[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-google-search-information-agents":3},{"message":4,"data":5},"Blogs retrieved successfully",{"blog":6,"latest_blogs":35},{"id":7,"author_id":8,"title":9,"slug":10,"content":11,"short_summary":12,"featured_image":13,"status":14,"meta_title":9,"meta_description":15,"canonical_url":16,"keywords":16,"blog_type":17,"is_featured":18,"word_count":19,"published_at":20,"created_at":21,"updated_at":22,"deleted_at":16,"author":23,"categories":28},378,9,"Google’s Search Agents Bring the User to You","google-search-information-agents","\u003Ch1>\u003Cspan style=\"color: rgb(0, 0, 0);\">Google’s Search Agents Bring the User to You\u003C\u002Fspan>\u003C\u002Fh1>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">For more than twenty-five years, using Google meant the same loop. You had a question, you typed it, you scanned the results, you clicked. Google’s newest feature breaks that loop. You describe what you want to keep track of once, and Google goes off and watches for it around the clock, then taps you on the shoulder when something changes. It’s called an information agent, and it rewires who gets found and when.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">How the agents work\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Google announced information agents at its I\u002FO event in May and switched them on for real on June 12. Right now they’re limited to subscribers on Google’s top AI tier, with access widening to the mid tier over the summer. They live inside AI Mode, Google’s conversational search surface, which passed a billion monthly users earlier this year.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Setting one up takes a sentence. Inside AI Mode you type something like “keep me updated on” or “alert me when”, and then describe what you care about. No keywords, no filters, no rules to build. Google’s own example is apartment hunting, where you dump every requirement you have and the agent pings you the moment a matching listing appears. Behind the scenes it watches blogs, news sites, and social posts, plus Google’s live data on things like finance, shopping, and sports. When it finds something, the Google app sends you a synthesized update, not a page of links, with the sources attached and a short read on why it counts. Your active agents show up in your AI Mode history, where you can adjust or switch them off.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">This one sends readers back out\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">It splits from the AI search everyone’s been bracing for in one important way. For a year, the industry has feared AI Overviews for a simple reason. They read your content, summarize it at the top of the page, and the user gets their answer without ever clicking through to you. Information agents run the other direction. They reach out to someone who didn’t search today, hand them a briefing, and attach the links. If your page is what the agent cites, you land a visit from someone who never ran today’s search at all. Among all of Google’s AI surfaces, this is the one that still pushes people out to a source instead of keeping them in.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">Nobody knows how agents pick sources yet\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">There’s a catch, and it’s a big one for anyone trying to plan around this. Google hasn’t said a word about how agents decide which sources to cite. No ranking factors, no selection criteria, nothing. So any advice you read on optimizing for information agents, including this, is inference, not confirmed fact.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">What we can lean on is where agents live. They run inside AI Mode, and Google has been clear that AI Mode is built on its core Search ranking and quality systems, the same ones behind AI Overviews. So the reasonable working assumption is that the signals which earn you a citation in an AI Overview are the closest guide we have to what earns you a mention in an agent update. That isn’t a guarantee, only the most honest starting point available until Google says more, or until enough real-world data piles up to show a pattern.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">How to be the source it keeps surfacing\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">If that assumption is right, the playbook looks familiar, with one twist. Information agents watch topics that change over time. Prices, listings, launches, standings, developing stories. The brands most likely to keep showing up in those updates are the ones that own an ongoing subject and keep their coverage fresh, because a stale page is no use to an agent reporting what changed this morning.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Freshness earns its keep here more than almost anywhere else. So does being a recognized authority on the topic, since agents synthesize and compare sources rather than dumping a list, and a source Google already trusts on a subject is a safer pick. That trust is the same thing that good \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fdigital-pr\">\u003Cspan style=\"color: rgb(0, 0, 0);\">digital PR\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\"> and \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-building\">\u003Cspan style=\"color: rgb(0, 0, 0);\">link building\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\"> have always built, earned references from credible sites that tell Google you’re a name it can cite on a given subject. Original, non-commodity coverage helps for the reason it always does. An agent has no reason to surface the thousandth identical summary of a topic.