[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-google-preferred-sources-and-ai":3},{"message":4,"data":5},"Blogs retrieved successfully",{"blog":6,"latest_blogs":40},{"id":7,"author_id":8,"title":9,"slug":10,"content":11,"short_summary":12,"featured_image":13,"status":14,"meta_title":9,"meta_description":15,"canonical_url":16,"keywords":16,"blog_type":17,"is_featured":18,"word_count":19,"published_at":20,"created_at":21,"updated_at":21,"deleted_at":16,"author":22,"categories":27},372,9,"Google Lets Readers Pick the Sites Its AI Favors","google-preferred-sources-and-ai","\u003Ch1>Google Lets Readers Pick the Sites Its AI Favors\u003C\u002Fh1>\u003Cp>\u003Cspan>Most Google features that affect visibility are decided by an algorithm. Preferred Sources works differently, because it hands the choice to the reader. People can tell Google which sites they want to see more of, and Google shows those sites higher and more often in their results. As of late May, that preference now carries into AI Overviews and AI Mode too.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>For brands, that creates an unusual kind of visibility lever, one you can’t pull yourself, because only your readers can.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>Readers do the choosing\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>Setup is simple from the reader’s side. They go to a settings page, search for the sites they trust, and add them as preferred sources. From then on, those sites show up more prominently in that person’s Google results. It’s all opt-in, and it’s personal. Your preferred sources are yours, and they don’t change what anyone else sees.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Google says the feature started as a Search Labs experiment last year, launched in Top Stories in the US and India, then opened up more widely. It’s available in all supported languages now, and it works for any site that publishes fresh content, not only news outlets. One detail to know is that it works at the domain or subdomain level. So \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"http:\u002F\u002Fexample.com\">\u003Cspan>example.com\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan> or \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"http:\u002F\u002Fblog.example.com\">\u003Cspan>blog.example.com\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan> can be added, but a subfolder like example.com\u002Fblog can’t be picked on its own.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>Now it reaches into AI answers\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>The bigger news this year is where Preferred Sources now applies. In late May, Google extended it into AI Overviews and AI Mode. When a site you’ve marked as preferred gets cited in one of those AI answers, its link shows a small Preferred label, so you can see it was one of your chosen sources. Only you see that label, since the preference is personal.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Google says people are about twice as likely to click a source they’ve added, so being on that list changes how often your work gets seen by the people who picked you. Google has also said it’s working toward using preferred sources as a ranking signal inside AI features, so chosen sites would surface more often in AI answers, not only get badged when they appear. That part is still developing. For now, the badge and the more prominent placement are the visible effects.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>There’s no optimizing your way in\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>Preferred Sources rewards something you can’t fake. There’s no markup to add, no technical trick, no content tweak that puts your site on someone’s preferred list. A real person has to decide they trust you enough to choose you.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>It also means the feature doesn’t lift your organic rankings on its own. Adding a site as preferred changes that reader’s results, not the underlying ranking for everyone else. Google has been clear about that. It’s a personalization and AI-surface signal, earned through opt-ins, and separate from the core ranking that decides standard results.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>Who ends up on these lists\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>The brands that win here are the ones with a real relationship with their readers. A site someone reads every week, a newsletter they look forward to, a publication they trust on a topic, those are the names people will bother to add. A site that only ever shows up as an anonymous search result, with no one who follows it by name, has nothing to draw on.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>That favors brands that built an actual audience over ones that chased traffic. If people know your name and seek you out, you have a pool of readers who might choose you. If your visibility has always come from ranking for keywords, with no loyal following behind it, there’s not much to convert into preferred-source adds. The feature rewards brand strength, which is the thing hardest to fake.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>Getting your readers to add you\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>So the question becomes how you get people to add you. The honest answer is that you earn it the slow way, by being a source people actually want more of. Sites that publish distinctive, reliable content and build a real following are the ones readers go out of their way to choose. There’s no shortcut around that, which is sort of the point.