[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-how-to-attract-more-traffic-with-your-web-design":3,"latest-blogs-home":134},{"message":4,"data":5},"Blogs retrieved successfully",{"blog":6,"latest_blogs":39},{"id":7,"author_id":8,"title":9,"slug":10,"content":11,"short_summary":12,"featured_image":13,"status":14,"meta_title":9,"meta_description":12,"canonical_url":15,"keywords":16,"blog_type":17,"is_featured":18,"word_count":19,"published_at":20,"created_at":21,"updated_at":22,"deleted_at":23,"author":24,"categories":29},179,1,"How To Attract More Traffic With Your Web Design","how-to-attract-more-traffic-with-your-web-design","\u003Cp>As per the latest tally, nearly two billion sites populate the world wide web. Fortunately, only around 17% or 340 million of these sites are active, providing some relief if you're concerned about clutter and competition.\u003C\u002Fp>\n\n\u003Cp>Nonetheless, new websites continue to emerge daily, serving a multitude of business functions, including advertising, boosting web traffic, generating leads, fostering brand awareness, and offering customer service, among others. Amid these time-intensive activities, which include search engine optimisation (SEO), website design often gets relegated to the backseat in some organisations.\u003C\u002Fp>\n\n\u003Cp>Neglecting web design could result in lost revenue opportunities. Your website is essentially a digital embodiment of your company and its ethos. Without it, your audience would barely be aware of your business's existence, especially considering over 60% initiate their purchasing journey with online searches. Worse still is the scenario of owning a poorly designed website that does your business more harm than good. Partnering with a reputable \u003Ca href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fmelbourne\u002F\" target=\"_new\" rel=\"noopener\">digital agency in Melbourne\u003C\u002Fa> can help you prevent such outcomes.\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">But how do you fix this common oversight? How can you increase traffic using different web design techniques? You'll find the answers in this article. Let's start by describing what an attractive web design may look like.  \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cb>What Makes a Great Website Design \u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">There's no simple answer to such a subjective question, as design preferences vary from person to person. Results from\u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fblog.hubspot.com\u002Fmarketing\u002Fweb-design-stats-for-2020\"> \u003Cspan style=\"font-weight: 400;\">curated web design statistics\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\"> published by Hubspot will be discussed in different sections of this article - from the most impactful web design elements to the most preferred colours and fonts.    \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">With that aside, here's a research finding that proves digital marketing is challenging: It takes only\u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.entrepreneur.com\u002Fgrowing-a-business\u002Fyouve-got-8-seconds-to-grab-a-customers-attention-heres\u002F427827\"> \u003Cspan style=\"font-weight: 400;\">eight seconds to capture\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\"> the audience's attention after landing on your website. That's how short it takes for businesses to persuade readers to convert or purchase, so it's best to make the most of your site's visual elements and layout.  \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Again, there's no one-size-fits-all solution for an ideal web design that boosts traffic, but yours should tick the following boxes:  \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cb>1. An effective web design for traffic makes a good impression\u003C\u002Fb>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">According to recent research,\u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.prnewswire.com\u002Fnews-releases\u002Ffirst-impressions-are-94-design-related--infinityhr-upgrades-their-user-interface-to-match-todays-technological-beauty-standards-300617678.html#:~:text=%22Research%20shows%20us%20that%2094,with%20more%20visually%20appealing%20aesthetics.\"> \u003Cspan style=\"font-weight: 400;\">94% of first impressions are design-related\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\">. Survey responders consider the website or application's look and feel before deciding whether to stay engaged or abandon it.  \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">As such, your website's look is the first thing that your audience notices about your company. Visual appeal is a great way to catch readers' attention, making them more receptive to your messages and increasing their chances of understanding your unique value proposition. Your visitors should be welcomed by a clean layout and clear yet compelling messages to convince them to stay on your pages longer.  \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cimg class=\"aligncenter size-full wp-image-21301\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F05\u002Fblog_design1.png\" alt=\"\" width=\"1600\" height=\"975\" \u002F>\n\n\u003Cp>\u003Cb>2. It should aim to enhance user experience\u003C\u002Fb>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Customers are the lifeblood of any business, and businesses must address their needs to succeed. Firms must reflect this value on their websites, as this channel is often the first point of contact for consumers.\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">\u003Cimg class=\"aligncenter size-full wp-image-21302\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F05\u002Fblog_design2.png\" alt=\"\" width=\"1600\" height=\"384\" \u002F>  \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Customers want a seamless, helpful and personalised experience from the get-go. A good website design ensures that visitors can navigate the site easily and find the information they need with relevant content. The site must have a simple yet innovative layout and be optimised for all types of devices. (You'll find out more about readers' site design preferences later).  \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cb>3. A great website design promotes SEO and visitor engagement\u003C\u002Fb>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Without practising optimisation tactics, your website will be buried by more popular pages, as search engines won't be able to find and rank it. This is where your SEO tactics come in.  \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">An SEO-friendly web design serves more than aesthetic purposes. It boosts your site's ranking by making your pages machine-readable, responsive and easy to navigate. An attractive website design addresses and fulfils the requirements of human readers and search engine crawlers responsible for arranging the search engine results pages (SERPs). Supported by valuable and engaging content, your site becomes a magnet for users seeking information and help. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Relevant and helpful content is for users, as a logical webpage and site structure are for search engine bots. Both look for hierarchy and the flow of thoughts to understand page content and decide on its relevance and usefulness.  \u003C\u002Fspan>\u003Cbr>\n\u003Cspan style=\"font-weight: 400;\">But it doesn't end there.\u003C\u002Fspan>\u003Cbr>\n\u003Cspan style=\"font-weight: 400;\">It's one thing to get found online by readers and another to compel them to spend time on your pages. As you can see below here’s an example of a website where the traffic grew overtime.  \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cimg class=\"aligncenter size-full wp-image-21303\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F05\u002Fblog_design3.png\" alt=\"\" width=\"936\" height=\"412\" \u002F>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Once readers have clicked through your site, your web design and content should lead to more positive actions like conversions, sharing and linking to your content, comments and others - leading to higher site visits.   \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cimg class=\"aligncenter size-full wp-image-21304\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F05\u002Fblog_design4.png\" alt=\"\" width=\"1100\" height=\"1282\" \u002F>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">But how do web design elements affect site traffic, and how can you use them to your advantage? Let's discuss\u003C\u002Fspan> \u003Cspan style=\"font-weight: 400;\">these further\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cb>How to Increase Site Traffic Through Web Design \u003C\u002Fb>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Web design significantly affects how users perceive your brand and interact with your site. In this\u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fwebsite-redesign-increased-organic-traffic-99-8-months-case-study\u002F185430\u002F\"> \u003Cspan style=\"font-weight: 400;\">case study\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\">, a firm had a web design revamp and saw its leads and inquiries rise to 40% and its organic traffic to 99% within 8 months. Similarly, business2community.com reported a 100% increase in traffic\u003C\u002Fspan> \u003Cspan style=\"font-weight: 400;\">and a 42% increase in leads within 6 months following a site makeover.  \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Using the right website design elements helps businesses hook potential customers and persuade them to learn more about the brand, products and added value\u003C\u002Fspan>\u003Cb>. \u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\">In the cases mentioned, the main drivers identified include adopting a user-centric design, applying SEO strategies, addressing redirects, using natural language, getting better with keyword research and content upgrades. \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Below are some design tips for growing your site visitors:  \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cb>1. Create a responsive web design \u003C\u002Fb>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Over 4.3 billion mobile internet users worldwide access the Internet regularly, generating around 60% of website traffic. Mobile use has revolutionised the way we buy and altered the purchasing process. Up to\u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.thinkwithgoogle.com\u002Fmarketing-strategies\u002Fapp-and-mobile\u002Fmobile-shoppers-consumer-decision-journey\u002F\"> \u003Cspan style=\"font-weight: 400;\">82% of smartphone users\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\"> consult their phones before making in-store purchases, with 45% reading reviews before purchasing. At least 34% of retail shopping happens online through mobile devices.  \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Ensuring your website can be viewed across all devices contributes to a positive user experience. True enough, 73.1% of web designers surveyed by GoodFirms believe that a non-responsive design is a primary reason visitors leave a website.  \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Coined over a decade ago, RWD refers to a web design approach that enables web pages to read well on all screen sizes without sacrificing usability and readability. It's a way to design a website that runs on all devices through these foundational principles:   \u003C\u002Fspan>\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Adaptable layouts and grids \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Fluid images  \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Strategic use of CSS media queries  \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Inclusion of three or more breakpoints \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Prioritising accessibility and simplicity \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003Cspan style=\"font-weight: 400;\">With the site automatically adapting to the device's image, resolution and scripting capacities, visitors can explore the pages better, increasing engagement, traffic and the likelihood of conversions. Plus, Google ranks sites better when they’re optimised for mobile. Evaluate your site's mobile friendliness by running this tool\u003C\u002Fspan>\u003Cspan style=\"font-weight: 400;\">:\u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fsearch.google.com\u002Ftest\u002Fmobile-friendly\"> \u003Cspan style=\"font-weight: 400;\">https:\u002F\u002Fsearch.google.com\u002Ftest\u002Fmobile-friendly\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\">.\u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cimg class=\"aligncenter size-full wp-image-21305\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F05\u002Fblog_design5.png\" alt=\"\" width=\"1600\" height=\"338\" \u002F>\n\n\u003Cp>\u003Cb>2. Leverage visual design to increase website traffic\u003C\u002Fb>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Taking a cue from the eight-second rule makes website owners appreciate visual design's importance better. Using site design elements effectively can attract new audiences and promote better experience and engagement, making it vital for website growth.  \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Humans, by nature, are attracted to eye-catching videos and images. Instead of stuffing your site with too many words, let your pictures do the talking. The design tips below should provide you with some valuable insights: \u003C\u002Fspan>\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cb>Pick great images:\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> High-quality images give the impression of professionalism. These photos can attract visitors and make stellar content even better. Readers likewise prefer seeing original pictures, as much as possible, to know more about your brand's products and services.  \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cb>Infographics: \u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\">This content format can make complex subjects more digestible and easier to understand. As such, 62% of content creators publish infographics bi-weekly, and 55% of marketers use them in social media more than any other visual media, according to Demand Sage. Infographics are also shareable and can earn you backlinks that boost your SEO efforts.   \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cb>Videos:\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> The demand for video content is increasing, and 91% of surveyed consumers want more videos from brands, per Wyzowl. As a response, 60% of surveyed companies planned to increase their video marketing budget in 2022, based on data gathered by Statista. The research firm also discovered over 3 billion internet users consume videos at least once every month, and this year's projection will likely peak at 3.5 billion.  \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cb>Typography: \u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\">This term refers to the different text styles, giving them a distinct appearance. Arial, Calibri, Verdana, and Times New Roman are a few of the most popular web fonts. Decreasing or increasing font size or changing their form can create a sense of urgency or draw attention to your key messages. Typography likewise helps create a hierarchy and improve your site's aesthetic structure.   \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cb>Pick colours strategically: \u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\">A 2021 survey done by Top Design Firms asked users about the visual elements they value most on a company website. The report, published by HubSpot, came up with the following results: images (40%), colours (39%), and video (21%). Other essential elements identified were typography, infographics and animation.  \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003Cspan style=\"font-weight: 400;\">      Asked further about colour preferences, here's how participants responded:  \u003C\u002Fspan>\u003Cbr>\n\u003Cul style=\"list-style: none;\">\u003Cbr>\n \t\u003Cli>a. Primary colour schemes (26%): either red, blue, yellow or a combination of such hues\u003C\u002Fli>\u003Cbr>\n \t\u003Cli>b. Complementary colours (21%): a mix of two colours opposite each other in the colour wheel\u003C\u002Fli>\u003Cbr>\n \t\u003Cli>c. Analogous colour schemes (20%): using one primary hue and using two shades directly next to it on the colour wheel\u003C\u002Fli>\u003Cbr>\n \t\u003Cli>\u003Cimg class=\"aligncenter size-full wp-image-21306\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F05\u002Fblog_design6.png\" alt=\"\" width=\"434\" height=\"263\" \u002F>\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cb>Know when and where to use white spaces: \u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\">In spite of the availability and demand for images, videos, and animation that could accompany text content, web designers need to put in white spaces to create a sense of balance and help visitors continue scrolling your pages. \u003C\u002Fspan>\u003Cspan style=\"font-weight: 400;\"> \u003C\u002Fspan>\u003Cspan style=\"font-weight: 400;\">White spaces\u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fuxplanet.org\u002Fthe-power-of-whitespace-a1a95e45f82b\"> \u003Cspan style=\"font-weight: 400;\">enhance readability by 20%\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\"> and help direct readers' eyes around the screen, ensuring that the text will be read.\u003C\u002Fspan>\u003Cspan style=\"font-weight: 400;\"> These black spaces can make your call-to-action buttons stand out and more compelling. \u003C\u002Fspan>\u003Cspan style=\"font-weight: 400;\">Considering online users' short attention lifespan, it's highly likely that they won't stick around your site if they can't understand your message.  \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cb>Craft a simple interface and navigation menu: \u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\">Up to 65% of the world's population are\u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.atlassian.com\u002Fblog\u002Fteamwork\u002Fhow-to-work-4-different-learning-types\"> \u003Cb>visual learners\u003C\u002Fb>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\">, meaning they need to '”see” information to retain it. You don't need to stuff your site with product images and compelling call-to-action phrases to ensure your brand sticks to your customer's minds past the eight-second mark. Besides, 84.6% of web designers believe a crowded web design is a top mistake small businesses make, according to a 2021 GoodFirms research. A user-friendly website can mean different things to different people and varies from business to business. Typically, an effective design is intuitive, fluid and simple. Simplicity should spread to your navigation menu. Your website must enable easy and quick navigation so that visitors can find information easily. They will leave your site and browse your competitor's pages if they don't see what they want, whether it's your company profile, products or services list or contact information. Here's how to do it:  \u003C\u002Fspan>\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Organise the headings, menus, tabs and categories according to what your audience searches for  \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Place your site's most popular links, including social media buttons, as shortcuts on the footer     \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Create landing pages to manage leads and conversions  \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli aria-level=\"1\">\u003Cimg class=\"aligncenter size-full wp-image-21307\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F05\u002Fblog_design7.png\" alt=\"\" width=\"1600\" height=\"809\" \u002F>\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003Cspan style=\"font-weight: 400;\">A great visual design ensures content readability by using the right font type and size, placing breaks and white spaces on the right spots, cleverly using colour schemes and knowing the ideal length of each sentence or paragraph.     \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cb>3. Don't let your design impede fast page loading \u003C\u002Fb>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Ensure that you don't sacrifice speed to have a fancy-looking website. A quick-loading page is necessary to provide a great customer experience. It's mandatory if you don't want your business website to suffer.    \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">A four-second delay in your page loading time increases the probability of visitors\u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.thinkwithgoogle.com\u002Fmarketing-strategies\u002Fapp-and-mobile\u002Fmobile-page-speed-new-industry-benchmarks\u002F\"> \u003Cspan style=\"font-weight: 400;\">abandoning your site\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\"> to 90 per cent. About half of your site visitors will likely leave your site if the page they click fails to load in three seconds.  \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Ensure your site responsiveness by checking the following metrics:  \u003C\u002Fspan>\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cb>Largest contentful paint (LCP): \u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\">measures the loading time after the user clicks on your link. An LCP score of 2.5 and below is good, though striving for a better score should be your goal.  \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cb>First input delay (FID): \u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\">determines the time your visitor interacts with your site to the time your site responds to the said interaction. An FID of 100 milliseconds or faster is good. \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cb>Cumulative layout shift (CLS):\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> is a visual stability metric. The fewer movements and distortions on your page elements, the lower your score - which is what you should strive for. \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli aria-level=\"1\">\u003Cimg class=\"aligncenter size-full wp-image-21308\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F05\u002Fblog_design8.png\" alt=\"\" width=\"1600\" height=\"778\" \u002F>\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003Cspan style=\"font-weight: 400;\">According to Google, users were 24% less likely to leave if a site met specific performance thresholds. Meanwhile, a 0.2 reduction in CLS for Yahoo! Japan paved the way for a 15% rise in page views and a 13% increase in user sessions, alongside a 1.72% bounce rate reduction.   \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Another study by 55 and Deloitte in 2019 discovered decreasing mobile load times by just one-tenth (0.1) of a second resulted in major increases in conversion rates, 8.4% in retail and 10.1% in travel sites.     \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Several strategies can help improve your Core Web Vitals, page loading times and overall site health, including:  \u003C\u002Fspan>\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Removing unnecessary third-party scripts and large page elements   \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Upgrading to a faster web hosting service  \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Using a content delivery network \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Adding new user interface elements  \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Compressing images to reduce their size  \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Ensuring an efficient static cache policy \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Making your HTML and CSS codes consistent  \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003Cspan style=\"font-weight: 400;\">Aligning your design skills and knowledge with consumer preferences hooks them and provides an engaging and positive experience overall. But with technical knowledge to boost site loading and efficiency, you'll gain more traffic.  \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cb>4. Create an SEO-boosting web design\u003C\u002Fb>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Incorporating SEO techniques in web design is vital in organic search ranking. Placing high on the search engine results page boosts site visibility and traffic. Most buyers start their journey with a search, and if they can't find your site online, all your hard work will amount to nothing.   \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Using the most searched keywords\u003C\u002Fspan> \u003Cspan style=\"font-weight: 400;\">in your content is only one piece of the puzzle. Lifting your website status requires other SEO techniques, such as:  \u003C\u002Fspan>\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Submitting a sitemap and adding a schema to allow search bots to better organise and understand your pages  \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Integrating appropriate meta tags to indicate what the page is all about  \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Building a great backlink profile to boost trustworthiness, authority and credibility \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Creating high-quality, engaging and relevant content   \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003Cspan style=\"font-weight: 400;\">You can learn more about\u003C\u002Fspan>\u003Ca href=\"\u002Fseo\u002Fwebsite-design-that-generates-seo-clicks\u002F\"> \u003Cspan style=\"font-weight: 400;\">designing an SEO-friendly website here\u003C\u002Fspan>\u003C\u002Fa> \u003Cspan style=\"font-weight: 400;\">to start revamping your web structure and layout.  \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">New and returning visitors, dwell time, bounce rates and conversions are some of the\u003C\u002Fspan> \u003Cspan style=\"font-weight: 400;\">most important metrics that help determine how users interact with your site. Well-designed sites will have repeat visitors and an increasing number of new readers, which bodes well for your SEO. Besides a ranking increase, firms can also expect a boost in trustworthiness and better brand perception, which draws in more customers.   \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cimg class=\"aligncenter size-full wp-image-21309\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F05\u002Fblog_design9.png\" alt=\"\" width=\"350\" height=\"230\" \u002F>\n\n\u003Cp>\u003Cb>5. Integrate social media links\u003C\u002Fb>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Humans are social beings. That's why social media has attracted over four billion users to date. Besides maintaining websites, companies have social media accounts to boost online brand visibility and effectively promote their businesses.  \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Social media links can be placed strategically on your pages, whether on the header, footer or every content page. As users are more likely to log into their social media accounts daily, they're more likely to interact with your brand on these channels. According to Hootsuite,\u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fblog.hootsuite.com\u002Fsocial-media-for-business\u002F\"> \u003Cspan style=\"font-weight: 400;\">83% of the estimated two billion Instagram users\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\"> discovered new brands through the platform.  \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Embedding social media buttons to your website connects these two platforms seamlessly, leading to more potential visitors. Integrate these links into your website design, upload fresh content regularly, and see your visitors grow.  \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cimg class=\"aligncenter size-full wp-image-21310\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F05\u002Fblog_design10.png\" alt=\"\" width=\"586\" height=\"172\" \u002F>\n\n\u003Cp>\u003Cb>6. Spot issues and measure impact through a web design audit \u003C\u002Fb>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">If your website has remained untouched for three years or more, it's time to give it a major makeover, as a typical\u003C\u002Fspan> \u003Cspan style=\"font-weight: 400;\">website has a lifespan of around 2.5 years. Similarly, any changes in your web design should be measured for effectiveness.  \u003C\u002Fspan>\u003Cb> \u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">A website audit is recommended for the former, though you can do the latter independently through these steps:  \u003C\u002Fspan>\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli style=\"list-style-type: none;\">\u003Cbr>\n\u003Cul>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Know what your audience wants  \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Check your visual branding components (logo, tagline, etc.)  \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Ensure consistency across all channels  \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Analyse your website's look and feel  \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Compare your site with the competitors' pages  \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n \t\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Maintain a checklist of issues and fix them   \u003C\u002Fspan>\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003C\u002Fli>\u003Cbr>\n\u003C\u002Ful>\u003Cbr>\n\u003Cspan style=\"font-weight: 400;\">Review your website structure and layout, and check whether you still have the same target audiences and keywords. Identify your main competitors, and study how their website is put together and what makes them popular with the audience. Check how your website fares and determine your strengths and weaknesses. Aim to close the gap between your site's performance and theirs.  \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cimg class=\"aligncenter size-full wp-image-21311\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F05\u002Fblog_design11.png\" alt=\"\" width=\"337\" height=\"300\" \u002F>\n\n\u003Cp>\u003Cb>Concluding thoughts \u003C\u002Fb>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">In today's fast-paced world filled with online users with shortened attention spans, it's crucial to convey your key messages quickly yet efficiently. An impeccable web design can hook your audience, draw attention to your brand and amplify your message.  \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Consumers base their first impression of your brand according to how your website looks and feels, while crawlers rank search results based on your site's technical structure. User-centric and machine-friendly approaches provide a solid foundational basis when planning your website design. Ensuring that both clearly understand your pages leads to better search rankings and a positive user experience.    \u003C\u002Fspan>\u003C\u002Fp>\n\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">The tips above help you create a more attractive website that drives traffic and encourages a positive first and lasting impression. Over time, it'll be easier for your brand to build awareness and trust, making your readers more inclined to convert and purchase.   \u003C\u002Fspan>\u003C\u002Fp>","As per the latest tally, nearly two billion sites populate the world wide web. Fortunately, only around 17% or 340 million of these sites are active, providing some relief if you're concerned about cl...","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-assets\u002F2023\u002F02\u002F02-How-To-Develop-A-Content-Marketing-Funnel-For-Better-ROI.jpg","published","https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fhow-to-attract-more-traffic-with-your-web-design\u002F","","blog",false,2866,"2023-05-23T07:19:03.000000Z","2025-10-26T11:10:28.000000Z","2025-10-31T09:45:55.000000Z",null,{"id":8,"name":25,"email":26,"about":16,"avatar":27,"created_at":28,"updated_at":28,"deleted_at":23},"Aaron Gray","support@nobsmarketplace.com","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-authors\u002F2024\u002F04\u002FAGray.png","2025-10-26T11:10:22.000000Z",[30,33],{"id":8,"name":31,"slug":17,"created_at":28,"updated_at":28,"deleted_at":23,"pivot":32},"Blogs",{"blog_id":7,"category_id":8},{"id":34,"name":35,"slug":36,"created_at":37,"updated_at":37,"deleted_at":23,"pivot":38},11,"Content","content","2025-10-26T11:10:27.000000Z",{"blog_id":7,"category_id":34},[40,69,87,120],{"id":41,"author_id":42,"title":43,"slug":44,"content":45,"short_summary":46,"featured_image":47,"status":14,"meta_title":43,"meta_description":48,"canonical_url":23,"keywords":23,"blog_type":17,"is_featured":18,"word_count":49,"published_at":50,"created_at":51,"updated_at":51,"deleted_at":23,"author":52,"categories":57},325,9,"Why Google Is Spending $185 Billion on AI Infrastructure","why-google-is-spending-185-billion-on-ai-infrastructure","\u003Ch1>\u003Cspan style=\"font-size: 16pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>Why Google Is Spending $185 Billion on AI Infrastructure\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh1>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">There’s a version of SEO thinking that treats AI Overviews, AI Mode, and other AI-powered search features as experiments. Temporary. Something Google is testing, might scale back, might abandon if engagement metrics don’t hold. Under that assumption, the rational strategy is to wait. Keep doing what’s been working. See how things play out.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">Google CEO Sundar Pichai made that assumption untenable in a recent conversation on the Cheeky Pint podcast with Stripe co-founder John Collison and investor Elad Gil. Not because of anything he said about product direction or AI capabilities, although he said plenty. Because of the numbers he shared about what Google is physically building underneath those products.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">Google’s capital expenditure budget for 2026 sits between $175 and $185 billion. To put that figure in context, it’s more than double the company’s 2025 total. And Pichai made clear that the constraint on spending isn’t ambition or budget approval. The constraint is that the physical materials don’t exist in sufficient quantity to spend more.