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">You can also start measuring this. The \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fsearch-console-ai-performance-report\">\u003Cspan style=\"color: rgb(0, 0, 0);\">new AI reporting in Search Console\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\"> separates your AI Mode impressions and clicks from regular search, and agent-driven visits land in AI Mode. There’s no dedicated agent report yet, and no public data on agent referrals at all, so treat it as a rough baseline rather than a clean read. Instrumenting now at least gives you something to compare against as the surface grows.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">The layer on top of everything else\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Step back and information agents are the newest layer in a three-year build. AI Overviews changed how Google answers a question. AI Mode changed how you explore one. Agents change how often you have to ask at all, by turning search into something that runs in the background and comes to you. For now the audience is small, capped behind the priciest tier, but the direction is set and the expansion has a date on it.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">None of it rewrites the assignment. Be the source that people, and now their agents, keep coming back to. Own a subject, keep it current, earn the references that mark you as credible, and you’re the kind of site an always-on Google has a reason to surface. The mechanics keep changing, but the work that wins them doesn’t.\u003C\u002Fspan>\u003C\u002Fp>","Google’s information agents, now live for AI Ultra subscribers, monitor topics 24\u002F7 and push users synthesized updates with source links. Unlike zero-click AI Overviews, they can send a visit to whoever they cite. Google hasn’t said how agents pick sources, so authority and freshness remain the best bet.","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Finformation-agents-nobs-20260702133545-7YA3ukwG.webp","published","Google’s information agents monitor topics 24\u002F7 and push users source links, a new referral surface. How they work, who gets access, and how to be cited.",null,"blog",true,923,"2026-07-02T13:21:17.000000Z","2026-07-02T13:22:38.000000Z","2026-07-02T13:35:53.000000Z",{"id":8,"name":24,"email":25,"about":16,"avatar":26,"created_at":27,"updated_at":16,"deleted_at":16},"Rasit Cakir","rasit@nobsmarketplace.com","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Frasit.webp","2026-01-26T11:10:22.000000Z",[29],{"id":30,"name":31,"slug":32,"created_at":33,"updated_at":33,"deleted_at":16,"pivot":34},3,"SEO","seo","2025-10-26T11:10:22.000000Z",{"blog_id":7,"category_id":30},[36,41,56,97],{"id":7,"author_id":8,"title":9,"slug":10,"content":11,"short_summary":12,"featured_image":13,"status":14,"meta_title":9,"meta_description":15,"canonical_url":16,"keywords":16,"blog_type":17,"is_featured":18,"word_count":19,"published_at":20,"created_at":21,"updated_at":22,"deleted_at":16,"author":37,"categories":38},{"id":8,"name":24,"email":25,"about":16,"avatar":26,"created_at":27,"updated_at":16,"deleted_at":16},[39],{"id":30,"name":31,"slug":32,"created_at":33,"updated_at":33,"deleted_at":16,"pivot":40},{"blog_id":7,"category_id":30},{"id":42,"author_id":8,"title":43,"slug":44,"content":45,"short_summary":46,"featured_image":47,"status":14,"meta_title":43,"meta_description":48,"canonical_url":16,"keywords":16,"blog_type":17,"is_featured":49,"word_count":50,"published_at":51,"created_at":52,"updated_at":53,"deleted_at":16,"author":54,"categories":55},377,"What Google Covered at Search Central Live Milan","search-central-live-milan-recap","\u003Ch1>\u003Cspan style=\"color: rgb(0, 0, 0);\">What Google Covered at Search Central Live Milan\u003C\u002Fspan>\u003C\u002Fh1>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Google held its Search Central Live event in Milan on June 18, and the agenda was packed. Chunking, site-wide quality, paywalls, subscriptions, the value of an AI Overview click, vibe coding, a couple of new Search Console features. On paper it looks like a scattershot of unrelated topics. Listen to them together, though, and the same idea keeps surfacing. There’s no separate game for AI search. The work that earned visibility before is the work that earns it now, and Google spent a day saying so from different angles.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">No separate playbook for AI search\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The clearest version of that message came up around content. Google drew a hard line between commodity and non-commodity material. Commodity content is the generic stuff that already exists in near-identical form on a thousand other sites, the basic definitions and broad how-to pages, and Google has no reason to cite any one source for it. Non-commodity content brings something that isn’t already everywhere, like original analysis, first-hand experience, or proprietary data, which is what gives an AI answer a reason to point at you. The team also flagged a restrictive stance on synthetic, programmatic text produced at scale, which it files under scaled content abuse. The fuller version of that argument is in our piece on \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fauthentic-mentions-and-ai-visibility\">\u003Cspan style=\"color: rgb(0, 0, 0);\">why authentic coverage wins in AI search\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\">.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Chunking got a lot of attention too. Before Google feeds your page into an AI system, it breaks the content into discrete segments, and whether a given paragraph can stand on its own decides whether it gets pulled into an answer or skipped over. Dense, undifferentiated walls of text are hard to chunk cleanly. Clear headings and self-contained paragraphs are easy. It’s the same structural advice that always helped with featured snippets, now load-bearing for AI extraction. We got into which formatting habits actually help, and which are myths, in our breakdown of \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fgoogle-debunks-ai-seo-hacks\">\u003Cspan style=\"color: rgb(0, 0, 0);\">the AI SEO hacks Google says don’t work\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\">.