[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-google-faq-rich-results-removed":3},{"message":4,"data":5},"Blogs retrieved successfully",{"blog":6,"latest_blogs":35},{"id":7,"author_id":8,"title":9,"slug":10,"content":11,"short_summary":12,"featured_image":13,"status":14,"meta_title":9,"meta_description":15,"canonical_url":16,"keywords":16,"blog_type":17,"is_featured":18,"word_count":19,"published_at":20,"created_at":21,"updated_at":22,"deleted_at":16,"author":23,"categories":28},380,9,"Google Dropped FAQ Rich Results, Not FAQ Schema","google-faq-rich-results-removed","\u003Ch1>\u003Cspan style=\"color: rgb(0, 0, 0);\">Google Dropped FAQ Rich Results, Not FAQ Schema\u003C\u002Fspan>\u003C\u002Fh1>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">If your FAQ dropdowns vanished from Google over the past few weeks, you saw it correctly. On May 7, Google removed FAQ rich results from search, the expandable question-and-answer panels that ran under listings and grabbed a few extra lines of space. It happened with no blog post and no fanfare, only a note added to a developer doc. Half the industry immediately declared FAQ schema dead. The other half decided it was now a secret weapon for AI search. Both are wrong, and the gap between them is where the useful read lives.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">The display feature died, not the markup\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The confusion comes from two things sharing one name. FAQ rich results were a display feature, the visible Q&A accordion on the results page. FAQPage schema is the markup underneath, a bit of code that tells search engines a section of your page is structured as questions and answers. Google retired the first. The second is untouched and still a valid \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"http:\u002F\u002FSchema.org\">\u003Cspan style=\"color: rgb(0, 0, 0);\">Schema.org\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\"> type.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The removal runs on a schedule. The rich results stopped showing on May 7. In June, Google drops the FAQ report in Search Console and pulls FAQ support from the Rich Results Test. In August, the Search Console API stops returning FAQ data, so any dashboard or export pulling those numbers goes quiet after that. And this time it reaches everyone. Back in 2023, Google had already cut FAQ rich results down to a small set of government and health sites. May’s change removes that last exception, so no category still qualifies.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">None of this should read as a shock, because Google has been doing it for years. HowTo rich results came off desktop in 2023. Last year Google pulled seven more structured data types out of search appearance in one go. The company keeps trimming visual features that got scaled by SEO tools and stopped reliably describing the page. The markup spec survives each time, and the display feature doesn’t.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">The two overreactions to skip\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Start with the crowd ripping FAQ schema out of their templates. There’s no reason to. Google has said plainly that unused structured data causes no problems for search, and FAQPage is still valid markup. Pulling it out is busywork, and if the schema accurately describes real questions and answers on the page, removing it only strips out context a machine could have used. Leave it where it’s honest.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Now the other crowd, the one relabeling FAQ schema as an AI Overviews cheat code. That overstates it. Google’s own AI guidance is explicit that no special schema is required to show up in AI Overviews or AI Mode, and that any structured data you use should match the visible text. AI systems pull from clean question-and-answer content whether the markup is present or not. The evidence that the schema itself earns you citations is thin and mixed. What is confirmed is smaller and comes from elsewhere. Microsoft has said schema helps its Copilot models understand content, and other crawlers like Bing’s and Perplexity’s do read structured data. So keeping clean markup is a reasonable low-cost bet across those surfaces. Calling it a Google AI lever is not.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">The schema was never the work\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Step back and the deprecation clarifies something the SEO world blurred for years. The schema was never doing the work; the content was. FAQ markup told Google how to draw an accordion. It never made your answers correct, useful, or the ones an AI system would choose to quote. Those come from the writing itself, from actually answering the questions people ask about your topic, in plain, self-contained chunks a reader or a model can lift cleanly.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">So the move this week is boring and correct. Keep the FAQ sections that actually help someone, and make the answers strong in the visible text, not buried in markup. Drop FAQ blocks you only ever added to game the accordion, along with any schema pointing at content that no longer exists. And before June, export your FAQ rich result report from Search Console with the last quarter of click data, so you have a baseline if you ever want to measure what the removal cost you.