[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-google-dma-fine-search-results":3},{"message":4,"data":5},"Blogs retrieved successfully",{"blog":6,"latest_blogs":29},{"id":7,"author_id":8,"title":9,"slug":10,"content":11,"short_summary":12,"featured_image":13,"status":14,"meta_title":9,"meta_description":15,"canonical_url":16,"keywords":16,"blog_type":17,"is_featured":18,"word_count":19,"published_at":20,"created_at":21,"updated_at":22,"deleted_at":16,"author":23,"categories":28},395,9,"Google Has 60 Days to Redesign Search in Europe","google-dma-fine-search-results","\u003Ch1>\u003Cspan style=\"color: rgb(0, 0, 0);\">Google Has 60 Days to Redesign Search in Europe\u003C\u002Fspan>\u003C\u002Fh1>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The European Commission fined Google 890 million euros last week, and the number is the least interesting part. What follows the fine is a 60-day deadline to stop favouring its own services in search results, with daily penalties waiting if it misses. For anyone whose visibility depends on where things land on a Google results page, the deadline carries more weight than the cheque.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">Two fines, two separate problems\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Most coverage merged the total into one headline figure, which blurs what actually happened. The Commission issued two distinct non-compliance decisions on July 23.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The first, 460 million euros, covers self-preferencing in Google Search. The second, 430 million euros, covers Google Play, where the Commission found Google restricted app developers from telling their own customers about cheaper options elsewhere. Only the first one touches search visibility, and that’s the half that concerns anyone working in organic.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Both are firsts. The Digital Markets Act, the European Union’s rulebook for large platforms, came into force in 2022, and Google was designated a gatekeeper under it in 2023. Until last week, Brussels had never used the law against the company. It’s also the largest penalty issued under the act so far, though small next to the roughly 11 billion euros in earlier European antitrust fines Google has accumulated since 2017.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">What self-preferencing looks like on the page\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The finding itself is specific about behaviour rather than intent. Under the Digital Markets Act, gatekeepers can’t treat their own services more favourably in ranking than third-party ones, and they have to apply transparent, fair, non-discriminatory conditions to that ranking.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The Commission found Google gave preferential treatment to its own shopping, hotel, transport and sports services over comparable rivals. Not by ranking them slightly higher, but by giving them top-of-page placement with enhanced visuals and filters that competing services never got access to. A hotel comparison site could rank well and still appear below a Google hotel panel with pictures, prices and filter controls that no third party was allowed to build.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Teresa Ribera, one of the Commission’s executive vice-presidents, framed the principle plainly, saying the best products should win because they’re better rather than because the company running the search engine happens to own them.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">The clock does the work, not the fine\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Google can absorb 890 million euros without noticing. The pressure comes from what happens next. The Commission ordered both violations ended within 60 days, and if Google misses that, it faces periodic penalties of up to 5% of its average daily worldwide turnover. That’s the mechanism with teeth, because it compounds for as long as the problem persists.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Google may appeal, and its track record suggests it will. The Commission also acknowledged that Google has already started testing changes to how it displays search results and has updated its steering terms, calling the effort substantial progress. So the likely outcome is a redesigned European results page rather than a courtroom standoff, though the shape of that redesign is the thing nobody can predict yet.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">If Google does pull back its own panels, space opens up above the organic results in Europe. Comparison sites, travel platforms and specialist search services are the obvious beneficiaries, since they’re the ones the decision names as having been pushed down.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">The part the decision doesn’t cover\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Read the decision and it’s about classic search results, the ranked links and the panels around them. It doesn’t address AI Overviews or AI Mode, which raises an obvious question that the Commission hasn’t answered yet.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">An AI Overview is, structurally, Google’s own content placed above everyone else’s links. Whether that counts as self-preferencing under the same principle is an open question, and one that regulators will have to work through eventually. Nothing in last week’s decision settles it, so treat any confident claim about AI Overviews being next as speculation. The precedent exists now, which is different from the precedent having been applied.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">Where the freed-up space goes\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">For agencies and brands outside those named verticals, not much changes immediately. If you weren’t competing with Google Shopping or Google Hotels for placement, the decision doesn’t rearrange your results page.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">What it may do over time is give back some room. Every panel Google pulls back is space that returns to third-party results, and in Europe that could mean measurably more visibility for the sites underneath. Which brings it back to the same question that decides everything else. When a slot opens up, Google still has to choose which third-party site fills it, and that choice runs on the same ranking and quality systems it always has. Regulation can force Google to stop putting its own thumb on the scale. It can’t tell Google which of your competitors deserves the space instead.