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">The clicks debate, and a new way to settle it\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">One of the most-discussed slides was about what happens to your traffic when an AI Overview appears. Google’s position is that the clicks you still get are higher quality, meaning people who do click through tend to spend more time on the site. The catch, which the room noticed, is that the slide came with no numbers at all. Independent studies tell a tougher story on volume, with click-through on the top result dropping sharply on overview queries. The two views can coexist, and we walked through how in our look at \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fai-overview-traffic-value\">\u003Cspan style=\"color: rgb(0, 0, 0);\">the real value of an AI Overview click\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\">.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The more useful news for measuring any of this was a Search Console update. Google is rolling out AI reporting that isolates impressions and clicks from AI Overviews and AI Mode, along with a setting to include or exclude your site from AI features. For the first time you can see your own AI numbers rather than argue from someone else’s sample. What the report shows and how to use it is covered in our post on \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fsearch-console-ai-performance-report\">\u003Cspan style=\"color: rgb(0, 0, 0);\">how Google now reports your AI search visibility\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\">.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">Two features that change who gets seen\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Milan also brought two features that affect which sites surface in the first place. The first is Preferred Sources, which lets readers nominate the publications they want to see more of in Google’s results. It started in Top Stories and has been expanding into AI Overviews and AI Mode, and it puts a thumb on the scale toward brands people already know and seek out by name. How it works and how to get listed is in our piece on \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fgoogle-preferred-sources-and-ai\">\u003Cspan style=\"color: rgb(0, 0, 0);\">how readers can pick the sites Google’s AI favors\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\">.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The second is subscription linking for publishers, which surfaces a reader’s existing subscriptions inside results through Google’s Reader Revenue Manager. It’s narrower than it first sounds, since it helps with subscribers you already have rather than winning new ones, and it doesn’t lift your rankings. We separated what it actually does from what people assume in our breakdown of \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fwhat-google-subscription-linking-does\">\u003Cspan style=\"color: rgb(0, 0, 0);\">what Google’s subscription linking really does\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\">.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">A reality check on vibe coding\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Google also closed a loop on something that’s been hyped all year, which is vibe coding, the practice of building tools and scripts by prompting an AI instead of writing the code yourself. The guidance was blunt. AI can knock out a basic script, but someone still needs to understand what it produced, because the long-term costs land in security, maintenance, and architecture, not in the first five minutes of writing. Google steered people toward its official endpoints, like the Search Console API, over improvised scrapers. The full argument, including where this bites SEO teams specifically, is in our post on \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fgoogle-on-vibe-coding-and-seo\">\u003Cspan style=\"color: rgb(0, 0, 0);\">why vibe coding still needs someone who can code\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\">.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">What the day came down to\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Put it all back together and Milan splits into two buckets. The advice about content and clicks was Google repeating itself, on purpose, because the fundamentals haven’t moved. Quality, original work, and earned authority still decide whether you show up, in AI answers as much as in blue links. The new material was tooling and features, the AI reporting, the AI settings, Preferred Sources, and subscription linking, which change the mechanics around the edges without changing what gets rewarded at the center.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">For anyone deciding where to spend effort after an event like this, the answer didn’t change. Build the kind of authority that gets you cited and referenced, then use the new Search Console reporting to watch it show up. The features will keep arriving. The thing they all point back to is the same work that good \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-building\">\u003Cspan style=\"color: rgb(0, 0, 0);\">link building\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\"> and original content have always done.