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">What outlasts a display widget\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The bigger lesson runs past this one feature. Chasing a display widget was always a fragile way to earn visibility, because Google gives those out and takes them back on its own schedule. What it doesn’t hand out or claw back is the standing you build by being useful and by being cited. Strong content answers the questions people actually have. Earned coverage and \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-building\">\u003Cspan style=\"color: rgb(0, 0, 0);\">links from credible sites\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\"> tell Google and its AI systems you’re a source to trust. Those survive every deprecation notice, because no one can switch them off from a developer doc.\u003C\u002Fspan>\u003C\u002Fp>","Google removed FAQ rich results from all sites on May 7, ending a feature that started shrinking in 2023. The FAQPage schema itself stays valid, and the change makes clear the markup was never the value. Clean, useful Q&A content was always the thing doing the work.","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Ffaq-removed-nobs-20260706110144-Pn2CJB51.webp","published","Google removed FAQ rich results from Search on May 7, across all sites, with reporting sunsetting through August. Why to keep the FAQPage schema anyway.",null,"blog",false,791,"2026-07-06T10:44:23.000000Z","2026-07-06T10:46:04.000000Z","2026-07-06T11:01:50.000000Z",{"id":8,"name":24,"email":25,"about":16,"avatar":26,"created_at":27,"updated_at":16,"deleted_at":16},"Rasit Cakir","rasit@nobsmarketplace.com","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Frasit.webp","2026-01-26T11:10:22.000000Z",[29],{"id":30,"name":31,"slug":32,"created_at":33,"updated_at":33,"deleted_at":16,"pivot":34},3,"SEO","seo","2025-10-26T11:10:22.000000Z",{"blog_id":7,"category_id":30},[36,41,82,98],{"id":7,"author_id":8,"title":9,"slug":10,"content":11,"short_summary":12,"featured_image":13,"status":14,"meta_title":9,"meta_description":15,"canonical_url":16,"keywords":16,"blog_type":17,"is_featured":18,"word_count":19,"published_at":20,"created_at":21,"updated_at":22,"deleted_at":16,"author":37,"categories":38},{"id":8,"name":24,"email":25,"about":16,"avatar":26,"created_at":27,"updated_at":16,"deleted_at":16},[39],{"id":30,"name":31,"slug":32,"created_at":33,"updated_at":33,"deleted_at":16,"pivot":40},{"blog_id":7,"category_id":30},{"id":42,"author_id":30,"title":43,"slug":44,"content":45,"short_summary":46,"featured_image":47,"status":14,"meta_title":43,"meta_description":48,"canonical_url":16,"keywords":16,"blog_type":17,"is_featured":49,"word_count":50,"published_at":51,"created_at":52,"updated_at":52,"deleted_at":16,"author":53,"categories":58},379,"Your Startup Needs Experience to Gain ‘Experience’","gaining-experience-google-eeat","\u003Cblockquote>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>KEY TAKEAWAYS:\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Startups often lack experience, which is necessary for ranking in search results or getting cited in AI summaries.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">As E-E-A-T is more cyclical than linear, startups can begin building experience by working on their expertise, authoritativeness, and trustworthiness.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Once experience comes into play, startups can see compounding growth in the other three fundamentals.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fblockquote>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Nothing arguably annoys people fresh out of college more than an entry-level job requiring experience. Why bother calling it “entry-level” when it calls for three to five years of related experience? The whole idea behind the term is for novices to build experience over time.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Suddenly, you have a paradox in your hands. You need experience to gain \u003Cem>experience\u003C\u002Fem>.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">But this isn’t a rant about discrimination in the job market. See, this paradox exists in the SEO space, namely among startups. We know that experience is one of the four tenets of Google’s E-E-A-T quality framework. How can one achieve that when it’s just starting?\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">This chicken-and-egg scenario may be an inevitable reality, but it doesn’t mean there’s no way around it. Instead, it boils down to working with the credibility you already have. Once you build upon that, everything else will fall into place.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">A Goal Behind Many Hurdles\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Google introduced the E-A-T framework in 2014 as its way to push site owners and content creators to step up their content game. As per the acronym, articles, blog posts, and other forms of content must show the author’s expertise, authoritativeness, and trustworthiness. It was a major change that some still struggle to adopt.