[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-ai-agents-b2b-pricing-third-party":3},{"message":4,"data":5},"Blogs retrieved successfully",{"blog":6,"latest_blogs":29},{"id":7,"author_id":8,"title":9,"slug":10,"content":11,"short_summary":12,"featured_image":13,"status":14,"meta_title":9,"meta_description":15,"canonical_url":16,"keywords":16,"blog_type":17,"is_featured":18,"word_count":19,"published_at":20,"created_at":21,"updated_at":22,"deleted_at":16,"author":23,"categories":28},389,9,"When an AI Agent Can’t Read Your Price, It Quotes G2","ai-agents-b2b-pricing-third-party","\u003Ch1>When an AI Agent Can’t Read Your Price, It Quotes G2\u003C\u002Fh1>\u003Cp>\u003Cspan>A buyer already knows your product. They send an AI agent to check the pricing and features before booking a call. The agent goes to your site, tries to read your pricing page, and can’t. So it does the next logical thing. It goes and finds your prices somewhere else, on a review site or a competitor’s comparison blog, and answers the buyer using numbers you didn’t write and might not agree with.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>That scenario is more common than most B2B teams realize, and a new study puts numbers on it.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>What the study found\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>The data comes from Siteline, a company that tracks AI agent traffic, and it was written up this month by Kevin Indig in Search Engine Land. Siteline ran a simulated Claude agent through 534 attempts to find pricing across 100 top B2B software products. The pattern was consistent. Only about 65% of plans had prices the agent could read directly. Another 14% listed no price at all and pushed the agent toward a contact-sales form.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>The interesting number is what happened when the agent got stuck. Roughly a third of runs hit some kind of access error, a blocked bot, a broken page, or a pricing table the agent couldn’t parse. On those runs, the agent pulled 58% of its final answer from third-party sources, against 12% on the runs that went smoothly. So a page it couldn’t read didn’t stop the agent. It sent the agent to G2, Capterra, and vendor comparison blogs instead, and those became the source of truth.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>Two named examples made it concrete. One well-known vendor had a pricing table that loaded fine for a human but was built in JavaScript the agent couldn’t read, so it turned to third-party blogs at roughly five times the cost of a clean run. Another vendor’s pricing page couldn’t be reached at all, and the agent pulled its numbers from a review site and a procurement platform.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>Why the page keeps breaking\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>Indig’s write-up traced the failures to three root causes, and none of them are exotic. The first is opacity, simply not showing a price and routing everyone to sales. The second is poor machine-readability, where the price technically exists on the page but is locked inside JavaScript, an image, or a PDF that the agent doesn’t execute or open. One thing to remember, the agents behind Claude and ChatGPT don’t run JavaScript the way Google does, so a table that renders in a browser can come back empty to them. The third is access friction, where bot blocking or a slow, oversized page makes the fetch fail before it starts.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>The technical fixes are well understood. Serve prices in plain server-rendered HTML rather than client-side JavaScript. Use real table markup so plan names map cleanly to prices. Add Product and Offer structured data with the actual price and currency. Keep a pricing page reachable even if the real numbers wait behind a conversation, so the agent has something to read instead of guessing. None of that is groundbreaking, and that’s rather the point. All of it is old-fashioned technical hygiene, applied to a new kind of visitor.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan>The part that’s really about authority\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan>Here the problem stops being purely technical. Fixing your pricing page controls what the agent reads on your site. It does nothing about what the agent reads everywhere else, and everywhere else is where it goes the moment your page falls short.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>When an agent gives up on your site and turns to G2 or a comparison blog, the answer your buyer gets is only as good as those third-party sources. If the review sites list stale pricing, if a competitor’s comparison frames you unfavorably, if the top-ranking roundup for your category barely mentions you, that becomes the version of your product the agent presents. You can build a flawless pricing page and still lose the narrative on someone else’s.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>So the full defense has two halves. Make your own pricing readable to a machine, and shape what the credible third-party sources say about you, because the agent treats those as a fallback the instant it needs one. That second half is familiar work. Earning accurate, favorable coverage on the review platforms and comparison sites that AI agents trust is what \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fdigital-pr\">\u003Cspan>digital PR\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan> has always done, and it decides which outside sources speak for you when the agent can’t read your own.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>A couple of caveats belong on this. Siteline sells agent-readiness tooling, so it has a stake in the finding that sites aren’t ready, which is reason to read the numbers as directional rather than gospel. And an unreadable pricing page doesn’t directly lower your Google rankings. What it changes is quieter and possibly more expensive, whether your own numbers or a stranger’s represent you at the exact moment a buyer is deciding.