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>The practical step is to make it easy. If you have an audience that already likes your work, you can point them to the settings page and show them how to add you. Google even suggests publishers offer a button or link to make the process simple. Few people have set up preferred sources so far, so a brand that asks early, while the feature is still new, gets a real head start.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Preferred Sources rewards the same thing strong SEO always has. \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-building\">\u003Cspan>Link building\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan> and \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fdigital-pr\">\u003Cspan>digital PR\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan> build the reputation and reach that make people aware of you in the first place, and great content is what makes them want to come back. The feature comes at the end of that chain. You earn the reputation, your audience grows, and some of those readers care enough to tell Google they want more of you. There’s no version of that you can buy or automate. You build something people want to follow, and the badge takes care of itself.\u003C\u002Fspan>\u003C\u002Fp>","Google’s Preferred Sources lets readers choose which sites they want prioritized, and it now extends into AI Overviews and AI Mode. Chosen sites can get a visible badge and may appear more often for that reader. There’s no way to game it. Brands earn it by being a source people want to follow.","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fpreferred-sources-nobs-20260624074740-qMqTEEbm.webp","published","Google’s Preferred Sources lets readers choose which sites they see more of, now in AI Overviews and AI Mode. You earn it with opt-ins, not optimization.",null,"blog",true,850,"2026-06-24T07:46:56.000000Z","2026-06-24T07:48:04.000000Z",{"id":8,"name":23,"email":24,"about":16,"avatar":25,"created_at":26,"updated_at":16,"deleted_at":16},"Rasit Cakir","rasit@nobsmarketplace.com","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Frasit.webp","2026-01-26T11:10:22.000000Z",[28,34],{"id":29,"name":30,"slug":31,"created_at":32,"updated_at":32,"deleted_at":16,"pivot":33},3,"SEO","seo","2025-10-26T11:10:22.000000Z",{"blog_id":7,"category_id":29},{"id":35,"name":36,"slug":37,"created_at":38,"updated_at":38,"deleted_at":16,"pivot":39},23,"AI","ai","2026-03-10T11:18:29.000000Z",{"blog_id":7,"category_id":35},[41,48,85,112],{"id":7,"author_id":8,"title":9,"slug":10,"content":11,"short_summary":12,"featured_image":13,"status":14,"meta_title":9,"meta_description":15,"canonical_url":16,"keywords":16,"blog_type":17,"is_featured":18,"word_count":19,"published_at":20,"created_at":21,"updated_at":21,"deleted_at":16,"author":42,"categories":43},{"id":8,"name":23,"email":24,"about":16,"avatar":25,"created_at":26,"updated_at":16,"deleted_at":16},[44,46],{"id":29,"name":30,"slug":31,"created_at":32,"updated_at":32,"deleted_at":16,"pivot":45},{"blog_id":7,"category_id":29},{"id":35,"name":36,"slug":37,"created_at":38,"updated_at":38,"deleted_at":16,"pivot":47},{"blog_id":7,"category_id":35},{"id":49,"author_id":29,"title":50,"slug":51,"content":52,"short_summary":53,"featured_image":54,"status":14,"meta_title":50,"meta_description":55,"canonical_url":16,"keywords":16,"blog_type":17,"is_featured":18,"word_count":56,"published_at":57,"created_at":58,"updated_at":58,"deleted_at":16,"author":59,"categories":64},371,"I Founded an SEO School. What Would It Teach?","modern-seo-fundamentals","\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Well, not really. But it would be nice, though.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">As mentioned in my post about \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fthe-career-challenged-s-guide-to-becoming-an-seo-specialist\">\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>pursuing an SEO career\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">, SEO isn’t something you can learn at school or university. Search engines change way too fast for a textbook on the subject to stay relevant for years. That said, the classroom can equip students with knowledge of the basics to help them learn SEO later in life.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Nevertheless, I already have a pretty good idea of how I’d teach modern SEO. Anyone can be a student, regardless of educational background (of course, they need computer skills). Also, it’ll adopt the standard curriculum consisting of four core subjects: English, science, mathematics, and social studies.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">So settle down, students. Class is in session.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">English: Content Creation and Comprehension\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Let’s start with the most apparent of the four: English—and in this case, content.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">A business can have the best SEO strategy in the industry, but it’ll have nothing to show for without content. It’s the all-important meat of any website, be it the run-of-the-mill article or the accompanying image or video. Your approach to SEO determines the kind of content you need to produce to rank (or, in today’s times, get cited by AI).\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">This class would naturally be about reading and writing content but with the added step of doing so for search. The good news is that, unlike in years past, content writing is no longer limited to inflexible metrics like keyword volume. Search engines have evolved to the point that they can recognize entities in vague queries.