[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-how-to-create-an-effective-link-building-plan-for-your-website-2":3,"latest-blogs-home":133},{"message":4,"data":5},"Blogs retrieved successfully",{"blog":6,"latest_blogs":38},{"id":7,"author_id":8,"title":9,"slug":10,"content":11,"short_summary":12,"featured_image":13,"status":14,"meta_title":9,"meta_description":12,"canonical_url":15,"keywords":16,"blog_type":17,"is_featured":18,"word_count":19,"published_at":20,"created_at":21,"updated_at":22,"deleted_at":23,"author":24,"categories":29},163,1,"How to Create an Effective Link Building Plan for Your Website","how-to-create-an-effective-link-building-plan-for-your-website-2","\u003Cp>There are about 2 billion websites today, of which 83% are inactive. That means about \u003Ca href=\"https:\u002F\u002Ftechjury.net\u002Fblog\u002Fhow-many-websites-are-there\u002F\">17%,\u003C\u002Fa> or 340 million, are active. No matter how you cut it, hundreds of millions of websites are competing for user attention. This number of competitions means that getting a high ranking in search engine result pages (SERPs) won’t be easy. It is a popularity contest, after all. But with so many ‘contestants,’ achieving popularity can be pretty tricky.\u003C\u002Fp>\n\n\u003Cp>Getting into Page One of SERPs is the Holy Grail of search engine optimisation (SEO). It’s an elusive yet attainable goal that, when achieved, could catapult your website from digital obscurity to a website with clout. So, how can you attain that goal?\u003C\u002Fp>\n\n\u003Cp>There are several SEO strategies to create an effective content link-building strategy, including making helpful content that attracts backlinks. Attracting links is among the easiest, so much so that many website owners in the early days of the world wide web resorted to stuffing content with spam links.\u003C\u002Fp>\n\n\u003Cp>But that tactic won’t work anymore. Gaming the system with spam links wouldn’t work in today’s search engines. Search engine algorithms, like \u003Ca href=\"https:\u002F\u002Fmoz.com\u002Fblog\u002Fhow-real-time-penguin-model-changes-seo-whiteboard-friday\">Google’s Penguin 4.0\u003C\u002Fa>, have come a long way. Content-based link building has grown more sophisticated.\u003C\u002Fp>\n\n\u003Cp>Nowadays, you’d want to build backlinks legitimately and organically. And one sure-fire way of doing that is to create content that attracts backlinks like flies to honey.\u003C\u002Fp>\n\n\u003Cp>But first, below is a brief discussion of backlinks.\u003Cbr>\n\u003Ch2>\u003Cstrong>An overview of backlinks\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cbr>\n\u003Cimg class=\"aligncenter size-full wp-image-7228\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F01\u002Fimage_2023-01-20_181740647.png\" alt=\"\" width=\"751\" height=\"385\" \u002F>\u003Cbr>\nBacklinks, also known as incoming or inbound links, happen when a site creates a hyperlink (link for short) to another site. Backlinks are an essential factor in a website’s SEO.\u003Cbr>\n\u003Cimg class=\"aligncenter size-full wp-image-7237\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F01\u002FMicrosoftTeams-image-228.png\" alt=\"\" width=\"750\" height=\"398\" \u002F>\u003C\u002Fp>\n\n\u003Cp>When it comes to website ranking, Google considers backlinks as one of the main factors for giving recognition to a site’s trustworthiness. As far as Google is concerned, backlinks are ‘signals’ that the search engine interprets as the website having valuable content – valuable enough that other sites link to it as a reference. The search engine will then decide that the site is worthy of ranking higher in SERPs.\u003C\u002Fp>\n\n\u003Cp>Moreover, backlinks make it easier for Google and other search engines to find your site through \u003Ca href=\"https:\u002F\u002Fmoz.com\u002Fbeginners-guide-to-seo\u002Fhow-search-engines-operate\">web crawlers or spiders\u003C\u002Fa>. These search engine bots ‘crawl’ over sites’ contents and index them. Quality backlinks can make search engines find your site quicker.\u003C\u002Fp>\n\n\u003Cp>Consequently, users wouldn’t find your content easily if it doesn’t appear in SERPs.\u003Cbr>\nLinks in a search engine’s algorithm aren’t a new concept. PageRank, Google’s earliest algorithm introduced in 1998, featured backlinks among the factors in webpage ranking.\u003C\u002Fp>\n\n\u003Cimg class=\"aligncenter size-full wp-image-7238\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F01\u002Fimage_2023-01-20_184633169.png\" alt=\"\" width=\"920\" height=\"650\" \u002F>\nThe algorithm has undergone numerous changes since then, but backlinks remain an essential ranking factor. Attracting links is a particularly tricky part of SEO, however. Google’s constant rule updates regarding backlinks keep SEO experts on their toes.\n\u003Cstrong>\nTwo types of backlinks\u003C\u002Fstrong>\nThere are several types of backlinks, but when it comes down to the nitty-gritty, there are two main backlink types:\n\u003Ch3 style=\"padding-left: 40px;\">\u003Cstrong>1. No-follow links\u003C\u002Fstrong>\u003C\u002Fh3>\nThis type of link makes a site look more natural. However, ‘\u003Ca href=\"https:\u002F\u002Fmoz.com\u002Flearn\u002Fseo\u002Fwhat-is-link-equity\">link juice\u003C\u002Fa>’ may not be passed on to your website. No-follow links essentially instruct a crawler not to check the link on the other side. But they can still impact your keyword portfolio by diverting traffic to your site. They provide referral traffic.\n\n\u003Cp>No-follow link tags are typically used to prevent user-submitted links, which can be irrelevant and spammy. No-follow links discourage this practice.\u003C\u002Fp>\n\n\u003Cp>Be that as it may, these links can also provide backlink diversity to your website, which is a more natural state of affairs in the eyes of search engines. Your site will look suspicious to search engines if you only have do-follow links.\u003Cbr>\n\u003Ch3 style=\"padding-left: 40px;\">\u003Cstrong>2. Do-follow links\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cbr>\nThese are the type of links that have a positive effect on your site. They can give you that sought-after link juice and help your site get a higher SERP ranking. Do-follow links, unlike no-follow links, let search engines like Google point back to your site.\u003C\u002Fp>\n\n\u003Cp>Every time a do-follow link is inserted into your content, it’s a vote of confidence for your site. The presence of these links informs search engines that your site is trustworthy and that other websites think so too – they link back to you, after all.\u003C\u002Fp>\n\n\u003Cp>A good link profile is to have balanced do-follow and no-follow links. While do-follow links are excellent for your SEO, you also \u003Ca href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fwhen-to-use-nofollow-on-links\u002F383468\u002F\">need no-follow links\u003C\u002Fa> in your digital marketing strategy to even things out.\u003Cbr>\n\u003Ch2>\u003Cstrong>Types of Content that Attract Backlinks \u003C\u002Fstrong>\u003C\u002Fh2>\u003Cbr>\nBacklinks are typically beneficial. But not all backlinks are created equal. Some may be more desirable than others. For example, backlinks from reputable, clout-heavy sites from your industry are best.\u003C\u002Fp>\n\n\u003Cp>However, creating great content may not be enough to attract those valuable links automatically. You have to purposefully make content types which high authority sites like to link to.\u003C\u002Fp>\n\n\u003Cp>So, what type of content works best for attracting backlinks? Read on.\u003Cbr>\n\u003Ch3 style=\"padding-left: 40px;\">\u003Cstrong>1. Infographics\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cbr>\nInfographics are a visual representation of data that combines images, texts, diagrams, charts, and video. As a tool for presenting data and explaining complicated issues, infographics are effective. They help people gain a quick understanding of the topic.\u003C\u002Fp>\n\n\u003Cp>Here’s an example of a compelling infographic:\u003Cbr>\n\u003Cimg class=\"aligncenter size-full wp-image-7239\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F01\u002Fimage_2023-01-20_185213653.png\" alt=\"\" width=\"500\" height=\"750\" \u002F>\u003Cbr>\nVisuals are effective at grabbing a reader’s attention. They make processing information quicker. If you can process a piece of information quicker, you can also make decisions faster. That’s why \u003Ca href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Finfographic-benefits\u002F267781\u002F\">almost 50%\u003C\u002Fa> of marketers consider visual marketing very important for content marketing and link building.\u003C\u002Fp>\n\n\u003Cp>Plus, infographics are eminently shareable. They’re easy to digest and fit platforms like social media, emails, and other websites. With these features, the visual representation is \u003Ca href=\"https:\u002F\u002Ffinancesonline.com\u002Fvisual-content-marketing-statistics\u002F\">three times\u003C\u002Fa> likelier to be shared than any other visual content on social media.\u003C\u002Fp>\n\n\u003Cp>For your infographic to successfully attract backlinks, include text that discusses the visual platform first. Plunking down an infographic in the middle of the page without a proper explanation wouldn’t work. Search engines like Google wouldn’t be able to rank content with only images. They need to know the page on which the image belongs. And, of course, keywords are a significant part of all this. Make keywords a part of the summary, so your favourite search engine can locate and index the page. Otherwise, users won’t find it.\u003Cbr>\n\u003Ch3 style=\"padding-left: 40px;\">\u003Cstrong>2. How-to guides\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cbr>\nGuides are handy because they can simplify complex processes by providing precise and systematic instructions. This content gives readers directions or tutorials on completing a specific task, usually involving a numbered step-by-step instruction.\u003C\u002Fp>\n\n\u003Cp>How-to guides are helpful to many. Understandably, they’re some of the most popular contents. For example:\u003C\u002Fp>\n\n\u003Cimg class=\"aligncenter size-full wp-image-7240\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F01\u002Fimage_2023-01-20_185438413.png\" alt=\"\" width=\"750\" height=\"655\" \u002F>\nContent like this work because they meet a specific need or solve a problem, and you’re helping them accomplish a goal.\n\n\u003Cp>Today, you can find guides and how-to articles for just about anything – from cooking a perfect hard-boiled egg to building your robot. In-depth, long-form content (articles with more than a thousand words) with instructions on accomplishing a goal is an excellent link magnet.