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">So the work doesn’t change. Being the site with the authority, the original material and the earned references that make you the strongest third-party option is what turns a policy change into your traffic rather than someone else’s. That’s what \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-building\">\u003Cspan style=\"color: rgb(0, 0, 0);\">link building\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\"> and credible coverage have always been for, and a regulator opening up the page only makes the competition for those slots sharper.\u003C\u002Fspan>\u003C\u002Fp>","The European Commission fined Google 890 million euros, its first Digital Markets Act penalty, for favouring its own shopping, hotel and transport services in Search. Google has 60 days to comply. The layout may change in Europe, but who fills the open slots still comes down to earned authority.","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fnobs-google-dma-1080-v3-1-20260729073828-jptRd04u.webp","published","The EU issued its first Digital Markets Act fine against Google, ordering an end to self-preferencing in Search. What changes on the page, and what won’t.",null,"blog",true,843,"2026-07-29T07:36:23.000000Z","2026-07-29T07:37:06.000000Z","2026-07-29T07:38:35.000000Z",{"id":8,"name":24,"email":25,"about":16,"avatar":26,"created_at":27,"updated_at":16,"deleted_at":16},"Rasit Cakir","rasit@nobsmarketplace.com","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Frasit.webp","2026-01-26T11:10:22.000000Z",[],[30,33,77,94],{"id":7,"author_id":8,"title":9,"slug":10,"content":11,"short_summary":12,"featured_image":13,"status":14,"meta_title":9,"meta_description":15,"canonical_url":16,"keywords":16,"blog_type":17,"is_featured":18,"word_count":19,"published_at":20,"created_at":21,"updated_at":22,"deleted_at":16,"author":31,"categories":32},{"id":8,"name":24,"email":25,"about":16,"avatar":26,"created_at":27,"updated_at":16,"deleted_at":16},[],{"id":34,"author_id":35,"title":36,"slug":37,"content":38,"short_summary":39,"featured_image":40,"status":14,"meta_title":36,"meta_description":41,"canonical_url":16,"keywords":16,"blog_type":17,"is_featured":18,"word_count":42,"published_at":43,"created_at":44,"updated_at":44,"deleted_at":16,"author":45,"categories":51},394,3,"Step One in Achieving AI Visibility: Brand Mentions","ai-visibility-brand-mentions","\u003Cblockquote>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>KEY TAKEAWAYS:\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Getting AI to mention (and cite) a brand can be tricky because AI is focused more on answering questions than advertising.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Brand mentions are the first step in improving visibility across AI-generated answers, whether in AI Mode or chatbots like ChatGPT.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Some measures for improving AI visibility include tracking unlinked mentions, using semantic code, and fixing broken links.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fblockquote>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">The most coveted spot in search is no longer the top-ranked result. It’s the section above it.\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"left\" style=\"display: inline-block; max-width: 100%; margin-left: 0px; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002Ffireshot-capture-152-how-to-cook-chicken-breast-for-weight-loss-google-search-wwwgooglecom-20260728051332-VUgnhOWv.webp\" data-align=\"left\">\u003C\u002Ffigure>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Once home to featured snippets and certain schema types, this part of the results page now houses a different beast: \u003Cem>AI summaries\u003C\u002Fem>. The steps are more or less the same: users input their query and wait a second or two for results. But unlike the traditional “ten blue links,” AI summaries already have an answer prepared.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Although the results aren’t always perfect, an AI summary’s key advantage is convenience. Users don’t have to scour results page after results page for the content they’re looking for. No matter how complex the query is, AI can deliver answers straight to the point.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">And that’s a problem, at least to businesses.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">With users being fed answers directly, they hardly have a reason to visit the website. These “zero-click searches” have only grown over the years, accounting for 68% of all searches in 2026 from 45% a decade prior. No clicks, no traffic. (1)\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Whether all searches will be zero-click in the future is still anyone’s guess, but one thing’s clear. Search visibility in this day and age boils down to whether AI can pick up the brand’s name at all. In this first of a three-part guide, we’ll discuss how to gain the upper hand in AI search by improving your brand’s probability of getting mentioned.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">How AI Mentions Brands\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Before we get to the meat of the matter, know that brand mentions occur in two ways.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">The first is, well, a \u003Cem>brand mention\u003C\u002Fem>. As the term implies, this happens when the AI summary states the brand associated with the information it retrieved. They can either be mentioned plainly or carry links to the source, though the former is more prevalent.\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"center\" style=\"display: inline-block; max-width: 100%; margin-left: auto; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002Ffireshot-capture-153-best-seo-platforms-google-search-wwwgooglecom-20260728051403-bkVJr7pL.webp\" data-align=\"center\" style=\"display: block; margin-left: auto; margin-right: auto;\">\u003C\u002Ffigure>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>Google AI summary. Search query: “best SEO platforms”\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">The second is called a \u003Cem>brand citation\u003C\u002Fem>. Instead of a direct mention, the summary appends a collapsible list of sources at the end of an item or paragraph. This form of brand mention is more common in informational intent searches.