[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-instagram-reels-why-you-should-start-using-them-now":3,"latest-blogs-home":130},{"message":4,"data":5},"Blogs retrieved successfully",{"blog":6,"latest_blogs":38},{"id":7,"author_id":8,"title":9,"slug":10,"content":11,"short_summary":12,"featured_image":13,"status":14,"meta_title":9,"meta_description":12,"canonical_url":15,"keywords":16,"blog_type":17,"is_featured":18,"word_count":19,"published_at":20,"created_at":21,"updated_at":22,"deleted_at":23,"author":24,"categories":29},74,1,"Instagram Reels: Why You Should Start Using Them Now","instagram-reels-why-you-should-start-using-them-now","\u003Ch3>\u003Cstrong> Instagram’s answer to TikTok is quickly gaining momentum\u003C\u002Fstrong>\u003C\u002Fh3>\nIn early August, Instagram (IG) launched a new video feed feature on their platform called Reels. This is a clear answer to TikTok, their Chinese competitor that has exploded in popularity across the last 12 months.\n\n\u003Cp>In short, IG users have the option to create up to 15–second videos and share them to their stories, feed, or Reels gallery. Thanks to the extensive editing options available, you can be as creative as you want and make your content fit your brand. For example, users have the ability to manipulate the speed, timer, or add different effects to their videos like filters or captions.\u003C\u002Fp>\n\n\u003Cp>While it’s tempted to add lots of text, it‘s best to keep captions to a minimum, with the exception of a call to action and a few hashtags. The latter will help your video attract attention, as it’ll be featured in the explore page.\u003C\u002Fp>\n\n\u003Cp>With that being said, keep on reading to understand why we recommend business owners and marketers should start using IG Reels today.\u003Cbr>\n\u003Ch3>\u003Cstrong>\u003Cbr>\n1. Exposure\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cbr>\nBy now, we all know that Instagram is a juggernaut. With over \u003Ca href=\"https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Fmarketing\u002Finstagram#\" target=\"_blank\" rel=\"noopener noreferrer\">one billion active monthly users\u003C\u002Fa> and more than 500 million active accounts every day, this platform serves virtually every niche and every industry. While the Reels feature is fresh, there’s a huge potential for exposure.\u003C\u002Fp>\n\n\u003Cp>According to \u003Ca href=\"https:\u002F\u002Fwww.newsbreak.com\u002Fnews\u002F2042832921549\u002Fstudy-nba-teams-see-22-more-engagement-from-instagram-reels\" target=\"_blank\" rel=\"noopener noreferrer\">News Break\u003C\u002Fa>, NBA teams have 22% more engagement from Reels. These are crazy numbers—especially for a well-established brand such as the NBA, where the market is already saturated. This shows that if people push out creative content and let the algorithm do the heavy lifting, people and business have the chance to increase their engagement.\u003Cbr>\n\u003Ch3>\u003Cstrong>2. Sales Opportunities\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cbr>\nMarketingDive has reported that IG will extend their shopping capabilities to Reels. Once they’ve finish testing later this year, users will be able to click on any featured products or services on a Reel and complete their purchases directly from the video, without leaving the platform. This opens up a whole new world—especially if you ride the wave and jump on the feature before your competition does. Combine this with the upcoming shopping season and you’ve got yourself a jackpot.\u003Cbr>\n\u003Ch3>\u003Cstrong>3. Lack Of Competitors \u003C\u002Fstrong>\u003C\u002Fh3>\u003Cbr>\nGenerally speaking, most users and businesses are hesitant and slow reacting to new social media features and trends, because it takes time for them to feel comfortable and create appropriate content. This makes Reels THE golden opportunity to jump on while it’s still new and growing. Think about it…a feature this big doesn’t come up often. Thus, if you understand how to leverage it and incorporate it into your business, it will give you easy access to millions of prospects within your niche.\u003Cbr>\n\u003Ch3>\u003Cstrong>Conclusion:\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cbr>\nIG Reels may be the big break your brand and content has been waiting for. Many marketers and businesses are beginning to capitalize on it, and we’re certain the pioneers who explore, test, and get their feet wet will reap the most rewards from this feature.\u003C\u002Fp>"," Instagram’s answer to TikTok is quickly gaining momentum\nIn early August, Instagram (IG) launched a new video feed feature on their platform called Reels. This is a clear answer to TikTok, their Chin...","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2021\u002F09\u002FAdobeStock_89826315-1536x1024-1-1.jpeg","published","https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Finstagram-reels-why-you-should-start-using-them-now\u002F","","blog",false,507,"2020-10-12T04:55:21.000000Z","2025-10-26T11:10:24.000000Z","2025-10-31T09:45:54.000000Z",null,{"id":8,"name":25,"email":26,"about":16,"avatar":27,"created_at":28,"updated_at":28,"deleted_at":23},"Aaron Gray","support@nobsmarketplace.com","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-authors\u002F2024\u002F04\u002FAGray.png","2025-10-26T11:10:22.000000Z",[30,33],{"id":8,"name":31,"slug":17,"created_at":28,"updated_at":28,"deleted_at":23,"pivot":32},"Blogs",{"blog_id":7,"category_id":8},{"id":34,"name":35,"slug":36,"created_at":28,"updated_at":28,"deleted_at":23,"pivot":37},2,"Digital Marketing","digital-marketing",{"blog_id":7,"category_id":34},[39,74,96,109],{"id":40,"author_id":41,"title":42,"slug":43,"content":44,"short_summary":45,"featured_image":46,"status":14,"meta_title":42,"meta_description":47,"canonical_url":23,"keywords":23,"blog_type":17,"is_featured":18,"word_count":48,"published_at":49,"created_at":50,"updated_at":50,"deleted_at":23,"author":51,"categories":55},327,3,"Black Hat Link Building Will STILL Destroy Your SEO","black-hat-link-building-guide-2026","\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>This is an update to an old post on the negative effects of \u003C\u002Fem>\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fhow-black-hat-link-building-will-destroy-your-seo\">\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cem>\u003Cu>black hat SEO\u003C\u002Fu>\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem> published in 2022. Not a lot has changed since then—black hat SEO is still bad and not worth it. Nevertheless, four years is plenty of time for new insights to emerge, especially regarding AI.\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">The term \u003Cem>black hat \u003C\u002Fem>refers to a villain\u003Cem> \u003C\u002Fem>in fiction and real life, though it began with the former. It dates back to the early 1900s, when Western TV shows and movies had the villain wear a black hat and the hero a white hat. There was rarely an in-universe explanation to this; it’s just so the audience could tell who the good and bad guys were.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Later, the tradition found its way into the real world—in this case, SEO. It’s unclear why the industry adopted it, but if I have to guess, it somewhat fit its “Wild West” image back then. \u003Cem>Black hat SEO \u003C\u002Fem>is basically SEO that goes against established guidelines like \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fessentials\">\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>Google Search Essentials\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">. It won’t land a website owner behind bars, but it can lead to serious penalties.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">And with AI all but fully integrated into search engines, it’s time we update our list of black hat SEO techniques and why they should be avoided.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">It Can’t Be \u003Cem>That \u003C\u002Fem>Bad, Right?\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Sure. If you don’t mind your website being forgotten.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Any business, whether fully digital or with a brick-and-mortar office, knows that visibility is crucial in online marketing. Its content may be superb and its image reliable, but neither of these matters if people can’t see it. That’s why penalties involve:\u003C\u002Fspan>\u003C\u002Fp>\u003Ch3>\u003Cspan style=\"font-size: 1.25em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Ranking Drops\u003C\u002Fspan>\u003C\u002Fh3>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Ranking drops are so commonplace that it should be noted that \u003Cem>not all drops are penalties\u003C\u002Fem>. In some cases, they may have been caused by regular updates or technical issues with the website. When the cause is attributed to a violation, though, Google will inform you via the Search Console (except for automatic penalties, which have to be tracked by analytics).\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"center\" style=\"display: inline-block; max-width: 100%; margin-left: auto; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002F1568123421penalties-20260415062613-b3oc1dBH.png\" data-align=\"center\" style=\"text-align: center; display: block; margin-left: auto; margin-right: auto;\">\u003C\u002Ffigure>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>Source: Serpstat\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Losing your hard-earned ranking in search results is disheartening. Not only will site traffic plummet like a rock, but recovering from the penalty won’t be as quick as you might think. As such, websites should waste no time fixing the issue and submitting a Reconsideration Request to Google (the latter only applies to manual penalties).