong>2022\u003C\u002Fstrong> brought two core updates. May (May 25 to June 9) and September (September 12 to September 26). But 2022’s bigger story was the launch of the Helpful Content Update in August, which introduced a site-wide signal designed to penalize content created primarily for search engine rankings rather than human readers. The Helpful Content system operated as a separate signal from the core algorithm, applying a domain-level penalty that could drag down rankings for an entire site if a significant portion of its content was deemed unhelpful. A second Helpful Content Update followed in December 2022.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">\u003Cstrong>2023\u003C\u002Fstrong> was Google’s busiest year for core updates, with three: March (March 15 to March 28), August (August 22 to September 7), and October (October 5 to October 19), plus a November core update (November 2 to November 28) that ran nearly four weeks. The September 2023 Helpful Content Update hit particularly hard and became one of the most discussed updates in recent SEO history. Many sites that lost visibility in September 2023 spent the next year waiting for recovery that, in some cases, never came. Affiliate sites, product review sites, and content-heavy publishers were the most affected categories.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">\u003Cstrong>2024\u003C\u002Fstrong> started with the March 2024 core update, which turned out to be the most significant algorithmic change in years. It ran for 45 days, the longest core update rollout on record, and it did two things that changed the landscape permanently. First, Google absorbed the Helpful Content system into the core algorithm. The separate signal that had been running since August 2022 was folded into how Google evaluates every query, which meant helpfulness assessment shifted from a standalone system to a component of core ranking. Second, Google moved from site-level helpfulness evaluation to page-level evaluation, using a combination of signals rather than a single sitewide penalty score. Google’s stated goal was to reduce low-quality, unoriginal content in search results by 40%. Three new spam policies launched simultaneously: expired domain abuse, scaled content abuse, and site reputation abuse. The August update (August 15 to September 3) and two more core updates in November (November 11 to December 5) and December (December 12 to December 18) followed. The December update was notable for its speed, completing in just six days.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">\u003Cstrong>2025\u003C\u002Fstrong> brought three core updates and marked the year where AI-related content quality became a central focus. The March update (March 13 to March 27) put continued pressure on AI-generated content that lacked original analysis or first-hand experience. The June update (June 30 to July 17) appeared to weigh off-page factors more heavily, with link quality, brand authority, and topical relevance of referring domains playing a larger role. More than 50% of sites that had been affected by the September 2023 Helpful Content Update saw improvements during the June 2025 update, suggesting that the page-level evaluation introduced in March 2024 was finally catching up to sites that had fixed their content quality issues. The December update (December 11 to December 29) expanded E-E-A-T requirements beyond traditional YMYL categories into virtually all competitive queries.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">\u003Cstrong>2026\u003C\u002Fstrong> has already seen the February Discover core update (the first core update specific to the Discover feed rather than general search), the March 2026 spam update, and the March 2026 core update, which began rolling out on March 27.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 14pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>What Changed Between 2021 and 2026\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">Looking at five years of updates in sequence, a few shifts stand out.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">The Helpful Content integration was the single biggest structural change. What started as a separate system in August 2022 became part of core ranking in March 2024, and the shift from site-level to page-level evaluation changed how recovery works. Before March 2024, a site penalized by the Helpful Content signal needed to improve its overall content quality across the domain. After March 2024, individual pages are evaluated independently, which means a site can have some pages performing well while others are still suppressed.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">The pace of updates has stayed consistent, but the composition has become more complex. Mueller’s Bluesky explanation confirms what practitioners have observed: each core update touches different systems depending on what Google’s teams have been working on. The March 2024 update took 45 days because it combined multiple major changes (Helpful Content integration, page-level evaluation, new spam policies). The December 2024 update completed in six days, likely because it involved fewer component changes. Rollout duration is a rough proxy for how many systems are being updated simultaneously.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">Recovery patterns have become more gradual. In the earlier core updates (2021-2022), ranking changes tended to settle within the rollout period. In recent updates, particularly after the March 2024 changes, recovery from previous updates has appeared in later core updates rather than within the same cycle. Google has stated that some changes may take months to be reassessed, and some effects require waiting for the next update cycle.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">Off-page signals have gained weight over time. The June 2025 core update was notable for how heavily link quality, brand authority, and referring domain relevance appeared to influence outcomes. Combined with the growing role of backlink profiles in AI citation data (SE Ranking found that sites with 32,000+ referring domains are 3.5x more likely to be cited by ChatGPT), the signal is consistent: \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-building\">\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">link building\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\"> from relevant, authoritative sources feeds both traditional search rankings and the newer AI visibility layer.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 14pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>Mueller’s Explanation and What It Means for Reading Core Updates\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">Mueller’s description of core updates as collections of team-driven component changes rather than a single algorithmic switch explains several patterns that have puzzled practitioners.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">It explains why volatility during a rollout comes in waves rather than all at once. If different components go live at different points during the rollout window, rankings can shift, settle, shift again, and settle again as each component takes effect. The waves of volatility that practitioners observe during the typical 2-3 week rollout period likely correspond to different system components going live at different times.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">It explains why different industries get affected at different points during the same update. If one component targets content quality signals and another targets link evaluation, the industry impacts won’t be simultaneous. Sites heavily dependent on link signals might see movement early while content-driven shifts appear later, or vice versa, depending on when each component deploys.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">It explains why recovery sometimes happens mid-rollout. If a site was suppressed by a component that goes live early in the rollout, and a later component reevaluates the same signals more favorably, the site could see partial recovery before the update officially completes.