\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"left\" style=\"display: inline-block; max-width: 100%; margin-left: 0px; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002Ffireshot-capture-154-how-to-reduce-triglycerides-google-search-wwwgooglecom-20260728051424-iFmsmlJM.webp\" data-align=\"left\">\u003C\u002Ffigure>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>Google AI summary. Search query: “how to reduce triglycerides”\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Despite both being used, AI models use brand mentions more often. In a BuzzStream study of 12,000 AI responses across several models, researchers discovered that 7 out of 10 have citations with mentions. The rest are mentions with citations. (2)\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">The huge disparity can be attributed to several reasons, one of which is the type of content retrieved. Vince Nero, director of content marketing at BuzzStream, wrote that the majority of sources that AI uses come from third-party websites. (2)\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">One isn’t better than the other; they cover for each other’s respective drawbacks. Mentions are more visible in AI summaries than citations, especially when a brand isn’t the cover (as in the first on the citation list). Meanwhile, citations provide an opportunity for mentions to attract leads to the brand’s website.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Another reason you need both is the volatility of AI search. Even with brand mentions and citations working together, an AirOps study shows that less than a third of brands remain visible between AI responses. Your brand may appear in a summary today, but it might not be there anymore tomorrow. (3)\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">The silver lining is that over half of brands that drop off in the first run can resurface after a couple of runs. This is because AI models are constantly learning, rotating between brands to diversify and improve their outputs. That said, this requires action on your part. (3)\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">How to Get AI to Mention Your Brand\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Before we discuss the steps you can take, let’s be clear about one thing first.\u003C\u002Fspan>\u003C\u002Fp>\u003Cblockquote>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>\u003Cem>“There are no guarantees in SEO—including AI search.”\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fblockquote>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">There’s no way to manipulate a model into favoring a source that’s short of\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fyour-website-may-have-a-doppelganger\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>poisoning its data\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">. You can have the best content on the Internet, but the AI won’t always choose and use it. As with old-fashioned SEO, we can only improve our odds in AI search.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Now that’s out of the way, here’s how you can improve your odds.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch3>\u003Cspan style=\"font-size: 1.25em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Dealing with ‘Ghost Citations’\u003C\u002Fspan>\u003C\u002Fh3>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">SEMrush states that 62% of AI citations are what it calls \u003Cem>ghost citations. \u003C\u002Fem>The AI uses these sources to generate its answers, but it doesn’t mention the brand that created the content. A closer look at the numbers by model and function puts things in perspective.\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"left\" style=\"display: inline-block; max-width: 100%; margin-left: 0px; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002Fimage-20260728051516-J9Z1zpiz.webp\" data-align=\"left\">\u003C\u002Ffigure>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>Source: \u003C\u002Fem>\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fwww.semrush.com\u002Fblog\u002Fthe-ghost-citations-study\u002F\">\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cem>\u003Cu>SEMrush\u003C\u002Fu>\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Experts agree that AI works this way because it doesn’t see the point in mentioning a brand name. If I search for information, I normally won’t mind who said it or where it came from as long as it makes sense. It’s a different story for Your Money Your Life (YMYL) searches, given that a brand mention helps with accountability and credibility.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">“That’s easy, just create more content.” Wrong.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">It’s not about how many you can make but how well they read. Insights vary on how to deal with ghost citations, much less achieve AI visibility, but experts agree on several key points.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">One approach involves tracking unlinked mentions, which are brand mentions that don’t have backlinks, in third-party content. SEMrush explains that, together with link building, linking mentions can help the model familiarize itself with your brand. The more frequently it sees your brand on the Web, the more likely it’ll get a mention.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">This doesn’t mean linking every mention you come across. Maintaining \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-building\">\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>organic link building\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> is still crucial, as going overboard can flag your content for link spam. Consider factors like context, relevance, and the content’s potential to build partnerships.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch3>\u003Cspan style=\"font-size: 1.25em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Helping AI Understand\u003C\u002Fspan>\u003C\u002Fh3>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">For all its sophistication and processing power, AI is not the human brain. It lacks the ability to understand nuance, which has been a key element of search for years in the form of user or search intent. Leave it to interpret a user’s intentions on its own, and it’s bound to return inaccurate information most of the time.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">As such, humans have to help it along by optimizing the content structure. And I’m not just talking about keeping jargon to a minimum or something like that. It goes deeper.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Enter \u003Cem>semantic HTML\u003C\u002Fem>.