\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"left\" style=\"display: inline-block; max-width: 100%; margin-left: 0px; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002Fknowledge-graph-entity-alignment-20260623113850-cCTRdgal.webp\" data-align=\"left\">\u003C\u002Ffigure>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>Source: CarpenterAnt (via \u003C\u002Fem>\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FKnowledge_graph\">\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cem>\u003Cu>Wikipedia\u003C\u002Fu>\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>)\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Key to this evolution was the knowledge graph, which Google introduced to search in 2012. Think of it as six degrees of separation, but the connection between entities stretches more than six degrees. To give you an example, if I asked Google if:\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>“Did the lead actor in Predator become the governor of California\u003C\u002Fem>?”\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Google was more than glad to answer. It even provided an extra tidbit that I didn’t know.\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"left\" style=\"display: inline-block; max-width: 100%; margin-left: 0px; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002Ffireshot-capture-139-did-the-lead-actor-in-predator-become-the-governor-of-california-wwwgooglecom-20260623113907-MdZ0kGmn.webp\" data-align=\"left\">\u003C\u002Ffigure>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">The knowledge graph allowed search engines to break free of the confines of word-for-word search. There’s no need to mention “Arnold Schwarzenegger” so much that it gives readers keyword fatigue. Google already knows who the query is referring to.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">The later shift to entity-based SEO has allowed content to lean more towards human than machine. And as SEMrush recently discovered, human-written remains the choice of most.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"left\" style=\"display: inline-block; max-width: 100%; margin-left: 0px; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002Foriginal-1-20260623113922-QWnC7Uqg.webp\" data-align=\"left\">\u003C\u002Ffigure>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>Source: \u003C\u002Fem>\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fwww.semrush.com\u002Fblog\u002Fdoes-ai-content-rank-in-search-data-study\u002F\">\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cem>\u003Cu>SEMrush\u003C\u002Fu>\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Because of this, it’s still important to train people to write high-quality content. AI tools and features can help hasten the process, but they shouldn’t be the ones writing. And if I were a teacher, I’d slap a big F (with a “See me after class” note) on AI slop.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Science: AI Search Fundamentals and Prompt Engineering\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">No matter where you stand on the great AI debate, it’s hard to deny the investment search engines are putting into it. Google is arguably the most apparent—and aggressive—having announced a sweeping \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fblog.google\u002Fproducts-and-platforms\u002Fproducts\u002Fsearch\u002Fsearch-io-2026\u002F\">\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>AI overhaul\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> during the latest I\u002FO conference.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">As such, the science class would discuss the basics of AI search and techniques to boost the chances of AI citation. To start with, AI search isn’t one system but a network of state-of-the-art technologies working together. Without getting too technical: (1)(2)\u003C\u002Fspan>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>Natural language processing (NLP): \u003C\u002Fstrong>This element is in charge of understanding the context behind a query. It finds out if the query “apple” refers to the fruit or the multi-billion-dollar tech giant.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>Vector representation:\u003C\u002Fstrong> This element is tasked with converting text and other forms of input into “vectors” that establish links between concepts. It enables AI search to return sports shoes for the query “athletic footwear,” even if the words aren’t exact.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>Transformer-type LLM: \u003C\u002Fstrong>This element analyzes sentences and phrases, as opposed to individual words in traditional search. It’s a step up because the model lets users enter longer queries—even full questions—and still get accurate results.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>Retrieval-augmented generation (RAG): \u003C\u002Fstrong>This element enables LLMs to retrieve info beyond their knowledge base. Think of this as the fact-checking part of AI search, as the model verifies what it knows by asking an independent source.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Understanding how search works has always involved studying the algorithm, and that’s still the case in today’s AI-powered world. As you’ve probably noticed over the years, the rules have changed. It’s no longer about \u003Cem>matching\u003C\u002Fem> but rather \u003Cem>intent\u003C\u002Fem>.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">For this, it’s important to know the prompts that get people to search. While some prompts are short, others are longer and contain more nuance.