\u003C\u002Fspan>\u003C\u002Fp>","A Siteline study found AI shopping agents fail to read B2B pricing on a third of runs, and then pull 58% of their answer from third-party sites like G2 instead of your page. Fixing the page is half the job. Your standing on those sources is the other half.","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fai-agents-blank-price-nobs-20260721072951-f40ox1uo.webp","published","A study of 100 B2B products found AI agents pull pricing from third-party sites when your page is unreadable. What breaks, and why authority decides it.",null,"blog",false,803,"2026-07-20T13:54:07.000000Z","2026-07-20T13:56:06.000000Z","2026-07-21T07:30:03.000000Z",{"id":8,"name":24,"email":25,"about":16,"avatar":26,"created_at":27,"updated_at":16,"deleted_at":16},"Rasit Cakir","rasit@nobsmarketplace.com","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Frasit.webp","2026-01-26T11:10:22.000000Z",[],[30,33,73,90],{"id":7,"author_id":8,"title":9,"slug":10,"content":11,"short_summary":12,"featured_image":13,"status":14,"meta_title":9,"meta_description":15,"canonical_url":16,"keywords":16,"blog_type":17,"is_featured":18,"word_count":19,"published_at":20,"created_at":21,"updated_at":22,"deleted_at":16,"author":31,"categories":32},{"id":8,"name":24,"email":25,"about":16,"avatar":26,"created_at":27,"updated_at":16,"deleted_at":16},[],{"id":34,"author_id":35,"title":36,"slug":37,"content":38,"short_summary":39,"featured_image":40,"status":14,"meta_title":36,"meta_description":41,"canonical_url":16,"keywords":16,"blog_type":17,"is_featured":42,"word_count":43,"published_at":44,"created_at":45,"updated_at":45,"deleted_at":16,"author":46,"categories":52},386,3,"The Smartest AI Marketing Strategy is Made of Stupid","ai-marketing-seo","\u003Cblockquote>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>KEY TAKEAWAYS:\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">AI may make creating marketing campaigns today much easier, but it doesn’t always result in effective ones.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Human creativity is still crucial in an AI-dominated landscape, starting with finding good ideas from bad ones.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fblockquote>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Bubble wrap started as an idea that was, at the time, stupid.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Howard Fielding created the material alongside chemist Marc Chavannes in the late 1950s. They originally marketed it as a textured wallpaper for the Beat Generation: expressionists, modernists, and anyone wanting to break tradition. It was definitely unique but too unique to appeal to consumers’ tastes for wall coverings at the time.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Then, IBM needed something capable of keeping its then-new computer safe during transit. Suddenly, bubble wrap got a second chance at success as packaging that far outperformed other available options back then. Once a stupid idea, bubble wrap is primed to be a $10-billion global market by the next decade (and bring hours of amusement after use).\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Where am I going with this? Well, this success story was made before AI was mainstream.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Marketers tend to think that they have to come up with smarter messaging to help a brand gain or keep its edge. They resort to AI to create their campaigns, only to fall short because the campaigns are flat, tone deaf, or context-blind—or all three. Such are the qualities of a stupid marketing strategy, but that’s not the kind of “stupid” we’re after.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">The Silly Kind of ‘Stupid’\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Before anything else, let’s address the elephant in the room. \u003Cstrong>\u003Cu>AI is making us dumb.\u003C\u002Fu>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">At least, that’s what researchers at MIT believe. They had people write an essay using AI tools, search engines, or only their brains and found that the AI-tool group exhibited low brain engagement and activity. With the tool doing the heavy lifting, it lessens the mental burden on users but discourages critical thinking.\u003C\u002Fspan>\u003Cspan style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> (1)\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">It also risks making future AI models dumber to the point of a \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fcacm.acm.org\u002Fblogcacm\u002Fmodel-collapse-is-already-happening-we-just-pretend-it-isnt\u002F\">\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>model collapse\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">. Imagine a successor model trained on the predecessor’s output rather than raw data. It degrades in accuracy and reliability over time, ultimately leading to an entire model line dying off and significantly stifling AI development.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">This isn’t the stupid we want. Instead, we need the silly kind.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">To understand this, we have to learn why people are attracted to unique content but ignore generic content. The human brain can only handle so much data at a given time, even if it’s capable of processing more. Also, to avoid getting overwhelmed, it cherry-picks important or meaningful details over anything irrelevant.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Generic marketing is less likely to work now as years of such have desensitized consumers. They might just flat-out ignore an ad, let alone one purely made with generative AI.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Instead, experts believe that effective marketing invokes emotions: joy, inspiration, hilarity, nostalgia, etc. Humans are emotional beings, even those who let logic do the talking all the time. Tapping into the right feelings helps brands resonate with their customers.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">And we don’t have to travel to the distant past to look for examples.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Sony’s recent decision to stop selling physical video game copies by 2028 in favor of digital ones has been largely criticized. That said, what’s remarkable about this ongoing debacle is the response by many brands—some of whom, like Domino’s, aren’t direct competitors.