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">And it explains why Google says to wait until the rollout is fully complete before drawing conclusions. If the update is a sequence of component deployments rather than a single change, any assessment made mid-rollout is based on an incomplete picture. The final state after all components have deployed may look different from the state at any individual point during the rollout.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 14pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>What to Do During and After a Core Update\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">The guidance hasn’t changed much over five years, which is itself informative: the principles Google rewards have been consistent even as the systems evaluating them have evolved.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">Focus on content quality, depth, originality, and demonstrated expertise. The Helpful Content integration into core ranking made these signals central to how Google evaluates every page. Content created primarily to rank rather than to genuinely help users has been consistently penalized across every major update since 2022.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">Build authority through editorial relationships and earned coverage. The increasing weight of off-page signals in recent core updates, combined with the growing importance of third-party presence for AI visibility, makes \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fdigital-pr\">\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">digital PR\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\"> and \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fguest-posting\">\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">guest posting\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\"> on relevant industry publications a dual-purpose investment that serves both traditional rankings and AI citation systems.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">Don’t make reactive changes during a rollout. Mueller’s explanation confirms that the ranking state mid-rollout is incomplete. Wait for the rollout to finish, then evaluate whether changes are needed based on the settled state rather than the intermediate fluctuations.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">Track performance across update cycles, not just within them. Recovery from one core update may appear in a subsequent core update months later. A site that lost visibility in March may not see recovery until June or later, and that timeline is normal rather than a sign of permanent penalty.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">And monitor what Google communicates about each update. Google doesn’t always disclose what a core update targets, but when they do provide guidance (as they did extensively with the March 2024 update), that guidance tends to remain relevant across subsequent updates in the same evolutionary direction.\u003C\u002Fspan>\u003C\u002Fp>","Documenting the last 5 years Google Core Updates and showing lessons to take","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fgoogle-core-update-timeline-and-tools-20260403072610-YxbHZxYr.png","Five Years of Google Core Updates and What Mueller Revealed",1828,"2026-04-03T07:11:57.000000Z","2026-04-03T07:22:11.000000Z","2026-04-03T07:27:28.000000Z",{"id":41,"name":53,"email":54,"about":23,"avatar":55,"created_at":56,"updated_at":23,"deleted_at":23},"Rasit Cakir","rasit@nobsmarketplace.com","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Frasit.webp","2026-01-26T11:10:22.000000Z",[58],{"id":34,"name":35,"slug":36,"created_at":28,"updated_at":28,"deleted_at":23,"pivot":59},{"blog_id":40,"category_id":34},{"id":61,"author_id":41,"title":62,"slug":63,"content":64,"short_summary":65,"featured_image":66,"status":14,"meta_title":67,"meta_description":68,"canonical_url":23,"keywords":23,"blog_type":17,"is_featured":69,"word_count":70,"published_at":71,"created_at":72,"updated_at":73,"deleted_at":23,"author":74,"categories":75},316,"AI Visibility in 2026: What Actually Gets Brands Cited by LLMs","ai-visibility-2026-what-gets-brands-cited","\u003Ch1>\u003Cspan style=\"font-size: 16pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>AI Visibility in 2026: What Actually Gets Brands Cited by LLMs\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh1>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">A year ago, AI visibility was a concept most marketers were still treating as theoretical. By March 2026, it’s become measurable, trackable, and consequential enough that brands are losing and gaining market share based on whether AI systems recommend them.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">The change happened faster than most of the industry expected. SE Ranking’s data shows AI platforms now account for 0.24% of global internet traffic, up 1.6x from 2025. This percentage still sounds small until you consider what those visits represent: high-intent users getting direct recommendations from AI systems that have already decided which brands to surface. There’s no scrolling through results. No clicking across tabs to compare. The AI picks, and the user follows.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">The question every brand operating in search should be asking is straightforward: what determines whether an AI system cites you or your competitor?\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 14pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>The Sources AI Systems Actually Pull From\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">Peec AI published an analysis of 30 million sources across five major AI platforms (ChatGPT, Google AI Mode, Gemini, Perplexity, and AI Overviews) to identify which domains get cited most frequently. The top 10 most-cited domains across all platforms: Reddit, YouTube, LinkedIn, Wikipedia, Forbes, Facebook, Yelp, Amazon, TechRadar, and Healthline.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">The list is revealing for what it says about how AI systems evaluate trustworthiness. The top sources aren’t all traditional media outlets or high-authority publications. They’re a mix of user-generated discussion platforms (Reddit), video content (YouTube), professional networks (LinkedIn), reference sites (Wikipedia), editorial publications (Forbes, TechRadar, Healthline), and commercial platforms with review ecosystems (Amazon, Yelp).\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">What connects them is that each platform provides a type of information that AI models find useful for building confident answers: real user experiences on Reddit, visual demonstrations on YouTube, professional credibility signals on LinkedIn, factual grounding on Wikipedia, editorial validation from established publications, and crowd-sourced ratings on review platforms.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">The more interesting finding from the Peec AI analysis is how the source preferences diverge across platforms. Reddit and YouTube appear across all five AI systems, which explains their top-line dominance. But beyond those two, each platform has its own preferences. ChatGPT leans toward Wikipedia and editorial sources like Forbes and TechRadar. Google’s AI Mode and AI Overviews favor social content and local review platforms like Facebook and Yelp. Perplexity emphasizes Reddit, LinkedIn, and B2B review platforms like G2.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">The divergence matters because it means AI visibility isn’t one thing. A brand that’s well-cited in ChatGPT might be invisible in Google’s AI Mode, and vice versa. The Writesonic study covered in a previous NO-BS blog post showed only 7% citation overlap between ChatGPT’s default and premium models. The Peec AI data suggests the divergence extends across platforms, not just within them.