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Over time, Google realized that E-A-T wasn’t going to be enough. By this definition, I could say that my in-depth guide on fixing a leaky pipe meets all three criteria—even if I’ve never done it in my life. The rise of AI-generated content only reinforces this belief, considering the capabilities of chatbots and other AI tools.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Eight years later, it added another E—experience.\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"center\" style=\"display: inline-block; max-width: 100%; margin-left: auto; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002Fpicture57-20260703033523-nznHiThF.webp\" data-align=\"center\" style=\"display: block; margin-left: auto; margin-right: auto;\">\u003C\u002Ffigure>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Apart from having a well-written piece and being a credible source, the second E requires the author to have firsthand knowledge. In this case, the aforementioned guide falls short because the author doesn’t do plumbing for a living.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Now, it can be argued that you have some experience (i.e., plumbers require working as an apprentice for years), but that’s the least of your worries. The Internet is home to countless other professionals who have been doing your thing for years or decades. Naturally, Google will prioritize them because they send stronger signals.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Startups, on the other hand, have to start from scratch. They need customers to help earn the necessary experience, but it’ll be hard if their content can’t be found in search results. And sadly, experience is one factor that can help them rank.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Startups will gain experience eventually, but don’t expect it to be quick. The focus for any startup in this situation needs to be on exposure and gaining its first customers. The good news is that it’s possible to make do with the other three criteria for now.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Expertise: Prove You Can Talk About Your Niche\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Let’s start with the most obvious. As a startup, most have no idea who you are.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Customers first want to know who they’re asking for expertise. A founder with an extensive resume clearly has an advantage over one without. Now they only have to put their details on their websites and social media profiles.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Experts agree that one powerful signal of expertise is the author bio. It’s the ideal place for the author to explain what qualifies them to talk about their niche. Unfortunately, it’s often taken for granted, with many bios containing only a name and inane words, at most.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">It’s time to give author bios the attention they deserve, starting by adding the following: (1)\u003C\u002Fspan>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>Name and title: \u003C\u002Fstrong>Self-explanatory; if applicable, add formal titles like “Dr.,” “Atty.,” or any postgraduate degrees (e.g., Ph.D., MD).\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>Clean headshot: \u003C\u002Fstrong>Post your most recent picture; it can be casual or formal, as long as there’s no one else but you in the shot.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>Personal links:\u003C\u002Fstrong> Provide links to your website and social media pages. They can take the form of icon links or be embedded in the author bio body.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>Topical credentials: \u003C\u002Fstrong>Mention your background, including notable achievements, awards, and industry certifications.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>Explanatory blurb:\u003C\u002Fstrong> Include a short explanation as to why the author is qualified to talk about topics in the field of their choice.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">It also helps to include a list of the author’s latest posts. On that note, the example below from Bankrate takes it one step further by adding the author’s posts on other websites.\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"left\" style=\"display: inline-block; max-width: 100%; margin-left: 0px; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002Ffireshot-capture-145-rebecca-betterton-bankratecom-compare-mortgage-refinance-ins-wwwbankratecom-20260703033550-EwzWDXjK.webp\" data-align=\"left\">\u003C\u002Ffigure>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Whatever the type of author bio you’re going for, \u003Cem>never use it for SEO\u003C\u002Fem>. Google has clarified that author bios aren’t a ranking factor, as it isn’t its job to verify an author’s qualifications. Not to mention that people will know if a bio is written for bots. (1)\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Authoritativeness: Be a Trusted Source\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Here comes the hard part. As a startup, your website isn’t considered an authority yet.