\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"left\" style=\"display: inline-block; max-width: 100%; margin-left: 0px; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002Fpicture66-20260728051551-Qm7zsWkh.webp\" data-align=\"left\">\u003C\u002Ffigure>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>Example of a non-semantic page structure\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"left\" style=\"display: inline-block; max-width: 100%; margin-left: 0px; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002Fpicture67-20260728051606-JknIeWYz.webp\" data-align=\"left\">\u003C\u002Ffigure>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>Example of a semantic page structure\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Semantic HTML solves an age-old dilemma: what does each <div> or <span> indicate? It’s hard to tell when webpages are coded this way. If a person can’t understand what the heck <div> is supposed to mean, how much more will an AI model?\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">By replacing these generic containers with more specific ones, AI can identify and retrieve information more effectively. It also helps with accessibility, as semantic HTML also works with devices such as screen readers.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">There’s really no reason not to adopt semantic HTML. Anyone using a content management system (CMS) should already know that they’re doing it to some extent. A notable example is the header tag, where <h1> is the post title, <h2> is a subsection title, and so on.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch3>\u003Cspan style=\"font-size: 1.25em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Fixing What’s Broken or Missing\u003C\u002Fspan>\u003C\u002Fh3>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Sometimes, the problem affecting a brand’s AI visibility is hiding right under your nose.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">This is what Webflow found in its study of over 2,000 US-based websites. Across several AI models, it stated that the median brand only gets mentioned in 16% and cited in 6% of AI-generated answers. When it’s mentioned, it gets the information wrong 33% of the time. (4)\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">However, it identifies the root causes—and they’re simpler than we imagined. (4)\u003C\u002Fspan>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>Broken internal links: \u003C\u002Fstrong>Broken links impact crawlability, which makes sense given that AI and search crawlers share the same technology. Use an all-in-one SEO tool to scan your website for such links and replace them with fresh or working ones.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>Missing SEO metadata: \u003C\u002Fstrong>Metadata like meta titles and descriptions may not look much, but they’re among the few things that AI understands. Never skip creating these short but crucial pieces of valuable information.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>No content refresh:\u003C\u002Fstrong> Over half of the surveyed brands were discovered to have not updated their content in the last six months. While some topics don’t need to keep their articles evergreen as often, AI tends to favor new content.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">These problems were also a pain in the neck in the pre-AI era, so there’s no reason not to do them in this day and age. Fixing these issues can contribute to brand mentions.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">The First Step’s the Hardest\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Achieving AI visibility is a steep climb, and the first step is the hardest. It entails convincing the model that mentioning your brand in a specific context is necessary—something it isn’t designed to do. However, countless examples on the Web have shown that it’s possible.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">In the next part of this three-part series on \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fai-visibility\">\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>AI visibility\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">, we discuss how to build authority in your industry or niche. Stay tuned to our blog for updates.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12px; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">References:\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12px; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">1.\u003C\u002Fspan>\u003Cspan style=\"font-size: 12px; color: rgb(0, 0, 0); font-family: "Times New Roman", serif;\">  \t\u003C\u002Fspan>\u003Cspan style=\"font-size: 12px; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">“In 2026, Less than One Third of Google Searches Still Send a Click,” Source:\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fsparktoro.com\u002Fblog\u002Fin-2026-less-than-one-third-of-google-searches-still-send-a-click\u002F\">\u003Cspan style=\"font-size: 12px; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003Cspan style=\"font-size: 12px; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>https:\u002F\u002Fsparktoro.com\u002Fblog\u002Fin-2026-less-than-one-third-of-google-searches-still-send-a-click\u002F\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12px; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">2.\u003C\u002Fspan>\u003Cspan style=\"font-size: 12px; color: rgb(0, 0, 0); font-family: "Times New Roman", serif;\">  \t\u003C\u002Fspan>\u003Cspan style=\"font-size: 12px; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">“How AI Mentions and Cites Your Brand (New Study),” Source:\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fwww.buzzstream.com\u002Fblog\u002Fai-mentions-vs-citations-study\u002F\">\u003Cspan style=\"font-size: 12px; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003Cspan style=\"font-size: 12px; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>https:\u002F\u002Fwww.buzzstream.com\u002Fblog\u002Fai-mentions-vs-citations-study\u002F\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12px; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">3.\u003C\u002Fspan>\u003Cspan style=\"font-size: 12px; color: rgb(0, 0, 0); font-family: "Times New Roman", serif;\">  \t\u003C\u002Fspan>\u003Cspan style=\"font-size: 12px; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">“The 2026 State of AI Search: How Modern Brands Stay Visible,” Source:\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fwww.airops.com\u002Freport\u002Fthe-2026-state-of-ai-search\">\u003Cspan style=\"font-size: 12px; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003Cspan style=\"font-size: 12px; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>https:\u002F\u002Fwww.airops.com\u002Freport\u002Fthe-2026-state-of-ai-search\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12px; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">4.