\u003C\u002Fp>\n\n\u003Cp>Other sites would recognize it as an authoritative and valuable resource and start linking to it to share the knowledge with their readers. So, when writing how-to guides that can attract backlinks for your site, be sure to:\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli style=\"list-style-type: none;\">\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli style=\"list-style-type: none;\">\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli>\u003Cstrong>Make it simple and concise:\u003C\u002Fstrong> See to it that every stage is understood easily and as brief as possible. Instructions should be short, devoid of fluff, and with no extraneous details that might distract the reader. How-to guides are typically written as an instruction to accomplish something. They should be written with directions that help readers focus on the task.Thus, how-to guides don’t beat around the bush. They don’t overwhelm the reader with jargon or self-indulgent observations that don’t add practical value to what the reader seeks.Additionally, trying to include everything in a single sentence or paragraph can result in an intimidating wall of text. So, if you’re writing about a complicated procedure, try to split the concept into small, bite-sized topics for easier mastication.Use bullet points, headings, and numbered lists. These elements will prevent the dreaded text wall and make the text more pleasant to read.\u003C\u002Fp>\n\n\u003Cimg class=\"aligncenter size-full wp-image-7241\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F01\u002Fimage_2023-01-20_185707958.png\" alt=\"\" width=\"750\" height=\"705\" \u002F>\n\u003Cem>The image on the left shows an article written in short sentences and paragraphs with bulleted points for easy reference. The one on the right contains walls of text. Which one do you think is easier to digest? \u003C\u002Fem>\u003C\u002Fli>\n \t\u003Cli>\u003Cstrong>Include visuals and examples: \u003C\u002Fstrong>As mentioned earlier, visuals effectively drive a point across. If used conscientiously in how-to guides, visual aids are potent tools that help readers better understand the accompanying text.Screenshots add another useful visual element. These visuals help a reader form a picture of what you’re trying to describe without waiting for the image to load on their screens, which can sometimes take time.Aside from screenshots, providing examples as often as possible gives additional context to what you’re describing. You can also link to other relevant content to bolster the information you’re providing to readers.\u003C\u002Fli>\n \t\u003Cli>\u003Cstrong>Use the active voice: \u003C\u002Fstrong>Don’t use passive voice when writing how-to guides. As much as possible, use the active voice. Instead of writing, ‘Boiling an egg should start with the placement of the eggs at the bottom of the saucepan,’ write something like this: ‘Start with placing the eggs at the bottom of the saucepan.’The passive voice is vague. It uses more words than necessary and can result in a heap of tangled prepositional phrases. And who wants that? Not the reader who only wants to find out how to cook the perfect hard-boiled egg. How-to guides are sought, read, and shared online by readers, especially if proven useful.\n\u003Cstrong>\n3. Roundup posts\u003C\u002Fstrong>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fli>\n\u003C\u002Ful>\nThis type of post is basically – as the name suggests – a roundup of informative content in a specific niche or area of interest.\n\n\u003Cp>This content is an excellent magnet for backlinks because it contains practical tips, insightful views, and valuable resources. There are also other advantages that this content can add to your site, like the following:\u003Cbr>\n\u003Col>\u003Cbr>\n \t\u003Cli style=\"list-style-type: none;\">\u003Cbr>\n\u003Col>\u003Cbr>\n \t\u003Cli style=\"list-style-type: none;\">\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli>You’re making other people’s content work for you.\u003C\u002Fli>\u003Cbr>\n \t\u003Cli>Roundup posts promote a good relationship with other authors or bloggers.\u003C\u002Fli>\u003Cbr>\n \t\u003Cli>The people in the roundup have an interest in sharing your content on their sites and with their followers.\u003C\u002Fli>\u003Cbr>\n \t\u003Cli>You’re presenting yourself as an authority in your niche.\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003C\u002Fli>\u003Cbr>\n\u003C\u002Fol>\u003Cbr>\n\u003C\u002Fli>\u003Cbr>\n\u003C\u002Fol>\u003Cbr>\n\u003Cstrong>a. Expert roundup:\u003C\u002Fstrong> It’s a collection of answers to a question from a panel of people who are authoritative sources or experts in their niches.\u003C\u002Fp>\n\n\u003Cp>Here’s an example of an expert roundup post:\u003C\u002Fp>\n\n\u003Cp>[caption id=\"attachment_7242\" align=\"aligncenter\" width=\"508\"]\u003Cimg class=\"wp-image-7242 size-full\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F01\u002Fimage_2023-01-20_190409386-1.png\" alt=\"\" width=\"508\" height=\"489\" \u002F> \u003Cem style=\"font-size: 10px;\"> Image Source: TootSweet4Two\u003C\u002Fem>[\u002Fcaption]\u003C\u002Fp>\n\n\u003Cp>\u003Cstrong>b. Content roundup:\u003C\u002Fstrong> Content roundup (also called by some people link roundup) posts feature a list of authoritative sources for a certain topic. Posts from various sources written by various individuals are put together, resulting in valuable curated content.\u003C\u002Fp>\n\n\u003Cp>This post can also be a series – monthly, weekly, or whatever range you want. The post tends to be brief, but its real value lies in the content or pages it links, which is why it works very well in attracting backlinks.\u003C\u002Fp>\n\n\u003Cp>Here’s an example of a content roundup post:\u003Cbr>\n\u003Cimg class=\"aligncenter size-full wp-image-7243\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F01\u002Fimage_2023-01-20_190721822.png\" alt=\"\" width=\"750\" height=\"394\" \u002F>\u003Cbr>\n\u003Ch3 style=\"padding-left: 40px;\">\u003Cstrong>4. Original research\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cbr>\n‘Content is king,’ as Bill Gates famously wrote in an article in 1996. Having said that, original, well-researched content is royalty among contents. This type of content stands head and shoulders above all the other content types. They’re unique to the site and can’t be found anywhere else.\u003C\u002Fp>\n\n\u003Cp>Research posts are typically long-form content containing data from original research or an analysis of existing data. However, there aren’t many websites that do this. A post that contains original research can take considerable effort to produce.\u003C\u002Fp>\n\n\u003Cp>But when done properly, this content can be a dynamic tool that attracts a lot of links, encourages engagement, and promotes leads.\u003C\u002Fp>\n\n\u003Cp>There are many forms of original content. They can be:\u003Cbr>\n\u003Col>\u003Cbr>\n \t\u003Cli style=\"list-style-type: none;\">\u003Cbr>\n\u003Col>\u003Cbr>\n \t\u003Cli style=\"list-style-type: none;\">\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli>Interviews\u003C\u002Fli>\u003Cbr>\n \t\u003Cli>Case studies\u003C\u002Fli>\u003Cbr>\n \t\u003Cli>Experiments\u003C\u002Fli>\u003Cbr>\n \t\u003Cli>Whitepapers\u003C\u002Fli>\u003Cbr>\n \t\u003Cli>Investigative journalism\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003C\u002Fli>\u003Cbr>\n\u003C\u002Fol>\u003Cbr>\n\u003C\u002Fli>\u003Cbr>\n\u003C\u002Fol>\u003Cbr>\nOriginal research content gives a significant boost to your site’s credibility. The higher your credibility, the better your chances of acquiring high-quality backlinks. Original research reports, at least the ones that garner thousands of backlinks, have interesting and valuable data.\u003C\u002Fp>\n\n\u003Cp>As well they should; otherwise, people from whom you want to get quality links, like highly-regarded bloggers and journalists, won’t notice them. And these bloggers and journalists also prefer people to read their content. So, if your content is exciting and helps them increase their views, you’d get those backlinks.\u003C\u002Fp>\n\n\u003Cp>An original research post on your site shows you have unique insights and knowledge of your niche or industry. However, cranking out an original research post isn’t enough, as difficult as it may be to create one. If you want to make credible, original research content that will get noticed, below are a few suggestions:\u003C\u002Fp>\n\n\u003Cp>\u003Cstrong>a. Focus on one narrative\u003C\u002Fstrong>\u003C\u002Fp>\n\n\u003Cp>When researching a project, don’t make the mistake of falling down into rabbit holes. Focus on your topic. Keep tight control of your writing. Otherwise, you’d end up wasting time and resources.\u003C\u002Fp>\n\n\u003Cp>For example, artificial intelligence (AI) is a broad subject. If you want to create a research report about it, narrow your focus down to, say, AI and its uses in cybersecurity. With a narrower field, you can give a more meaningful, engaging, and useful article that tackles an important and relevant topic like AI in cybersecurity.\u003C\u002Fp>\n\n\u003Cp>\u003Cstrong>b. Disclose the methodology\u003C\u002Fstrong>\u003C\u002Fp>\n\n\u003Cp>State your \u003Ca href=\"https:\u002F\u002Flibrary.tiffin.edu\u002Fresearchmethodologies\u002Fwhatareresearchmethodologies\">research methodology\u003C\u002Fa>. For example, you can disclose the sample size, respondents' selection, and the relevant demographic details. These details can assure your readers of the legitimacy and relevance of the research.\u003C\u002Fp>\n\n\u003Cp>\u003Cstrong>c. Avoid pushing a specific point of view\u003C\u002Fstrong>\u003C\u002Fp>\n\n\u003Cp>Don’t make your research self-promotional. Designing questions that push an agenda or a product will not go over well with the respondents. The result won’t be credible either. If that happens, you’d have wasted time, effort, and resources.\u003C\u002Fp>\n\n\u003Cp>\u003Cstrong>d. Include stand-alone charts and graphs\u003C\u002Fstrong>\u003C\u002Fp>\n\n\u003Cp>A research report published on your site should be accompanied by graphs and charts that can stand alone. This means that it should contain all the essential data a reader needs to understand the point of your research.