\u003C\u002Fspan>\u003C\u002Fp>\u003Ch3>\u003Cspan style=\"font-size: 1.25em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Disappearing From Results\u003C\u002Fspan>\u003C\u002Fh3>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">The more serious violations suffer a worse penalty: \u003Cem>deindexing. \u003C\u002Fem>It means Google removed the website and all its pages from the search results, and users can’t search them even if they enter the exact terms. Essentially, the website doesn’t exist.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">It’s unclear as to what reasons a website can be taken off the search results. That said, a likely example is publishing prohibited and restricted content, such as:\u003C\u002Fspan>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Spreading misinformation and misleading content\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Hate speech on the grounds of gender, race, etc.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Sexually explicit content, such as pornography\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Content that encourages dangerous behavior\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Inciting activities that threaten people’s safety\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">It’s possible for common violations like unnatural links and thin content to be punishable by deindexing. To that end, they have to be really egregious to warrant this penalty.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch3>\u003Cspan style=\"font-size: 1.25em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">GBP Suspension or Removal\u003C\u002Fspan>\u003C\u002Fh3>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">If your website gets a penalty, your Google Business Profile (GBP) might also be at risk of a “soft” or “hard” penalty. A soft penalty involves removing your ability to edit the details in your business’s GBP, whereas a hard penalty means outright removing the entire profile.\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"left\" style=\"display: inline-block; max-width: 100%; margin-left: 0px; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002Fthread-418424475-15979086341755889868-20260415062646-c7ZSjg2n.png\" data-align=\"left\">\u003C\u002Ffigure>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>Source: Google\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Google may \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fsupport.google.com\u002Fbusiness\u002Fcommunity-guide\u002F418424475\u002Fguide-to-handling-google-business-profile-suspensions?hl=en\">\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>penalize a business’s GBP\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> if it:\u003C\u002Fspan>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Misleads customers by pretending to be a different business\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Uses a mailing address that isn’t staffed by its employees\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Can’t be verified through normal means (for sensitive lines of work)\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Is found to be engaging in spam or other suspicious activities\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Unlike SEO violations, Google doesn’t disclose GBP ones. It only prompts users to take a look at their profile and edit any information that got them penalized.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch3>\u003Cspan style=\"font-size: 1.25em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Bad User Experience\u003C\u002Fspan>\u003C\u002Fh3>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Black hat SEO is less concerned with improving user experience and more concerned with proliferating backlinks. And this is despite SEO experts repeatedly stating that the quantity approach no longer works.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Put yourself in your customer’s shoes. Would they read a page written like this?\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"left\" style=\"display: inline-block; max-width: 100%; margin-left: 0px; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002F5-2-20260415062734-N27EZP76.jpg\" data-align=\"left\">\u003C\u002Ffigure>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">I sure don’t need to be reminded that I’m reading an article about Hindi motivational blogs (despite not being Hindi myself) one too many times. Not to mention that Google frowns on this practice because it adds little to no value.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">But perhaps Google may not even need to lift a finger. Bad user experience leads to fewer visitors because nothing puts them off more than a page that doesn’t have the information they seek. This reduction in traffic can have serious implications for your website’s ranking.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">So, What Should I Avoid Doing?\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Short answer: \u003Cem>Don’t be lazy.\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Just as Rome wasn’t built in a day, good link building takes time. The quick and easy ways you may have seen or heard might involve black hat practices that can get your website in hot water. As such, resist the temptation to do the following:\u003C\u002Fspan>\u003C\u002Fp>\u003Ch3>\u003Cspan style=\"font-size: 1.25em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Private Blog Networks\u003C\u002Fspan>\u003C\u002Fh3>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">NO-BS Marketplace (at least, its predecessor business) used to create and manage private blog networks (PBNs) for its backlinks. Because getting a backlink from reputable websites takes time and isn’t guaranteed, PBNs work by having your own network of blogs and sites. Suddenly, you have a source of backlinks that you can control and distribute.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">With Google’s crackdown on low-quality content and link schemes, the company stopped doing PBNs. They’re now punishable for a range of violations, from the exchange of goods for backlinks to expired domain abuse.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Despite being prohibited, many businesses continue to rely on PBNs for their SEO. And the worst part is that you can still get in trouble, even if you didn’t know that the backlink came from a PBN site. The algorithm won’t discriminate.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">If you come across a potential source of backlinks, it pays to get a closer look first. I’m not just talking about the quality of the published content (though it’s a major factor), but also other signals that visitors aren’t usually visible. Google’s detection system also uses these to identify PBNs, but some of these are accessible to the public.\u003C\u002Fspan>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>High DA\u002FDR, Low UR\u002FPA: \u003C\u002Fstrong>Depending on which SEO analytics tool you use, you can spot a PBN if there’s a huge gap between their domain-level and page-level ratings. A low page-level rating means the site hasn’t uploaded quality content for a while.\u003C\u002Fspan>\u003Cbr>\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003Cfigure data-type=\"image\" data-align=\"left\" style=\"display: inline-block; max-width: 100%; margin-left: 0px; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002F13-2-20260415062916-3gV4RrTN.jpg\" data-align=\"left\">\u003C\u002Ffigure>\u003Cul>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>Same owner: \u003C\u002Fstrong>You can look up a website’s ownership by checking its WHOIS (later, RDAP) data via the \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Flookup.icann.org\u002Fen\u002Flookup\">\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>ICANN Lookup tool\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">. Multiple websites registered to one owner or group are typically a sign of a PBN. Don’t expect to rely on it all the time, though, as data privacy laws allow owners to redact their WHOIS\u002FRDAP information.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003Cfigure data-type=\"image\" data-align=\"left\" style=\"display: inline-block; max-width: 100%; margin-left: 0px; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002F14-1-20260415062939-ITGadrgO.jpg\" data-align=\"left\">\u003C\u002Ffigure>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>This UK-based website has its data protected under the GDPR and the Data Protection Act\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>Same IP address: \u003C\u002Fstrong>Some PBNs operate out of a single location, represented by the sites having the same IP address. Again, you can confirm this using online tools like\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fdnschecker.org\u002Fdomain-ip-lookup.php\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>DNS Checker\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> and\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fwww.nslookup.io\u002Fwebsite-to-ip-lookup\u002F\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003C\u002Fa>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"http:\u002F\u002FNSLookup.io\">\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>NSLookup.io\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003Ch3>\u003Cspan style=\"font-size: 1.25em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Link Cloaking\u003C\u002Fspan>\u003C\u002Fh3>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Link cloaking pulls off a “bait and switch” by running two different versions of one website. One version is designed for crawlers, while another is made for human users. Below is an example from BMW’s cloaking attempt back in 2006, which got its German site deindexed.