\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"center\" style=\"display: inline-block; max-width: 100%; margin-left: auto; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002F734555328-27416028811389896-4566513644736973291-n-20260716060356-KmGDThg2.webp\" data-align=\"center\" style=\"display: block; margin-left: auto; margin-right: auto;\">\u003C\u002Ffigure>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>Source: Domino’s Pizza UK\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">As one of the first responses, the post went viral almost immediately. The\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fx.com\u002FDominos_UK\u002Fstatus\u002F2072602429959340517\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>original post\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> on X has earned over 515,000 likes and been reposted over 65,000 times as of this writing. Also, when I read a version of this on their official Facebook page, some people in the comments stated that it motivated them to order pizza.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Of course, the post is satire (a world without physical pizza is nothing short of a dystopia). Nevertheless, it resonated with people because the thought of serving intangible food is plain silly. And the humor wasn’t lost in similar responses that followed.\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"left\" style=\"display: inline-block; max-width: 100%; margin-left: 0px; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002F732165141-18602891017054976-5270423190831894170-n-20260716060425-GUF5hZev.webp\" data-align=\"left\">\u003C\u002Ffigure>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>Source: \u003C\u002Fem>\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fwww.instagram.com\u002Fp\u002FDaTIwoOn7Lq\u002F\">\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cem>\u003Cu>G Fuel\u003C\u002Fu>\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"left\" style=\"display: inline-block; max-width: 100%; margin-left: 0px; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002Fsnaplyticsio-photo-1-20260716060448-rs11EbBv.webp\" data-align=\"left\">\u003C\u002Ffigure>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>Source: \u003C\u002Fem>\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fx.com\u002FProtonPrivacy\u002Fstatus\u002F2072656285120565502\">\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cem>\u003Cu>Proton\u003C\u002Fu>\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">It’s stupid, but it’s \u003Cem>ridiculously \u003C\u002Fem>stupid.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">How to Stupid-fy Your Marketing\u003C\u002Fspan>\u003C\u002Fh2>\u003Ch3>\u003Cspan style=\"font-size: 1.25em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Admit That Your Brand Isn’t Perfect\u003C\u002Fspan>\u003C\u002Fh3>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">The first thing you need to do to make this approach work is accept the fact that your brand isn’t infallible. Behind every brand is an imperfect human managing it, and there’s no need to be ashamed of this. If anything, it can help make your message more genuine.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">See, AI may be capable of creating perfect content, but sometimes it’s \u003Cem>too \u003C\u002Fem>perfect. Clean design and messaging can look less natural, which consumers don’t want to see. It might even appear like the brand is trying too hard or forcing its message on consumers.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Embracing flaws is more authentic because it interrupts predictable patterns. Most don’t expect a business to post a meme, which often doesn’t need clean lines, or, in Duolingo’s case, to have its marketing run by a quirky persona.\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"left\" style=\"display: inline-block; max-width: 100%; margin-left: 0px; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002Fiy17kidk744c1-20260716060519-9vTale1a.webp\" data-align=\"left\">\u003C\u002Ffigure>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">But more importantly, it gives people someone they can relate to. In an interview after its campaign to\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnypost.com\u002F2025\u002F02\u002F12\u002Flifestyle\u002Fduolingo-announces-the-death-of-its-beloved-owl-mascot-duo\u002F\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>“kill off” Duo the bird\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">, Duolingo CMO Emmanuel Orssaud said:\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> (2)\u003C\u002Fspan>\u003C\u002Fp>\u003Cblockquote>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>“Duo works because he’s not just a mascot; he’s an internet personality that people feel connected to. This campaign reminded us that sustained engagement comes from building a character people care about, then giving them a story they want to be part of.”\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fblockquote>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">A mascot isn’t necessary to pull this off. Your brand only needs to stay true to its identity.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch3>\u003Cspan style=\"font-size: 1.25em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Stop Worrying Too Much Over Metrics\u003C\u002Fspan>\u003C\u002Fh3>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Make no mistake: marketing is a numbers game. Everything from organic traffic to return on investment measures the success of any campaign. But if winning this game were as easy as outscoring the competition, we wouldn’t be talking about smart marketing at all.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Think about it: of the thousands of new leads to your site, how many are willing to convert? Of the thousands of reactions to your post on social media, how many are part of the target audience? Numbers mean nothing if a campaign isn’t hitting the right people.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Many businesses and marketers fall into the trap of obsessing over metrics, specifically so-called “vanity metrics.” These metrics look good at first glance, but a closer look makes you realize that you can’t act on them. Any metric can be a vanity metric, but determining if one is such usually requires comparing it with another metric.\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"left\" style=\"display: inline-block; max-width: 100%; margin-left: 0px; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002Fpicture64-20260716060619-RHEUQxxU.webp\" data-align=\"left\">\u003C\u002Ffigure>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>An example of how metrics devolve into vanity metrics.