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 14pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>What’s Changed About How AI Visibility Works\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">A year ago, the working assumption in SEO was that traditional ranking signals would translate fairly directly into AI citations. If a page ranked well on Google, AI systems would probably cite it too. That assumption has turned out to be partially true and partially misleading.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">Ahrefs’ data from late 2025 showed that AI Overviews have the strongest correlation with traditional search rankings among all AI platforms. For Google’s own AI features, the connection between organic ranking and AI citation is real. But for ChatGPT, Perplexity, and other non-Google AI systems, the relationship is weaker. The Writesonic study found that 75% of domains cited by ChatGPT’s premium model don’t appear on Google or Bing at all. ChatGPT identifies brands from training data and queries their sites directly rather than pulling from search rankings.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">SE Ranking’s research from November 2025 added another dimension: domain authority and third-party presence matter significantly. Sites with over 32,000 referring domains are 3.5x more likely to be cited by ChatGPT than those with fewer than 200. Domains with active profiles on review platforms like Trustpilot, G2, Capterra, and Yelp have 3x higher chances of being cited. And domains with millions of brand mentions on Reddit and Quora have roughly 4x higher citation rates than those with minimal activity on those platforms.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">The pattern is consistent: AI systems don’t just look at the brand’s own website. They look at how the brand shows up across the web. The ecosystem of third-party mentions, reviews, discussions, and editorial coverage surrounding a brand is as important as the brand’s own content.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 14pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>The Two-Layer Visibility Problem\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">The landscape in 2026 gets interesting when you look at where brands are actually investing. AI visibility operates on two layers simultaneously, and most brands are only working on one of them.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">The first layer is on-site: the brand’s own website content. Content structure, clarity, depth, freshness, and technical accessibility all influence whether an AI system can retrieve and use the content effectively. Research from Growth Memo found that 44.2% of all LLM citations come from the first 30% of a page’s text, which means content structure and front-loading key information directly affects citation probability. AirOps found that ChatGPT only cites 15% of the pages it retrieves, meaning 85% of content that gets pulled into the model’s processing never makes it into the final answer.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">The second layer is off-site: how the brand appears across the third-party sources that AI systems trust. Reddit threads, YouTube videos, LinkedIn posts, Wikipedia references, review platform profiles, editorial coverage in industry publications, and brand mentions in forums and communities. This is the layer the Peec AI data highlights. The most-cited domains in AI search are overwhelmingly third-party platforms, not brand-owned websites. The brands getting cited are the ones showing up consistently across these external sources.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">Most brands have invested heavily in the first layer (their own content) while underinvesting in the second layer (their presence across the third-party sources AI actually prefers). The Peec AI data suggests that rebalancing that investment is one of the highest-leverage moves available.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 14pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>Where Link Building and Digital PR Fit\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">The connection between traditional \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-building\">\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">link building\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\"> and AI visibility is becoming clearer with every new study. The SE Ranking finding that sites with 32,000+ referring domains are 3.5x more likely to be cited by ChatGPT points directly at backlink profiles as an AI visibility signal. The Peec AI data showing editorial publications like Forbes and TechRadar among the top cited domains reinforces the value of \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fdigital-pr\">\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">digital PR\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\"> placements on authoritative sites.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">But the data also suggests that the type of link building matters more than it used to. Getting a backlink on a high-DA site that AI systems don’t cite doesn’t help AI visibility. Getting a mention or placement on a site that AI systems actively pull from (Reddit, LinkedIn, YouTube, G2, industry-specific publications) does. \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fguest-posting\">\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">Guest posting\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\"> on the publications that show up in AI citation data, earning editorial coverage through digital PR campaigns that land on sites AI trusts, and building a presence on the review platforms and discussion forums that LLMs retrieve from are all direct inputs to AI citation probability.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">The Stacker research from December 2025 quantified part of this: distributing content to a wide range of publications can increase AI citations by up to 325% compared to publishing only on your own site. Earned media coverage across trusted third-party sources feeds the second visibility layer that most brands are underinvesting in.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 14pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>The Multi-Platform Reality\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">The SE Ranking AI traffic data from a recent NO-BS blog post showed Gemini’s referral traffic growing at 47% per month while ChatGPT’s declined at 8% per month. The Peec AI data shows different platforms citing different sources. The Writesonic study showed different models within the same platform citing almost entirely different sources.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">The combined picture in March 2026 is that AI visibility has become a multi-platform, multi-model challenge where no single optimization approach covers everything. The brands building AI visibility that holds up across platforms are the ones investing in the foundation that all AI systems draw from: authoritative backlinks, consistent brand presence across trusted third-party platforms, strong review profiles, and content that’s structured for AI retrieval.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">The platform-specific rankings will keep shifting. What gets a brand cited in Perplexity today may differ from what gets it cited in Gemini next quarter. The authority foundation underneath is what stays constant.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">Peec AI study: analysis of 30 million sources across ChatGPT, Google AI Mode, Gemini, Perplexity, and AI Overviews, March 2026.