\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"left\" style=\"display: inline-block; max-width: 100%; margin-left: 0px; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002Fbmw-example1-20260415063009-nBlSDvvY.png\" data-align=\"left\">\u003C\u002Ffigure>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>Version for crawlers. Source: \u003C\u002Fem>\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fwww.mattcutts.com\u002Fblog\u002Framping-up-on-international-webspam\u002F\">\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cem>\u003Cu>Matt Cutts\u003C\u002Fu>\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">According to Matt Cutts, formerly of Google, as soon as the site detects a human visitor, it would initiate a JavaScript redirect to lead them to a more user-friendly website.\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"left\" style=\"display: inline-block; max-width: 100%; margin-left: 0px; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002Fbmw-example2-20260415063030-gINVlWrQ.png\" data-align=\"left\">\u003C\u002Ffigure>\u003Cp style=\"text-align: center;\">\u003Cbr>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>Version for humans. Source: Matt Cutts\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">To Google, this is outright deception. Regardless of intentions, your website should show the same content to crawlers and visitors alike. In fact, this cautionary tale teaches us to always make content for humans, not search engines.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch3>\u003Cspan style=\"font-size: 1.25em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Poorly Made Content (Especially AI Slop)\u003C\u002Fspan>\u003C\u002Fh3>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">I’ve talked about the importance of quality content so many times that you probably don’t need another in-depth discussion. If you aren’t confident in your writing skills, there’s the option of hiring \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fguest-posting\">\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>guest posting\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> experts.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">In the old post, we discussed the various reasons content can be flagged as low quality. Some of these include spinning, too many distracting ads, and the author having a less savory reputation. That’s still the case today, but there was one thing that it didn’t cover.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">I’m talking about AI-generated content.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Google’s stance is that it doesn’t penalize AI content, arguing that the technology can be helpful when used correctly. Additionally, AI content is subject to the same guidelines as human-made content and penalized all the same.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">But if Google won’t ban AI content, a growing number of publishers certainly will. They’ll likely have an extra step or two to weed out AI-generated submissions through checking tools or even chatbots. While that carries the risk of falsely flagging human-made ones, they may prefer not to leave everything to chance.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">And let’s face it, people still want a human talking to them through the article.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch3>\u003Cspan style=\"font-size: 1.25em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Link Spam\u003C\u002Fspan>\u003C\u002Fh3>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">This one goes without saying. And just like PBN links, you can also get in trouble for having links from link schemes without noticing. In fact, the industry has a term for the deliberate process of sending bad links to websites, known as \u003Cem>negative SEO\u003C\u002Fem>.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">We’ve established that PBNs are a type of link spam, but there are others.\u003C\u002Fspan>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>Link exchange: \u003C\u002Fstrong>Any link acquired by exchanging goods (e.g., money, goods) goes against Google’s guidelines. However, links coded as “nofollow” or “sponsored” are safe from being penalized.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>Forum and comment spam links:\u003C\u002Fstrong> Online forums that don’t regulate link spam on users’ posts are prone to such links. While Google generally discounts these links, you shouldn’t be putting them in the first place.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>Hidden links:\u003C\u002Fstrong> These links are camouflaged within the website by various means. Examples include placing them off-screen, changing the font color to blend with the background or whitespace, and using a small character as anchor text.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>Reciprocal link spam:\u003C\u002Fstrong> Giving a link in return for a backlink isn’t prohibited. It only becomes a violation when you go around asking for links from dozens of sites. As for the threshold, \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fahrefs.com\u002Fblog\u002Fbad-links\u002F\">\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>Ahrefs said 30\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> is a reasonable number.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>Automated backlinks:\u003C\u002Fstrong> Automation can help with a lot of things in link building, but generating links isn’t one of them. Google won’t hesitate to penalize your content if it contains automated links because they can be used for spam.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003Ch3>\u003Cspan style=\"font-size: 1.25em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Black Hat Redirects\u003C\u002Fspan>\u003C\u002Fh3>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Domains can last for up to 10 years before they need to be registered again. If the owner lets the registration expire, the website becomes like this.\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"left\" style=\"display: inline-block; max-width: 100%; margin-left: 0px; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002F20-20260415063112-7DjAmeN6.jpg\" data-align=\"left\">\u003C\u002Ffigure>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">This means that the domain is up for grabs. The original owner can still get it back, but they need to move fast because plenty of others are eyeing it too. These include website owners who use expired domains for black hat 301 redirect link building.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Despite the original website no longer being there, all the link equity it saved remains. This saves black hats the trouble of having to build a website’s authority from scratch, which is why they grab as many of these as possible. The problem with this is that it deceives users into thinking that the new website is part of the old one.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Google saw this as a big enough problem and acted decisively. One of its core updates in 2024 featured penalties for what’s called \u003Cem>expired domain abuse\u003C\u002Fem>. Long story short, if you manage an online bike store, don’t buy a domain that used to belong to a federal agency. And for Google’s sake, don’t cram low-effort or unrelated content into it.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Not Worth It\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Black hat link building may be easier and deliver results faster. However, they’re never worth the effort because search engine algorithms have become better at weeding out these practices. Even if the black hat manages to stay undetected, it’ll dissuade users from visiting or returning for reasons we just went over.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Save yourself the trouble. Build links by the rules.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003Cbr>\u003Cbr>\u003C\u002Fp>","Despite having rules in place, some websites continue to rely on prohibited SEO techniques. This approach, known as black-hat link building, undermines the quality of search and leads to penalties as serious as getting removed from search results. Learn how black hat link building is done and why you should avoid doing it at all costs.","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Ffirmbee-seo-793031-1280-20260415055325-x5pujICf.jpg","In this updated guide, we go over the many black hat link building methods and their serious implications to a website’s search visibility.",1925,"2026-04-15T14:32:00.000000Z","2026-04-15T06:32:51.000000Z",{"id":41,"name":52,"email":53,"about":16,"avatar":54,"created_at":28,"updated_at":28,"deleted_at":23},"Jonas Trinidad","jonas@nobsmarketplace.com","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-authors\u002F2023\u002F05\u002Fjonas-trinidad.jpg",[56,58,62,68],{"id":8,"name":31,"slug":17,"created_at":28,"updated_at":28,"deleted_at":23,"pivot":57},{"blog_id":40,"category_id":8},{"id":41,"name":59,"slug":60,"created_at":28,"updated_at":28,"deleted_at":23,"pivot":61},"SEO","seo",{"blog_id":40,"category_id":41},{"id":63,"name":64,"slug":65,"created_at":66,"updated_at":66,"deleted_at":23,"pivot":67},8,"Link Building","link-building","2025-10-26T11:10:26.000000Z",{"blog_id":40,"category_id":63},{"id":69,"name":70,"slug":71,"created_at":72,"updated_at":72,"deleted_at":23,"pivot":73},16,"Educative Content","educative-content","2026-02-10T11:18:29.000000Z",{"blog_id":40,"category_id":69},{"id":75,"author_id":76,"title":77,"slug":78,"content":79,"short_summary":80,"featured_image":81,"status":14,"meta_title":82,"meta_description":83,"canonical_url":23,"keywords":23,"blog_type":17,"is_featured":18,"word_count":84,"published_at":85,"created_at":86,"updated_at":87,"deleted_at":23,"author":88,"categories":93},328,9,"Canonicalization Best Practices","canonicalization-seo-best-practices","\u003Ch1>\u003Cspan style=\"color: rgb(0, 0, 0);\">Canonicalization for SEO: How to Make Sure Google Indexes the Right Version of Your Pages\u003C\u002Fspan>\u003C\u002Fh1>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Every website has more duplicate content than its owner realizes. A page accessible with and without a trailing slash. HTTP and HTTPS versions of the same URL. Parameter variations from filters, tracking codes, or session IDs. Mobile and desktop versions serving identical content. The same blog post reachable through multiple category paths.