\u003C\u002Fspan>\u003C\u002Fp>","Google’s Search Central Live event in Milan reinforced one idea, that the same quality and authority signals decide AI visibility. Around that, it detailed new tools and features, from AI reporting in Search Console to preferred sources and subscription linking. A recap with links to each topic.","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fmilan-recap-nobs-20260630145257-XY9HaSDD.webp","A recap of Google’s Search Central Live Milan, covering AI clicks, preferred sources, subscriptions, vibe coding, and new Search Console AI reporting.",false,938,"2026-06-30T14:44:48.000000Z","2026-06-30T14:46:00.000000Z","2026-06-30T14:53:03.000000Z",{"id":8,"name":24,"email":25,"about":16,"avatar":26,"created_at":27,"updated_at":16,"deleted_at":16},[],{"id":57,"author_id":30,"title":58,"slug":59,"content":60,"short_summary":61,"featured_image":62,"status":14,"meta_title":58,"meta_description":63,"canonical_url":16,"keywords":16,"blog_type":17,"is_featured":18,"word_count":64,"published_at":65,"created_at":66,"updated_at":66,"deleted_at":16,"author":67,"categories":72},376,"Don’t Embarrass Yourself: GEO is SEO (and Other BS to Avoid)","geo-is-seo","\u003Cblockquote>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>KEY TAKEAWAYS:\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">For all its advancements, GEO still relies on old-fashioned SEO to gather content and produce quality AI summaries.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Contrary to popular belief, fresh content doesn’t always make for better content. It only matters when people need quick updates.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Mass-producing content, whether or not it uses generative AI, is a good way to earn a serious penalty from Google.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fblockquote>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">While looking for topics to post about, I came across a\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=5FFMFdFAVLs\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>YouTube video\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> by entrepreneur and SEO consultant Edward Sturm. It was supposed to be a talk about SEO vs. its AI-powered counterpart, GEO, featuring two industry professionals. But the longer I watched the video, the more it felt like a debate than a conversation.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">It wasn’t even a contest. The SEO veteran won hands down.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">But more than that, this shows that there’s still much we don’t know about how AI works in search. Services love to flaunt their transition to GEO, believing it’ll replace traditional SEO moving forward. What they don’t understand is that AI doesn’t \u003Cem>hold \u003C\u002Fem>the whole Internet, only \u003Cem>accesses \u003C\u002Fem>it—primarily through search results.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">So let’s break down what went wrong for the GEO side in the debate. This should also serve as a cautionary tale to avoid misunderstanding the purpose of GEO and SEO.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>Note: While the guest experts were named, I’ll withhold their identities out of respect. The post will instead refer to them as the “GEO side” and “SEO side,” respectively.\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">SEO and GEO are Different Games\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">The talk begins with Sturm quoting the GEO side’s email to him beforehand. It read:\u003C\u002Fspan>\u003C\u002Fp>\u003Cblockquote>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>“SEO is about hacking your way to the first page. It required a person to do their own research, click through results, and decide for themselves. AI search flips that. AI is your best promoter and your best salesperson. It does the research and makes the recommendation for the customer, but it can’t promote you without context, without trusting you, without actually believing you are the one to recommend.\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>GEO is about giving AI the information it needs to do that. To be your influencer, to be your brand ambassador, to be your best salesperson you don’t pay. You can have perfect SEO and still be invisible to ChatGPT because AI doesn’t care about your backlinks or where you sit on page one. It cares whether your business actually exists on the Internet in a way it can read, trust, and recommend.”\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fblockquote>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">The GEO side is right about a few things. Over the years, SEO has been more or less about gaming the algorithm to rank at the top or high enough in search results. Search engines at the time ran on much simpler systems, allowing techniques such as keyword stuffing and link cloaking to manipulate the results.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">It’s also right that AI doesn’t care where content ranks. In our study on third-party citations alongside government or official sources, we discovered that AI would cite results as far as beyond rank 100. The technology essentially upended the long-standing belief that content must rank on page one to be visible to users.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">However, the cracks in the argument began to show a few minutes into the video. The GEO side seemed to imply that AI manages to do this on its own—that it has its own index from where it can pull the necessary information.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Except, as the SEO side argued, that’s not how large language models (LLMs) like GPT work. LLMs are trained using data their creators input to develop patterns. They don’t store a copy of the wider Web inside, as it’s way too large to fit into an LLM.