\u003C\u002Fspan>\u003Cspan style=\"font-size: 12px; color: rgb(0, 0, 0); font-family: "Times New Roman", serif;\">  \t\u003C\u002Fspan>\u003Cspan style=\"font-size: 12px; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">“Webflow Research Finds Most Companies Are Unprepared for the AI Discovery Era,” Source:\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fwww.globenewswire.com\u002Fnews-release\u002F2026\u002F07\u002F16\u002F3328420\u002F0\u002Fen\u002Fwebflow-research-finds-most-companies-are-unprepared-for-the-ai-discovery-era.html\">\u003Cspan style=\"font-size: 12px; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003Cspan style=\"font-size: 12px; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>https:\u002F\u002Fwww.globenewswire.com\u002Fnews-release\u002F2026\u002F07\u002F16\u002F3328420\u002F0\u002Fen\u002Fwebflow-research-finds-most-companies-are-unprepared-for-the-ai-discovery-era.html\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>","NO-BS Marketplace's approach to improving your brand's AI visibility consists of three key steps. In this first of a three-part series on the topic, we discuss the importance of getting AI to mention your brand in its answers.","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fnobs-page-structure-final-1200x630-20260728050737-EwTKFVuA.webp","While AI is created as an answer machine first and an ad platform second, getting it to mention your brand is possible. Learn more about it here.",1517,"2026-07-28T13:17:00.000000Z","2026-07-28T05:17:48.000000Z",{"id":35,"name":46,"email":47,"about":48,"avatar":49,"created_at":50,"updated_at":50,"deleted_at":16},"Jonas Trinidad","jonas@nobsmarketplace.com","","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-authors\u002F2023\u002F05\u002Fjonas-trinidad.jpg","2025-10-26T11:10:22.000000Z",[52,56,60,65,71],{"id":53,"name":54,"slug":17,"created_at":50,"updated_at":50,"deleted_at":16,"pivot":55},1,"Blogs",{"blog_id":34,"category_id":53},{"id":35,"name":57,"slug":58,"created_at":50,"updated_at":50,"deleted_at":16,"pivot":59},"SEO","seo",{"blog_id":34,"category_id":35},{"id":61,"name":62,"slug":63,"created_at":50,"updated_at":50,"deleted_at":16,"pivot":64},4,"Content Marketing","content-marketing",{"blog_id":34,"category_id":61},{"id":66,"name":67,"slug":68,"created_at":69,"updated_at":69,"deleted_at":16,"pivot":70},16,"Educative Content","educative-content","2026-02-10T11:18:29.000000Z",{"blog_id":34,"category_id":66},{"id":72,"name":73,"slug":74,"created_at":75,"updated_at":75,"deleted_at":16,"pivot":76},23,"AI","ai","2026-03-10T11:18:29.000000Z",{"blog_id":34,"category_id":72},{"id":78,"author_id":8,"title":79,"slug":80,"content":81,"short_summary":82,"featured_image":83,"status":14,"meta_title":79,"meta_description":84,"canonical_url":16,"keywords":16,"blog_type":17,"is_featured":85,"word_count":86,"published_at":87,"created_at":88,"updated_at":89,"deleted_at":16,"author":90,"categories":91},393,"Publishers Are Threatening to Block Google","publishers-blocking-google-crawler","\u003Ch1>\u003Cspan style=\"color: rgb(0, 0, 0);\">Publishers Are Threatening to Block Google\u003C\u002Fspan>\u003C\u002Fh1>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Twenty years of digital publishing ran on one assumption. You want Google to crawl you, because Google sends the traffic that pays for everything. That assumption is now being questioned out loud by some of the biggest names in media, and the reason is arithmetic rather than principle.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">Who’s threatening what\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The Wall Street Journal reported this month that Reddit has discussed cutting off Google’s access to its content for AI use, even though Google pays it a reported 60 million dollars a year for exactly that. Reddit isn’t alone. USA Today, Politico, Reuters, The Economist, and People Inc. have all been reported as weighing whether to block Google’s crawlers.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The numbers behind the anger come from Semrush, which measured organic Google search traffic from United States users between June of last year and June of this one. Business Insider was down more than 85%. USA Today lost close to half. CNN fell around 25%, Politico about 23%. Mike Reed, chief executive of the company that owns USA Today, said it’s time to take a stand and that enough is enough, and confirmed the company is prepared to block Google’s crawlers outright if the slide continues.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">One thing to keep straight, though. Nobody has actually blocked anything yet. Read the coverage closely and this reads as a negotiating position, publishers using the threat to win better terms and paid access, rather than a coordinated walkout. The threat has value precisely because carrying it out would hurt.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">The bundle is the whole problem\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Why is turning off a crawler such a drastic step? Because Google’s crawler does two jobs with one visit. The same crawl that indexes you for regular search results also feeds your content into AI answers.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Google offers a control called Google-Extended that lets you opt out of having your content train its AI models. What it doesn’t cleanly do is keep you out of AI Overviews while leaving your blue-link rankings intact. To stay out of the AI summaries, you’re looking at tags like nosnippet, which hurt your normal search visibility too. Block the crawler outright and you vanish from both. Access is bundled, and the bundle is the leverage.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">That arrangement may not last forever. A United Kingdom court ruled in June that Google must let publishers opt out of AI features without damaging their traditional search performance. Google has around nine months to comply, so the separation exists on paper and not yet in practice. Publishers are also skeptical of the existing controls, with executives telling trade press they expect using Google-Extended to cost them search visibility anyway.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">The blocking nobody meant to do\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">While the media giants argue about whether to shut the door on purpose, a lot of ordinary sites have already shut it by accident.