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 14pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>The Bottlenecks Are Physical, Not Strategic\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">When Collison asked Pichai to walk through the bottlenecks on AI infrastructure, the answer didn’t involve model architecture, product-market fit, or user adoption curves. Every constraint Pichai named was physical.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">Wafer capacity. The number of silicon wafer starts available globally is a hard ceiling on how many AI chips can be manufactured. No amount of money changes how many wafers TSMC, Samsung, or Intel can produce in a given year. The fabrication plants take years to build and billions to fund, and the lead times are measured in years, not quarters.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">Memory supply. AI models, particularly the large language models that power AI Overviews and Gemini, require enormous amounts of high-bandwidth memory. The global supply of HBM (high-bandwidth memory) chips is allocated years in advance, and demand from Google, Microsoft, Meta, Amazon, and others far exceeds what memory manufacturers can produce. Pichai described memory as one of the defining constraints of 2026.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">Power and energy infrastructure. Data centers that run AI workloads consume significantly more electricity than traditional cloud computing facilities. Google needs new power capacity at a pace that outstrips what the existing grid and permitting process can deliver. Pichai mentioned permitting and the regulatory environment as a constraint, along with the sheer availability of power generation capacity.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">Electricians. Pichai pointed out that Google can’t even find enough electricians to wire the facilities at the rate it wants to build them. The constraint ladder goes all the way down to the labor supply needed to physically connect power to servers.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">None of these bottlenecks are the kind that get solved by a product pivot or a strategy change. These are multi-year, multi-billion-dollar commitments to physical infrastructure that cannot be repurposed for anything other than AI workloads. When a company spends $185 billion in a single year building something, and the only reason it isn’t spending more is because the raw materials don’t exist yet, that tells you the direction is locked in.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 14pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>What the CapEx Budget Tells You About AI Search\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">AI Overviews went global in early 2026, powered by Google’s Gemini 3 model. AI Mode is live as a separate tab for users who want a more advanced experience, with successful features migrating to the main search page over time. Pichai described AI Mode as the “bleeding edge” and the main search experience as the destination for features that prove themselves.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">These products run on the exact infrastructure that the $185 billion budget is building. Every AI Overview served, every AI Mode query processed, every Gemini response generated requires GPU compute, high-bandwidth memory, and power. The infrastructure investment and the product direction are inseparable. Google isn’t building $185 billion worth of data centers and then deciding whether to use them for AI search. The product roadmap and the infrastructure buildout are the same plan.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">Pichai reinforced this when he discussed the relationship between Search and Gemini. He said the two products will overlap in certain ways and profoundly diverge in others, and that Google is committed to running both. He described a future where information-seeking queries become agentic, where Search acts as an “agent manager” coordinating tasks rather than returning results. Every element of that vision requires more compute, more memory, and more power than current search infrastructure provides.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">The CapEx budget is the commitment in dollar terms. The physical bottlenecks are the commitment in material terms. Together, they make the trajectory unmistakable. AI-powered search features are not a test. They are what search is becoming, and the foundation being poured right now is designed to support nothing else.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 14pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>Why the “Wait and See” SEO Strategy Is a Miscalculation\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">The assumption that AI search features might be temporary has been common in SEO circles since AI Overviews first appeared. The reasoning usually follows a pattern: Google has experimented with search features before and rolled them back. User behavior might not support AI-generated answers. Publishers might push back hard enough to force changes. The cost of serving AI responses at scale might prove prohibitive.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">Pichai’s interview addressed that last concern directly. The cost is enormous, and Google is spending it anyway. The company isn’t debating whether AI search is economically viable. The company is constrained by the speed at which silicon can be fabricated and power plants can be permitted. The question of “will Google keep doing this” has been answered by $185 billion and a CEO who says the only thing stopping him from spending more is the laws of physics and the supply of skilled tradespeople.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">For SEO and content strategy, the “wait and see” position carries real risk. Every month spent optimizing exclusively for the traditional results page, without building the kind of brand recognition and topical authority that carries into AI-powered search surfaces, is a month of falling behind competitors who started adapting earlier.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">AI Overviews already appear on a significant percentage of search queries globally. They synthesize information from multiple sources and present it above the organic results. Click-through rates on traditional blue links decline when an AI Overview provides a satisfactory answer. As the models improve, the percentage of queries where the AI Overview is satisfactory will increase. As AI Mode features migrate to the main search experience, more query types will be served through AI-generated responses rather than ranked link lists.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">None of this requires speculation about what Google might do in the future. The products are live. The infrastructure to scale them is being built. The CEO described the direction on a public podcast. The investment is locked in at a scale that makes reversal economically irrational.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 14pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>What Permanent AI Search Means for Link Building and Content\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">If AI-powered search is permanent, then the way content gets discovered and consumed is permanently changing too. The implications for \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-building\">\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">link building\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\"> and content strategy are concrete.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">AI Overviews pull information from multiple sources and synthesize it into a single response. The sources that get pulled tend to be authoritative, well-established, and topically relevant. Building backlinks from high-authority sites through \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fguest-posting\">\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">guest posting\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\"> and \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fdigital-pr\">\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">digital PR\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\"> contributes to exactly the kind of authority profile that AI systems draw from when generating responses. The mechanism is different from traditional rankings, but the underlying work, earning trust signals across the web, is the same.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">Content that earns \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-insertion\">\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">link insertions\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\"> on relevant, authoritative pages builds the kind of topical association that AI models use to determine which brands to reference in generated answers. A backlink from a respected industry publication doesn’t just pass PageRank in an AI-powered search environment. It reinforces the association between a brand and a topic inside the models that power AI Overviews, Gemini, and whatever comes next.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">The difference is in what the output of that work looks like. In traditional search, the output is a ranking position and click-through traffic. In AI-powered search, the output increasingly includes whether a brand gets mentioned in an AI-generated answer, whether the agent includes it when executing a task, and whether the model associates the brand with the topic strongly enough to surface it at all.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">Both outputs depend on the same foundational investment: consistent, authoritative presence across the web. The brands that have been building that presence are positioned for both models. The brands that have been optimizing narrowly for keyword rankings on a traditional results page have prepared for only one version of search, and it’s the version being actively replaced.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 14pt; color: rgb(0, 0, 0); font-family: Calibri, sans-serif;\">\u003Cstrong>The Timeline Is Compressed\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">Pichai made a point during the interview about planning horizons. He said that trying to think ten years ahead is paralyzing, but thinking one year ahead on the current AI development curve is both productive and exciting. He referenced 2027 as a potential inflection point for agentic workflows expanding beyond engineering use cases into mainstream applications.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">The infrastructure timeline supports a compressed planning horizon. Data centers being built in 2026 will come online in 2027 and 2028. The memory and compute capacity they provide will power the next generation of AI search features. The products that infrastructure supports are already in development, and some are already live.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">For anyone allocating SEO and content budgets, the planning window isn’t “when will AI search become important.” AI search is already important. The planning window is “how much of my strategy accounts for it.” Given what Pichai shared about the scale of investment and the physical permanence of the infrastructure being built, the answer should be an increasing proportion over time, starting now.