\u003C\u002Fp>\n\n\u003Cp>Here’s an example of a graph showing research results:\u003C\u002Fp>\n\n\u003Cimg class=\"aligncenter size-full wp-image-7244\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F01\u002Fimage_2023-01-20_191233030.png\" alt=\"\" width=\"750\" height=\"422\" \u002F>\nThe source, sample size, questions, and main findings should be easy to see. This inclusion will make the charts and graphs more shareable. Design your visuals, not to dazzle, but to show clarity.\n\u003Ch3 style=\"padding-left: 40px;\">\u003Cstrong>5. Lists of curated content\u003C\u002Fstrong>\u003C\u002Fh3>\nConducting your research, producing your data, and posting the results on your site establishes your authority effectively. Content creators always look for sources to link and cite, after all. However, not all companies have the wherewithal to conduct expensive, time-consuming research.\n\n\u003Cp>The next best thing is to curate research results and post them on your website. You can collect relevant lists, case studies, and research for content creators and writers. Research usually takes the most time when creating content, so data neatly compiled into an easy-to-read post is extremely valuable.\u003C\u002Fp>\n\n\u003Cp>Here’s how it looks:\u003Cbr>\n\u003Cimg class=\"aligncenter size-full wp-image-7245\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F01\u002Fimage_2023-01-20_191504619.png\" alt=\"\" width=\"750\" height=\"445\" \u002F>\u003Cbr>\nContent made up of collected facts and statistics is a big help to other content creators and writers. If they find your list, they’ll cite it and link it. You can do your own ‘fact-finding’ mission around the internet and collect useful and relevant case studies, which can be a bit trickier to find.\u003C\u002Fp>\n\n\u003Cp>Curated results in a single post can be extremely convenient for writers and content creators. They wouldn’t have to open another tab to check related statistics on other sites.\u003C\u002Fp>\n\n\u003Cp>You don’t have to collect a giant compilation of statistics, though. Depending on the demographics of your target market, a smaller and more specialized compilation of statistics suitable for your niche is more appropriate and easier to collect – for example, a collection of statistics on email marketing for marketers from a specific sector.\u003C\u002Fp>\n\n\u003Cp>You can also compile lists that other writers can use as a springboard for their articles. For instance, a list of the world’s costliest types of cybercrimes can be used by content writers researching the importance of web security solutions. Such a list needs regular updates, but it can earn evergreen links for your site.\u003C\u002Fp>\n\n\u003Cp>[caption id=\"attachment_7246\" align=\"aligncenter\" width=\"672\"]\u003Cimg class=\"wp-image-7246 size-full\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F01\u002Fimage_2023-01-20_191610635-1.png\" alt=\"\" width=\"672\" height=\"750\" \u002F> \u003Cem style=\"font-size: 10px;\"> Image Source: Statista\u003C\u002Fem>[\u002Fcaption]\u003C\u002Fp>\n\n\u003Cp>Data statistics are essential to every content writer. They need this type of content to shore up their arguments. If doing your own research isn’t feasible, a compilation of other data found on the internet will do nicely as well. All you have to do is compile and write them as one single but extremely valuable article.\u003Cbr>\n\u003Ch2>\u003Cstrong>Conclusion\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cbr>\nBacklinks are an important commodity among websites. They bestow authority and credibility on a website, which translates to higher SERP. Thus, attracting backlinks organically is crucial for any site that wants to reach a wider audience.\u003C\u002Fp>\n\n\u003Cp>One of the most effective methods of attracting quality backlinks is to create great content. But not just any great content. There are content types that are more effective than other content at attracting backlinks, such as infographics and roundup posts.\u003C\u002Fp>","There are about 2 billion websites today, of which 83% are inactive. That means about 17%, or 340 million, are active. No matter how you cut it, hundreds of millions of websites are competing for user...","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F01\u002Fimage_2023-01-20_181740647.png","published","https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fhow-to-create-an-effective-link-building-plan-for-your-website-2\u002F","","blog",false,2831,"2023-02-26T23:33:19.000000Z","2025-10-26T11:10:27.000000Z","2025-10-31T09:45:55.000000Z",null,{"id":8,"name":25,"email":26,"about":16,"avatar":27,"created_at":28,"updated_at":28,"deleted_at":23},"Aaron Gray","support@nobsmarketplace.com","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-authors\u002F2024\u002F04\u002FAGray.png","2025-10-26T11:10:22.000000Z",[30,33],{"id":8,"name":31,"slug":17,"created_at":28,"updated_at":28,"deleted_at":23,"pivot":32},"Blogs",{"blog_id":7,"category_id":8},{"id":34,"name":35,"slug":36,"created_at":28,"updated_at":28,"deleted_at":23,"pivot":37},3,"SEO","seo",{"blog_id":7,"category_id":34},[39,72,91,108],{"id":40,"author_id":34,"title":41,"slug":42,"content":43,"short_summary":44,"featured_image":45,"status":14,"meta_title":41,"meta_description":46,"canonical_url":23,"keywords":23,"blog_type":17,"is_featured":18,"word_count":47,"published_at":48,"created_at":49,"updated_at":50,"deleted_at":23,"author":51,"categories":55},321,"Planning on Outsourcing Link Building? Read This First","outsourcing-link-building","\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>This post is an update to our guide on\u003C\u002Fem>\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fhow-to-outsource-link-building\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem> \u003C\u002Fem>\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cem>\u003Cu>outsourcing link building\u003C\u002Fu>\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>, which was published back in 2024. While that guide still holds water today, we’ve made this one more streamlined to make it easier to understand.\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">As an SEO service, we often stress how crucial proper link building is in promoting brands and businesses. It might sound like you need to build your own link building capability in-house, but that isn’t always possible. In more cases than you may think, businesses don’t have the expertise, tools, or time to do it themselves.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">That’s where the likes of NO-BS Marketplace come in. We do SEO so you don’t have to.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">But before you start looking for an outside professional, you need to know a couple of key things. If you aren’t careful with your choice of link building service, your business can be blamed for the service’s mistakes. And as we’ve established countless times already, the Big G won’t show mercy for anyone who tries fooling it.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">To Outsource or Not to Outsource\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">You can take the steps here in any order, but the first step will always be to ask yourself:\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>“Do I even need to\u003C\u002Fem>\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-building\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem> \u003C\u002Fem>\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cem>\u003Cu>outsource link building\u003C\u002Fu>\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>?”\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">It’s like that adage that says, “Just because you can doesn’t mean you should.” As much as we want an answer set in stone, businesses—like their owners and staff—vary. Even two startups in the same industry that offer the same products and services can differ in their digital marketing needs.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">To answer this question, you’ll need to ask yourself several more questions. Fortunately, this cheat sheet can help guide you to a sound decision.\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"left\" style=\"display: inline-block; max-width: 100%; margin-left: 0px; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002Fpicture21-20260408054958-KS8PzSnW.png\" data-align=\"left\">\u003C\u002Ffigure>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>*Based on U.S. data from ZipRecruiter. Actual salary may vary.\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Asking yourself these questions is also an exercise in tempering expectations. Outsourcing link building to professionals may be less costly, but don’t expect them to be on the same wavelength or even share the same work culture as your company. Collaboration doesn’t need any of those, only the willingness to work together amid both parties’ differences.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 16pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>Shortlisting Your Candidates\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">If you’re convinced that outsourcing link building is ideal, the next step is to scour the Web for candidates. There’s a lot to choose from, given that most SEO agencies (like yours truly) aren’t restricted to offering their services to their home countries or regions.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">A while back, I discussed the things an SEO firm shouldn’t do to avoid being\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fa-guide-on-how-to-avoid-your-agency-being-branded-a-scam\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>called a scam\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">. While I wrote that for SEO firms, it’s also a useful guide for businesses looking for one. For a brief recap, steer clear of agencies that:\u003C\u002Fspan>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>Guarantee good results: \u003C\u002Fstrong>\u003Cem>There are no guarantees in SEO. \u003C\u002Fem>Anyone who claims with confidence that they can get your website to the top of search results for dirt cheap doesn’t know what they’re talking about—or worse.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>Abuse cold emailing:\u003C\u002Fstrong> Cold emailing by itself isn’t unethical. But when you get a lot of such emails to the point of flooding your inbox, that’s a sign to cross out that firm. They’re less likely to be serious about delivering good results.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>Lack transparency:\u003C\u002Fstrong> Given that much of SEO is technical, agencies are obligated to explain the process to clients in a language they can understand. Hiding behind alibis like “SEO is too technical” only gives people reason for suspicion.