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">None of these are unusual. Most websites generate duplicate URLs as a natural byproduct of how content management systems, server configurations, and site architecture work. The question isn’t whether your site has duplicates. The question is whether you’ve told Google which version of each page to treat as the real one.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">That process is called canonicalization, and Google’s John Mueller just reinforced how Google thinks about it in a Reddit thread that deserves a closer look.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">What Mueller Said on Reddit\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">A user on r\u002Fbigseo posted a question about having multiple URLs pointing to the same content after a theme and URL structure change. The old \u002Frecipe\u002Factualrecipe paths still worked alongside the new site.com\u002Factualrecipe versions, and the site owner was worried about Google penalizing them for the duplicates.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Mueller’s response was direct. Having multiple URLs for the same content is fine. Google can handle it. There’s no penalty or ranking demotion for duplicate URLs, and nearly every site on the web has some version of this problem. But, as Mueller put it, “you’re making it harder on yourself” because Google will pick one version to keep, and it might not be the version you’d prefer.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">He described technical SEO as “basically search engine whispering, being consistent with hints, and monitoring to see that they get picked up.” That framing is useful because it captures exactly what canonicalization is: giving Google consistent signals about which URL is the definitive version, then checking whether Google followed those signals.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">In a follow-up reply, Mueller went deeper into why Google sometimes picks the wrong canonical. The reasons include exact duplicates where everything is identical, partial matches where a large portion overlaps, thin pages where there isn’t enough unique content for Google to differentiate, and URL pattern matching where Google infers duplication based on how URLs are structured across the site. He also noted that Google uses the mobile rendered version of a page for canonicalization decisions, which means if Googlebot sees a bot-challenge page or an error page instead of your actual content, it might treat the page as a duplicate of something else entirely.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">Canonicalization, Explained\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">When multiple URLs serve the same or substantially similar content, canonicalization is how you tell search engines which one to treat as the definitive version. The “canonical” URL is the one you want indexed, ranked, and shown in search results. All other versions are duplicates that should consolidate their signals (backlinks, ranking authority, crawl attention) into the canonical.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The concept exists because search engines treat every unique URL as a potentially unique page. If the same blog post is accessible at site.com\u002Fblog\u002Fpost, site.com\u002Fblog\u002Fpost\u002F, site.com\u002Fblog\u002Fpost?ref=twitter, and site.com\u002Fblog\u002Fpost?utm_source=newsletter, Google sees four URLs. Without canonicalization signals, Google has to decide on its own which one to index. Sometimes it picks the one you’d want. Sometimes it doesn’t.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">The SEO Consequences of Getting It Wrong\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The consequences of poor canonicalization aren’t dramatic in the way a manual penalty or a site hack would be. They’re quieter, more diffuse, and easier to overlook.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">When external sites link to your content, they might link to different URL variations. Some might link to the HTTP version, others to HTTPS. Some include trailing slashes, others don’t. Some include tracking parameters. If those URLs aren’t properly canonicalized, the backlink authority you’ve earned through \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-building\">\u003Cspan style=\"color: rgb(0, 0, 0);\">link building\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\">, \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fguest-posting\">\u003Cspan style=\"color: rgb(0, 0, 0);\">guest posting\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\">, and \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fdigital-pr\">\u003Cspan style=\"color: rgb(0, 0, 0);\">digital PR\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\"> gets split across multiple URLs instead of consolidating into one. The links exist. The equity is real. But it’s scattered across URL variations instead of flowing to the page you’re trying to rank.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Crawl budget takes a hit too. Google allocates a finite number of crawls to each site. Every time Googlebot spends a crawl on a duplicate URL, it’s a crawl that didn’t go to a unique page. For small sites, this rarely matters. For large sites with thousands of pages, especially e-commerce sites with faceted navigation generating thousands of parameter-based URL variations, crawl budget waste can prevent important pages from being discovered and indexed.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Then there’s the problem Mueller described on Reddit: Google picking the wrong URL. If Google indexes a version you didn’t intend, users might land on a URL with tracking parameters in the address bar, or on an HTTP version that triggers a security warning, or on a URL structure that doesn’t match your site navigation. The content is the same, but the experience and the analytics data are compromised.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">The Available Methods\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Google doesn’t rely on a single signal to determine which URL is canonical. Multiple methods exist, each carries a different weight, and using them together sends the strongest signal.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">\u003Cstrong>Rel=canonical tag.\u003C\u002Fstrong> The most common and widely used method. You place a link element in the HTML head of every page that specifies which URL is the canonical version. The tag looks like: link rel=“canonical” href=“\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fyoursite.com\u002Fpreferred-url”\">\u003Cspan style=\"color: rgb(0, 0, 0);\">https:\u002F\u002Fyoursite.com\u002Fpreferred-url”\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\">. This tag goes on every version of the page, including the canonical URL itself (called a self-referencing canonical). Self-referencing canonicals are considered a best practice because they explicitly confirm to Google that the URL it’s crawling is the intended version, eliminating any ambiguity.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">\u003Cstrong>301 redirects.\u003C\u002Fstrong> When you permanently change a URL, a 301 redirect from the old URL to the new one is the strongest canonicalization signal available. Unlike the rel=canonical tag, which is a hint that Google can choose to follow or ignore, a 301 redirect physically sends both users and crawlers to the new URL. Use 301 redirects when an old URL should never be accessed independently again, like after a URL restructure or a site migration. The Reddit user who changed their URL structure from \u002Frecipe\u002Factualrecipe to \u002Factualrecipe should have 301 redirected the old paths to the new ones rather than leaving both accessible.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">\u003Cstrong>Sitemap signals.\u003C\u002Fstrong> Your XML sitemap should only include canonical URLs. If a page has multiple URL variations, only the preferred version should appear in the sitemap. Google treats sitemap inclusion as a signal (not a directive) about which URLs you consider important. A sitemap that includes non-canonical URLs sends a mixed signal that can work against your other canonicalization efforts.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">\u003Cstrong>Internal linking consistency.\u003C\u002Fstrong> Every internal link on your site should point to the canonical version of the target page. If your canonical URL is site.com\u002Fblog\u002Fpost but your navigation links to site.com\u002Fblog\u002Fpost\u002F with a trailing slash, you’re sending inconsistent signals. Audit your internal links to ensure they all reference the exact canonical URL, including protocol (https), www or non-www preference, and trailing slash convention.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">\u003Cstrong>HTTPS as default.