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12pt; color: rgb(0, 0, 0); font-family: Cambria, serif;\">The $185 billion isn’t a signal to panic. It’s a signal to stop treating AI search as something that might go away. The concrete is being poured. The chips are being fabricated. The power plants are being permitted. And the CEO of Google is on a podcast explaining that the only reason the number isn’t higher is because the planet can’t produce the materials fast enough.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>","Google is spending up to $185 billion in capital expenditure this year on AI infrastructure. The bottlenecks are physical: memory chips, wafer capacity, power, electricians. For SEO, the signal is clear. AI Overviews and AI Mode are permanent features, not experiments to wait out.","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fgoogle-185b-ai-infrastructure-20260413082856-baIK1bLY.png","Google’s 2026 CapEx tops $185 billion, constrained by physics, not ambition. AI Overviews and AI Mode are permanent. SEO strategy should reflect that.",1614,"2026-04-13T08:13:11.000000Z","2026-04-13T08:29:02.000000Z",{"id":42,"name":53,"email":54,"about":23,"avatar":55,"created_at":56,"updated_at":23,"deleted_at":23},"Rasit Cakir","rasit@nobsmarketplace.com","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Frasit.webp","2026-01-26T11:10:22.000000Z",[58,63],{"id":59,"name":60,"slug":61,"created_at":28,"updated_at":28,"deleted_at":23,"pivot":62},3,"SEO","seo",{"blog_id":41,"category_id":59},{"id":64,"name":65,"slug":66,"created_at":67,"updated_at":67,"deleted_at":23,"pivot":68},23,"AI","ai","2026-03-10T11:18:29.000000Z",{"blog_id":41,"category_id":64},{"id":70,"author_id":42,"title":71,"slug":72,"content":73,"short_summary":74,"featured_image":75,"status":14,"meta_title":76,"meta_description":77,"canonical_url":23,"keywords":23,"blog_type":17,"is_featured":18,"word_count":78,"published_at":79,"created_at":80,"updated_at":80,"deleted_at":23,"author":81,"categories":82},324,"Rankings Won’t Matter If AI Agents Don’t Know Your Brand Exists","ai-agents-brand-entity-recognition-seo","\u003Ch1>Rankings Won’t Matter If AI Agents Don’t Know Your Brand Exists\u003C\u002Fh1>\u003Cp>\u003Cspan>Google CEO Sundar Pichai sat down with Stripe co-founder John Collison and investor Elad Gil on the Cheeky Pint podcast earlier this month. The conversation ran over an hour and covered Google’s AI history, infrastructure spending, compute bottlenecks, and where Search is headed. One theme ran through everything Pichai described: Search is moving from returning results to executing tasks, and in that model, the question isn’t where you rank. The question is whether the AI agent knows your brand exists at all.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Pichai used the phrase “agent manager” to describe what Search is becoming. Not a search engine. Not an answer engine. A system that coordinates tasks on a user’s behalf, running multiple threads simultaneously. In that world, the brands that maintain visibility are the ones AI systems already associate with specific topics, services, and areas of expertise. That association, entity recognition, is becoming the most important asset in organic search strategy. Understanding why requires looking at what Pichai actually said and what it means for how discovery works going forward.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>What Pichai Actually Said About the Future of Search\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>When asked what the future of Search looks like, whether it remains a product, a distribution mechanism, or one of many ways people interact with the world, Pichai described something fundamentally different from the search engine that exists today.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>He said that information-seeking queries, the kind of searches that currently return a list of ranked results, will become agentic. Instead of typing a question and getting links, users will initiate tasks. Instead of searching for trip options, Search will plan the trip. Instead of returning results, Search will coordinate actions across multiple services simultaneously.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Pichai used the phrase “agent manager” to describe what Search becomes in this model. Not a search engine. Not an answer engine. A system that manages concurrent tasks on a user’s behalf, with multiple threads running at once. He compared it to how he already uses internal Google tools, where agents perform work in parallel and the user oversees the output rather than doing each step manually.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>When asked whether the traditional search box will still exist in ten years, Pichai avoided a direct answer but said something revealing. He said the form factor of devices will change, that input and output methods will change radically, and that trying to predict ten years out is paralyzing. Instead, he said the curve of AI progress is so steep that thinking one year ahead is more productive, and more exciting, than trying to envision five years out.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>He also addressed the relationship between Search and Gemini, Google’s standalone AI model. He said the two will overlap in some areas and profoundly diverge in others, and that Google is committed to running both. AI Mode in Search serves as the bleeding edge, and features that prove successful there migrate to the main search experience over time. The implication is that AI Overviews and AI Mode are not experiments. They are staging grounds for the next version of Search.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>What “Agent Manager” Means in Practice\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>To understand what Pichai is describing, it helps to think about how Search works today and what changes when it becomes agentic.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Today, a user types a query. Google returns a ranked list of results, increasingly topped by an AI Overview that summarizes information from multiple sources. The user clicks a result or reads the overview. The interaction is essentially one question, one response, one session.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>In an agentic model, the interaction looks completely different. A user describes what they want to accomplish rather than what they want to know. Search doesn’t return results. It initiates a process. It might contact multiple services, compare options, negotiate parameters, and execute a decision, all within the search interface, all without the user visiting a single external website.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Pichai referenced 2027 as a potential inflection point for when agentic workflows expand beyond engineering and developer use cases into mainstream commercial applications. That timeline aligns with what most infrastructure observers expect for broad deployment of long-horizon AI agents.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>The practical example is straightforward. Today, someone searching for a weekend trip to Lisbon gets a list of blog posts, hotel booking sites, and flight comparison tools. In an agentic model, Search takes the intent, the budget, the dates, the user’s preferences, and books the trip. The blog posts, the hotel sites, and the comparison tools are still data sources, but the user never visits them. Search consumed their information and acted on it.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>Why This Matters for Organic Search Strategy\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>The entire architecture of SEO is built on a foundational assumption: that Google Search exists to connect users with websites. Every ranking factor, every backlink, every piece of optimized content operates within that framework. Users search. Google returns links. Users click. Websites get traffic.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Pichai’s description of the future doesn’t include that loop.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>That doesn’t mean websites stop existing or that SEO becomes irrelevant overnight. Google still needs sources. AI Overviews and agentic processes still need data to synthesize, services to connect to, and information to act on. But the role of a website in that ecosystem changes from a destination to a data source. The user doesn’t visit you. The agent consumes your content and uses it as an input.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>For \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-building\">\u003Cspan>link building\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan> and \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fdigital-pr\">\u003Cspan>digital PR\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan>, the implications ripple outward. Backlinks have always been a signal of authority and trust. When Search operated as a referral mechanism, links mattered because they influenced which results users saw and clicked. In an agentic model, authority signals still matter, possibly more than ever, because the agent needs to decide which sources to trust when executing tasks. But the downstream value of the link changes. A backlink that used to drive referral traffic and pass ranking authority might still pass authority, but the referral traffic component diminishes if the agent is doing the visiting on the user’s behalf.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fguest-posting\">\u003Cspan>Guest posting\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan> and contributed content face a similar recalibration. Publishing an article on a respected industry site has traditionally served dual purposes: earning a link for SEO value and putting a brand in front of that publication’s audience. If the audience increasingly gets their answers through agentic search without visiting the publication, the second purpose weakens. The SEO value of the link may persist, but the brand exposure depends on whether the agent surfaces the brand name in its output, which is a question of entity recognition, not traditional ranking.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>Entity Recognition Becomes the Core Asset\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>In a search environment where agents synthesize information and execute tasks without sending users to websites, the brands that maintain visibility are the ones the agent knows about and trusts. That knowledge comes from entity recognition, the ability of AI systems to associate a brand name with specific topics, services, and areas of expertise.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Entity recognition gets built through exactly the kind of work that has always supported strong SEO: consistent publishing on authoritative sites, editorial coverage that mentions the brand in context, topical relevance reinforced across multiple sources, and structured data that helps AI systems understand what a company does and where it operates.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>The difference is that in a traditional search model, all of that work eventually translated into rankings, and rankings translated into clicks. In an agentic model, the translation step changes. The work still matters, but its output is whether the agent includes your brand when executing a task, not whether you appear on page one of a results list.