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Once you’ve trimmed out the unwanted fat, gauge the remaining candidates based on their approach to link building. By now, you should be aware that link building is undergoing a major change driven by the rise of AI. While old practices such as guest posting will still be relevant for now, a good link builder must always look forward.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">To that end, ask them: “How do you create linkable assets?”\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">We’re not talking about mere guest articles here. We’re talking about infographics, original research, online tools, and even content with coined terms. Essentially, content that’ll get people to share or, better yet, journalists to write a story about them.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Asking for Guarantees\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">“Wait, didn’t you just say that there are no guarantees in SEO?”\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Yes, I did. We’re not asking for that here, though, but guarantees of \u003Cem>deliverables.\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Even if there’s no way to reliably get the exact results you need, you still want to achieve minimums. For that, talk about the specifics of your link building campaign with the link builder of your choice. Don’t worry if you have no idea about the exact minimums; finding those out is the agency’s job.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Near the end of your meeting, make sure to request a copy of a\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Falexberman.com\u002Fwhat-is-statement-of-work\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>Statement of Work (SOW)\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">. According to marketing expert Alex Berman, an SOW should ideally be provided within 24 hours while the details of the meeting are still fresh. He also stated that it must contain all seven of the following sections, complete with specifics:\u003C\u002Fspan>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">The campaign’s overview and objectives\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">The agency’s scope of work\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Expected deliverables (e.g., documents)\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">A timeline of relevant tasks\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Payment information and terms\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Conditions for acceptance and revisions\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Work not included in the agency’s scope\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Don’t hesitate to raise any concerns with the SOW. If changes are necessary, the agency should inform you of their pros and cons via email. In fact, receiving written confirmation for revisions is crucial for transparency. The last thing you want to happen is to be blamed for content violations you yourself didn’t commit.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Keep a copy of the SOW (as well as other contract documents) and all your back-and-forth with the link building service.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Constant Monitoring\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">It takes a while for link building to yield noticeable results. Nevertheless, it pays to keep a close eye on the numbers to see if your decision to outsource is bearing fruit.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Measuring success in link building is made easy thanks to SEO analytics platforms, which integrate all you need in one interface. Of the dozens available, many in the SEO industry consider the Big Three to be Ahrefs, Moz, and SEMrush. But because they also have some of the priciest plans, having at least one of these should be enough.\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"left\" style=\"display: inline-block; max-width: 100%; margin-left: 0px; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002Fpicture22-20260408055105-WrYqPDM3.png\" data-align=\"left\">\u003C\u002Ffigure>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">But for all their wide range of features, they largely track metrics using third-party data. If you want search data straight from Google, Google Search Console (GSC) is the only tool that lets you do that. To ensure accuracy, I recommend using GSC (it’s free) on top of your chosen Big Three platform for comparing data.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">If money is really tight, you can opt for the lesser-known tools. However, keep in mind that many of these aren’t as feature-rich as the Big Three. That said, they’re good as a stopgap until you can afford more advanced analytics.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">You’re Now Ready to Outsource\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Congratulations on getting this far! Now you’re ready to leave link building to professionals who won’t leave you hanging when push comes to shove. Or if you decide to do it yourself, that’s fine too.  \u003C\u002Fspan>\u003C\u002Fp>","Not all businesses have the resources or time to build their own link building capability, instead hiring a professional service to do it for them. Even so, it pays to do due diligence when searching for the ideal agency or firm. Here are some valuable tips on outsourcing your link building needs.","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fparveender-seo-6271942-1280-20260408053112-O8If6TIX.png","Link building isn’t easy, which is why businesses get professionals to do it for them. But if you’re planning to do so, read this guide first.",1100,"2026-04-09T10:32:00.000000Z","2026-04-08T05:52:33.000000Z","2026-04-09T02:32:48.000000Z",{"id":34,"name":52,"email":53,"about":16,"avatar":54,"created_at":28,"updated_at":28,"deleted_at":23},"Jonas Trinidad","jonas@nobsmarketplace.com","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-authors\u002F2023\u002F05\u002Fjonas-trinidad.jpg",[56,58,60,66],{"id":8,"name":31,"slug":17,"created_at":28,"updated_at":28,"deleted_at":23,"pivot":57},{"blog_id":40,"category_id":8},{"id":34,"name":35,"slug":36,"created_at":28,"updated_at":28,"deleted_at":23,"pivot":59},{"blog_id":40,"category_id":34},{"id":61,"name":62,"slug":63,"created_at":64,"updated_at":64,"deleted_at":23,"pivot":65},8,"Link Building","link-building","2025-10-26T11:10:26.000000Z",{"blog_id":40,"category_id":61},{"id":67,"name":68,"slug":69,"created_at":70,"updated_at":70,"deleted_at":23,"pivot":71},7,"Guides","guide","2025-10-26T11:10:25.000000Z",{"blog_id":40,"category_id":67},{"id":73,"author_id":74,"title":75,"slug":76,"content":77,"short_summary":78,"featured_image":79,"status":14,"meta_title":75,"meta_description":80,"canonical_url":23,"keywords":23,"blog_type":17,"is_featured":18,"word_count":81,"published_at":82,"created_at":83,"updated_at":84,"deleted_at":23,"author":85,"categories":90},323,9,"AI Bot Traffic Up 300%: What It Means for SEO and Content","ai-bots-scraping-publisher-content-seo","\u003Cp>\u003Cspan style=\"font-size: 2em; color: rgb(0, 0, 0);\">\u003Cstrong>AI Bot Traffic Surged 300%, Publishers Got Hit the Hardest, And SEO Feels It Next\u003C\u002Fstrong>\u003C\u002Fspan>\u003Cspan style=\"color: rgb(0, 0, 0);\">\u003Cbr>\u003Cbr>Akamai published its latest State of the Internet report this week, and the findings should concern anyone who creates content, builds links, or invests in organic visibility. The report, titled “Protecting Publishing: Navigating the AI Bot Era,” tracked AI bot activity across Akamai’s global network from July through December of last year. The numbers are significant. AI bot activity surged by 300%, and the media industry ranked second globally with 13% of all AI bot traffic, with publishing organizations making up 40% of that activity.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Those percentages translate into an enormous volume of automated requests hitting content rich websites. And the implications go well beyond server load.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">What Are AI Bots and Why Are They Scraping Content\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">To understand what’s happening, it helps to know the difference between the types of AI bots that are hitting websites right now. The Akamai report breaks them into distinct categories, each with different objectives and different consequences for publishers.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">AI training crawlers are bots that systematically scrape website content to feed it into large language model training datasets. When a company like OpenAI or Google builds the next version of its language model, the training data has to come from somewhere. These crawlers visit websites at scale, download text content, and store it for use in model training. AI training crawlers made up 63% of all AI bots targeting the media industry. The content they collect becomes part of the model’s knowledge base permanently.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">AI fetchers are different. These bots retrieve content in real time to power AI driven search tools and chatbot responses. When someone asks ChatGPT or Perplexity a question and gets an answer that references a specific article or dataset, a fetcher likely pulled that content moments before. AI fetchers represented 24% of all AI bot activity targeting media, with publishing accounting for 43% of that segment.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">AI search crawlers operate similarly to traditional search engine crawlers, but they index content specifically for AI powered search interfaces rather than conventional search results pages.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The distinction between training crawlers and fetchers matters because they create different problems. Training crawlers take content once and bake it into a model forever. Fetchers take content repeatedly, in real time, and use it to generate answers that may keep users from ever visiting the original source. Both consume server resources. Neither generates pageviews, ad impressions, or subscription conversions for the publisher.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">The Referral Traffic Problem\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The most striking data point in the report concerns what happens after AI systems consume publisher content. AI chatbots drove approximately 96% less referral traffic than traditional Google search. That number was measured in Q4 2024, and the trend has only accelerated since then.