\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"center\" style=\"display: inline-block; max-width: 100%; margin-left: auto; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002Fhow-does-an-llm-work1-20260630051144-P5Yasj1o.webp\" data-align=\"center\" style=\"display: block; margin-left: auto; margin-right: auto;\">\u003C\u002Ffigure>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>Source: \u003C\u002Fem>\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fwww.youngurbanproject.com\u002Fhow-llm-works\u002F\">\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cem>\u003Cu>Young Urban Project\u003C\u002Fu>\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Instead, the model breaks down the query into “tokens” and analyzes them. Depending on how many subqueries a query contains, it can run multiple searches to retrieve dozens of relevant results. The overlap between LLMs and search results might be shrinking, but the mutual relationship between the two still exists.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Long story short, an LLM can’t recommend a brand it can’t find in search results. AI results are only as good as the data the LLM works with. Think of it this way: SEO helps your brand be seen, while AI helps it get recommended.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Fresh Content Matters in SEO\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Asked whether fresh or real-time content makes for better content, the SEO side said that it was never the case. At least, it doesn’t \u003Cem>necessarily \u003C\u002Fem>improve content quality. While it seems contrary to everything we’ve learned, there are a couple of reasons for this.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">First, not all content needs to be fresh. A recipe for chocolate brownies doesn’t need to be updated as often as, say, a report on what’s happening at the Strait of Hormuz. The author may choose to improve upon the recipe, but the old version will still produce a delectable dessert. On the other hand, people need frequent updates on the Strait due to gas prices.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Another is that, as the SEO side added, search engines are more concerned with \u003Cem>relevancy \u003C\u002Fem>than \u003Cem>accuracy\u003C\u002Fem>. Guaranteeing the latter is impossible, especially in a world where the truth can vary from source to source.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">It’s worse for LMs, as Stanford University researchers discovered in 2024. In their study of two dozen LMs being asked around 13,000 questions, they found that all models failed to confirm a user’s false beliefs. For instance, if a user believes that humans only use 10% of their brains, the model may respond that the user doesn’t really believe that.\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"center\" style=\"display: inline-block; max-width: 100%; margin-left: auto; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002Fpicture59-20260630051331-wrh3K6EL.webp\" data-align=\"center\" style=\"display: block; margin-left: auto; margin-right: auto;\">\u003C\u002Ffigure>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>Source: \u003C\u002Fem>\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fwww.nature.com\u002Farticles\u002Fs42256-025-01113-8\">\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cem>\u003Cu>Suzgun, M. et al. (2025)\u003C\u002Fu>\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">As search engines and AI focus on returning relevant results, it falls to websites to ensure content accuracy and, if applicable, freshness. Don’t count on Google or Gemini to return accurate results, as that’s not their priority.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Produce Content En Masse for AI Visibility\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Near the end of the video, the GEO side discussed its approach to AI visibility.\u003C\u002Fspan>\u003C\u002Fp>\u003Cblockquote>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>“What we like to do is basically create 10, 15, 20 pieces of content around the same topic with different angles that AI can now use to actually answer that person’s question in that season of life.\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>“We cluster topics together, and then we also have it [written]. We have layers of audits that it goes through, where it writes the content and then audits it for just genuine usefulness, and it goes through two or three rounds of layers before the official articles [are] written and added to a content calendar in our platform that they can now schedule out to our blog site, which we built for them.”\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fblockquote>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">The SEO side, however, cautioned that it has the makings of\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fessentials\u002Fspam-policies#scaled-content\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>scaled content abuse\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">. As one of Google’s oldest guidelines (predating AI search by two decades), it’s defined as creating content en masse with the intent to manipulate search rankings. As it happens, an example of this is mass-producing content using generative AI.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Nothing scares website owners more than this ominous alert in the Search Console—and for good reason. The SEO side added that scaled content abuse can result in the site being permanently blocked by Google.\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"left\" style=\"display: inline-block; max-width: 100%; margin-left: 0px; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002Fhfstc-rbqaatglq-20260630051419-9kYektgW.webp\" data-align=\"left\">\u003C\u002Ffigure>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>Source: \u003C\u002Fem>\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fx.com\u002F_Ayu5h\u002Fstatus\u002F2041448649226649754\">\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cem>\u003Cu>@_Ayu5h\u003C\u002Fu>\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem> on X\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">It doesn’t matter if your business offers a myriad of products or services. It doesn’t matter if you put much effort into making your content as helpful as it can be. It doesn’t even matter if AI-generated content isn’t technically banned on Google.