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Companies that have invested in building strong entity association through consistent \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-insertion\">\u003Cspan>link insertion\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan>, editorial mentions, and topical authority across the web are better positioned for an agentic search environment than companies that have optimized primarily for keyword rankings. Keyword rankings assume a results page. Entity recognition works regardless of the interface.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>What Pichai Didn’t Address\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>Pichai’s interview was notable for what it left out. He didn’t discuss how publishers will be compensated when their content is consumed by agents without generating traffic. He didn’t address how advertising works in an agentic model where users don’t see search results pages. He didn’t explain how smaller businesses, the ones that don’t have the brand recognition to be known to AI agents, will get discovered in a world without clickable results.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>These are not minor gaps. Google’s advertising business generated over $113 billion in a single quarter in late last year. That business depends on users seeing and clicking ads in search results. An agentic model that executes tasks without showing results pages disrupts the revenue model that funds everything Google does.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Pichai did say that commercial information will still have value, and that AI will help figure out the best way to integrate it. But the specifics remain undefined. For businesses that depend on organic search traffic for revenue, the absence of a clear answer about how discovery and monetization work in an agentic model is the most important thing Pichai didn’t say.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>The Timeline Question\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>How quickly this transition happens is the most practical question for anyone making SEO and content investments today.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Pichai’s comments suggest the transition is already underway. AI Overviews are live globally. AI Mode is available as a separate tab for users who want the more advanced experience, with successful features migrating to the main search page over time. The underlying models are improving on a curve steep enough that Pichai said thinking more than a year ahead is less productive than just riding the current trajectory.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>At the same time, Pichai acknowledged that the full agentic vision is not here yet. He referenced 2027 as a potential inflection point for non-engineering use cases. The infrastructure constraints are real. Google is spending $175 to $185 billion in capital expenditures in 2026 and still can’t build fast enough because memory chips, wafer capacity, and power infrastructure are the binding constraints, not money.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>That means there’s a window, but the window has a visible end. The traditional search model isn’t going to disappear in the next twelve months, but the signals about where it’s heading are no longer ambiguous. The CEO of Google described the future of search as a task execution system and didn’t mention websites. That’s about as clear a signal as you can get.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>What to Do With This Information\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>The practical response is not to abandon SEO or stop building links. The foundational work of earning authority, building brand recognition, and establishing topical relevance across the web is the same work that positions a brand for visibility in an agentic search environment.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>The adjustment is in how you measure success and where you direct effort. Traffic from organic search will likely decline over time as agentic features absorb more query types. But brand mentions in AI generated outputs, entity recognition across AI systems, and the authority signals that come from appearing on respected third party sites will become more important, not less.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Building a strong backlink profile through quality editorial placements is still valuable, and may become more valuable, because those placements contribute to the entity recognition that determines whether an agent includes your brand when executing a task. The measurement just needs to expand beyond rankings and traffic to include brand visibility in AI outputs.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Pichai gave a one-year planning horizon as the most productive timeframe for decision-making. That’s a reasonable framework. Invest in the foundational work that serves both the current search model and the emerging agentic model, and reassess as the product evolves. The worst position to be in is having built nothing that AI systems recognize when the transition completes.\u003C\u002Fspan>\u003C\u002Fp>","Google CEO Sundar Pichai described Search evolving into an agent manager that executes tasks instead of returning results. In that model, rankings become secondary to whether AI systems recognize your brand. Entity recognition is emerging as the asset that determines visibility.","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fai-agents-brand-entity-20260412124615-GC3yN6yJ.png","Rankings Won’t Matter If AI Agents Don’t Know Your Brand","Google’s CEO described Search becoming an agent that completes tasks, not returns links. Entity recognition is replacing rankings as the core SEO asset.",1886,"2026-04-12T12:42:17.000000Z","2026-04-12T12:46:21.000000Z",{"id":42,"name":53,"email":54,"about":23,"avatar":55,"created_at":56,"updated_at":23,"deleted_at":23},[83,85],{"id":64,"name":65,"slug":66,"created_at":67,"updated_at":67,"deleted_at":23,"pivot":84},{"blog_id":70,"category_id":64},{"id":59,"name":60,"slug":61,"created_at":28,"updated_at":28,"deleted_at":23,"pivot":86},{"blog_id":70,"category_id":59},{"id":88,"author_id":59,"title":89,"slug":90,"content":91,"short_summary":92,"featured_image":93,"status":14,"meta_title":89,"meta_description":94,"canonical_url":23,"keywords":23,"blog_type":17,"is_featured":18,"word_count":95,"published_at":96,"created_at":97,"updated_at":98,"deleted_at":23,"author":99,"categories":103},321,"Planning on Outsourcing Link Building? Read This First","outsourcing-link-building","\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>This post is an update to our guide on\u003C\u002Fem>\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fhow-to-outsource-link-building\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem> \u003C\u002Fem>\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cem>\u003Cu>outsourcing link building\u003C\u002Fu>\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>, which was published back in 2024. While that guide still holds water today, we’ve made this one more streamlined to make it easier to understand.\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">As an SEO service, we often stress how crucial proper link building is in promoting brands and businesses. It might sound like you need to build your own link building capability in-house, but that isn’t always possible. In more cases than you may think, businesses don’t have the expertise, tools, or time to do it themselves.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">That’s where the likes of NO-BS Marketplace come in. We do SEO so you don’t have to.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">But before you start looking for an outside professional, you need to know a couple of key things. If you aren’t careful with your choice of link building service, your business can be blamed for the service’s mistakes. And as we’ve established countless times already, the Big G won’t show mercy for anyone who tries fooling it.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">To Outsource or Not to Outsource\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">You can take the steps here in any order, but the first step will always be to ask yourself:\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>“Do I even need to\u003C\u002Fem>\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-building\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem> \u003C\u002Fem>\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cem>\u003Cu>outsource link building\u003C\u002Fu>\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>?”\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">It’s like that adage that says, “Just because you can doesn’t mean you should.” As much as we want an answer set in stone, businesses—like their owners and staff—vary. Even two startups in the same industry that offer the same products and services can differ in their digital marketing needs.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">To answer this question, you’ll need to ask yourself several more questions. Fortunately, this cheat sheet can help guide you to a sound decision.\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"left\" style=\"display: inline-block; max-width: 100%; margin-left: 0px; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002Fpicture21-20260408054958-KS8PzSnW.png\" data-align=\"left\">\u003C\u002Ffigure>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>*Based on U.S. data from ZipRecruiter. Actual salary may vary.\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Asking yourself these questions is also an exercise in tempering expectations. Outsourcing link building to professionals may be less costly, but don’t expect them to be on the same wavelength or even share the same work culture as your company. Collaboration doesn’t need any of those, only the willingness to work together amid both parties’ differences.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 16pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>Shortlisting Your Candidates\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">If you’re convinced that outsourcing link building is ideal, the next step is to scour the Web for candidates. There’s a lot to choose from, given that most SEO agencies (like yours truly) aren’t restricted to offering their services to their home countries or regions.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">A while back, I discussed the things an SEO firm shouldn’t do to avoid being\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fa-guide-on-how-to-avoid-your-agency-being-branded-a-scam\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>called a scam\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">. While I wrote that for SEO firms, it’s also a useful guide for businesses looking for one. For a brief recap, steer clear of agencies that:\u003C\u002Fspan>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>Guarantee good results: \u003C\u002Fstrong>\u003Cem>There are no guarantees in SEO. \u003C\u002Fem>Anyone who claims with confidence that they can get your website to the top of search results for dirt cheap doesn’t know what they’re talking about—or worse.