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Consider what that means in practice. A user searches Google for a topic, clicks a result, and lands on a publisher’s website. The publisher gets a pageview, serves ads, has a chance to convert a subscriber, and builds brand familiarity. That exchange has powered the economics of online publishing for two decades.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Now compare that to what happens with an AI chatbot. A user asks a question, the AI fetcher pulls content from one or several publisher sites, synthesizes an answer, and delivers it in the chat interface. The user gets what they need. The publisher gets nothing. No visit, no ad impression, no brand exposure, no opportunity to convert. The content was used, but the value was captured entirely by the AI platform.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">OpenAI generated the highest volume of AI bot traffic targeting media companies, with publishing organizations accounting for 40% of all OpenAI requests. That makes OpenAI the single largest identified source of AI bot traffic hitting publishers.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">Why Content Creators Should Pay Attention\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The Akamai data describes a structural shift in how content gets consumed and who captures the value from it. For anyone creating content as part of a \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-building\">\u003Cspan style=\"color: rgb(0, 0, 0);\">link building\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\"> or \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fdigital-pr\">\u003Cspan style=\"color: rgb(0, 0, 0);\">digital PR\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\"> strategy, this shift has real operational consequences.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Content published through \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fguest-posting\">\u003Cspan style=\"color: rgb(0, 0, 0);\">guest posting\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\"> on third party sites has traditionally served two purposes: earning a backlink for SEO value and placing a brand in front of that publisher’s audience. The second part of that equation depends on readers actually visiting the publisher’s site, reading the article, and encountering the brand in context. If AI bots are scraping that content and serving it through chatbot interfaces without attribution or links, the guest post still exists on the publisher’s site, but fewer people are reading it there.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The same logic applies to any content that lives on a third party domain. Thought leadership articles, contributed columns, data driven research that earns editorial coverage. All of these depend on the publisher’s ability to attract and retain readers. As AI tools pull content out of publisher sites and serve it directly, the traffic those publishers receive declines, their ad revenue drops, and the economic model that supports their editorial operations gets squeezed.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">That squeeze has downstream effects. Publishers under revenue pressure cut editorial staff, tighten contributor guidelines, reduce content output, or shut down entirely. The ecosystem that SEO and link building depends on, a healthy network of publishers creating high quality content, doesn’t function the same way when the economic incentives that sustain it are being systematically undermined.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">The Scraping vs. Blocking Dilemma\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Publishers face an uncomfortable choice. They can try to block AI bots, which risks losing visibility in AI powered search results that are rapidly growing in usage. Or they can allow scraping, which means their content gets used to generate answers that compete with their own traffic.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Blocking AI crawlers through robots.txt or other technical measures might protect content from being scraped, but it also means that content won’t appear in AI generated answers. As more users shift toward AI interfaces for information retrieval, being absent from those answers means being absent from a growing share of discovery. The trade off is between protecting today’s revenue model and maintaining relevance in tomorrow’s information ecosystem.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Some publishers are negotiating licensing deals directly with AI companies. Others are exploring technical solutions that allow AI systems to access content under specific conditions, like providing attribution and linking back to the source. But no industry wide standard has emerged, and the pace of bot development continues to outrun the pace of policy.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">What This Means for SEO Strategy\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The AI bot surge doesn’t change the fundamentals of SEO overnight, but it does change the environment in which SEO operates.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">First, the value of direct brand visibility becomes more important as intermediary platforms (including AI chatbots) capture a larger share of content discovery. If users are getting answers from AI tools instead of visiting websites, the brands that get mentioned by name in those AI generated answers are the ones that maintain visibility. Building entity recognition, the kind of consistent brand and topic association that helps AI systems identify a source as authoritative, becomes a competitive advantage. Companies investing in content strategies that associate their brand with specific topics and services are better positioned to appear in AI generated responses, even when direct referral traffic declines.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Second, the quality of backlinks matters more when the quantity of available publishers is under pressure. If AI driven revenue erosion causes publishers to consolidate or close, the supply of high authority sites available for \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-insertion\">\u003Cspan style=\"color: rgb(0, 0, 0);\">link insertion\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\"> and guest contributions contracts. Links from surviving, well maintained, authoritative publications become more valuable precisely because there are fewer of them. Building relationships with quality publishers now, before further consolidation occurs, is a hedge against a shrinking ecosystem.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Third, content that gets scraped and repackaged by AI systems doesn’t carry the same SEO value as content that drives engagement on a publisher’s site. Google’s algorithms still reward content that generates real user signals: clicks, time on page, engagement. If AI bots are consuming content without producing any of those signals, the content may still exist but its contribution to rankings could weaken over time as engagement metrics shift.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">The Bigger Picture\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The Akamai report measures something that has been building for the past two years but is now reaching a scale that’s hard to dismiss. AI systems are consuming publisher content at an accelerating rate, generating less referral traffic in return, and reshaping the economics that have supported online content creation since the early days of search.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">For anyone working in SEO, content marketing, or link building, the response isn’t to panic. The response is to recognize that the ecosystem is changing and to build strategies that account for that change. Brand visibility in AI generated answers, strong relationships with quality publishers, and content that creates genuine engagement are all more important now than they were a year ago, and they’ll be more important a year from now than they are today.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The sites and brands that adapt to this shift won’t just survive it. They’ll benefit from the fact that many of their competitors haven’t noticed it yet.\u003C\u002Fspan>\u003C\u002Fp>","Akamai’s latest State of the Internet report found AI bot traffic surged 300%, with publishing absorbing the largest share. AI chatbots send 96% less referral traffic than Google search, reshaping how content gets discovered and who benefits from it.","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fai-bot-traffic-surge-and-impact-20260409102145-hTrxI7Vr.png","Akamai’s latest report shows AI bot activity surged 300%, with publishers hit hardest. Here’s what content scraping means for SEO and link building",1459,"2026-04-09T09:40:39.000000Z","2026-04-09T10:22:13.000000Z","2026-04-09T10:35:06.000000Z",{"id":74,"name":86,"email":87,"about":23,"avatar":88,"created_at":89,"updated_at":23,"deleted_at":23},"Rasit Cakir","rasit@nobsmarketplace.com","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Frasit.webp","2026-01-26T11:10:22.000000Z",[],{"id":92,"author_id":74,"title":93,"slug":94,"content":95,"short_summary":96,"featured_image":97,"status":14,"meta_title":98,"meta_description":99,"canonical_url":23,"keywords":23,"blog_type":17,"is_featured":100,"word_count":101,"published_at":102,"created_at":103,"updated_at":103,"deleted_at":23,"author":104,"categories":105},322,"90 Zero-Day Exploits in One Year: Why Cybersecurity Is Now an SEO Problem","zero-day-exploits-seo-impact","\u003Ch1>90 Zero-Day Exploits and Counting: Why Cybersecurity Is Now an SEO Problem\u003C\u002Fh1>\u003Cp>\u003Cspan>Most digital marketers don’t think about cybersecurity until something goes wrong. A website gets defaced. A client’s domain starts redirecting to a pharmacy spam page. A Google Search Console account lights up with manual action warnings for “hacked content.” By that point, the damage to organic visibility is already done, and the recovery timeline is measured in months, not days.