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">A study published this month tested the top 1,000 websites and found that 40.9% of them are unreadable to GPTBot, the crawler behind ChatGPT. Nearly one in five, 18.4%, is completely dark to every AI crawler tested. The finding that should worry any marketer is the third one. About 17.6% of these sites allow GPTBot in their robots.txt file and then return a 403 error when it actually requests a page. Their stated policy says come in. Their firewall or content delivery network says no.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Those brands aren’t making a strategic choice about AI visibility. They don’t know they’re invisible. Somebody enabled bot protection, or a security default flipped on, and the AI systems stopped being able to read the site. No alert fires. Rankings look normal. The brand simply stops appearing in AI answers with no explanation.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">Check before you strategize\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">There’s a useful order of operations in all this. Debating whether to appear in AI answers is a real strategic question, and it’s also completely academic if a crawler can’t reach your pages in the first place.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">So verify before you theorize. Look at your robots.txt file and confirm which AI crawlers you allow. Then check your server logs or your content delivery network settings to see whether those same crawlers are getting 403 errors anyway, because the gap between stated policy and actual behavior is where most of the damage lives. Bot protection rules, firewall settings, and rate limiting all block AI crawlers by default in plenty of setups, and none of them announce it.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The publishers threatening to block Google have leverage most brands don’t. Reddit can negotiate because Google needs its forum data. USA Today can threaten because its brand carries weight. Everyone else has the opposite problem, which is getting seen at all in a system that cites only a handful of sources per answer. Being one of those sources comes from earned authority and the coverage that \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fdigital-pr\">\u003Cspan style=\"color: rgb(0, 0, 0);\">digital PR\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\"> is built to produce. Make sure the crawlers can actually read the pages you worked to make citation-worthy, because right now a lot of them can’t, and almost nobody has checked.\u003C\u002Fspan>\u003C\u002Fp>","Major publishers are considering blocking Google’s crawler after steep AI-driven traffic losses. Google bundles search indexing and AI answers into one crawl, which is what makes the threat so drastic. Meanwhile a fifth of top sites are already blocking AI crawlers by accident.","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fnobs-403-contradiction-1080-1-20260727070737-j8OANshr.webp","Reddit and USA Today are weighing blocking Google’s crawler over AI traffic losses. The bundling problem behind it, and the blocking nobody checks for.",false,808,"2026-07-27T06:54:20.000000Z","2026-07-27T06:55:27.000000Z","2026-07-27T07:07:44.000000Z",{"id":8,"name":24,"email":25,"about":16,"avatar":26,"created_at":27,"updated_at":16,"deleted_at":16},[92],{"id":35,"name":57,"slug":58,"created_at":50,"updated_at":50,"deleted_at":16,"pivot":93},{"blog_id":78,"category_id":35},{"id":95,"author_id":35,"title":96,"slug":97,"content":98,"short_summary":99,"featured_image":100,"status":14,"meta_title":96,"meta_description":101,"canonical_url":16,"keywords":16,"blog_type":17,"is_featured":18,"word_count":102,"published_at":103,"created_at":104,"updated_at":104,"deleted_at":16,"author":105,"categories":106},392,"Remembering the Father of SEO and His Lessons","bruce-clay-seo-lessons","\u003Cblockquote>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>KEY TAKEAWAYS:\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Widely considered the “father of SEO,” Bruce Clay made significant contributions to the discipline and the wider industry.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Despite the rise of AI in search, Clay’s decades of experience remain instrumental in the current SEO doctrine.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fblockquote>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">The SEO community lost an important colleague—no, teacher.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Bruce Clay, known for coining the term search engine optimization (SEO), passed away in late June. Widely considered the “father of SEO,” his contributions built the SEO playbook that’s been used for decades. Everything from link building to content marketing owes its existence to Clay’s knowledge of the craft.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">He will be missed, but his teachings won’t because they’re still worth learning. If anything, they’re more important today with the huge shift toward AI-powered search and marketing. Brands and marketers have been so focused on AI that they’ve all but forgotten (or ignored) the fundamentals. As such, let’s take a look at which of his lessons still apply.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Beat the Competition, Not the Algorithm\u003C\u002Fspan>\u003C\u002Fh2>\u003Cblockquote>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>“The algorithm has as many flavors as there are keywords, and every keyword essentially is a new algorithm. The question is, for that keyword, what’s best? And then for that other keyword, what’s best? So we’re not going to be able to outdo the algorithm. The best we can do is determine who ranks, determine what they’re doing right, are there any common characteristics, are there any common words, and then \u003C\u002Fem>\u003Cstrong>\u003Cem>\u003Cu>we use them better\u003C\u002Fu>\u003C\u002Fem>\u003C\u002Fstrong>\u003Cem>.”\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fblockquote>\u003Cblockquote>\u003Cp style=\"text-align: right;\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>~Excerpt from “6 Fundamental SEO Truths to Live By”\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fblockquote>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Any SEO expert worth their salt always insists against tricking the algorithm to gain the edge in search visibility. Search engines don’t like it, and the consequences of getting caught are not worth the effort. However, Clay adds another reason.