\u003C\u002Fspan>\u003C\u002Fp>","How LLM tools cite brands? Answer is a bit complex, but digital PR and high authority seem to lead the way","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fimage-apr-2-2026-09-48-17-am-20260402074850-MmACyW63.png","AI Visibility in 2026: How Brands Cited by LLM Tools","Are you curious about how to get cited by AI tools in 2026? Answer is data-based blog post. Take a look!",true,1345,"2026-04-02T07:37:11.000000Z","2026-04-02T07:51:23.000000Z","2026-04-03T07:27:39.000000Z",{"id":41,"name":53,"email":54,"about":23,"avatar":55,"created_at":56,"updated_at":23,"deleted_at":23},[76],{"id":77,"name":78,"slug":79,"created_at":80,"updated_at":80,"deleted_at":23,"pivot":81},23,"AI","ai","2026-03-10T11:18:29.000000Z",{"blog_id":61,"category_id":77},{"id":83,"author_id":41,"title":84,"slug":85,"content":86,"short_summary":87,"featured_image":88,"status":14,"meta_title":89,"meta_description":90,"canonical_url":23,"keywords":23,"blog_type":17,"is_featured":69,"word_count":91,"published_at":92,"created_at":93,"updated_at":93,"deleted_at":23,"author":94,"categories":95},314,"The “Global Spanish” Problem in AI Search: Why LLMs Can’t Tell Spanish-Speaking Markets Apart","global-spanish-problem-ai-search-visibility","\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">Ask a chatbot in Spanish how to file your taxes and watch what happens. The response is grammatically correct, well structured, and seemingly helpful. Then in one bullet point it casually lists RFC, NIF, and SSN together, mixing Mexico’s tax ID, Spain’s tax ID, and America’s Social Security Number as if they were interchangeable items on a shopping list.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">The model can’t determine which Spanish-speaking market the user is in. So instead of giving the right answer for one country, it hedges by blending references from multiple countries into a single response that works for none of them. Linguists have a term for the underlying issue: Digital Linguistic Bias (Sesgo Linguistico Digital). Research published in Lengua y Sociedad documented how the uneven distribution of Spanish varieties in training corpora produces chatbot responses that ignore specific dialectal varieties and sociocultural contexts. The bias is structural, baked into the training data itself.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">The result is answers that mix countries, regulations, and context into something no user can actually use. In AI search, where there’s one synthesized answer instead of ten blue links to choose from, that blending creates real problems for search performance, trust, and conversion.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">Spanish Is 20+ Markets, Not One Language Toggle\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">Spain and Latin America don’t just differ in slang. They’re distinct in what decides whether a page converts, whether a brand is trusted, and whether an answer is even legally usable.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">The differences span regulators (Hacienda vs SAT), legal terms (NIF vs RFC), currencies (EUR vs MXN), number formatting (period vs comma decimals), tone and social distance (tu\u002Fvosotros vs usted\u002Fustedes), commercial norms (payment rails, installment culture, shipping expectations), and even search intent, where the same query can map to different products or categories depending on the country.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">Every international SEO practitioner knows these differences affect everything from indexing to conversion. In traditional search, Google shows 10 blue links and lets the user self-correct if the results skew toward the wrong market. In generative search, the model collapses those results into a single synthesized answer and chooses what counts as authoritative. If the context signals are ambiguous, the model improvises. And when it improvises for Spanish, it produces “Global Spanish,” a blend that doesn’t belong to any real market.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">Spain represents a minority of the world’s Spanish speakers, yet it’s often overrepresented in the digital corpora and institutional sources that shape what models treat as default Spanish. Latin America received only 1.12% of global AI investment despite contributing 6.6% of global GDP. The result is predictable: the model’s most confident Spanish tends to sound geographically specific to Spain or Mexico, even when the user didn’t ask for that geography. A well-written product page from a Colombian SaaS company competes for model attention against decades of accumulated Peninsular Spanish web content and often loses.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>Three Ways LLMs Break Spanish for SEO\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">The cultural blind spots cluster into three predictable failure patterns, each with direct consequences for search performance, trust, and conversion.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch3>Dialect Defaulting\u003C\u002Fh3>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>Dialect defaulting\u003C\u002Fstrong> is the most visible. When an LLM generates Spanish, it gravitates toward a default variant, usually Mexican for vocabulary, sometimes Peninsular for grammar. It doesn’t announce the choice. Testing has shown that models consistently default to the most globally popular translation even after explicit context-setting prompts. A study evaluating nine LLMs across seven Spanish varieties confirmed the pattern: Peninsular Spanish was the variant best identified by all models, while other varieties were frequently misclassified or collapsed into a generic register.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">Dialect defaulting goes far beyond pronoun mismatch. Vocabulary (coche\u002Fcarro\u002Fauto), product categorization (zapatillas\u002Ftenis), idiomatic expressions, formality register, and the cultural assumptions embedded in every sentence all differ across markets. A product page that sounds like it was written for Spain signals to a Mexican user that the content wasn’t made for their market. In AI discovery, those signals compound. The model learns to associate the content with “outsider” markers and may select other sources for the answer.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch3>Format Contamination\u003C\u002Fh3>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>Format contamination\u003C\u002Fstrong> is less visible but arguably more damaging. Mexican Spanish (es-MX) uses a period as decimal separator (1,234.56), but if a system lacks specific es-MX locale data and falls back to generic “es,” it applies European formatting (1.234,56). The number 1.250 could mean one thousand two hundred fifty or one-point-two-five-zero, depending on which locale the system defaults to.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">When the wrong market default propagates into AI summaries, it affects product answers, generative search snippets, customer support scripts, and pricing explanations. The errors are subtle enough that they don’t get flagged as hallucinations but significant enough to confuse users and kill conversions.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch3>Legal and Regulatory Hallucination\u003C\u002Fh3>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>Legal and regulatory hallucination\u003C\u002Fstrong> is where the problem gets dangerous. Spain operates under the EU’s GDPR and its national LOPDGDD. Argentina has its Habeas Data law. Colombia has its own framework. Chile is updating its personal data legislation. Mexico has its own federal privacy law. An LLM that treats “Spanish-speaking” as a single legal context might answer a privacy question from Madrid by citing Mexican regulators, or advise a Colombian business on using Spanish consumer protection law. The output reads confidently but is legally fictional. In YMYL verticals (finance, health, legal, insurance), these errors erode the E-E-A-T signals that Google relies on, and may result in content being excluded from AI-generated answers entirely.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>Geo-Identification Failures Compound Everything\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">In traditional international SEO, the main concern was routing: make sure Google shows the right URL to the right user. In AI-mediated discovery, the failure shifts upstream. If the system misidentifies geography, it retrieves the wrong market context entirely. “Spanish” then becomes a coin toss between Spain’s defaults and Latin America’s realities.