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Pumping out AI-generated content that adds little to no value is a violation. We all should be over this by now: keyword stuffing, link spam, article spinning—\u003Cem>more isn’t necessarily better\u003C\u002Fem>. One well-written blog post is better than a bunch of slapdash ones.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Arguably, this is the most dangerous piece of advice someone in the SEO industry can give.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Understand SEO, Understand GEO\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">I won’t deny AI’s growing role in search. The technology is far-rooted in search engines, even if some people don’t like it. But seeing it as the final nail in SEO’s coffin is a grave mistake.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">If you want to make the most out of GEO (or AEO, LLMO, whatever), you have to understand how its predecessor works. Or you can accept that GEO is just SEO in a different form.\u003C\u002Fspan>\u003C\u002Fp>","Generative engine optimization (GEO) has been the buzzword for a while, thanks in no small part to Google pushing AI search. But if you think that it's a whole different ball game from SEO, have I got news for you.","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fviarami-artificial-intelligence-9569865-1280-20260630050146-U8OkN4KM.webp","GEO is all the buzz right now, but how well do we understand what it is and how it works? Here are some things you must know.",1312,"2026-06-30T13:15:00.000000Z","2026-06-30T05:15:43.000000Z",{"id":30,"name":68,"email":69,"about":70,"avatar":71,"created_at":33,"updated_at":33,"deleted_at":16},"Jonas Trinidad","jonas@nobsmarketplace.com","","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-authors\u002F2023\u002F05\u002Fjonas-trinidad.jpg",[73,77,79,85,91],{"id":74,"name":75,"slug":17,"created_at":33,"updated_at":33,"deleted_at":16,"pivot":76},1,"Blogs",{"blog_id":57,"category_id":74},{"id":30,"name":31,"slug":32,"created_at":33,"updated_at":33,"deleted_at":16,"pivot":78},{"blog_id":57,"category_id":30},{"id":80,"name":81,"slug":82,"created_at":83,"updated_at":83,"deleted_at":16,"pivot":84},11,"Content","content","2025-10-26T11:10:27.000000Z",{"blog_id":57,"category_id":80},{"id":86,"name":87,"slug":88,"created_at":89,"updated_at":89,"deleted_at":16,"pivot":90},23,"AI","ai","2026-03-10T11:18:29.000000Z",{"blog_id":57,"category_id":86},{"id":92,"name":93,"slug":94,"created_at":95,"updated_at":95,"deleted_at":16,"pivot":96},16,"Educative Content","educative-content","2026-02-10T11:18:29.000000Z",{"blog_id":57,"category_id":92},{"id":98,"author_id":8,"title":99,"slug":100,"content":101,"short_summary":102,"featured_image":103,"status":14,"meta_title":99,"meta_description":104,"canonical_url":16,"keywords":16,"blog_type":17,"is_featured":49,"word_count":105,"published_at":106,"created_at":107,"updated_at":108,"deleted_at":16,"author":109,"categories":110},375,"The Real Value of an AI Overview Click","ai-overview-traffic-value","\u003Ch1>\u003Cspan style=\"color: rgb(0, 0, 0);\">The Real Value of an AI Overview Click\u003C\u002Fspan>\u003C\u002Fh1>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">When an AI Overview appears above the search results, fewer people click through to the sites below it. That part isn’t really in dispute anymore. The open question is about the clicks you still get, and whether they’re better than the ones you lost. At its Search Central Live event in Milan this month, Google made a claim about exactly that, then didn’t bring any numbers to back it up.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">Google made the claim again, without the numbers\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">On stage in Milan, one of Google’s slides said that when people click from an AI Overview, they’re more likely to spend more time on the site. The people who were there caught the obvious problem. The slide came with no absolute numbers and no percentages, only the claim itself.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">And it’s not a one-off line, to be fair. The same wording now lives in Google’s official documentation on AI features, which says clicks from pages with AI Overviews are higher quality, meaning users are more likely to stick around. Google has been making this case for almost a year. Back last summer, it published data arguing that total organic clicks from Search have stayed relatively stable, that average click quality has gone up, and that the alarming third-party numbers came from flawed methods or traffic drops that happened before AI features even launched.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">So Google’s position is consistent. The catch is that the one figure nobody outside Google can see is the size of this quality bump. Users spend more time on the site, fine. But how much more, and on which kinds of queries? Compared to what baseline? Milan was a chance to put a number on it, and the number didn’t come.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">The independent studies tell a harder story\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">While Google holds its numbers back, outside analysts have published plenty of their own. They point in a less flattering direction, at least on the volume side.