\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"left\" style=\"display: inline-block; max-width: 100%; margin-left: 0px; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002Fpicture48-20260623114019-SJgFxJQB.webp\" data-align=\"left\">\u003C\u002Ffigure>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>Source: \u003C\u002Fem>\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fmedium.com\u002F@chiwai.kiriba\u002Fthe-four-pillars-of-prompting-251a9defca7a\">\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cem>\u003Cu>John Chiwai\u003C\u002Fu>\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">The prompt may be long, but that’s easy for AI. Using the technologies mentioned earlier, AI search can return results in seconds. But while faster than delving deep into webpage after webpage, it’s far from infallible.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Mathematics: Measuring Return on Investment\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">For all the changes SEO has undergone, one truth still holds. \u003Cem>SEO is a means to an end.\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Being the top result or getting mentioned by AI may get your brand a step closer to success, but it isn’t success itself. The consumer has the final say on whether the content they read is worth the time and trouble. That’s why SEO has since shifted focus away from keyword-based metrics to entity-based ones.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">This still boils down to a dozen key performance indicators (KPIs) such as engagement time and conversion rate. But if there’s one KPI that measures how successful an SEO campaign is overall, it’s the return on investment (ROI). As Heather Campbell, VP of sales & marketing at Search Engine Journal, states: (3)\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>“The ROI of SEO gets measured by efficiency, conversions, and revenue, not by how many articles you pushed out the door.”\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Experts believe an AI SEO campaign should target at least one of these three metrics. No matter the type, the endgame is always a higher value for a lower cost.\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"left\" style=\"display: inline-block; max-width: 100%; margin-left: 0px; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002Fpicture49-20260623114058-b7nQdGpT.webp\" data-align=\"left\">\u003C\u002Ffigure>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Social Studies: User Behavior and Trends\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Have you ever wondered how keywords are created? You might think that it’s the algorithm at work, but it needs to work with something.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Rather, keywords reflect user behavior. If people can’t recall Lionel Messi’s name, they’ll search using the next best keyword such as “Argentina star football player” or “Argentina soccer team captain.” Search engines are advanced enough to understand the query and return pages, images, and videos related to one of soccer’s GOATs.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">As such, anytime you conduct keyword research, you also peer into what makes people tick. Being aware of this is crucial in SEO, even if zero-click search is now the way to go.\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"left\" style=\"display: inline-block; max-width: 100%; margin-left: 0px; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002Fsvgz-new-front-door-ex4-v6-20260623114118-p0b7BUqF.webp\" data-align=\"left\">\u003C\u002Ffigure>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>Source: \u003C\u002Fem>\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fwww.mckinsey.com\u002Fcapabilities\u002Fgrowth-marketing-and-sales\u002Four-insights\u002Fnew-front-door-to-the-internet-winning-in-the-age-of-ai-search\">\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cem>\u003Cu>McKinsey\u003C\u002Fu>\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Even so, we can’t assume that everyone will be satisfied with the answer that AI provides. Some users, especially the younger generation, tend to be more thorough with searching for answers. As such, they still click on the citations to be really sure—and that’s a major opportunity for businesses.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Learning is a Lifelong Process—Even More for SEO\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Whether or not a dedicated SEO academy pops up in the future, learning the craft doesn’t stop after getting your certification. The erratic nature of search ensures that nothing stays constant for long. Keep learning SEO in whatever form it takes to keep up with the times.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">References:\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">1.\u003C\u002Fspan>\u003Cspan style=\"font-size: 7pt; color: rgb(0, 0, 0); font-family: "Times New Roman", serif;\">  \t\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">“What is AI search Engine?” Source:\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fwww.geeksforgeeks.org\u002Fartificial-intelligence\u002Fwhat-is-ai-search-engine\u002F\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>https:\u002F\u002Fwww.geeksforgeeks.org\u002Fartificial-intelligence\u002Fwhat-is-ai-search-engine\u002F\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">2.