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">AI systems treat language as a proxy for geography. A Spanish query could represent Mexico, Colombia, or Spain, and without explicit signals, the model lumps them together. Hreflang, already one of the most complex and fragile signals in traditional SEO where it was always advisory rather than deterministic, appears even less influential in AI synthesis. LLMs don’t actively interpret hreflang during response generation. They ground responses based on semantic relevance and authority signals.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">The practical consequence: content that doesn’t clearly signal its geographic and regulatory context through the content itself (not just through technical tags) is more likely to be misclassified, blended with content from other markets, or passed over entirely in favor of sources that are unambiguous about where they belong.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>The Tokenization Tax\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">There’s also a structural cost disadvantage for Spanish content in AI systems. The Spanish word “desarrollador” requires four tokens while the English word “developer” needs just one. Analysis by Sngular found that a typical technical paragraph in Spanish consumes roughly 59% more tokens than the same content in English, leading to higher API costs, reduced context windows, and degraded output quality. The systemic cost on non-English content compounds across every interaction, creating an economic bias that reinforces the English-centric cycle.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>The Self-Reinforcing Loop\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">The combined effect creates a cycle that feeds itself. The most-resourced market version (typically US English) accumulates the strongest authority signals, gets retrieved more often, and progressively absorbs the localized versions. Spanish pages receive fewer retrieval opportunities, weaker engagement signals, and eventually become less visible to AI systems altogether.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">In generative search, being retrievable and being selected are different things. The margin for error has collapsed. A single Spanish site often underperforms because it doesn’t clearly signal a specific market. Generic Spanish signals low confidence, and models avoid low confidence when they’re producing a single synthesized answer.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>What to Do About It\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">For brands operating across Spanish-speaking markets, the response requires making geographic and regulatory context explicit within the content itself rather than relying on technical signals alone.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">Content targeting specific Spanish-speaking markets should use market-specific vocabulary, formatting conventions, regulatory references, and cultural context throughout. Not as a translation exercise but as native content production. If a page targets Mexico, it should reference SAT (not Hacienda), use Mexican peso formatting, and reflect Mexican commercial norms. The content should be unambiguous about where it belongs so that an AI system reading it can confidently associate it with the right market.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">For \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-building\">\u003Cspan style=\"font-size: 12pt; color: rgb(79, 129, 189); font-family: Calibri, sans-serif;\">link building\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\"> and \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fdigital-pr\">\u003Cspan style=\"font-size: 12pt; color: rgb(79, 129, 189); font-family: Calibri, sans-serif;\">digital PR\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\"> strategy in Spanish-speaking markets, the implication is that building authority from country-specific sources carries more weight than building generic “Spanish language” authority. Links and mentions from Mexican publications strengthen a brand’s association with the Mexican market in ways that links from Spanish or Argentine publications don’t. AI systems that can’t reliably tell markets apart from language alone use the authority ecosystem around a piece of content as a contextual signal. If a page about Mexican financial services is linked to primarily by Mexican financial publications, the model has more reason to associate it with Mexico specifically rather than defaulting to “Spanish-speaking” generically.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fguest-posting\">\u003Cspan style=\"font-size: 12pt; color: rgb(79, 129, 189); font-family: Calibri, sans-serif;\">Guest posting\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\"> on country-specific publications within each target market, earning coverage from market-relevant media outlets, and building \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-insertion\">\u003Cspan style=\"font-size: 12pt; color: rgb(79, 129, 189); font-family: Calibri, sans-serif;\">link insertion\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\"> placements on sites that are unambiguously associated with a specific country all help AI systems correctly identify where the content belongs and who it’s for.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">The Global Spanish problem won’t be solved by technical SEO tags alone. It requires content and authority building that’s market-specific from the ground up, so that AI systems don’t have to guess which Spanish-speaking country a page is talking about.\u003C\u002Fspan>\u003C\u002Fp>","AI search seems to be struggling to understand queries made in Spanish, mainly because the language isn't just spoken in Spain. Instead, it tends to return information from sources from other Spanish-speaking countries--including the United States, where Spanish is spoken by over a tenth of the population. What's a Spanish-speaking website to do amid all this?","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fjorono-international-2681322-1280-20260401111159-DmjGdnk0.jpg","LLMs Are Struggling Telling Spanish-Based Queries Apart","AI search has a problem regarding Spanish queries: it can't reliably tell from which Spanish-speaking country it should retrieve relevant info. Learn more here.",1495,"2026-04-01T19:30:00.000000Z","2026-04-01T11:31:00.000000Z",{"id":41,"name":53,"email":54,"about":23,"avatar":55,"created_at":56,"updated_at":23,"deleted_at":23},[96,98,103,108,110,116],{"id":8,"name":31,"slug":17,"created_at":28,"updated_at":28,"deleted_at":23,"pivot":97},{"blog_id":83,"category_id":8},{"id":99,"name":100,"slug":101,"created_at":28,"updated_at":28,"deleted_at":23,"pivot":102},2,"Digital Marketing","digital-marketing",{"blog_id":83,"category_id":99},{"id":104,"name":105,"slug":106,"created_at":28,"updated_at":28,"deleted_at":23,"pivot":107},4,"Content Marketing","content-marketing",{"blog_id":83,"category_id":104},{"id":34,"name":35,"slug":36,"created_at":28,"updated_at":28,"deleted_at":23,"pivot":109},{"blog_id":83,"category_id":34},{"id":111,"name":112,"slug":113,"created_at":114,"updated_at":114,"deleted_at":23,"pivot":115},15,"Industry News","industry-news","2026-02-10T11:18:29.000000Z",{"blog_id":83,"category_id":111},{"id":77,"name":78,"slug":79,"created_at":80,"updated_at":80,"deleted_at":23,"pivot":117},{"blog_id":83,"category_id":77},{"id":119,"author_id":34,"title":120,"slug":121,"content":122,"short_summary":123,"featured_image":124,"status":14,"meta_title":120,"meta_description":125,"canonical_url":23,"keywords":23,"blog_type":17,"is_featured":18,"word_count":126,"published_at":127,"created_at":128,"updated_at":128,"deleted_at":23,"author":129,"categories":133},313,"The Beginner’s Guide to Link Building—Now Updated for 2026","beginner-link-building-guide","\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Link building is one of the linchpins of modern SEO, alongside quality content and keyword research. You can’t have a serious discussion about SEO, let alone claim that you’re doing it, without knowing about this. This is because links have been an indispensable part of the doctrine since the days of PageRank.