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>Abuse cold emailing:\u003C\u002Fstrong> Cold emailing by itself isn’t unethical. But when you get a lot of such emails to the point of flooding your inbox, that’s a sign to cross out that firm. They’re less likely to be serious about delivering good results.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>Lack transparency:\u003C\u002Fstrong> Given that much of SEO is technical, agencies are obligated to explain the process to clients in a language they can understand. Hiding behind alibis like “SEO is too technical” only gives people reason for suspicion.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Once you’ve trimmed out the unwanted fat, gauge the remaining candidates based on their approach to link building. By now, you should be aware that link building is undergoing a major change driven by the rise of AI. While old practices such as guest posting will still be relevant for now, a good link builder must always look forward.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">To that end, ask them: “How do you create linkable assets?”\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">We’re not talking about mere guest articles here. We’re talking about infographics, original research, online tools, and even content with coined terms. Essentially, content that’ll get people to share or, better yet, journalists to write a story about them.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Asking for Guarantees\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">“Wait, didn’t you just say that there are no guarantees in SEO?”\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Yes, I did. We’re not asking for that here, though, but guarantees of \u003Cem>deliverables.\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Even if there’s no way to reliably get the exact results you need, you still want to achieve minimums. For that, talk about the specifics of your link building campaign with the link builder of your choice. Don’t worry if you have no idea about the exact minimums; finding those out is the agency’s job.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Near the end of your meeting, make sure to request a copy of a\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Falexberman.com\u002Fwhat-is-statement-of-work\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>Statement of Work (SOW)\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">. According to marketing expert Alex Berman, an SOW should ideally be provided within 24 hours while the details of the meeting are still fresh. He also stated that it must contain all seven of the following sections, complete with specifics:\u003C\u002Fspan>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">The campaign’s overview and objectives\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">The agency’s scope of work\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Expected deliverables (e.g., documents)\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">A timeline of relevant tasks\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Payment information and terms\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Conditions for acceptance and revisions\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Work not included in the agency’s scope\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Don’t hesitate to raise any concerns with the SOW. If changes are necessary, the agency should inform you of their pros and cons via email. In fact, receiving written confirmation for revisions is crucial for transparency. The last thing you want to happen is to be blamed for content violations you yourself didn’t commit.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Keep a copy of the SOW (as well as other contract documents) and all your back-and-forth with the link building service.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Constant Monitoring\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">It takes a while for link building to yield noticeable results. Nevertheless, it pays to keep a close eye on the numbers to see if your decision to outsource is bearing fruit.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Measuring success in link building is made easy thanks to SEO analytics platforms, which integrate all you need in one interface. Of the dozens available, many in the SEO industry consider the Big Three to be Ahrefs, Moz, and SEMrush. But because they also have some of the priciest plans, having at least one of these should be enough.\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"left\" style=\"display: inline-block; max-width: 100%; margin-left: 0px; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002Fpicture22-20260408055105-WrYqPDM3.png\" data-align=\"left\">\u003C\u002Ffigure>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">But for all their wide range of features, they largely track metrics using third-party data. If you want search data straight from Google, Google Search Console (GSC) is the only tool that lets you do that. To ensure accuracy, I recommend using GSC (it’s free) on top of your chosen Big Three platform for comparing data.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">If money is really tight, you can opt for the lesser-known tools. However, keep in mind that many of these aren’t as feature-rich as the Big Three. That said, they’re good as a stopgap until you can afford more advanced analytics.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">You’re Now Ready to Outsource\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Congratulations on getting this far! Now you’re ready to leave link building to professionals who won’t leave you hanging when push comes to shove. Or if you decide to do it yourself, that’s fine too.  \u003C\u002Fspan>\u003C\u002Fp>","Not all businesses have the resources or time to build their own link building capability, instead hiring a professional service to do it for them. Even so, it pays to do due diligence when searching for the ideal agency or firm. Here are some valuable tips on outsourcing your link building needs.","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fparveender-seo-6271942-1280-20260408053112-O8If6TIX.png","Link building isn’t easy, which is why businesses get professionals to do it for them. But if you’re planning to do so, read this guide first.",1100,"2026-04-09T10:32:00.000000Z","2026-04-08T05:52:33.000000Z","2026-04-09T02:32:48.000000Z",{"id":59,"name":100,"email":101,"about":16,"avatar":102,"created_at":28,"updated_at":28,"deleted_at":23},"Jonas Trinidad","jonas@nobsmarketplace.com","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-authors\u002F2023\u002F05\u002Fjonas-trinidad.jpg",[104,106,108,114],{"id":8,"name":31,"slug":17,"created_at":28,"updated_at":28,"deleted_at":23,"pivot":105},{"blog_id":88,"category_id":8},{"id":59,"name":60,"slug":61,"created_at":28,"updated_at":28,"deleted_at":23,"pivot":107},{"blog_id":88,"category_id":59},{"id":109,"name":110,"slug":111,"created_at":112,"updated_at":112,"deleted_at":23,"pivot":113},8,"Link Building","link-building","2025-10-26T11:10:26.000000Z",{"blog_id":88,"category_id":109},{"id":115,"name":116,"slug":117,"created_at":118,"updated_at":118,"deleted_at":23,"pivot":119},7,"Guides","guide","2025-10-26T11:10:25.000000Z",{"blog_id":88,"category_id":115},{"id":121,"author_id":42,"title":122,"slug":123,"content":124,"short_summary":125,"featured_image":126,"status":14,"meta_title":122,"meta_description":127,"canonical_url":23,"keywords":23,"blog_type":17,"is_featured":18,"word_count":128,"published_at":129,"created_at":130,"updated_at":131,"deleted_at":23,"author":132,"categories":133},323,"AI Bot Traffic Up 300%: What It Means for SEO and Content","ai-bots-scraping-publisher-content-seo","\u003Cp>\u003Cspan style=\"font-size: 2em; color: rgb(0, 0, 0);\">\u003Cstrong>AI Bot Traffic Surged 300%, Publishers Got Hit the Hardest, And SEO Feels It Next\u003C\u002Fstrong>\u003C\u002Fspan>\u003Cspan style=\"color: rgb(0, 0, 0);\">\u003Cbr>\u003Cbr>Akamai published its latest State of the Internet report this week, and the findings should concern anyone who creates content, builds links, or invests in organic visibility. The report, titled “Protecting Publishing: Navigating the AI Bot Era,” tracked AI bot activity across Akamai’s global network from July through December of last year. The numbers are significant. AI bot activity surged by 300%, and the media industry ranked second globally with 13% of all AI bot traffic, with publishing organizations making up 40% of that activity.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Those percentages translate into an enormous volume of automated requests hitting content rich websites. And the implications go well beyond server load.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">What Are AI Bots and Why Are They Scraping Content\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">To understand what’s happening, it helps to know the difference between the types of AI bots that are hitting websites right now. The Akamai report breaks them into distinct categories, each with different objectives and different consequences for publishers.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">AI training crawlers are bots that systematically scrape website content to feed it into large language model training datasets. When a company like OpenAI or Google builds the next version of its language model, the training data has to come from somewhere. These crawlers visit websites at scale, download text content, and store it for use in model training. AI training crawlers made up 63% of all AI bots targeting the media industry. The content they collect becomes part of the model’s knowledge base permanently.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">AI fetchers are different. These bots retrieve content in real time to power AI driven search tools and chatbot responses. When someone asks ChatGPT or Perplexity a question and gets an answer that references a specific article or dataset, a fetcher likely pulled that content moments before. AI fetchers represented 24% of all AI bot activity targeting media, with publishing accounting for 43% of that segment.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">AI search crawlers operate similarly to traditional search engine crawlers, but they index content specifically for AI powered search interfaces rather than conventional search results pages.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The distinction between training crawlers and fetchers matters because they create different problems. Training crawlers take content once and bake it into a model forever. Fetchers take content repeatedly, in real time, and use it to generate answers that may keep users from ever visiting the original source. Both consume server resources. Neither generates pageviews, ad impressions, or subscription conversions for the publisher.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">The Referral Traffic Problem\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The most striking data point in the report concerns what happens after AI systems consume publisher content. AI chatbots drove approximately 96% less referral traffic than traditional Google search. That number was measured in Q4 2024, and the trend has only accelerated since then.