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Cybersecurity and SEO have always been connected, but the scale of what’s happening right now makes it impossible to treat them as separate disciplines. Google’s Threat Intelligence Group published its annual zero-day review in March 2026, and the numbers paint a picture that anyone investing in organic search, \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-building\">\u003Cspan>link building\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan>, or content marketing needs to understand.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>What Is a Zero-Day Exploit and Why Should You Care\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>Before getting into the data, it helps to understand what a zero-day actually is, because the term gets thrown around a lot without much explanation.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>A zero-day vulnerability is a security flaw in software that the software maker doesn’t know about yet. No patch exists. No fix has been issued. The name comes from the fact that developers have had “zero days” to address the problem. A zero-day exploit is what happens when an attacker discovers one of these unknown flaws and uses it to break into a system before anyone on the defensive side even knows the door is open.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>What makes zero-days particularly dangerous is the asymmetry. The attacker knows about the vulnerability. The software vendor doesn’t. The security team doesn’t. The users don’t. Until someone detects the intrusion or the flaw gets publicly reported, the attacker has unrestricted access through a hole that nobody is watching.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>For website owners, this matters because every piece of software in your stack is a potential target. Your CMS, your hosting platform, your SSL VPN, your email server, the plugins running on your blog, the security appliance sitting at your network perimeter. If any of those have an undiscovered vulnerability, and someone finds it before the vendor does, your entire digital presence is at risk.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>90 Zero-Days in a Single Year: What Google Found\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>Google Threat Intelligence Group (GTIG) published its annual zero-day review in March 2026, covering exploitation activity through the end of last year. The report tracked 90 zero-day vulnerabilities that were exploited in the wild during that period. To be clear about what “exploited in the wild” means: these aren’t theoretical vulnerabilities found in a lab. These are flaws that real attackers used against real targets in real attacks, before patches were available.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>The 90 figure is higher than 2024’s count of 78, though lower than the record of 100 set in 2023. What stands out isn’t any single year’s number but the sustained elevation. Over the past five years, annual zero-day counts have fluctuated between 60 and 100, a range that would have been unthinkable a decade ago when the numbers sat in the low 30s. The floor has permanently risen, and that baseline isn’t coming back down.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>Enterprise Software Is Now the Primary Target\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>The most consequential finding in the latest data is the continued shift toward enterprise targets. Nearly half of all zero-days exploited last year, 43 out of 90, targeted enterprise software and infrastructure. Both the raw number and the proportion (48%) reached all-time highs.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>What does “enterprise software” mean in practice? Security appliances like firewalls and intrusion detection systems. Networking equipment like routers and switches. VPN products from vendors like Ivanti and SonicWall. Virtualization platforms like VMware. Email servers. Business applications. The entire category of software that organizations depend on to operate, including the infrastructure that websites run on top of.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Microsoft products alone accounted for 25 of the 90 zero-days. Google had 11. Cisco and Fortinet had 4 each. Ivanti and VMware had 3 each. Twenty other vendors were each hit with at least one zero-day.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>The reason enterprise targets are so valuable to attackers is what comes after the initial breach. A compromised consumer device affects one person. A compromised enterprise appliance, a VPN concentrator, a firewall, an email gateway, gives attackers privileged access across entire networks. One vulnerability in one device can open the door to everything behind it. For organizations running web properties, that “everything” includes the servers, databases, and content management systems that power their online presence.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Edge devices are especially attractive because most of them don’t run endpoint detection and response (EDR) tools. Routers, switches, and security appliances sit at the perimeter of an organization’s network, but they’re often blind spots for security monitoring. An attacker who compromises an edge device can operate undetected for far longer than one who lands on a monitored endpoint. GTIG noted that 14 zero-days last year targeted edge devices, and that the true number is likely higher because the lack of monitoring means many compromises simply aren’t discovered.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>Browsers Got Harder to Crack, So Attackers Went Around Them\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>Browser-based zero-days dropped to less than 10% of the total last year, a sharp decline from the browser-heavy years of 2021 and 2022. Chrome, Safari, and Firefox have invested heavily in sandboxing, memory safety improvements, and exploit mitigations over the past several years, and those investments are paying off. Exploiting a modern browser is significantly harder than it used to be.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>But attackers don’t stop when one path closes. They adapt. The decline in browser exploits coincided with a rise in operating system vulnerabilities, which accounted for 44% of all zero-days last year. Mobile OS exploitation jumped from 9 zero-days in 2024 to 15. Desktop OS exploitation fluctuated between 16 and 23 annually.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>The pattern matters because it shows how the threat landscape responds to defensive improvements. Browser hardening didn’t reduce the total number of zero-days. It redirected them. Attackers moved to operating systems, server infrastructure, and the enterprise tools that sit upstream from the browser. For website owners, that upstream infrastructure is exactly where your digital presence lives.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>Who Is Doing the Exploiting and Why It Matters\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>GTIG was able to attribute 42 of the 90 zero-days to specific threat actors. The breakdown challenges some common assumptions about who is behind these attacks.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Commercial surveillance vendors (CSVs) accounted for the largest share, roughly 35% of attributed exploits. These are private companies that develop and sell hacking tools, often to government clients. For the first time since Google began tracking zero-day exploitation, CSVs surpassed traditional state-sponsored espionage groups. The surveillance industry is growing, its tools are proliferating to a wider customer base, and its capabilities are expanding. The exploits these vendors develop target the same consumer devices and enterprise platforms that everyone uses.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>State-sponsored cyber espionage groups linked to China remained the most active single-country actor, responsible for at least 10 zero-days. These groups focused heavily on security appliances and edge networking devices, aiming to maintain persistent, difficult-to-detect access to strategic targets.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Financially motivated cybercriminals, including ransomware operators, were tied to 9 zero-days. Groups affiliated with the CL0P extortion brand targeted Oracle E-Business Suite customers. A Russian-linked group used a zero-day to distribute malware. The financially motivated category represents a higher proportion of total attributed exploits than in previous years, and these are the threat actors most likely to target businesses indiscriminately, including businesses whose primary asset is their web presence.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>What Google’s CEO Said About AI and Zero-Days\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>The timing of the GTIG report coincided with some unusually candid public comments from Google CEO Sundar Pichai that put the zero-day problem in a broader context.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Speaking on the Cheeky Pint podcast with Stripe CEO Patrick Collison, Pichai framed cybersecurity as one of the hidden constraints on AI deployment, alongside memory supply and energy infrastructure. He wasn’t talking about it as a future concern. He described it as something that may already be happening, saying that AI models are going to break most existing software and that the breaking may have already started without anyone fully realizing it.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>The conversation got more specific when someone mentioned that black-market prices for zero-day exploits might be falling, the theory being that AI is increasing the supply of discoverable vulnerabilities. If AI tools can scan codebases and identify flaws faster than human researchers, the supply of exploitable bugs goes up, and market dynamics push prices down. Pichai said he wasn’t surprised by that possibility.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>What makes Pichai’s comments significant isn’t just the content but the source. Google operates one of the largest vulnerability research programs in the world through Project Zero and GTIG. When the CEO of that company says publicly that AI is going to break most existing software, and that it might already be happening, he’s speaking from an informed position.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Pichai also made a point about the coordination gap. He said the situation requires more coordination between companies, governments, and security researchers, coordination that isn’t happening today. He predicted a potential “sharp moment” ahead where the consequences of that coordination gap become impossible to ignore.