\u003C\u002Fstrong> If your site supports both HTTP and HTTPS (it shouldn’t, but many still do), ensure that all HTTP URLs 301 redirect to their HTTPS equivalents. HTTPS is a ranking signal, and having both versions accessible creates unnecessary duplicates. Most hosting providers and CDNs make this a one-click configuration.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">\u003Cstrong>Parameter handling.\u003C\u002Fstrong> URL parameters from tracking codes, filters, sorts, and session IDs generate some of the most prolific duplicate content. For tracking parameters like UTM codes, the canonical tag should always point to the clean URL without the parameters. For functional parameters like filters and sorts on e-commerce category pages, you can use the canonical tag to point back to the unfiltered category page, or use Google Search Console’s URL parameter tool (if still available for your property) to tell Google how to handle specific parameter types.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">Where Most Sites Get It Wrong\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Even sites with canonical tags in place frequently make mistakes that undermine the signal.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">\u003Cstrong>Canonicalizing to non-existent or broken URLs.\u003C\u002Fstrong> If the URL in your canonical tag returns a 404 or redirects elsewhere, Google will ignore the tag entirely and make its own canonicalization decision. Audit your canonical tags to ensure every referenced URL is live and accessible.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">\u003Cstrong>Conflicting signals.\u003C\u002Fstrong> A canonical tag pointing to URL A while the sitemap includes URL B and internal links point to URL C creates confusion. Google has to choose between conflicting hints, and it might not choose the one you intended. Consistency across all signals is what makes canonicalization work.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">\u003Cstrong>Canonicalizing dissimilar content.\u003C\u002Fstrong> The canonical tag is designed for pages with identical or near-identical content. Using it to point from one genuinely different page to another (for example, canonicalizing all product color variations to a single product page when each color has unique content) can cause Google to ignore the tag or drop the individual pages from the index entirely.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">\u003Cstrong>Missing self-referencing canonicals.\u003C\u002Fstrong> Every indexable page on your site should have a canonical tag, even if the page has no known duplicates. A self-referencing canonical protects against future duplication (like someone sharing a URL with added parameters) and eliminates ambiguity for search engines.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">\u003Cstrong>Ignoring the rendered page.\u003C\u002Fstrong> Mueller’s Reddit reply highlighted that Google uses the rendered version of a page for content comparison, not just the raw HTML. If your site uses a JavaScript framework that renders content client-side, make sure Googlebot can render the page properly. A page that shows a loading spinner or a bot-challenge interstitial to Googlebot might get treated as a near-empty page and canonicalized away to a completely different URL.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">Auditing Your Setup\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Google Search Console is the first place to check. Under Indexing, then Pages, look for status categories like “Duplicate without user-selected canonical,” “Duplicate, Google chose a different canonical than user,” and “Alternate page with proper canonical tag.” These tell you whether Google is following your canonical signals or overriding them.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">If Google chose a different canonical than the one you specified, look at what’s different between the two versions. Check whether your internal links, sitemap, and redirects all point to the version you intended. Strengthen the signals on your preferred URL through consistent internal linking, sitemap inclusion, and backlink acquisition to the canonical version.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Crawling tools like Screaming Frog, Sitebulb, or Ahrefs’ Site Audit can identify pages with missing canonical tags, pages where the canonical tag points to a different URL, and pages with conflicting signals between canonical tags, sitemaps, and internal links. Running a crawl audit quarterly is sufficient for most sites. Large e-commerce or publishing sites with heavy parameter usage may need monthly reviews.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">Mueller’s “Search Engine Whispering” and the Bigger Point\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Mueller’s framing of technical SEO as “search engine whispering” is an honest description of how canonicalization works in practice. The canonical tag is a hint, not a directive. 301 redirects are stronger, but even those can be overridden in certain circumstances. Sitemap inclusion is a signal, not a guarantee. Internal link consistency is influential, but Google can still make its own decisions.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The goal isn’t to force Google to do anything. The goal is to make every available signal point in the same direction so that Google’s own canonicalization decision aligns with yours. When all signals are consistent, Google almost always follows them. When signals conflict, Google guesses, and as Mueller acknowledged, the guess isn’t always correct.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">For anyone investing in \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-insertion\">\u003Cspan style=\"color: rgb(0, 0, 0);\">link insertion\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\"> or earning backlinks through editorial placements, canonicalization has a direct impact on ROI. A backlink pointing to a non-canonical URL still passes some authority, but that authority may not consolidate into the URL you’re trying to rank. Ensuring that the URLs you promote, share, and earn links to are the canonical versions means the link equity you’ve built flows where you intend it to.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Mueller confirmed that no penalty exists for duplicate URLs. But the absence of a penalty doesn’t mean the absence of consequences. Lost control over which URL gets indexed, diluted backlink authority, and wasted crawl budget are all consequences of poor canonicalization, even if Google doesn’t call any of them a penalty.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The fix is consistent signaling: canonical tags on every page, self-referencing canonicals on pages without known duplicates, 301 redirects for permanently retired URLs, clean sitemaps, consistent internal links, and regular audits to confirm that Google is following the signals you’ve set. None of it is complicated. All of it requires the kind of ongoing attention that Mueller described as search engine whispering. Canonicalization is one of the most important things to get right, and one of the easiest to neglect until something goes wrong.\u003C\u002Fspan>\u003C\u002Fp>","Google’s John Mueller confirmed on Reddit that duplicate URLs don’t trigger penalties but make it harder to control which version Google indexes. A full guide to canonicalization covering methods, common mistakes, and how to audit your setup.","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fcanonicalization-seo-20260415141704-1SQGjNNG.png","Canonicalization for SEO: Best Practices and Common Mistakes","Google’s John Mueller just clarified how duplicate URLs are handled. No penalty, but you lose control. A full guide to getting canonicalization right.",2018,"2026-04-15T14:06:10.000000Z","2026-04-15T14:17:15.000000Z","2026-04-15T14:17:35.000000Z",{"id":76,"name":89,"email":90,"about":23,"avatar":91,"created_at":92,"updated_at":23,"deleted_at":23},"Rasit Cakir","rasit@nobsmarketplace.com","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Frasit.webp","2026-01-26T11:10:22.000000Z",[94],{"id":41,"name":59,"slug":60,"created_at":28,"updated_at":28,"deleted_at":23,"pivot":95},{"blog_id":75,"category_id":41},{"id":97,"author_id":76,"title":98,"slug":99,"content":100,"short_summary":101,"featured_image":102,"status":14,"meta_title":98,"meta_description":103,"canonical_url":23,"keywords":23,"blog_type":17,"is_featured":18,"word_count":104,"published_at":105,"created_at":106,"updated_at":106,"deleted_at":23,"author":107,"categories":108},326,"Why Optimizing for Google Results Page Isn't Enough Anymore","why-optimizing-for-google-results-page-isnt-enough-anymore","\u003Ch1>\u003Cspan style=\"color: rgb(0, 0, 0);\">Why Optimizing for Google Results Page Isn't Enough Anymore\u003C\u002Fspan>\u003C\u002Fh1>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">For over two decades, optimizing for Google meant optimizing for one thing. A single search experience. A query goes in, a ranked list of results comes out. The specifics evolved over the years, knowledge panels, featured snippets, local packs, but the fundamental structure stayed the same. One input box. One results page. One set of ranking signals to understand and optimize around.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">That era is ending, and Google’s CEO said so explicitly.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">In a recent conversation on the Cheeky Pint podcast with Stripe co-founder John Collison and investor Elad Gil, Sundar Pichai described a future where Google operates multiple search surfaces simultaneously, each with different capabilities, different user behaviors, and different relationships with content on the web. He used a specific phrase that deserves attention from anyone working in SEO or \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-building\">\u003Cspan style=\"color: rgb(0, 0, 0);\">link building\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\">: Search and Gemini will “overlap in certain ways” and “profoundly diverge in certain ways.” Google is committed to running both.