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Consider what that means in practice. A user searches Google for a topic, clicks a result, and lands on a publisher’s website. The publisher gets a pageview, serves ads, has a chance to convert a subscriber, and builds brand familiarity. That exchange has powered the economics of online publishing for two decades.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Now compare that to what happens with an AI chatbot. A user asks a question, the AI fetcher pulls content from one or several publisher sites, synthesizes an answer, and delivers it in the chat interface. The user gets what they need. The publisher gets nothing. No visit, no ad impression, no brand exposure, no opportunity to convert. The content was used, but the value was captured entirely by the AI platform.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">OpenAI generated the highest volume of AI bot traffic targeting media companies, with publishing organizations accounting for 40% of all OpenAI requests. That makes OpenAI the single largest identified source of AI bot traffic hitting publishers.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">Why Content Creators Should Pay Attention\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The Akamai data describes a structural shift in how content gets consumed and who captures the value from it. For anyone creating content as part of a \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-building\">\u003Cspan style=\"color: rgb(0, 0, 0);\">link building\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\"> or \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fdigital-pr\">\u003Cspan style=\"color: rgb(0, 0, 0);\">digital PR\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\"> strategy, this shift has real operational consequences.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Content published through \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fguest-posting\">\u003Cspan style=\"color: rgb(0, 0, 0);\">guest posting\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\"> on third party sites has traditionally served two purposes: earning a backlink for SEO value and placing a brand in front of that publisher’s audience. The second part of that equation depends on readers actually visiting the publisher’s site, reading the article, and encountering the brand in context. If AI bots are scraping that content and serving it through chatbot interfaces without attribution or links, the guest post still exists on the publisher’s site, but fewer people are reading it there.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The same logic applies to any content that lives on a third party domain. Thought leadership articles, contributed columns, data driven research that earns editorial coverage. All of these depend on the publisher’s ability to attract and retain readers. As AI tools pull content out of publisher sites and serve it directly, the traffic those publishers receive declines, their ad revenue drops, and the economic model that supports their editorial operations gets squeezed.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">That squeeze has downstream effects. Publishers under revenue pressure cut editorial staff, tighten contributor guidelines, reduce content output, or shut down entirely. The ecosystem that SEO and link building depends on, a healthy network of publishers creating high quality content, doesn’t function the same way when the economic incentives that sustain it are being systematically undermined.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">The Scraping vs. Blocking Dilemma\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Publishers face an uncomfortable choice. They can try to block AI bots, which risks losing visibility in AI powered search results that are rapidly growing in usage. Or they can allow scraping, which means their content gets used to generate answers that compete with their own traffic.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Blocking AI crawlers through robots.txt or other technical measures might protect content from being scraped, but it also means that content won’t appear in AI generated answers. As more users shift toward AI interfaces for information retrieval, being absent from those answers means being absent from a growing share of discovery. The trade off is between protecting today’s revenue model and maintaining relevance in tomorrow’s information ecosystem.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Some publishers are negotiating licensing deals directly with AI companies. Others are exploring technical solutions that allow AI systems to access content under specific conditions, like providing attribution and linking back to the source. But no industry wide standard has emerged, and the pace of bot development continues to outrun the pace of policy.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">What This Means for SEO Strategy\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The AI bot surge doesn’t change the fundamentals of SEO overnight, but it does change the environment in which SEO operates.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">First, the value of direct brand visibility becomes more important as intermediary platforms (including AI chatbots) capture a larger share of content discovery. If users are getting answers from AI tools instead of visiting websites, the brands that get mentioned by name in those AI generated answers are the ones that maintain visibility. Building entity recognition, the kind of consistent brand and topic association that helps AI systems identify a source as authoritative, becomes a competitive advantage. Companies investing in content strategies that associate their brand with specific topics and services are better positioned to appear in AI generated responses, even when direct referral traffic declines.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Second, the quality of backlinks matters more when the quantity of available publishers is under pressure. If AI driven revenue erosion causes publishers to consolidate or close, the supply of high authority sites available for \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-insertion\">\u003Cspan style=\"color: rgb(0, 0, 0);\">link insertion\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\"> and guest contributions contracts. Links from surviving, well maintained, authoritative publications become more valuable precisely because there are fewer of them. Building relationships with quality publishers now, before further consolidation occurs, is a hedge against a shrinking ecosystem.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Third, content that gets scraped and repackaged by AI systems doesn’t carry the same SEO value as content that drives engagement on a publisher’s site. Google’s algorithms still reward content that generates real user signals: clicks, time on page, engagement. If AI bots are consuming content without producing any of those signals, the content may still exist but its contribution to rankings could weaken over time as engagement metrics shift.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">The Bigger Picture\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The Akamai report measures something that has been building for the past two years but is now reaching a scale that’s hard to dismiss. AI systems are consuming publisher content at an accelerating rate, generating less referral traffic in return, and reshaping the economics that have supported online content creation since the early days of search.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">For anyone working in SEO, content marketing, or link building, the response isn’t to panic. The response is to recognize that the ecosystem is changing and to build strategies that account for that change. Brand visibility in AI generated answers, strong relationships with quality publishers, and content that creates genuine engagement are all more important now than they were a year ago, and they’ll be more important a year from now than they are today.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The sites and brands that adapt to this shift won’t just survive it. They’ll benefit from the fact that many of their competitors haven’t noticed it yet.\u003C\u002Fspan>\u003C\u002Fp>","Akamai’s latest State of the Internet report found AI bot traffic surged 300%, with publishing absorbing the largest share. AI chatbots send 96% less referral traffic than Google search, reshaping how content gets discovered and who benefits from it.","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fai-bot-traffic-surge-and-impact-20260409102145-hTrxI7Vr.png","Akamai’s latest report shows AI bot activity surged 300%, with publishers hit hardest. Here’s what content scraping means for SEO and link building",1459,"2026-04-09T09:40:39.000000Z","2026-04-09T10:22:13.000000Z","2026-04-09T10:35:06.000000Z",{"id":42,"name":53,"email":54,"about":23,"avatar":55,"created_at":56,"updated_at":23,"deleted_at":23},[],[135,147,167],{"id":136,"author_id":42,"title":137,"slug":138,"featured_image":139,"published_at":140,"short_summary":141,"word_count":142,"author":143,"categories":144},322,"90 Zero-Day Exploits in One Year: Why Cybersecurity Is Now an SEO Problem","zero-day-exploits-seo-impact","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fcybersecurity-seo-zero-day-20260408164627-b07CR0wh.png","2026-04-08T16:22:47.000000Z","Google’s latest threat intelligence report tracked 90 zero-day exploits, with enterprise software as the top target. Paired with Sundar Pichai’s warning that AI will break most existing software, this post explains what zero-days are, who is exploiting them, and why breaches destroy SEO performance.",2298,{"id":42,"name":53,"avatar":55,"email":54},[145],{"id":59,"name":60,"pivot":146},{"blog_id":136,"category_id":59},{"id":148,"author_id":59,"title":149,"slug":150,"featured_image":151,"published_at":152,"short_summary":153,"word_count":154,"author":155,"categories":156},320,"Benefits of Link Building You Probably Don’t Know: A Revisit","benefits-of-link-building-1","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fparveender-backlinks-7791412-1280-20260408050806-Kh2bsBoF.png","2026-04-08T13:13:00.000000Z","If you think that link building is only good for boosting your website's ranking in search results, think again. The benefits of this core component of SEO go beyond the search engine, which is why it's still widely employed. Learn the lesser-known benefits of link building in this updated guide.",1082,{"id":59,"name":100,"avatar":102,"email":101},[157,159,161,163],{"id":8,"name":31,"pivot":158},{"blog_id":148,"category_id":8},{"id":59,"name":60,"pivot":160},{"blog_id":148,"category_id":59},{"id":109,"name":110,"pivot":162},{"blog_id":148,"category_id":109},{"id":164,"name":165,"pivot":166},16,"Educative Content",{"blog_id":148,"category_id":164},{"id":168,"author_id":42,"title":169,"slug":170,"featured_image":171,"published_at":172,"short_summary":173,"word_count":174,"author":175,"categories":176},316,"AI Visibility in 2026: What Actually Gets Brands Cited by LLMs","ai-visibility-2026-what-gets-brands-cited","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fimage-apr-2-2026-09-48-17-am-20260402074850-MmACyW63.png","2026-04-02T07:37:11.000000Z","How LLM tools cite brands? Answer is a bit complex, but digital PR and high authority seem to lead the way",1345,{"id":42,"name":53,"avatar":55,"email":54},[177],{"id":64,"name":65,"pivot":178},{"blog_id":168,"category_id":64}]