\u003C\u002Fspan>\u003Cspan style=\"font-size: 7pt; color: rgb(0, 0, 0); font-family: "Times New Roman", serif;\">  \t\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">“What is an AI search engine?” Source:\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fwww.ibm.com\u002Fthink\u002Ftopics\u002Fai-search-engine\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>https:\u002F\u002Fwww.ibm.com\u002Fthink\u002Ftopics\u002Fai-search-engine\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">3.\u003C\u002Fspan>\u003Cspan style=\"font-size: 7pt; color: rgb(0, 0, 0); font-family: "Times New Roman", serif;\">  \t\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">“The 4-Layer AI Ops Playbook: From Better AI Outputs To Strong SEO Results,” Source:\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fthe-4-layer-ai-ops-playbook-from-better-ai-outputs-to-strong-seo-results-recap\u002F579419\u002F\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>https:\u002F\u002Fwww.searchenginejournal.com\u002Fthe-4-layer-ai-ops-playbook-from-better-ai-outputs-to-strong-seo-results-recap\u002F579419\u002F\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003Cbr>\u003Cbr>\u003Cbr>\u003Cbr>\u003Cbr>\u003C\u002Fp>","In this hypothetical scenario, I establish a school dedicated to teaching SEO to anyone considering a career here. Know the key lessons to be taught here based on the four core subjects of the American curriculum.","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fwokandapix-classroom-1699745-1280-20260623113254-BnxYyfnS.webp","In this hypothetical scenario, SEO finally erects a dedicated academy. Discover what subjects it would teach to its first batch of students.",1172,"2026-06-23T19:42:00.000000Z","2026-06-23T11:42:23.000000Z",{"id":29,"name":60,"email":61,"about":62,"avatar":63,"created_at":32,"updated_at":32,"deleted_at":16},"Jonas Trinidad","jonas@nobsmarketplace.com","","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-authors\u002F2023\u002F05\u002Fjonas-trinidad.jpg",[65,69,71,77,83],{"id":66,"name":67,"slug":17,"created_at":32,"updated_at":32,"deleted_at":16,"pivot":68},1,"Blogs",{"blog_id":49,"category_id":66},{"id":29,"name":30,"slug":31,"created_at":32,"updated_at":32,"deleted_at":16,"pivot":70},{"blog_id":49,"category_id":29},{"id":72,"name":73,"slug":74,"created_at":75,"updated_at":75,"deleted_at":16,"pivot":76},7,"Guides","guide","2025-10-26T11:10:25.000000Z",{"blog_id":49,"category_id":72},{"id":78,"name":79,"slug":80,"created_at":81,"updated_at":81,"deleted_at":16,"pivot":82},16,"Educative Content","educative-content","2026-02-10T11:18:29.000000Z",{"blog_id":49,"category_id":78},{"id":35,"name":36,"slug":37,"created_at":38,"updated_at":38,"deleted_at":16,"pivot":84},{"blog_id":49,"category_id":35},{"id":86,"author_id":29,"title":87,"slug":88,"content":89,"short_summary":90,"featured_image":91,"status":14,"meta_title":87,"meta_description":92,"canonical_url":16,"keywords":16,"blog_type":17,"is_featured":18,"word_count":93,"published_at":94,"created_at":95,"updated_at":95,"deleted_at":16,"author":96,"categories":97},369,"Enough About Google. Let’s Talk About Bing SEO.","bing-seo","\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">No discussion about SEO, from its history to best practices, is ever made without involving Google. It may not have coined the term, but its innovations paved the way for the SEO we all love—and hate—today. Say what you want about the search engine giant, but you can’t deny its contributions toward a more useful Internet.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">But this piece isn’t about the world’s most popular search engine. It’s about the \u003Cem>second\u003C\u002Fem>.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Microsoft’s Bing may be far from being widely used, with a global market share of less than 5% (as of May 2026). That said, recent events have given it a prime opportunity to give the Big G a run for its money. It may not be able to close the gap right away, but a challenge to Google’s decades-long dominance is worth tuning in to. (1)\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">So, let’s put Google in the backseat for now and talk about Bing. The first question in your mind may be “What’s up with Bing?”\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">A Duck Offers An Alternative\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Bing’s potential rise isn’t necessarily brought by changes to its search engine or its owner, Microsoft. Rather, it’s from a big break by another search engine.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Last month, DuckDuckGo posted an increase in visits to its search engine by roughly 28%. As PC Gamer reported, it rose from 22.7% to 27.7% between May 20 and 25. (2)\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Meanwhile, TechCrunch reported that new installs of the DuckDuckGo mobile app were up by over 18%. The rate was highest among iOS users, with installs peaking at nearly 70%. (3)\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Both reports agree that the increase comes amid Google’s aggressive overhaul to integrate AI into its search services. Users complain that Google doesn’t offer an easier way to opt out of AI search. While DuckDuckGo operates an AI-powered tool (\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"http:\u002F\u002FDuck.ai\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Duck.ai\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">), it keeps its traditional search engine (\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"http:\u002F\u002Fnoai.duckduckgo.com\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">noai.duckduckgo.com\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">) separate.