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">That single sentence reframes how content strategy and organic visibility need to work going forward.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">The Surfaces and How They Differ\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Google currently operates several distinct surfaces where users interact with AI-powered search:\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Traditional Search is the classic results page. A query returns a ranked list of organic results, ads, and various SERP features. For most queries, AI Overviews now appear above the organic results, synthesizing information from multiple sources into a generated summary. The organic links still exist below, but the AI Overview answers many queries before the user scrolls to them.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">AI Mode is a separate tab within Google Search that offers a more conversational, AI-native experience. Users can ask complex questions, run deep research queries, and engage in multi-turn conversations. Pichai described AI Mode as the “bleeding edge,” a space where Google tests more advanced features before deciding whether to migrate them into the main search experience. Features that prove successful in AI Mode flow into AI Overviews and the traditional results page over time.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Gemini is Google’s standalone AI assistant, accessible through its own interface at \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"http:\u002F\u002Fgemini.google.com\">\u003Cspan style=\"color: rgb(0, 0, 0);\">gemini.google.com\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\"> and through integrations across Google’s product suite. Gemini handles tasks that go beyond information retrieval: writing, coding, analysis, planning, image generation. Pichai positioned Gemini as a product that will increasingly diverge from Search, serving structurally different user needs even as the two share underlying model technology.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Each of these surfaces serves different types of intent, attracts different user behaviors, and relates to web content in different ways. A user on traditional Search might click through to a website. A user in AI Mode might get a synthesized answer and never visit an external page. A user in Gemini might not be searching at all in the traditional sense but could still encounter brand references in the model’s responses.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">The Bleeding Edge Pipeline\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Pichai’s description of AI Mode as the “bleeding edge” is the most strategically important detail from the interview for anyone making SEO decisions today. He explained that AI Mode is where Google experiments with advanced features, and that features which work well there migrate to the main search page. In his own words from a separate interview, AI Mode offers the bleeding edge experience, and things that work keep overflowing into AI Overviews and the main experience.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The implication is direct. Whatever is happening in AI Mode right now is a preview of what the main search experience will look like in the near future. Studying how AI Mode handles queries, which sources it draws from, how it presents information, and how it handles commercial intent gives a preview of how traditional Search will behave once those features migrate.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">AI Mode already supports deep research queries, multi-turn conversations, and agentic features like AI-powered shopping. Pichai described a trajectory where information-seeking queries become agentic in Search, where users complete tasks and have “many threads running” simultaneously. These capabilities will move from AI Mode to the main experience as they mature.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The pipeline runs in one direction. Features don’t migrate from main Search into AI Mode. They flow from the experimental surface to the mainstream one. For SEO strategists, that means AI Mode isn’t a niche product to monitor casually. It’s the R&D lab for the primary search experience.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">What Multiple Surfaces Mean for Content Strategy\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">When Google was one product, content strategy could be relatively focused. Research keywords. Optimize pages. Build backlinks. Monitor rankings on the single results page that everyone saw. The variations were minor, mobile versus desktop layout, local versus non-local results, but the core experience was unified.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Multiple surfaces with different behaviors create a different challenge. Content needs to be discoverable and useful across experiences that don’t all consume it the same way.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">On traditional Search with AI Overviews, the goal is twofold: appearing in the AI-generated summary at the top and maintaining strong organic positions below it. Content that gets cited in AI Overviews tends to come from authoritative, well-structured sources that provide clear, comprehensive answers to specific questions. The signals that determine which sources get cited in AI Overviews may overlap with traditional ranking factors, but they aren’t identical. Topical authority, content structure, and source credibility carry additional weight when a model is deciding which information to synthesize.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">In AI Mode, the interaction is more conversational and exploratory. Users ask follow-up questions, refine their intent across multiple turns, and engage with more complex queries than they would in a traditional search box. Content that performs well in this environment tends to have depth, nuance, and genuine expertise rather than surface-level keyword coverage. AI Mode is designed to handle the kinds of questions that a simple results page struggles with, and the content it surfaces reflects that ambition.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">In Gemini, content functions as a knowledge input rather than a destination. Users interacting with Gemini may never see a URL or click a link. The brand value in Gemini comes from whether the model associates a company or a service with a specific topic strongly enough to reference it in conversation. That association gets built through consistent presence across authoritative sources on the web, the same way entity recognition works across all AI systems.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">The Link Building Dimension\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">For anyone building backlinks through \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fguest-posting\">\u003Cspan style=\"color: rgb(0, 0, 0);\">guest posting\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\">, \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fdigital-pr\">\u003Cspan style=\"color: rgb(0, 0, 0);\">digital PR\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\">, or \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-insertion\">\u003Cspan style=\"color: rgb(0, 0, 0);\">link insertion\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\">, the fragmentation of search into multiple surfaces changes how the value of a link should be evaluated.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">In a single-surface world, a backlink had a relatively predictable impact. It passed authority, influenced rankings, and sometimes drove direct referral traffic. The value could be measured in ranking positions gained and traffic received.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">In a multi-surface world, a backlink from an authoritative industry publication does several things at once. It contributes to traditional ranking signals for the organic results page. It builds the kind of topical authority that makes a source more likely to be cited in AI Overviews. It reinforces entity association in the models that power AI Mode and Gemini. And it places a brand in the editorial context of a respected publication, which matters for the trust assessments that AI systems make when deciding which sources to draw from.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The link does more work across more surfaces than it did when Search was one product. But measuring that work requires looking beyond rankings and referral traffic to include AI Overview citations, brand mentions in AI-generated responses, and entity association strength.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Sites that have earned consistent coverage across high-quality publications are already positioned well for a multi-surface environment, even if they built that coverage with traditional SEO in mind. The authority signals they’ve accumulated don’t just apply to one results page anymore. They apply across every surface where Google’s models decide which sources to trust.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">Why “Wait for Clarity” Is Risky\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">A reasonable response to the fragmentation of search might be to wait for Google to settle on a stable product architecture before adjusting strategy. The problem with that approach is that Pichai’s comments suggest the architecture is intentionally fluid. AI Mode is explicitly designed as a testing ground, with features flowing into the main experience on an ongoing basis. Gemini is evolving separately, with its own trajectory. The overlap and divergence between products will continue to develop.