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">In fact, PageRank is responsible for introducing links as the new “votes of confidence” for a website. Keywords can be spammed to trick search engine algorithms, and Pulitzer-worthy content won’t matter if it can’t be seen. While links have their flaws, they’re a more reliable way to vouch for the content, and the website’s credibility.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">That said, like everything else in SEO, link building is no walk in the park. One mistake risks a website’s hard-earned traffic plummeting to near zero, if not to zero. If you’re reading this before getting into link building, this guide will teach you everything there is to know.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">The Many Ways to Build Links\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">One important thing to remember is that link building isn’t a single process. Much like SEO in general, it’s a system of strategies and techniques working together to deliver favorable results. So when you say, “I want to do link building,” the next question is “How?”\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">There are several techniques to choose from. Better yet, consider doing as many of these as possible to increase the chances of ranking or getting mentioned in AI summaries.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch3>\u003Cspan style=\"font-size: 1.25em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Guest Posting\u003C\u002Fspan>\u003C\u002Fh3>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Guest posting (also called guest blogging) is exactly as it says: create your content and get it published on a website other than your own. The publisher website can range from news sites (e.g., \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"http:\u002F\u002FForbes.com\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Forbes.com\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">, local news sites) to niche or industry blogs.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Guest posting is an effective way of building backlinks and credibility for your site. For one, publishers uphold a standard of quality to avoid losing readers, so they screen any content before uploading. This prompts submissions to play by the rules, such as avoiding a salesy tone or prohibiting AI-generated content.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">As for backlinks, few proofs of credibility hold more weight than your article or blog post being cited or published on a well-known site. That says a lot, especially in an era where misinformation is as common as the common cold. This doesn’t necessarily mean your take is right, but it’s worth considering in a serious discussion.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Not all websites offer guest posting opportunities, and some that do maintain a high bar of entry. As such, link building tip #1 is to \u003Cstrong>never limit your options to well-known websites\u003C\u002Fstrong>. You’ll find other sites that are just as authoritative in your industry or niche, if not more.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">To find these opportunities, start by entering any of these queries into the search engine:\u003C\u002Fspan>\u003C\u002Fp>\u003Cblockquote>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">[niche keyword] + [“write for us”]\u003Cbr>[niche keyword] + [“guest post]\u003Cbr>[niche keyword] + [“contribute”]\u003Cbr>[niche keyword] + [“submit an article”]\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fblockquote>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">For example, below are the results for the query: “seo write for us.”\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"center\" style=\"display: inline-block; max-width: 100%; margin-left: auto; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002Ffireshot-capture-081-seo-write-for-us-google-search-wwwgooglecom-20260331061218-L4qUehfM.png\" data-align=\"center\" style=\"display: block; margin-left: auto; margin-right: auto;\">\u003C\u002Ffigure>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">You may notice that none of the top results are from well-known publishers such as The New York Times or CNN. One reason is that SEO is a rarely discussed topic among news sites compared to, say, health and politics. All the more reason you’re better off focusing your efforts on SEO blogs and websites.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Next, you have to examine the candidates thoroughly. The last thing you want is to get your post published on a site that has no clear editorial guidelines or, worse,\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fhow-black-hat-link-building-will-destroy-your-seo\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>wears a black hat\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">. That’s a good way to be slapped with a penalty and make recovery a pain.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">There’s no limit on how many guest posts you can have. However, publishers often require content to be unique, meaning the piece hasn’t been published anywhere. The best way to approach this is to cover as many topics in the niche as possible.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Once you’ve shortlisted your publishers, you then have to write a good pitch to catch their interest. Keep in mind that there are humans behind those websites—and they’re no fans of being treated as another recipient in a mass email. Link building tip #2 is to \u003Cstrong>make sure every pitch is highly personalized\u003C\u002Fstrong>, which should at least include: (1)\u003C\u002Fspan>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">A subject line that mentions what the publisher will get out of your content\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">A reference to one of the publisher’s articles and why it resonated with you\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">A proposition on how your content can benefit the publisher’s reader base\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">A few samples of your past work to further establish your credibility on the topic\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">An explanation of your methods of promoting your post once it’s published\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Unless the publisher’s guidelines state otherwise, you don’t need to attach a working draft to your pitch email. Send the idea first, then write the post when the publisher approves it.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch3>\u003Cspan style=\"font-size: 1.25em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Content Creation\u003C\u002Fspan>\u003C\u002Fh3>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Content forms the heart of any link building strategy, and SEO in general. Without quality content to carry your links, getting your brand out there will be a steep climb.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Google defines quality content as having three characteristics. (2)\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"left\" style=\"display: inline-block; max-width: 100%; margin-left: 0px; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002Fpicture16-20260331061248-AeqnQsqW.png\" data-align=\"left\">\u003C\u002Ffigure>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">If this sounds vague, you aren’t the only one. Websites struggle to create content that gives the results they want to see because specifics are scarce. The closest we have is Google’s E-E-A-T criteria, but it’s just as ambiguous.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Because of this, link building tip #3 is to \u003Cstrong>not sweat over the quality criteria too much. \u003C\u002Fstrong>We can spend the whole day talking about what passes as “quality content” for search, but we won’t get any closer to the exact criteria. That doesn’t mean we can’t do something.