\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"center\" style=\"display: inline-block; max-width: 100%; margin-left: auto; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002Ffireshot-capture-141-duckduckgo-no-ai-private-search-without-ai-noaiduckduckgocom-20260623025252-AYfQLqsM.webp\" data-align=\"center\" style=\"display: block; margin-left: auto; margin-right: auto;\">\u003C\u002Ffigure>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">More importantly, privacy is DuckDuckGo’s selling point. According to its\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fduckduckgo.com\u002Fprivacy\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>Privacy Policy\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">:\u003C\u002Fspan>\u003C\u002Fp>\u003Cblockquote>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">“\u003Cem>We don’t save your IP address alongside your searches, \u003C\u002Fem>\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"http:\u002F\u002FDuck.ai\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>Duck.ai\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem> chats, or visits to our websites, and we never log IP addresses to disk that could be tied back to you. We also don’t save any other unique identifiers alongside your searches, chats, or visits to our website, and never log unique identifiers to disk that could be tied back to you or to your search, chat, or browsing history.”\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fblockquote>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">However, this means it doesn’t keep data that analytics tools like Ahrefs and SEMrush can track. Even though we’re now taught not to rely too much on numbers, it would still be great to see what people are looking for.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">That’s where Bing comes in.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">DuckDuckGo derives search results from different sources, but Bing is its largest source. It depends on Bing so much that, when the latter experienced an unexpected shutdown two years ago, it, too, went down. And unlike DuckDuckGo, Bing is trackable for SEO. (4)(5)\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">In other words, if you want to rank on DuckDuckGo, make sure you’re ranking on Bing.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Bing’s 22-Point SEO Guidelines\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">The essence of SEO may be the same for every search engine, but that isn’t always the case for the approach. Bing is worlds apart from Google when it comes to the latter, starting with its dynamic ranking. Frederic Dubut, Principal AI Safety Researcher at Microsoft, stated: (6)\u003C\u002Fspan>\u003C\u002Fp>\u003Cblockquote>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>“The model is learning all the time, and so what it’s doing is taking into account all these different factors . . . and it’s combining all of them and it’s trying to see what are the signals that are the most predictive of relevance. That changes all the time, and the weights that it’s putting on all of these factors are also changing all the time.”\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fblockquote>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">To that end,\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fwww.bing.com\u002Fwebmasters\u002Fhelp\u002Fwebmaster-guidelines-30fba23a\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>Bing’s Webmaster Guidelines\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> summarize 22 points that websites must follow. Not doing so risks reduced visibility or, worse, delisting from search results.\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"left\" style=\"display: inline-block; max-width: 100%; margin-left: 0px; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002Fpicture47-20260623025409-c6ovbQNd.webp\" data-align=\"left\">\u003C\u002Ffigure>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">The guidelines also advise against using black-hat practices like link schemes and prompt injection. These techniques, like with Google, can result in ranking drops or content being ineligible for grounding or indexing.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Bing SEO Still a Minority…For Now\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Google still dominates the search engine market, so maintaining your SEO there is still a good idea. However, recent events have shown other avenues worth considering such as Bing. Ranking in other search engines helps expand your brand’s reach.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">References:\u003C\u002Fspan>\u003C\u002Fp>\u003Col>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">1.\u003C\u002Fspan>\u003Cspan style=\"font-size: 7pt; color: rgb(0, 0, 0); font-family: "Times New Roman", serif;\">  \t\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">“Search Engine Market Share Worldwide,” Source:\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fgs.statcounter.com\u002Fsearch-engine-market-share\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>https:\u002F\u002Fgs.statcounter.com\u002Fsearch-engine-market-share\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">2.\u003C\u002Fspan>\u003Cspan style=\"font-size: 7pt; color: rgb(0, 0, 0); font-family: "Times New Roman", serif;\">  \t\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">“DuckDuckGo's AI-free search saw nearly 28% more visits in the week following Google's insistence that people love AI mode,” Source:\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fwww.pcgamer.com\u002Fhardware\u002Fduckduckgos-ai-free-search-saw-nearly-28-percent-more-visits-in-the-week-following-googles-insistence-that-people-love-ai-mode\u002F\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>https:\u002F\u002Fwww.pcgamer.com\u002Fhardware\u002Fduckduckgos-ai-free-search-saw-nearly-28-percent-more-visits-in-the-week-following-googles-insistence-that-people-love-ai-mode\u002F\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">3.