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">There’s no stable end state to wait for. The surfaces will keep evolving, features will keep migrating, and the behaviors of each product will keep changing as the underlying models improve. Google is spending $175 to $185 billion in capital expenditure this year specifically to power this evolution at a faster rate.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Building a content and link building strategy that accounts for multiple surfaces doesn’t require predicting exactly what each surface will look like in two years. It requires investing in the foundational assets that carry value across all of them: topical authority, brand recognition, editorial presence on credible sites, and content with genuine depth and expertise. Those assets matter on the traditional results page, in AI Overviews, in AI Mode, and in Gemini. They mattered yesterday, they matter today, and based on everything Pichai described, they’ll matter more as search continues to fragment.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The brands that will be visible across Google’s expanding product surface aren’t the ones that optimized perfectly for one results page. They’re the ones that built broad, credible authority that AI systems recognize regardless of which interface delivers the answer.\u003C\u002Fspan>\u003C\u002Fp>","Google CEO Sundar Pichai described Search and Gemini as products that will overlap in some ways and profoundly diverge in others. AI Mode serves as the testing ground, with successful features migrating to the main experience. SEO strategies built for a single search surface are already incomplete.","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fgoogle-multi-surface-seo-20260414130301-Nu0QNdd7.png","Pichai confirmed Search and Gemini will overlap and diverge. AI Mode feeds features into main search. Strategy built for one surface is falling behind.",1507,"2026-04-14T12:55:38.000000Z","2026-04-14T13:03:48.000000Z",{"id":76,"name":89,"email":90,"about":23,"avatar":91,"created_at":92,"updated_at":23,"deleted_at":23},[],{"id":110,"author_id":76,"title":111,"slug":112,"content":113,"short_summary":114,"featured_image":115,"status":14,"meta_title":111,"meta_description":116,"canonical_url":23,"keywords":23,"blog_type":17,"is_featured":18,"word_count":117,"published_at":118,"created_at":119,"updated_at":119,"deleted_at":23,"author":120,"categories":121},325,"Why Google Is Spending $185 Billion on AI Infrastructure","why-google-is-spending-185-billion-on-ai-infrastructure","\u003Ch1>\u003Cspan style=\"font-size: 16pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>Why Google Is Spending $185 Billion on AI Infrastructure\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh1>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">There’s a version of SEO thinking that treats AI Overviews, AI Mode, and other AI-powered search features as experiments. Temporary. Something Google is testing, might scale back, might abandon if engagement metrics don’t hold. Under that assumption, the rational strategy is to wait. Keep doing what’s been working. See how things play out.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">Google CEO Sundar Pichai made that assumption untenable in a recent conversation on the Cheeky Pint podcast with Stripe co-founder John Collison and investor Elad Gil. Not because of anything he said about product direction or AI capabilities, although he said plenty. Because of the numbers he shared about what Google is physically building underneath those products.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">Google’s capital expenditure budget for 2026 sits between $175 and $185 billion. To put that figure in context, it’s more than double the company’s 2025 total. And Pichai made clear that the constraint on spending isn’t ambition or budget approval. The constraint is that the physical materials don’t exist in sufficient quantity to spend more.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 14pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>The Bottlenecks Are Physical, Not Strategic\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">When Collison asked Pichai to walk through the bottlenecks on AI infrastructure, the answer didn’t involve model architecture, product-market fit, or user adoption curves. Every constraint Pichai named was physical.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">Wafer capacity. The number of silicon wafer starts available globally is a hard ceiling on how many AI chips can be manufactured. No amount of money changes how many wafers TSMC, Samsung, or Intel can produce in a given year. The fabrication plants take years to build and billions to fund, and the lead times are measured in years, not quarters.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">Memory supply. AI models, particularly the large language models that power AI Overviews and Gemini, require enormous amounts of high-bandwidth memory. The global supply of HBM (high-bandwidth memory) chips is allocated years in advance, and demand from Google, Microsoft, Meta, Amazon, and others far exceeds what memory manufacturers can produce. Pichai described memory as one of the defining constraints of 2026.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">Power and energy infrastructure. Data centers that run AI workloads consume significantly more electricity than traditional cloud computing facilities. Google needs new power capacity at a pace that outstrips what the existing grid and permitting process can deliver. Pichai mentioned permitting and the regulatory environment as a constraint, along with the sheer availability of power generation capacity.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">Electricians. Pichai pointed out that Google can’t even find enough electricians to wire the facilities at the rate it wants to build them. The constraint ladder goes all the way down to the labor supply needed to physically connect power to servers.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">None of these bottlenecks are the kind that get solved by a product pivot or a strategy change. These are multi-year, multi-billion-dollar commitments to physical infrastructure that cannot be repurposed for anything other than AI workloads. When a company spends $185 billion in a single year building something, and the only reason it isn’t spending more is because the raw materials don’t exist yet, that tells you the direction is locked in.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 14pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>What the CapEx Budget Tells You About AI Search\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">AI Overviews went global in early 2026, powered by Google’s Gemini 3 model. AI Mode is live as a separate tab for users who want a more advanced experience, with successful features migrating to the main search page over time. Pichai described AI Mode as the “bleeding edge” and the main search experience as the destination for features that prove themselves.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">These products run on the exact infrastructure that the $185 billion budget is building. Every AI Overview served, every AI Mode query processed, every Gemini response generated requires GPU compute, high-bandwidth memory, and power. The infrastructure investment and the product direction are inseparable. Google isn’t building $185 billion worth of data centers and then deciding whether to use them for AI search. The product roadmap and the infrastructure buildout are the same plan.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">Pichai reinforced this when he discussed the relationship between Search and Gemini. He said the two products will overlap in certain ways and profoundly diverge in others, and that Google is committed to running both. He described a future where information-seeking queries become agentic, where Search acts as an “agent manager” coordinating tasks rather than returning results. Every element of that vision requires more compute, more memory, and more power than current search infrastructure provides.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">The CapEx budget is the commitment in dollar terms. The physical bottlenecks are the commitment in material terms. Together, they make the trajectory unmistakable. AI-powered search features are not a test. They are what search is becoming, and the foundation being poured right now is designed to support nothing else.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 14pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>Why the “Wait and See” SEO Strategy Is a Miscalculation\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">The assumption that AI search features might be temporary has been common in SEO circles since AI Overviews first appeared. The reasoning usually follows a pattern: Google has experimented with search features before and rolled them back. User behavior might not support AI-generated answers. Publishers might push back hard enough to force changes. The cost of serving AI responses at scale might prove prohibitive.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">Pichai’s interview addressed that last concern directly. The cost is enormous, and Google is spending it anyway. The company isn’t debating whether AI search is economically viable. The company is constrained by the speed at which silicon can be fabricated and power plants can be permitted. The question of “will Google keep doing this” has been answered by $185 billion and a CEO who says the only thing stopping him from spending more is the laws of physics and the supply of skilled tradespeople.