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">If search engines demand quality content, I can’t think of anything that comes closer than\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fwant-your-content-to-rank-think-like-a-journalist\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>taking a page from journalists\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">. After all, their profession holds them in high standard when reporting: the two-source rule, unbiased writing, and even taking responsibility for errors. Granted, not all of their rules are applicable, but many others are, such as: (3)\u003C\u002Fspan>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Prioritize original research whenever possible\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Provide accessible links to all used references\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Say no to plagiarism, always attribute sources\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Allot time to respond to questions from readers\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">In addition, given the rise of AI, I’d want you to take to heart link building tip #4: \u003Cstrong>Resist the urge to leave the writing process to AI. \u003C\u002Fstrong>This doesn’t mean you can’t use AI writing tools, as they can make the process more efficient when used correctly. People still want to see a human speaking to them through the article or blog post.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">If you aren’t confident about your writing or don’t have the time or resources, an alternative is to outsource it to a service that offers\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fguest-posting\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>quality guest posting\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">. There’s no shame in leaving the writing to a professional human, especially when your content impacts one’s finances, health, or safety (called Your Money Your Life content).\u003C\u002Fspan>\u003C\u002Fp>\u003Ch3>\u003Cspan style=\"font-size: 1.25em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Link Placement\u003C\u002Fspan>\u003C\u002Fh3>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Now that you have your winning content, you need to put some links to start leading traffic to your site. Needless to say, you can’t just make every word in your article or post a link. It doesn’t just look or feel wrong—it \u003Cem>is \u003C\u002Fem>wrong.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">While there’s no exact ideal number of links for a post, the default is usually one of each:\u003C\u002Fspan>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Link from your own website\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Link from the publisher’s site\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Link from a high-authority site\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">You can afford to be flexible with this setup, adding more links as the content calls for it. However, keep in mind that link equity (also known as “link juice”) dilutes with every link added. Think of it like pouring a pitcher full of fresh juice into glasses. Every glass added reduces the amount of juice each glass gets.\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"left\" style=\"display: inline-block; max-width: 100%; margin-left: 0px; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002Fpicture17-20260331061326-m6UILl4V.png\" data-align=\"left\">\u003C\u002Ffigure>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>Figure A: One link from a high-authority website being linked by three pages\u003C\u002Fem>\u003C\u002Fspan>\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"left\" style=\"display: inline-block; max-width: 100%; margin-left: 0px; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002Fpicture18-20260331061352-qWXUxNJu.png\" data-align=\"left\">\u003C\u002Ffigure>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>Figure B: One link from a high-authority website linked by four pages\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"text-align: center;\">\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"left\" style=\"display: inline-block; max-width: 100%; margin-left: 0px; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002Fpicture19-20260331061412-ynop7yqx.png\" data-align=\"left\">\u003C\u002Ffigure>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>Figure C: Same as Figure B but with subpages\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"text-align: left;\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">The diagrams above also show that using the same high-authority link for multiple pages decreases its value. For that, link building tip #5 is to \u003Cstrong>diversify your links and make sure they’re relevant to your content\u003C\u002Fstrong>. Otherwise, you risk your page getting flagged for spam.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">As for where to place your links, Google prefers them to be surrounded by the right context to make it natural. NO-BS Marketplace is an SEO provider, so it wouldn’t make sense for it to link its pages to articles about, say, choosing the right running shoes.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Some experts advise placing links above the fold (the part of the content that renders first). While it helps with engagement, it shouldn’t be a priority unless it’s the right place for your link. Even then, you’d want to spread your other links across the body to make it look more like a genuine read and less like an old-fashioned link scheme.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch3>\u003Cspan style=\"font-size: 1.25em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Link Reclamation\u003C\u002Fspan>\u003C\u002Fh3>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Link building doesn’t end with your content going live. Over time, links may become broken or lead to a different page for reasons like the domain expiring or the content being deleted. Sometimes, it can happen within weeks. Other times, in years.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">It’s important to keep the link juice flowing to maintain your page’s ranking, which is where link reclamation comes in. As the term suggests, it involves reclaiming or recovering links lost to URL errors and other issues. The most common of these, of course, is the 404 error.\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"left\" style=\"display: inline-block; max-width: 100%; margin-left: 0px; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002Ffireshot-capture-082-404-page-not-found-no-bs-marketplace-nobsmarketplacecom-20260331061446-tbKUu3PY.png\" data-align=\"left\">\u003C\u002Ffigure>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Simply put, a 404 error typically occurs when there’s a typo in the URL. In the example above, I wanted to go to the NO-BS Marketplace blog but typed too many characters.\u003C\u002Fspan>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>Incorrect: \u003C\u002Fstrong>\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fblogs\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">https:\u002F\u002Fnobsmarketplace.com\u002Fblogs\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>Correct: \u003C\u002Fstrong>\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fblog\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Google doesn’t penalize such errors, as they’re normal occurrences on the Web. However, too much of it can impact user experience, which \u003Cem>is \u003C\u002Fem>a ranking factor. Visitors can be upset when a link they expect to have the answers they need doesn’t work.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Moreover, a 404 error can be an indication that the URL might be too difficult to remember. It may be too long or contain patterns that aren’t exactly worth noting (e.g., alphanumeric combinations). Consider making the link shorter by keeping important keywords in the URL string instead of copying the content’s entire title.