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">There aren’t many industry professionals who can vouch for your brand, even if you’re the epitome of virtue. Authoritativeness is about proving that people and industry leaders can cite and share your content with confidence. The further it goes on the Internet, the more likely someone will check out your brand.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Content will be the key to this endeavor, but it’ll take more than vanilla topics like “X Tips for Doing This and That.” This calls for\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Flisticle-content-seo\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>publishing original research\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">—studies or surveys that no other competitor has ever thought of, let alone conducted. Other than being informative for your target audience, such content is more likely to be cited by AI.\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"left\" style=\"display: inline-block; max-width: 100%; margin-left: 0px; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002Fpicture50-20260703033640-6SVwfpHm.webp\" data-align=\"left\">\u003C\u002Ffigure>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>Excerpt from Danny Sullivan’s presentation during Google Search Central Live in Toronto\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">That said, as a startup, you may struggle with gathering enough data. If you want to conduct a study on, say, customer preferences, you need customers. You’ll find yourself making this type of content eventually, but right now you need to get your name out there.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">In this case, building relationships with industry leaders is a good alternative. Attend events where you can speak with established industry experts and build partnerships. Rather than asking for links, invite them to collaborate or be a guest in an experts’ roundup.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Your experiences in these events can make for a good post to jumpstart your startup brand. A good topic would be the things you’ve learned or realized during your time there, such as industry trends and expert insights. More importantly, these posts can serve as jumping-off points for a deeper dive or branching out to other related topics.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">However, on-page content alone won’t be enough. New websites often struggle in the first weeks or months after going live (the industry calls this a “sandbox effect,” though whether or not it’s real is debatable). For this, they need digital PR to extend their reach.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fdigital-pr\">\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>Digital PR\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> achieves this by publishing a brand’s content on credible third-party websites or social media platforms. I would’ve said that this is basically enhanced link building, but it’s not because the goal is to build brand visibility. As AI doesn’t care about rankings, humans vetting content is a more viable long-term strategy.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Trustworthiness: Offer Customers Peace of Mind\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Every industry has its share of scammers, from counterfeits to get-rich-quick schemes. Not even SEO is immune to them, having lived through claims of getting content at the top rank of search results. No wonder we keep telling people not to believe everything on the Web.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">But sooner or later, people will have to put their faith in professionals to solve their issues. Businesses have to show customers that their faith isn’t misplaced.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Experts agree that trustworthiness is the most essential element of the E-E-A-T framework. Showing expertise, building authority—everything you’ve built up to this point culminates in customers trusting you with their needs.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">That said, there are a couple of things you can still do to boost trustworthiness. An example is ensuring a safe browsing experience, especially on websites that store user data such as usernames and passwords. The Privacy page should detail how your business manages the customer’s data, as well as how it will respond to a data breach.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Speaking of a data breach, it’s a good idea to be reachable through the proper channels in case of any untoward event. As such, make sure your contact details are up to date, even if the difference is a single letter or number.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">The About Us page is arguably one of the most underrated types of content. While it might not help your site rank better, it’s the best place for visitors to know what your brand is and what it stands for. Don’t take it for granted by slapping in random lines and calling it a day.