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">You may read that Google, for instance, uses over 200 ranking factors in its algorithm. That idea is grossly outdated, as it was conceived back in 2009 (and only a handful can actually move the needle). But even if that were still the case, optimizing content for every ranking factor for unguaranteed gains is impractical—and even harmful. (1)\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Each optimization you make to your content carries the risk of it being seen as unnatural, even white-hat ones. The reasons search engines aren’t penalizing SEO wholesale range from detection lag to keeping the harm to a minimum. That’s why Google doesn’t go after every instance of link buying (i.e., using \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fblog\u002F2019\u002F09\u002Fevolving-nofollow-new-ways-to-identify\">\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>proper attributes\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> is fair game).\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">And as if worrying about ranking factors is impractical, AI made sure it doesn’t matter at all. The list of such factors, if search engines maintain one, has changed dramatically because of the nature of AI search. Search engines change too fast to rely on a list set in stone.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">For this, Clay stressed greater focus on studying the competition and how they rank well in search results or get cited in AI summaries. Unlike ranking factors, content performance is there for everyone and their grandma to see.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Understanding your competitors involves understanding yourself first, even in the age of AI. Ask yourself a few questions about your brand, such as:\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> (2)\u003C\u002Fspan>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">In what niche or industry does it need to be visible?\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">What products or services matter the most to your business goals?\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">How often are your rivals’ content getting cited compared to yours?\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">If you can find satisfactory answers here, the ideal strategy will eventually fall into place. It may even yield content that checks out a lot of factors by chance, all while staying natural. Each quality piece of content published builds a brand’s authority, which is instrumental in getting cited or mentioned by AI.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Guest Posting Isn’t a Long-Term Strategy\u003C\u002Fspan>\u003C\u002Fh2>\u003Cblockquote>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>“Link-worthy content is created with expertise, demonstrates authority and comes from a trustworthy source. Link-worthy content is \u003C\u002Fem>\u003Cstrong>\u003Cem>\u003Cu>best published on your site\u003C\u002Fu>\u003C\u002Fem>\u003C\u002Fstrong>\u003Cem> to reap the rewards of rankings and traffic, not on anyone else’s site.”\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fblockquote>\u003Cblockquote>\u003Cp style=\"text-align: right;\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>~Excerpt from “The New Link Building Manifesto: How to Earn Links That Count”\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fblockquote>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Guest posting is nothing short of traditional. For most of SEO history pre-AI, this technique has been the mainstay of content strategies. Guest posts are easier to create and publish, primarily due to their low bar of entry. Depending on the publisher site, a decent guest post that adheres to content guidelines can be published.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Clay said he doesn’t downplay the value of sharing your content with other communities. But he also advised against publishing your best pieces off page, as it’s akin to giving the other site the clicks and leads that \u003Cem>your\u003C\u002Fem> site needs.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">He added that guest posts risk being flagged as link spam. As publishers charge a fee to run a guest post, Google may penalize the content for link buying\u003C\u002Fspan>\u003Cspan style=\"font-size: 0.6em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">3\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">. It might not find and flag the post right away, but when it does, you might not notice the penalty at all.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">I think this is one of Clay’s debatable takes. Established websites can afford to self-publish to build credibility, but new ones can’t. The latter need the visibility of well-known publisher sites to gain enough clicks and leads. Without them, it’s a steeper climb to brand visibility.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">So let me put it this way: don’t expect guest posting to carry your site forever.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">If you can’t afford to let go of off-page publishing, \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fdigital-pr\">\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>consider digital PR\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">. This is a step up—or several—from guest posting for the following reasons:\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"left\" style=\"display: inline-block; max-width: 100%; margin-left: 0px; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002Fpicture63-20260724021135-ETly54KX.webp\" data-align=\"left\">\u003C\u002Ffigure>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">That said, digital PR has its downsides. For starters, getting a reputable site to run an article about your content is much harder. You’re up against dozens of brands vying for an editorial team or content creator’s attention. Nevertheless, it should push you to come up with topic ideas better than “X Tips for Doing This or That.”\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">GEO, AIO, LLMO, etc. is Just SEO\u003C\u002Fspan>\u003C\u002Fh2>\u003Cblockquote>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>“I believe that the majority of the terms that are being created are just inventions to. It’s a marketing term. It has nothing to do with the practicality of doing optimization. They just invented a marketing term and said, ‘I do this now. Nobody else does this, you better hire me.’ And I think that every one of them is nothing more than an extension of SEO.”\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"text-align: right;\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>~Excerpt from a podcast with Rob Garner, fall 2025\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fblockquote>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Clay lived long enough to see the AI disruption in search. Featured snippets and rich results gave way to AI-generated summaries, all while the “blue links” gradually fade into obscurity. Not to mention the industry underwent an upheaval, as marketers promoted terms such as GEO, AIO, LLMO, etc.