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Other forms of link reclamation include:\u003C\u002Fspan>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>Restoring removed links: \u003C\u002Fstrong>If you notice that links in your guest posts are missing, there may be issues on the publisher’s end. Reach out to the publisher and kindly ask for ways on how they can be restored.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>Unlinked mentions: \u003C\u002Fstrong>Some pieces of content may have attributed information to your content but lack links. You can find such posts by setting up Google Alerts to inform you as soon as it stumbles upon one.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>Redirecting outdated links: \u003C\u002Fstrong>A 301 redirect is valuable in leading traffic away from the outdated or deleted page to the new one. This way, the former’s ranking power gets passed to the latter.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">But here’s the kicker. Joshua Hardwick, head of content at Ahrefs, said (to be accurate, his boss, CMO Tim Soulo, did) that there’s no reclaiming a link if it never had one to begin with. This is why it’s important to have links from the get-go. (4)\u003C\u002Fspan>\u003C\u002Fp>\u003Ch3>\u003Cspan style=\"font-size: 1.25em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Digital PR\u003C\u002Fspan>\u003C\u002Fh3>\u003Cp>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fdigital-pr\">\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>Digital PR\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> is a step above guest posting. While it still involves creating content, the target audience leans more on journalists and editorial teams than the general public. By giving them the information they seek, your brand can get mentioned in their report.\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"left\" style=\"display: inline-block; max-width: 100%; margin-left: 0px; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002Ffireshot-capture-083-jacksonville-dental-practice-now-offers-same-day-crowns-eliminatin-wwwprnewswirecom-20260331061519-pgFTzgtm.png\" data-align=\"left\">\u003C\u002Ffigure>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>News content provided by a dental clinic in Jacksonville, FL, with links to their pages\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"text-align: left;\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Digital PR is different from guest posting in a number of ways. Unlike the latter, it’s more difficult to get a reporter to use your piece for their report. One reason is that journalism typically prioritizes unbiased sources, such as academic journals and statements from local or federal authorities.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">This doesn’t mean they’re above using digital PR content. If your content can answer a burning question or is timely enough (e.g., dental care for kids during Halloween), it may find itself mentioned in a news article before long.\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fbacklinko.com\u002Fhub\u002Fseo\u002Foriginal-research\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>Providing original research\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> may even help increase its chances of such.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">There’s more to digital PR than producing newsworthy content. Building relationships with journalists, niche experts, or influencers is just as crucial in earning high-quality backlinks.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Wrapping Up\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Start your link building strategy with the following tips mentioned:\u003C\u002Fspan>\u003C\u002Fp>\u003Col>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Never limit your options for publishers to well-known websites.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Make your content pitches personalized, not mere copy-pastes.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Content quality may be key, but don’t stress over it too much.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">AI tools should augment your writing, not do the entire process.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Use a variety of links according to their relevance to your content.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Fol>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Link building may be hard at first, but nothing stays harder as you build experience. No matter the kind of content, links are necessary for search visibility.\u003C\u002Fspan>\u003C\u002Fp>","Going into link building with little to no idea how to do it properly? Fortunately, this beginner's guide will help get you on the right path. Learn the basics of link building, from creating high-quality guest posts to building solid partnerships with people who can help advance your brand.","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fparveender-backlinks-7791387-1280-20260331060718-9bLT4OA5.jpg","Learn the basics of proper link building, from creating quality guest posts to building relationships with the media and niche experts.",2032,"2026-03-31T14:16:00.000000Z","2026-03-31T06:16:42.000000Z",{"id":34,"name":130,"email":131,"about":16,"avatar":132,"created_at":28,"updated_at":28,"deleted_at":23},"Jonas Trinidad","jonas@nobsmarketplace.com","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-authors\u002F2023\u002F05\u002Fjonas-trinidad.jpg",[134,136,138,143],{"id":8,"name":31,"slug":17,"created_at":28,"updated_at":28,"deleted_at":23,"pivot":135},{"blog_id":119,"category_id":8},{"id":34,"name":35,"slug":36,"created_at":28,"updated_at":28,"deleted_at":23,"pivot":137},{"blog_id":119,"category_id":34},{"id":139,"name":140,"slug":141,"created_at":21,"updated_at":21,"deleted_at":23,"pivot":142},7,"Guides","guide",{"blog_id":119,"category_id":139},{"id":144,"name":145,"slug":146,"created_at":147,"updated_at":147,"deleted_at":23,"pivot":148},8,"Link Building","link-building","2025-10-26T11:10:26.000000Z",{"blog_id":119,"category_id":144},[150,155,170],{"id":61,"author_id":41,"title":62,"slug":63,"featured_image":66,"published_at":71,"short_summary":65,"word_count":70,"author":151,"categories":152},{"id":41,"name":53,"avatar":55,"email":54},[153],{"id":77,"name":78,"pivot":154},{"blog_id":61,"category_id":77},{"id":83,"author_id":41,"title":84,"slug":85,"featured_image":88,"published_at":92,"short_summary":87,"word_count":91,"author":156,"categories":157},{"id":41,"name":53,"avatar":55,"email":54},[158,160,162,164,166,168],{"id":8,"name":31,"pivot":159},{"blog_id":83,"category_id":8},{"id":99,"name":100,"pivot":161},{"blog_id":83,"category_id":99},{"id":34,"name":35,"pivot":163},{"blog_id":83,"category_id":34},{"id":104,"name":105,"pivot":165},{"blog_id":83,"category_id":104},{"id":111,"name":112,"pivot":167},{"blog_id":83,"category_id":111},{"id":77,"name":78,"pivot":169},{"blog_id":83,"category_id":77},{"id":171,"author_id":41,"title":172,"slug":173,"featured_image":174,"published_at":175,"short_summary":176,"word_count":177,"author":178,"categories":179},311,"Websites Are Getting 2x More AI Traffic from Gemini Than Five Months Ago. ChatGPT Is Declining.","gemini-vs-chatgpt-ai-traffic-trends","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fgradientarc-ai-generated-8942974-1280-20260331031020-rnI2qMeR.jpg","2026-03-31T11:18:00.000000Z","Despite still dominating the market, ChatGPT is under threat from Gemini after a recent study found that Gemini drives twice as much traffic to websites. And to think that Google's prized model finished the previous year with a relatively weak turnout.",1123,{"id":41,"name":53,"avatar":55,"email":54},[180,182,184,186,188],{"id":8,"name":31,"pivot":181},{"blog_id":171,"category_id":8},{"id":34,"name":35,"pivot":183},{"blog_id":171,"category_id":34},{"id":104,"name":105,"pivot":185},{"blog_id":171,"category_id":104},{"id":111,"name":112,"pivot":187},{"blog_id":171,"category_id":111},{"id":77,"name":78,"pivot":189},{"blog_id":171,"category_id":77}]