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">But above all else, \u003Cem>be honest\u003C\u002Fem>. Lying—no matter how necessary it is to do business—is still the best way for a business’s reputation to go down the drain.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Experience: Keeping the Cycle Running\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">With your brand looking credible on and off-page, customers should start flooding in. Don’t expect it to happen overnight, however. Keep improving your brand’s E-A-T as you build your customer base, which will also build your experience.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">In a way, experience compounds the effects of the other fundamentals.\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"left\" style=\"display: inline-block; max-width: 100%; margin-left: 0px; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002Fpicture58-20260703033707-EMiW4Eib.webp\" data-align=\"left\">\u003C\u002Ffigure>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">And with boosts in these fundamentals, the brand can gain more customers and continue to gain more experience. As long as it’s consistent in adhering to the guidelines, the growth cycle can only grow from here on out.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Start Small To Make It Big\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Startups have it hard, but it doesn’t mean success is impossible. As far as E-E-A-T goes, it boils down to working with what they have to attain the missing link. Prove your expertise, build your website’s authority, and foster trust among your target audience.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">References:\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">1.\u003C\u002Fspan>\u003Cspan style=\"font-size: 7pt; color: rgb(0, 0, 0); font-family: "Times New Roman", serif;\">  \t\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">“The myth of manufacturing author E-E-A-T,” Source:\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fmyth-manufacturing-author-e-e-a-t-440675\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>https:\u002F\u002Fsearchengineland.com\u002Fmyth-manufacturing-author-e-e-a-t-440675\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cbr>\u003C\u002Fp>","Needing experience to gain experience may sound absurd. But when you're a startup in a cutthroat market, it's not impossible. All it takes is working with what you can with what you have.","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fstartupstockphotos-man-593372-1280-20260703031753-Sa4nYTEU.webp","Experience is a key factor in search, yet startups struggle with this at the beginning. Learn how to build experience by working with E-A-T first.",true,1596,"2026-07-03T11:38:00.000000Z","2026-07-03T03:38:25.000000Z",{"id":30,"name":54,"email":55,"about":56,"avatar":57,"created_at":33,"updated_at":33,"deleted_at":16},"Jonas Trinidad","jonas@nobsmarketplace.com","","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-authors\u002F2023\u002F05\u002Fjonas-trinidad.jpg",[59,63,65,71,76],{"id":60,"name":61,"slug":17,"created_at":33,"updated_at":33,"deleted_at":16,"pivot":62},1,"Blogs",{"blog_id":42,"category_id":60},{"id":30,"name":31,"slug":32,"created_at":33,"updated_at":33,"deleted_at":16,"pivot":64},{"blog_id":42,"category_id":30},{"id":66,"name":67,"slug":68,"created_at":69,"updated_at":69,"deleted_at":16,"pivot":70},11,"Content","content","2025-10-26T11:10:27.000000Z",{"blog_id":42,"category_id":66},{"id":72,"name":73,"slug":74,"created_at":33,"updated_at":33,"deleted_at":16,"pivot":75},4,"Content Marketing","content-marketing",{"blog_id":42,"category_id":72},{"id":77,"name":78,"slug":79,"created_at":80,"updated_at":80,"deleted_at":16,"pivot":81},16,"Educative Content","educative-content","2026-02-10T11:18:29.000000Z",{"blog_id":42,"category_id":77},{"id":83,"author_id":8,"title":84,"slug":85,"content":86,"short_summary":87,"featured_image":88,"status":14,"meta_title":84,"meta_description":89,"canonical_url":16,"keywords":16,"blog_type":17,"is_featured":49,"word_count":90,"published_at":91,"created_at":92,"updated_at":93,"deleted_at":16,"author":94,"categories":95},378,"Google’s Search Agents Bring the User to You","google-search-information-agents","\u003Ch1>\u003Cspan style=\"color: rgb(0, 0, 0);\">Google’s Search Agents Bring the User to You\u003C\u002Fspan>\u003C\u002Fh1>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">For more than twenty-five years, using Google meant the same loop. You had a question, you typed it, you scanned the results, you clicked. Google’s newest feature breaks that loop. You describe what you want to keep track of once, and Google goes off and watches for it around the clock, then taps you on the shoulder when something changes. It’s called an information agent, and it rewires who gets found and when.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">How the agents work\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Google announced information agents at its I\u002FO event in May and switched them on for real on June 12. Right now they’re limited to subscribers on Google’s top AI tier, with access widening to the mid tier over the summer. They live inside AI Mode, Google’s conversational search surface, which passed a billion monthly users earlier this year.