\u003C\u002Fspan>\u003Cspan style=\"font-size: 7pt; color: rgb(0, 0, 0); font-family: "Times New Roman", serif;\">  \t\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">“DuckDuckGo installs are up 30% as users reject being ‘force-fed’ Google’s AI Search,” Source:\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Ftechcrunch.com\u002F2026\u002F05\u002F26\u002Fduckduckgo-installs-are-up-30-as-users-reject-being-force-fed-googles-ai-search\u002F\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>https:\u002F\u002Ftechcrunch.com\u002F2026\u002F05\u002F26\u002Fduckduckgo-installs-are-up-30-as-users-reject-being-force-fed-googles-ai-search\u002F\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">4.\u003C\u002Fspan>\u003Cspan style=\"font-size: 7pt; color: rgb(0, 0, 0); font-family: "Times New Roman", serif;\">  \t\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">“Where do DuckDuckGo search results come from?” Source:\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fduckduckgo.com\u002Fduckduckgo-help-pages\u002Fresults\u002Fsources\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>https:\u002F\u002Fduckduckgo.com\u002Fduckduckgo-help-pages\u002Fresults\u002Fsources\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">5.\u003C\u002Fspan>\u003Cspan style=\"font-size: 7pt; color: rgb(0, 0, 0); font-family: "Times New Roman", serif;\">  \t\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">“Bing outage shows just how little competition Google search really has,” Source:\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Farstechnica.com\u002Fgadgets\u002F2024\u002F05\u002Fbing-outage-shows-just-how-little-competition-google-search-really-has\u002F\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>https:\u002F\u002Farstechnica.com\u002Fgadgets\u002F2024\u002F05\u002Fbing-outage-shows-just-how-little-competition-google-search-really-has\u002F\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">6.\u003C\u002Fspan>\u003Cspan style=\"font-size: 7pt; color: rgb(0, 0, 0); font-family: "Times New Roman", serif;\">  \t\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">“Search Engine Land’s Guide to Bing SEO,” Source:\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fguide\u002Fbing\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>https:\u002F\u002Fsearchengineland.com\u002Fguide\u002Fbing\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Fol>\u003Cp>\u003C\u002Fp>","Almost every SEO-related discussion is made from Google's perspective, not only because it sets the rules but also because it's the largest search engine around. But as people grow weary of AI being shoved in their faces, they're seeking alternatives.","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fpabitrakaity-seo-6370764-1280-20260623021309-05WXb7LW.webp","For the longest time, Google has been the best place for brands to earn exposure via SEO. Today, alternatives like Bing are becoming more viable.",762,"2026-06-23T10:56:00.000000Z","2026-06-23T02:56:09.000000Z",{"id":29,"name":60,"email":61,"about":62,"avatar":63,"created_at":32,"updated_at":32,"deleted_at":16},[98,100,102,108,110],{"id":66,"name":67,"slug":17,"created_at":32,"updated_at":32,"deleted_at":16,"pivot":99},{"blog_id":86,"category_id":66},{"id":29,"name":30,"slug":31,"created_at":32,"updated_at":32,"deleted_at":16,"pivot":101},{"blog_id":86,"category_id":29},{"id":103,"name":104,"slug":105,"created_at":106,"updated_at":106,"deleted_at":16,"pivot":107},13,"SEO Marketing","seo-marketing","2025-10-26T11:10:27.000000Z",{"blog_id":86,"category_id":103},{"id":78,"name":79,"slug":80,"created_at":81,"updated_at":81,"deleted_at":16,"pivot":109},{"blog_id":86,"category_id":78},{"id":35,"name":36,"slug":37,"created_at":38,"updated_at":38,"deleted_at":16,"pivot":111},{"blog_id":86,"category_id":35},{"id":113,"author_id":8,"title":114,"slug":115,"content":116,"short_summary":117,"featured_image":118,"status":14,"meta_title":114,"meta_description":119,"canonical_url":16,"keywords":16,"blog_type":17,"is_featured":120,"word_count":121,"published_at":122,"created_at":123,"updated_at":124,"deleted_at":16,"author":125,"categories":126},370,"Vibe Coding Still Needs Someone Who Can Code","google-on-vibe-coding-and-seo","\u003Ch1>Vibe Coding Still Needs Someone Who Can Code\u003C\u002Fh1>\u003Cp>\u003Cspan>AI can write code now. You describe what you want, and a tool builds it for you, with no deep programming knowledge required. People call this vibe coding, and it has caught on fast, including in how websites get built. At its recent Search Central Live event in Milan, Google addressed it head on. The message was less a celebration than a caution.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>Building a site by describing it\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>Vibe coding is what it sounds like. Instead of writing the code yourself, you tell an AI tool what you want and let it generate the result. Need a contact form, a landing page, a small script to pull some data? Describe it in plain language and the tool writes it. For people who can’t code, this feels like magic. For people who can, it’s a fast way to skip the boring parts.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>It works well enough that a lot of sites now get built this way, often on JavaScript frameworks the AI reaches for by default. Google zeroed in on that. The code runs, the site loads, and everything looks fine on the surface. What’s underneath is where the trouble can hide.