\u003C\u002Fspan>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">•\u003C\u002Fspan>\u003Cspan style=\"font-size: 7pt; color: rgb(0, 0, 0); font-family: "Times New Roman";\"> \u003C\u002Fspan>\u003Cspan style=\"color: rgb(0, 0, 0);\">The SEO data company Ahrefs found that the top-ranking page sees its click-through rate fall by about 58% on queries where an AI Overview appears.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">•\u003C\u002Fspan>\u003Cspan style=\"font-size: 7pt; color: rgb(0, 0, 0); font-family: "Times New Roman";\"> \u003C\u002Fspan>\u003Cspan style=\"color: rgb(0, 0, 0);\">The Pew Research Center measured click-through dropping from 15% to 8% when an overview is present, and found only around 1% of those searches end in a click on a link inside the overview itself.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">•\u003C\u002Fspan>\u003Cspan style=\"font-size: 7pt; color: rgb(0, 0, 0); font-family: "Times New Roman";\">  \u003C\u002Fspan>\u003Cspan style=\"color: rgb(0, 0, 0);\">The analytics firm Seer Interactive, tracking the longest run of data, watched organic click-through on AI Overview queries slide from 1.76% down to 0.61% before recovering somewhat early this year.\u003C\u002Fspan>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">A caveat belongs with all of these. They’re correlations on specific samples, not proof that the overview itself caused the drop. Queries that trigger an AI Overview tend to be informational, quick-answer questions, the kind that often had weaker click intent to begin with. So some of the gap was probably always there. Even so, three independent datasets pointing the same way is hard to wave off.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">Both things can be true\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The two sides aren’t as opposed as they look. Google is talking about total clicks across all of Search, every query type added together. The studies are zooming in on one slice, the click-through rate on a single position for the specific queries that trigger an overview. You can lose click-through on those queries and still keep total volume steady, as long as people are running more searches overall and seeing more links per page. Google says both of those are happening.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Traffic is also moving around. Some sites are losing visits while others gain, depending on whether they’re the kind of source these answers reward. So a flat industry average can hide a site that doubled and a site that cratered in the same number. The calm at the aggregate level and the panic at the individual level can both be real at once.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">The clicks flow to whoever gets cited\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">If click-through is dropping on overview queries but the clicks that remain are more engaged, the obvious next question is who gets them. The answer is the sites the overview actually cites.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Seer’s data makes the gap stark. Brands cited inside an AI Overview pull far more organic clicks per impression than the ones left out, by a margin wide enough that citation, rather than raw ranking, starts to look like the thing to chase. And citations don’t come from gaming the format. They come from being the source other credible sites already trust enough to reference, which is the whole point of earned \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fdigital-pr\">\u003Cspan style=\"color: rgb(0, 0, 0);\">digital PR\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\">. You build the standing, and the answer engine reads that standing when it decides who to point at.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">There’s a measurement piece too. Google used Milan to confirm that its AI reporting in Search Console is rolling out, separating impressions and clicks from AI Overviews and AI Mode from the rest of your Search data. For the first time you can watch your own overview clicks instead of guessing from someone else’s sample.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">Read your own numbers, not the headlines\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">None of this is as disruptive to the day-to-day as it sounds. Read your own Search Console data once the AI reporting settles, and compare the queries where you’re cited against the ones where an overview ate your click. Work the cited side first, since there’s already a channel open there.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The bigger picture has been steady for a while now. There are fewer easy clicks, and more weight on being the source an answer trusts. That trust gets earned the slow way, through original work and the kind of references that good \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-building\">\u003Cspan style=\"color: rgb(0, 0, 0);\">link building\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\"> is meant to produce. The brands that read an AI Overview as a reason to earn citations, rather than a reason to panic about lost clicks, are the ones who’ll still be in the answer when the click economics settle.\u003C\u002Fspan>\u003C\u002Fp>","Google told its Milan audience that AI Overview clicks are higher quality, then gave no numbers. Independent studies show sharp click-through drops on the queries that trigger an overview. The value now flows to whoever the answer cites, and your own data is the real test.","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fai-overview-clicks-nobs-1-20260629081247-AirExmMG.webp","Google says AI Overview clicks are higher quality but gave no numbers at Milan. What the independent data shows, and how to read your own traffic.",939,"2026-06-29T07:58:10.000000Z","2026-06-29T07:59:42.000000Z","2026-06-29T08:12:53.000000Z",{"id":8,"name":24,"email":25,"about":16,"avatar":26,"created_at":27,"updated_at":16,"deleted_at":16},[]]