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Setting one up takes a sentence. Inside AI Mode you type something like “keep me updated on” or “alert me when”, and then describe what you care about. No keywords, no filters, no rules to build. Google’s own example is apartment hunting, where you dump every requirement you have and the agent pings you the moment a matching listing appears. Behind the scenes it watches blogs, news sites, and social posts, plus Google’s live data on things like finance, shopping, and sports. When it finds something, the Google app sends you a synthesized update, not a page of links, with the sources attached and a short read on why it counts. Your active agents show up in your AI Mode history, where you can adjust or switch them off.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">This one sends readers back out\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">It splits from the AI search everyone’s been bracing for in one important way. For a year, the industry has feared AI Overviews for a simple reason. They read your content, summarize it at the top of the page, and the user gets their answer without ever clicking through to you. Information agents run the other direction. They reach out to someone who didn’t search today, hand them a briefing, and attach the links. If your page is what the agent cites, you land a visit from someone who never ran today’s search at all. Among all of Google’s AI surfaces, this is the one that still pushes people out to a source instead of keeping them in.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">Nobody knows how agents pick sources yet\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">There’s a catch, and it’s a big one for anyone trying to plan around this. Google hasn’t said a word about how agents decide which sources to cite. No ranking factors, no selection criteria, nothing. So any advice you read on optimizing for information agents, including this, is inference, not confirmed fact.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">What we can lean on is where agents live. They run inside AI Mode, and Google has been clear that AI Mode is built on its core Search ranking and quality systems, the same ones behind AI Overviews. So the reasonable working assumption is that the signals which earn you a citation in an AI Overview are the closest guide we have to what earns you a mention in an agent update. That isn’t a guarantee, only the most honest starting point available until Google says more, or until enough real-world data piles up to show a pattern.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">How to be the source it keeps surfacing\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">If that assumption is right, the playbook looks familiar, with one twist. Information agents watch topics that change over time. Prices, listings, launches, standings, developing stories. The brands most likely to keep showing up in those updates are the ones that own an ongoing subject and keep their coverage fresh, because a stale page is no use to an agent reporting what changed this morning.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Freshness earns its keep here more than almost anywhere else. So does being a recognized authority on the topic, since agents synthesize and compare sources rather than dumping a list, and a source Google already trusts on a subject is a safer pick. That trust is the same thing that good \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fdigital-pr\">\u003Cspan style=\"color: rgb(0, 0, 0);\">digital PR\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\"> and \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-building\">\u003Cspan style=\"color: rgb(0, 0, 0);\">link building\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\"> have always built, earned references from credible sites that tell Google you’re a name it can cite on a given subject. Original, non-commodity coverage helps for the reason it always does. An agent has no reason to surface the thousandth identical summary of a topic.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">You can also start measuring this. The \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fsearch-console-ai-performance-report\">\u003Cspan style=\"color: rgb(0, 0, 0);\">new AI reporting in Search Console\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\"> separates your AI Mode impressions and clicks from regular search, and agent-driven visits land in AI Mode. There’s no dedicated agent report yet, and no public data on agent referrals at all, so treat it as a rough baseline rather than a clean read. Instrumenting now at least gives you something to compare against as the surface grows.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">The layer on top of everything else\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Step back and information agents are the newest layer in a three-year build. AI Overviews changed how Google answers a question. AI Mode changed how you explore one. Agents change how often you have to ask at all, by turning search into something that runs in the background and comes to you. For now the audience is small, capped behind the priciest tier, but the direction is set and the expansion has a date on it.