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">And just like that, SEO changed forever.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">But if there’s one thing that stayed the same, it would be “SEO.” The term Clay coined (or helped coin) still defines the discipline’s evolution, stating that the new terms aren’t any different from SEO in practice. After all, we’re still optimizing content for search engines, whether or not they’ve adopted newfangled tech.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">I wrote a piece \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fgeo-is-seo\">\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>on the topic\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> a while ago, so check that out to learn more. It’s likely that the term “SEO” will still be around for as long as search engines exist. It may even be the most prominent legacy Clay has left behind.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Rest in peace, father of SEO. We’ll keep your lessons to heart.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12px; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Publications:\u003C\u002Fspan>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 12px; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Bruce Clay, Inc. “6 Fundamental SEO Truths To Live By,” Source:\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=bkarqtQVi0s\">\u003Cspan style=\"font-size: 12px; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003Cspan style=\"font-size: 12px; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=bkarqtQVi0s\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 12px; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Bruce Clay, Inc. “The New Link Building Manifesto: How to Earn Links That Count,” Source:\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fresources.bruceclay.com\u002Fhubfs\u002FPDFs\u002FNew-Link-Building-Manifesto-ebook-by-BruceClay.pdf\">\u003Cspan style=\"font-size: 12px; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003Cspan style=\"font-size: 12px; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>https:\u002F\u002Fresources.bruceclay.com\u002Fhubfs\u002FPDFs\u002FNew-Link-Building-Manifesto-ebook-by-BruceClay.pdf\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 12px; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Garner, R. “In memoriam: A tribute to Bruce Clay,” Source:\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fin-memoriam-bruce-clay-481412\">\u003Cspan style=\"font-size: 12px; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003Cspan style=\"font-size: 12px; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>https:\u002F\u002Fsearchengineland.com\u002Fin-memoriam-bruce-clay-481412\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cspan style=\"font-size: 12px; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Other references:\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12px; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">1.\u003C\u002Fspan>\u003Cspan style=\"font-size: 12px; color: rgb(0, 0, 0); font-family: "Times New Roman", serif;\">  \t\u003C\u002Fspan>\u003Cspan style=\"font-size: 12px; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">“Google Algorithm - What are the 200 Variables?” Source:\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fwww.webmasterworld.com\u002Fgoogle\u002F4030020.htm\">\u003Cspan style=\"font-size: 12px; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003Cspan style=\"font-size: 12px; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>https:\u002F\u002Fwww.webmasterworld.com\u002Fgoogle\u002F4030020.htm\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12px; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">2.\u003C\u002Fspan>\u003Cspan style=\"font-size: 12px; color: rgb(0, 0, 0); font-family: "Times New Roman", serif;\">  \t\u003C\u002Fspan>\u003Cspan style=\"font-size: 12px; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">“GEO Isn’t a Tactic, It’s a Competitive Visibility Battle (Here’s How Brands Can Win),” Source:\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Flbbonline.com\u002Fnews\u002FGEO-Isnt-a-Tactic-Its-a-Competitive-Visibility-Battle-Heres-How-Brands-Can-Win\">\u003Cspan style=\"font-size: 12px; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003Cspan style=\"font-size: 12px; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>https:\u002F\u002Flbbonline.com\u002Fnews\u002FGEO-Isnt-a-Tactic-Its-a-Competitive-Visibility-Battle-Heres-How-Brands-Can-Win\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12px; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">3.\u003C\u002Fspan>\u003Cspan style=\"font-size: 12px; color: rgb(0, 0, 0); font-family: "Times New Roman", serif;\">  \t\u003C\u002Fspan>\u003Cspan style=\"font-size: 12px; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">“Spam policies for Google web search,” Source:\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fessentials\u002Fspam-policies#link-spam\">\u003Cspan style=\"font-size: 12px; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003Cspan style=\"font-size: 12px; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fessentials\u002Fspam-policies#link-spam\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>","Bruce Clay was an important figure in establishing the SEO doctrine we use today. In memory of his passing last June, let's take a look at his lessons that still bear weight in today's search.","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fbruce-clay-20260724020610-ABSG3djs.webp","In this post, we commemorate Bruce Clay’s contributions to SEO through some of his most important lessons in the craft.",1226,"2026-07-24T10:13:00.000000Z","2026-07-24T02:13:47.000000Z",{"id":35,"name":46,"email":47,"about":48,"avatar":49,"created_at":50,"updated_at":50,"deleted_at":16},[107,109,111,117,119],{"id":53,"name":54,"slug":17,"created_at":50,"updated_at":50,"deleted_at":16,"pivot":108},{"blog_id":95,"category_id":53},{"id":35,"name":57,"slug":58,"created_at":50,"updated_at":50,"deleted_at":16,"pivot":110},{"blog_id":95,"category_id":35},{"id":112,"name":113,"slug":114,"created_at":115,"updated_at":115,"deleted_at":16,"pivot":116},11,"Content","content","2025-10-26T11:10:27.000000Z",{"blog_id":95,"category_id":112},{"id":66,"name":67,"slug":68,"created_at":69,"updated_at":69,"deleted_at":16,"pivot":118},{"blog_id":95,"category_id":66},{"id":72,"name":73,"slug":74,"created_at":75,"updated_at":75,"deleted_at":16,"pivot":120},{"blog_id":95,"category_id":72}]