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">For SEO and content strategy, the “wait and see” position carries real risk. Every month spent optimizing exclusively for the traditional results page, without building the kind of brand recognition and topical authority that carries into AI-powered search surfaces, is a month of falling behind competitors who started adapting earlier.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">AI Overviews already appear on a significant percentage of search queries globally. They synthesize information from multiple sources and present it above the organic results. Click-through rates on traditional blue links decline when an AI Overview provides a satisfactory answer. As the models improve, the percentage of queries where the AI Overview is satisfactory will increase. As AI Mode features migrate to the main search experience, more query types will be served through AI-generated responses rather than ranked link lists.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">None of this requires speculation about what Google might do in the future. The products are live. The infrastructure to scale them is being built. The CEO described the direction on a public podcast. The investment is locked in at a scale that makes reversal economically irrational.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 14pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>What Permanent AI Search Means for Link Building and Content\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">If AI-powered search is permanent, then the way content gets discovered and consumed is permanently changing too. The implications for \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-building\">\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">link building\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\"> and content strategy are concrete.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">AI Overviews pull information from multiple sources and synthesize it into a single response. The sources that get pulled tend to be authoritative, well-established, and topically relevant. Building backlinks from high-authority sites through \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fguest-posting\">\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">guest posting\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\"> and \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fdigital-pr\">\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">digital PR\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\"> contributes to exactly the kind of authority profile that AI systems draw from when generating responses. The mechanism is different from traditional rankings, but the underlying work, earning trust signals across the web, is the same.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">Content that earns \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-insertion\">\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">link insertions\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\"> on relevant, authoritative pages builds the kind of topical association that AI models use to determine which brands to reference in generated answers. A backlink from a respected industry publication doesn’t just pass PageRank in an AI-powered search environment. It reinforces the association between a brand and a topic inside the models that power AI Overviews, Gemini, and whatever comes next.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">The difference is in what the output of that work looks like. In traditional search, the output is a ranking position and click-through traffic. In AI-powered search, the output increasingly includes whether a brand gets mentioned in an AI-generated answer, whether the agent includes it when executing a task, and whether the model associates the brand with the topic strongly enough to surface it at all.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">Both outputs depend on the same foundational investment: consistent, authoritative presence across the web. The brands that have been building that presence are positioned for both models. The brands that have been optimizing narrowly for keyword rankings on a traditional results page have prepared for only one version of search, and it’s the version being actively replaced.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 14pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>The Timeline Is Compressed\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">Pichai made a point during the interview about planning horizons. He said that trying to think ten years ahead is paralyzing, but thinking one year ahead on the current AI development curve is both productive and exciting. He referenced 2027 as a potential inflection point for agentic workflows expanding beyond engineering use cases into mainstream applications.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">The infrastructure timeline supports a compressed planning horizon. Data centers being built in 2026 will come online in 2027 and 2028. The memory and compute capacity they provide will power the next generation of AI search features. The products that infrastructure supports are already in development, and some are already live.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">For anyone allocating SEO and content budgets, the planning window isn’t “when will AI search become important.” AI search is already important. The planning window is “how much of my strategy accounts for it.” Given what Pichai shared about the scale of investment and the physical permanence of the infrastructure being built, the answer should be an increasing proportion over time, starting now.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">The $185 billion isn’t a signal to panic. It’s a signal to stop treating AI search as something that might go away. The concrete is being poured. The chips are being fabricated. The power plants are being permitted. And the CEO of Google is on a podcast explaining that the only reason the number isn’t higher is because the planet can’t produce the materials fast enough.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>","Google is spending up to $185 billion in capital expenditure this year on AI infrastructure. The bottlenecks are physical: memory chips, wafer capacity, power, electricians. For SEO, the signal is clear. AI Overviews and AI Mode are permanent features, not experiments to wait out.","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fgoogle-185b-ai-infrastructure-20260413082856-baIK1bLY.png","Google’s 2026 CapEx tops $185 billion, constrained by physics, not ambition. AI Overviews and AI Mode are permanent. SEO strategy should reflect that.",1614,"2026-04-13T08:13:11.000000Z","2026-04-13T08:29:02.000000Z",{"id":76,"name":89,"email":90,"about":23,"avatar":91,"created_at":92,"updated_at":23,"deleted_at":23},[122,124],{"id":41,"name":59,"slug":60,"created_at":28,"updated_at":28,"deleted_at":23,"pivot":123},{"blog_id":110,"category_id":41},{"id":125,"name":126,"slug":127,"created_at":128,"updated_at":128,"deleted_at":23,"pivot":129},23,"AI","ai","2026-03-10T11:18:29.000000Z",{"blog_id":110,"category_id":125},[131,143,161],{"id":132,"author_id":76,"title":133,"slug":134,"featured_image":135,"published_at":136,"short_summary":137,"word_count":138,"author":139,"categories":140},322,"90 Zero-Day Exploits in One Year: Why Cybersecurity Is Now an SEO Problem","zero-day-exploits-seo-impact","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fcybersecurity-seo-zero-day-20260408164627-b07CR0wh.png","2026-04-08T16:22:47.000000Z","Google’s latest threat intelligence report tracked 90 zero-day exploits, with enterprise software as the top target. Paired with Sundar Pichai’s warning that AI will break most existing software, this post explains what zero-days are, who is exploiting them, and why breaches destroy SEO performance.",2298,{"id":76,"name":89,"avatar":91,"email":90},[141],{"id":41,"name":59,"pivot":142},{"blog_id":132,"category_id":41},{"id":144,"author_id":41,"title":145,"slug":146,"featured_image":147,"published_at":148,"short_summary":149,"word_count":150,"author":151,"categories":152},320,"Benefits of Link Building You Probably Don’t Know: A Revisit","benefits-of-link-building-1","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fparveender-backlinks-7791412-1280-20260408050806-Kh2bsBoF.png","2026-04-08T13:13:00.000000Z","If you think that link building is only good for boosting your website's ranking in search results, think again. The benefits of this core component of SEO go beyond the search engine, which is why it's still widely employed. Learn the lesser-known benefits of link building in this updated guide.",1082,{"id":41,"name":52,"avatar":54,"email":53},[153,155,157,159],{"id":8,"name":31,"pivot":154},{"blog_id":144,"category_id":8},{"id":41,"name":59,"pivot":156},{"blog_id":144,"category_id":41},{"id":63,"name":64,"pivot":158},{"blog_id":144,"category_id":63},{"id":69,"name":70,"pivot":160},{"blog_id":144,"category_id":69},{"id":162,"author_id":76,"title":163,"slug":164,"featured_image":165,"published_at":166,"short_summary":167,"word_count":168,"author":169,"categories":170},316,"AI Visibility in 2026: What Actually Gets Brands Cited by LLMs","ai-visibility-2026-what-gets-brands-cited","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fimage-apr-2-2026-09-48-17-am-20260402074850-MmACyW63.png","2026-04-02T07:37:11.000000Z","How LLM tools cite brands? Answer is a bit complex, but digital PR and high authority seem to lead the way",1345,{"id":76,"name":89,"avatar":91,"email":90},[171],{"id":125,"name":126,"pivot":172},{"blog_id":162,"category_id":125}]