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">None of it rewrites the assignment. Be the source that people, and now their agents, keep coming back to. Own a subject, keep it current, earn the references that mark you as credible, and you’re the kind of site an always-on Google has a reason to surface. The mechanics keep changing, but the work that wins them doesn’t.\u003C\u002Fspan>\u003C\u002Fp>","Google’s information agents, now live for AI Ultra subscribers, monitor topics 24\u002F7 and push users synthesized updates with source links. Unlike zero-click AI Overviews, they can send a visit to whoever they cite. Google hasn’t said how agents pick sources, so authority and freshness remain the best bet.","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Finformation-agents-nobs-20260702133545-7YA3ukwG.webp","Google’s information agents monitor topics 24\u002F7 and push users source links, a new referral surface. How they work, who gets access, and how to be cited.",923,"2026-07-02T13:21:17.000000Z","2026-07-02T13:22:38.000000Z","2026-07-02T13:35:53.000000Z",{"id":8,"name":24,"email":25,"about":16,"avatar":26,"created_at":27,"updated_at":16,"deleted_at":16},[96],{"id":30,"name":31,"slug":32,"created_at":33,"updated_at":33,"deleted_at":16,"pivot":97},{"blog_id":83,"category_id":30},{"id":99,"author_id":8,"title":100,"slug":101,"content":102,"short_summary":103,"featured_image":104,"status":14,"meta_title":100,"meta_description":105,"canonical_url":16,"keywords":16,"blog_type":17,"is_featured":18,"word_count":106,"published_at":107,"created_at":108,"updated_at":109,"deleted_at":16,"author":110,"categories":111},377,"What Google Covered at Search Central Live Milan","search-central-live-milan-recap","\u003Ch1>\u003Cspan style=\"color: rgb(0, 0, 0);\">What Google Covered at Search Central Live Milan\u003C\u002Fspan>\u003C\u002Fh1>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Google held its Search Central Live event in Milan on June 18, and the agenda was packed. Chunking, site-wide quality, paywalls, subscriptions, the value of an AI Overview click, vibe coding, a couple of new Search Console features. On paper it looks like a scattershot of unrelated topics. Listen to them together, though, and the same idea keeps surfacing. There’s no separate game for AI search. The work that earned visibility before is the work that earns it now, and Google spent a day saying so from different angles.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">No separate playbook for AI search\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The clearest version of that message came up around content. Google drew a hard line between commodity and non-commodity material. Commodity content is the generic stuff that already exists in near-identical form on a thousand other sites, the basic definitions and broad how-to pages, and Google has no reason to cite any one source for it. Non-commodity content brings something that isn’t already everywhere, like original analysis, first-hand experience, or proprietary data, which is what gives an AI answer a reason to point at you. The team also flagged a restrictive stance on synthetic, programmatic text produced at scale, which it files under scaled content abuse. The fuller version of that argument is in our piece on \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fauthentic-mentions-and-ai-visibility\">\u003Cspan style=\"color: rgb(0, 0, 0);\">why authentic coverage wins in AI search\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\">.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Chunking got a lot of attention too. Before Google feeds your page into an AI system, it breaks the content into discrete segments, and whether a given paragraph can stand on its own decides whether it gets pulled into an answer or skipped over. Dense, undifferentiated walls of text are hard to chunk cleanly. Clear headings and self-contained paragraphs are easy. It’s the same structural advice that always helped with featured snippets, now load-bearing for AI extraction. We got into which formatting habits actually help, and which are myths, in our breakdown of \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fgoogle-debunks-ai-seo-hacks\">\u003Cspan style=\"color: rgb(0, 0, 0);\">the AI SEO hacks Google says don’t work\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\">.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">The clicks debate, and a new way to settle it\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">One of the most-discussed slides was about what happens to your traffic when an AI Overview appears. Google’s position is that the clicks you still get are higher quality, meaning people who do click through tend to spend more time on the site. The catch, which the room noticed, is that the slide came with no numbers at all. Independent studies tell a tougher story on volume, with click-through on the top result dropping sharply on overview queries. The two views can coexist, and we walked through how in our look at \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fai-overview-traffic-value\">\u003Cspan style=\"color: rgb(0, 0, 0);\">the real value of an AI Overview click\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\">.