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Google’s own threat intelligence team echoed this in the GTIG report’s 2026 forecast section. The report stated that AI will accelerate the race between attackers and defenders. On the offensive side, adversaries will use AI to speed up reconnaissance, vulnerability discovery, and exploit development. On the defensive side, AI-powered tools and agentic security systems will help detect and patch vulnerabilities before exploitation. The question isn’t whether AI reshapes cybersecurity. The question is which side benefits more, and how fast the shift happens.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>For anyone running a website or managing digital assets, the implications are concrete. The volume of discoverable vulnerabilities in the software you depend on is likely to increase. The speed at which those vulnerabilities get exploited is likely to increase. The window between a flaw being discovered and a patch being available, which is already the defining characteristic of zero-day exploitation, could shrink even further on the attacker’s side while growing on the defender’s side.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>Why This Is an SEO Problem\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>Everything above might read like a cybersecurity story that doesn’t belong on a digital marketing blog. But the consequences of these trends land directly on organic search performance, and they do so in ways that are difficult to reverse.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>When a website gets compromised, the most immediate SEO impact comes from Google’s Safe Browsing system. Once Google detects malware, phishing, or unwanted software on a domain, it can flag the site with interstitial warnings. The red screen that says “The site ahead contains harmful programs” appears between your domain and every visitor trying to reach it through Chrome, which holds roughly 65% of global browser market share. Organic click-through rates don’t gradually decline when that warning appears. They effectively drop to zero.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>But the Safe Browsing warning is just the most visible consequence. Compromised sites frequently get injected with spam content, hidden links, or redirects that serve different content to Googlebot than to regular users (a practice called cloaking). Google’s algorithms are designed to detect and penalize cloaking. A hacked site that’s been injected with pharmaceutical spam or casino links can trigger algorithmic suppression or manual actions that take weeks to resolve even after the hack itself is cleaned up.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Then there’s the backlink damage. If your domain gets flagged, publishers who link to you will start noticing. Sites that earned you coverage through \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fdigital-pr\">\u003Cspan>digital PR\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan> campaigns or placed contextual links through \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-insertion\">\u003Cspan>link insertion\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan> may remove those links or add nofollow attributes to protect their own domain authority. Backlinks that took months to build through \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fguest-posting\">\u003Cspan>guest posting\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan> relationships can evaporate in days once a partner site’s editorial team sees the Safe Browsing flag. And those links don’t automatically come back when the warning gets lifted. You have to rebuild the trust, and in many cases, rebuild the links from scratch.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>The recovery timeline is punishing. Google doesn’t immediately recrawl and re-evaluate a site that’s been cleaned up. Recrawl rates can slow down for flagged domains. Manual action reviews take time. And even after the technical all-clear, rankings that took quarters to build can take just as long to recover, assuming competitors haven’t filled the gap in the meantime.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>What Marketing Teams Can Actually Do\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>Most marketing teams don’t have direct control over their organization’s security posture. They can’t manage patch cycles, configure firewalls, or audit VPN appliances. But they can take steps that reduce their exposure and speed up recovery if something does go wrong.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Understanding what software your web presence depends on is a starting point. Which CMS are you running, and is it current? What plugins are active, and when were they last updated? Is your hosting provider transparent about their patching practices? These aren’t questions that require a security engineering background to ask. They require the same operational awareness that any marketing team applies to their analytics stack or their ad platform accounts.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Google Search Console’s security issues report is a tool that many marketers have access to but rarely check proactively. Setting up alerts for security issues, manual actions, and unusual indexing spikes can give you early warning if something goes wrong.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Having a response plan matters too. Knowing who to contact, what steps to take, and how to request a Google review after a cleanup isn’t something you want to figure out for the first time during a crisis. Document it in advance. Include your hosting provider’s security contact, your developer’s escalation process, and the steps required to submit a reconsideration request.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>The Bigger Picture\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>The latest zero-day data doesn’t exist in isolation. It sits alongside Pichai’s public warning about AI breaking software, alongside the GTIG forecast about accelerating offensive capabilities, and alongside a sustained multi-year trend of elevated exploitation. The threat environment isn’t going back to where it was in 2019 when the annual zero-day count was 32.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>For digital marketers, this means cybersecurity awareness isn’t optional background knowledge. It’s operationally relevant. The sites that maintain their organic visibility over the long term won’t just be the ones with the strongest content, the best backlink profiles, or the most consistent publishing cadence. They’ll be the ones that didn’t get breached while doing all of those things.\u003C\u002Fspan>\u003C\u002Fp>","Google’s latest threat intelligence report tracked 90 zero-day exploits, with enterprise software as the top target. Paired with Sundar Pichai’s warning that AI will break most existing software, this post explains what zero-days are, who is exploiting them, and why breaches destroy SEO performance.","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fcybersecurity-seo-zero-day-20260408164627-b07CR0wh.png","Why Cybersecurity Is an SEO Problem","Google’s latest threat report tracked 90 zero-day exploits. Nearly half targeted enterprise software. A breach is one of the fastest ways to lose rankings.",true,2298,"2026-04-08T16:22:47.000000Z","2026-04-08T16:47:34.000000Z",{"id":74,"name":86,"email":87,"about":23,"avatar":88,"created_at":89,"updated_at":23,"deleted_at":23},[106],{"id":34,"name":35,"slug":36,"created_at":28,"updated_at":28,"deleted_at":23,"pivot":107},{"blog_id":92,"category_id":34},{"id":109,"author_id":34,"title":110,"slug":111,"content":112,"short_summary":113,"featured_image":114,"status":14,"meta_title":110,"meta_description":115,"canonical_url":23,"keywords":23,"blog_type":17,"is_featured":100,"word_count":116,"published_at":117,"created_at":118,"updated_at":118,"deleted_at":23,"author":119,"categories":120},320,"Benefits of Link Building You Probably Don’t Know: A Revisit","benefits-of-link-building-1","\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>In 2020, we published a post explaining the\u003C\u002Fem>\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fbenefits-of-link-building-you-probably-dont-know\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem> \u003C\u002Fem>\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cem>\u003Cu>benefits of link building\u003C\u002Fu>\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem> that most people aren’t aware of. But after going through that post, I learned that most of the items explained there are already well-known. This update discusses the lesser-known benefits this time around.\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">You can’t do SEO without link building. Not in today’s search.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">As I’ve explained in past posts, links vouch for a website’s credibility. Imagine an article or blog post by a well-known site citing your post (and linking to it). Not only readers but also search engines see this as a sign that your content—and website, to an extent—is reliable. Thus, it stands to reason that it should be higher up in the search results.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">But unless you’re a total novice reading this, you probably already know about this benefit of link building. You may also be aware that it helps increase incoming traffic to your site or even boost your site’s authority. That said, is there anything else?\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Better AI Visibility\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">AI’s entry into search has made SEO more complicated than it already is. Between the rise of AI summaries and AI-powered search functions, it has already changed parts of the SEO playbook. Unfortunately, site owners and SEO experts alike are struggling to adapt.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Link building isn’t spared from the sweeping changes. While the majority of professionals believe backlinks will remain relevant, it won’t just be about them anymore. To be honest, it was never just about them in the first place.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Anytime an AI model scours the search results, it\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fai-shows-you-arent-just-ranking-for-one-keyword-anymore\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>focuses more on relevance\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> and less on rankings. It doesn’t care if a post is outside the top ten or the first page; it’ll cite whatever info it has if it answers the user’s question. To that end, it doesn’t put as much weight on backlinks as on other factors like search intent.