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>Google’s actual message\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>Google put up a slide titled vibe coding plus SEO, and the points on it were blunt. You should still know how to program. Vibe coding can replace some tools, but watch the long-term time and security cost. Use official APIs like the Search Console API instead of hacking together your own scraper. Plenty of vibe-coded sites run on JavaScript frameworks, so know what to look out for there. And the slide tied it together with one line. Technical SEO skills are more important than ever.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>None of that reads like a company telling people to hand the work to AI and walk away. Google builds AI tools, and it still said, in effect, learn the craft anyway. The tools work as an accelerator for people who already know what they’re doing, rather than a replacement for the knowledge.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>The costs that show up later\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>The warning about cost is the heart of it. AI can produce working code in seconds, but working is not the same as solid. A vibe-coded site can carry security holes the person who built it never sees, because they never read the code closely enough to spot them. Maintenance gets harder too. When something breaks, fixing code you don’t understand is slow and risky. And the architecture, the way the whole thing fits together, tends to get messier the more you let a tool make those calls.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>The JavaScript framework point is a specific version of this. AI tools love to reach for heavy frameworks, and those can cause real SEO problems when nobody is watching. Content that leans on JavaScript to load can render slowly, resist crawling, or go missing entirely if it’s built wrong. A product page where the descriptions only show up after a script runs, for instance, can look complete to a visitor and come back blank to a crawler. Someone who knows technical SEO catches that. Someone who shipped what the AI handed them often doesn’t, until traffic drops and they go looking for why.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>The point about official APIs lands the same way. When you need data out of a tool like Search Console, the supported API is built for it and stays stable. A scraper an AI tool throws together to grab the same numbers might work today and break next week, hit rate limits, or run afoul of the terms of service. Reaching for the proper endpoint is slower to set up and a lot less painful later.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>The skills become the real advantage\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>For anyone working in SEO, there’s an upside in all of this. As AI does more of the building, the people who understand what’s being built get more valuable, not less. When anyone can generate a site in an afternoon, the edge goes to whoever can tell a good build from a broken one, spot the security risk, fix the framework issue, and use the right tools the right way.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Google added a related warning. Be critical of vibe-optimization for AI. The same trap shows up in content, not only in code. In the same way you can vibe-code a site without understanding it, you can vibe-optimize content by chasing surface-level tweaks that sound clever and do nothing. We’ve written before about \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fgoogle-debunks-ai-seo-hacks\">\u003Cspan>the hacks Google says to ignore\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan>, and this fits right in. Surface-level moves don’t earn visibility, but substance does.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>For anyone deciding how far to lean on AI tools, Google’s framing is a healthy reality check. The tools are real and useful. They also reward the people who know enough to use them well and to catch what they get wrong.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>The same logic runs through how a brand earns visibility in search and in AI results. No tool shortcuts authority. \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-building\">\u003Cspan>Link building\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan> and \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fdigital-pr\">\u003Cspan>digital PR\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan> build the kind of trust signals an AI tool can’t fake on your behalf, and they take real work and judgment. Vibe coding can help you ship faster, but it can’t decide whether what you shipped is any good. That part still belongs to people who know what they’re doing.\u003C\u002Fspan>\u003C\u002Fp>","At Search Central Live Milan, Google addressed vibe coding directly. AI can build basic tools, but it warned about long-term security, maintenance, and architecture costs, pushed for proper APIs over shortcuts, and said technical SEO skills are more important than ever. The fundamentals get more valuable as AI does more.","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fvibe-coding-nobs-crawler-20260623083959-2UbeNmIi.webp","At Search Central Live Milan, Google said vibe coding helps but carries real costs, and that technical SEO skills are more important than ever.",false,863,"2026-06-23T07:40:51.000000Z","2026-06-23T07:42:21.000000Z","2026-06-23T08:40:05.000000Z",{"id":8,"name":23,"email":24,"about":16,"avatar":25,"created_at":26,"updated_at":16,"deleted_at":16},[]]