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The more useful news for measuring any of this was a Search Console update. Google is rolling out AI reporting that isolates impressions and clicks from AI Overviews and AI Mode, along with a setting to include or exclude your site from AI features. For the first time you can see your own AI numbers rather than argue from someone else’s sample. What the report shows and how to use it is covered in our post on \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fsearch-console-ai-performance-report\">\u003Cspan style=\"color: rgb(0, 0, 0);\">how Google now reports your AI search visibility\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\">.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">Two features that change who gets seen\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Milan also brought two features that affect which sites surface in the first place. The first is Preferred Sources, which lets readers nominate the publications they want to see more of in Google’s results. It started in Top Stories and has been expanding into AI Overviews and AI Mode, and it puts a thumb on the scale toward brands people already know and seek out by name. How it works and how to get listed is in our piece on \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fgoogle-preferred-sources-and-ai\">\u003Cspan style=\"color: rgb(0, 0, 0);\">how readers can pick the sites Google’s AI favors\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\">.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The second is subscription linking for publishers, which surfaces a reader’s existing subscriptions inside results through Google’s Reader Revenue Manager. It’s narrower than it first sounds, since it helps with subscribers you already have rather than winning new ones, and it doesn’t lift your rankings. We separated what it actually does from what people assume in our breakdown of \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fwhat-google-subscription-linking-does\">\u003Cspan style=\"color: rgb(0, 0, 0);\">what Google’s subscription linking really does\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\">.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">A reality check on vibe coding\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Google also closed a loop on something that’s been hyped all year, which is vibe coding, the practice of building tools and scripts by prompting an AI instead of writing the code yourself. The guidance was blunt. AI can knock out a basic script, but someone still needs to understand what it produced, because the long-term costs land in security, maintenance, and architecture, not in the first five minutes of writing. Google steered people toward its official endpoints, like the Search Console API, over improvised scrapers. The full argument, including where this bites SEO teams specifically, is in our post on \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fgoogle-on-vibe-coding-and-seo\">\u003Cspan style=\"color: rgb(0, 0, 0);\">why vibe coding still needs someone who can code\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\">.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">What the day came down to\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Put it all back together and Milan splits into two buckets. The advice about content and clicks was Google repeating itself, on purpose, because the fundamentals haven’t moved. Quality, original work, and earned authority still decide whether you show up, in AI answers as much as in blue links. The new material was tooling and features, the AI reporting, the AI settings, Preferred Sources, and subscription linking, which change the mechanics around the edges without changing what gets rewarded at the center.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">For anyone deciding where to spend effort after an event like this, the answer didn’t change. Build the kind of authority that gets you cited and referenced, then use the new Search Console reporting to watch it show up. The features will keep arriving. The thing they all point back to is the same work that good \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-building\">\u003Cspan style=\"color: rgb(0, 0, 0);\">link building\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\"> and original content have always done.\u003C\u002Fspan>\u003C\u002Fp>","Google’s Search Central Live event in Milan reinforced one idea, that the same quality and authority signals decide AI visibility. Around that, it detailed new tools and features, from AI reporting in Search Console to preferred sources and subscription linking. A recap with links to each topic.","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fmilan-recap-nobs-20260630145257-XY9HaSDD.webp","A recap of Google’s Search Central Live Milan, covering AI clicks, preferred sources, subscriptions, vibe coding, and new Search Console AI reporting.",938,"2026-06-30T14:44:48.000000Z","2026-06-30T14:46:00.000000Z","2026-06-30T14:53:03.000000Z",{"id":8,"name":24,"email":25,"about":16,"avatar":26,"created_at":27,"updated_at":16,"deleted_at":16},[]]