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">That doesn’t mean backlinks are irrelevant today. AI still uses them to confirm that a site is reliable enough to use its content for generating the summary. It’s just that there’s more to link building than backlinks per se.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>Brand mention \u003C\u002Fem>is the name of the game, and it consists of passive and active modes.\u003C\u002Fspan>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">In \u003Cstrong>passive brand mention, \u003C\u002Fstrong>the goal is to create assets that the model can cite with ease. These are more than your run-of-the-mill article or blog post. Some examples include online tools, original research, and explainer pages.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Meanwhile, \u003Cstrong>active brand mention \u003C\u002Fstrong>is essentially setting yourself up to be an expert on your niche. Anytime journalists or content creators need a resource person for a topic, you deliver timely content that answers their questions.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">This isn’t link building in the traditional sense, but it can still result in backlinks. And all the while, AI can be convinced that your words are exactly what users need to know and cite or mention them in the summary.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Improves Bounce Rate\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">A visitor to a site “bounces” when they enter a page but leave without doing anything else. Therefore, a high bounce rate means that more people are leaving the site than engaging with it (i.e., cart checkout, creating an account).\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">A high bounce rate is often associated with poor user experience. However, improper link building can also be a cause. If a link leads to a post that doesn’t sate a visitor’s curiosity, you can’t blame them if they opt to continue their search elsewhere.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">You may think that improving bounce rates is as easy as keeping visitors on the site for as long as possible. But as far as analytics go, that won’t do without getting them to engage. The simplest way is to urge them to explore the rest of the site.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Link building just happens to have a good method: \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fthe-2026-website-s-guide-to-internal-link-building\">\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cem>\u003Cu>internal link building\u003C\u002Fu>\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>.\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"left\" style=\"display: inline-block; max-width: 100%; margin-left: 0px; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002F3-structural-links-20260408051133-pUUxUQ87.webp\" data-align=\"left\">\u003C\u002Ffigure>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>Source:\u003C\u002Fem>\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fmoz.com\u002Flearn\u002Fseo\u002Finternal-link\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem> \u003C\u002Fem>\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cem>\u003Cu>Moz\u003C\u002Fu>\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Internal links make a site more crawl-friendly, but it does more than that. Visitors who want to explore more of the site benefit from links that take them to the next destination in a single click. This alone is already a form of engagement, thus improving the bounce rate.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Internal link building also works from an attention span perspective. For example, I could discuss the various methods of building internal links at this point. However, that would make this post longer than it already is, and not everyone has the patience to go through long-form content. By leaving a link, readers can opt to check it out for additional context.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>\u003Cem>Note:\u003C\u002Fem>\u003C\u002Fstrong>\u003Cem> Bounce rate shouldn’t be confused with \u003C\u002Fem>\u003Cstrong>\u003Cem>exit rate\u003C\u002Fem>\u003C\u002Fstrong>\u003Cem>, which measures how many users leave a site after visiting multiple pages. \u003Cu>All bounces are exits, but not all exits are bounces\u003C\u002Fu>.  \u003C\u002Fem> \u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Helps Journalists\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">While I can’t speak for the profession as a whole, I’m well aware that journalists don’t have it easy. Covering a story involves finding a person with authority and expertise to talk about the topic. Not to mention that they have to hand in their report before the end of the day.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Fortunately, building healthy partnerships is part and parcel of link building. The media just happens to be a major benefactor, as a brand mention in a source of unbiased information says a lot about its credibility. Granted, the brand can’t blatantly promote its products and services (unless labeled as sponsored content), but readers demand answers, not ads.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">There are two ways link building helps journalists: direct and indirect. The direct approach involves, well, directly reaching out to these people. One example is Help A Reporter Out (HARO), a free-to-use platform that lets reporters and niche experts exchange information.\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"left\" style=\"display: inline-block; max-width: 100%; margin-left: 0px; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002Fpicture20-20260408051213-d1A30oHI.png\" data-align=\"left\">\u003C\u002Ffigure>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>The HARO process. Source:\u003C\u002Fem>\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fwww.helpareporter.com\u002Fabout\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem> \u003C\u002Fem>\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cem>\u003Cu>HARO\u003C\u002Fu>\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Other similar platforms include Featured (which operates HARO), Source of Sources, and MentionMatch. Keep in mind that fulfilling a reporter’s request doesn’t guarantee a brand mention, considering that you’re up against thousands of others with the same idea.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">The indirect approach is what I like to call the \u003Cem>bait and wait\u003C\u002Fem>. Instead of communicating with journalists directly, this process involves publishing newsworthy press release content and waiting for a reporter to bite. Emphasis on “newsworthy” because a generic press release will largely be ignored. Journalists only have so much time on their hands.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Whichever approach you opt for (or both), it shows how link building can be a godsend to reporters looking for news. The more you provide satisfactory answers, the more likely the reporter will come to you when their story needs your expertise.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Don’t Dismiss Link Building Too Quickly\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Make no mistake because link building does wonders for any website’s SEO campaign. But when you look past the SEO aspect, you begin to appreciate its true value. Proper link building isn’t a win for the brand but a win-win for everyone involved.\u003C\u002Fspan>\u003C\u002Fp>","If you think that link building is only good for boosting your website's ranking in search results, think again. The benefits of this core component of SEO go beyond the search engine, which is why it's still widely employed. Learn the lesser-known benefits of link building in this updated guide.","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fparveender-backlinks-7791412-1280-20260408050806-Kh2bsBoF.png","There’s more to link building than being more visible in search results. Learn its lesser-known benefits, from better AI visibility to good journalism.",1082,"2026-04-08T13:13:00.000000Z","2026-04-08T05:13:34.000000Z",{"id":34,"name":52,"email":53,"about":16,"avatar":54,"created_at":28,"updated_at":28,"deleted_at":23},[121,123,125,127],{"id":34,"name":35,"slug":36,"created_at":28,"updated_at":28,"deleted_at":23,"pivot":122},{"blog_id":109,"category_id":34},{"id":61,"name":62,"slug":63,"created_at":64,"updated_at":64,"deleted_at":23,"pivot":124},{"blog_id":109,"category_id":61},{"id":8,"name":31,"slug":17,"created_at":28,"updated_at":28,"deleted_at":23,"pivot":126},{"blog_id":109,"category_id":8},{"id":128,"name":129,"slug":130,"created_at":131,"updated_at":131,"deleted_at":23,"pivot":132},16,"Educative Content","educative-content","2026-02-10T11:18:29.000000Z",{"blog_id":109,"category_id":128},[134,139,150],{"id":92,"author_id":74,"title":93,"slug":94,"featured_image":97,"published_at":102,"short_summary":96,"word_count":101,"author":135,"categories":136},{"id":74,"name":86,"avatar":88,"email":87},[137],{"id":34,"name":35,"pivot":138},{"blog_id":92,"category_id":34},{"id":109,"author_id":34,"title":110,"slug":111,"featured_image":114,"published_at":117,"short_summary":113,"word_count":116,"author":140,"categories":141},{"id":34,"name":52,"avatar":54,"email":53},[142,144,146,148],{"id":8,"name":31,"pivot":143},{"blog_id":109,"category_id":8},{"id":34,"name":35,"pivot":145},{"blog_id":109,"category_id":34},{"id":61,"name":62,"pivot":147},{"blog_id":109,"category_id":61},{"id":128,"name":129,"pivot":149},{"blog_id":109,"category_id":128},{"id":151,"author_id":74,"title":152,"slug":153,"featured_image":154,"published_at":155,"short_summary":156,"word_count":157,"author":158,"categories":159},316,"AI Visibility in 2026: What Actually Gets Brands Cited by LLMs","ai-visibility-2026-what-gets-brands-cited","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fimage-apr-2-2026-09-48-17-am-20260402074850-MmACyW63.png","2026-04-02T07:37:11.000000Z","How LLM tools cite brands? Answer is a bit complex, but digital PR and high authority seem to lead the way",1345,{"id":74,"name":86,"avatar":88,"email":87},[160],{"id":161,"name":162,"pivot":163},23,"AI",{"blog_id":151,"category_id":161}]