\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Taking metrics at face value can prevent you from making better decisions. Instead, talking with customers can paint a clearer picture of what makes them tick. Experts refer to this as “taking a metrics vacation,” ignoring raw numbers in favor of customer feedback.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">This doesn’t mean cutting yourself off from metrics cold turkey. Taking a week off analytics every few weeks is enough.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch3>\u003Cspan style=\"font-size: 13pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cstrong>Don’t Be Afraid To Brainstorm Stupid Ideas\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fh3>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Eureka moments can come from even the most peculiar situations. One director’s account had him call up an impromptu meeting, a typical discussion of budgets, timelines, etc. But halfway through, he asks the team to come up with the worst ideas.\u003C\u002Fspan>\u003Cspan style=\"font-size: 0.6em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">3\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Not just stupid ones, but also those that can get any brand in trouble.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">The purpose isn’t to implement those ideas but rather to come up with ways to turn them into advantages they can use. That meeting, he said, yielded four ideas that could be used in their then-upcoming marketing campaign.\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> (3)\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Not all bad ideas can be turned into good ones, but some are worth exploring. That’s how you get daring in marketing, as Burger King did with its Moldy Whopper campaign in 2020.\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure data-type=\"image\" data-align=\"left\" style=\"display: inline-block; max-width: 100%; margin-left: 0px; margin-right: auto;\">\u003Cimg class=\"max-w-full h-auto rounded-lg\" src=\"https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Fblog-images\u002F106396371-1582050045839kv-moldy-whopper-resized1-20260716060641-shrAwqWN.webp\" data-align=\"left\">\u003C\u002Ffigure>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">\u003Cem>Source: Burger King\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">To prove its commitment to using no preservatives in its food, Burger King let its signature burger rot over 35 days. The result was just as anyone expected, earning as much praise as it raised eyebrows. Despite critics calling it uncouth, the campaign gave the fast-food giant an increase of 14% in sales and 88% in positive brand sentiment.\u003C\u002Fspan>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> (4)\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Did such an idea actually come from an employee’s suggestion in the boardroom? It’s hard to tell, but that’s beside the point. To take marketing to the next level, find inspiration where no one else dares to look.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"font-size: 1.5em; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">Making Sense of a Nonsensical Idea\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">In an era where achieving perfection can take just a few clicks, it’s important to rethink and embrace our flaws. Technology may be able to generate ideas, but only humans can shape them into what clicks.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">So the next time your team is racking your brains, don’t be quick to dismiss stupid ideas. Among them may be the smartest idea you’ve had since the last one.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 11pt; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 12px; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">References:\u003C\u002Fspan>\u003C\u002Fp>\u003Col>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 12px; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">“Your Brain on ChatGPT: Accumulation of Cognitive Debt when Using an AI Assistant for Essay Writing Task,” Source:\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Farxiv.org\u002Fpdf\u002F2506.08872v1\">\u003Cspan style=\"font-size: 12px; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003Cspan style=\"font-size: 12px; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>https:\u002F\u002Farxiv.org\u002Fpdf\u002F2506.08872v1\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 12px; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">“How Duolingo turns social stunts into long-term growth,” Source:\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fwww.marketingbrew.com\u002Fstories\u002F2025\u002F09\u002F09\u002Fhow-duolingo-turns-social-stunts-into-long-term-growth\">\u003Cspan style=\"font-size: 12px; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003Cspan style=\"font-size: 12px; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>https:\u002F\u002Fwww.marketingbrew.com\u002Fstories\u002F2025\u002F09\u002F09\u002Fhow-duolingo-turns-social-stunts-into-long-term-growth\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 12px; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">“Make Your Brainstorms Better by Making Them Worse,” Source:\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fwww.inc.com\u002Fstacey-macnaught\u002Fneed-great-ideas-ask-your-team-for-bad-ones.html\">\u003Cspan style=\"font-size: 12px; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003Cspan style=\"font-size: 12px; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>https:\u002F\u002Fwww.inc.com\u002Fstacey-macnaught\u002Fneed-great-ideas-ask-your-team-for-bad-ones.html\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cspan style=\"font-size: 12px; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\">“DAVID & INGO: Burger King's Moldy Whopper,” Source:\u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fwww.wpp.com\u002Fen\u002Fcase-studies\u002Fdavid---burger-king-moldy-whopper\">\u003Cspan style=\"font-size: 12px; color: rgb(0, 0, 0); font-family: Arial, sans-serif;\"> \u003C\u002Fspan>\u003Cspan style=\"font-size: 12px; color: rgb(17, 85, 204); font-family: Arial, sans-serif;\">\u003Cu>https:\u002F\u002Fwww.wpp.com\u002Fen\u002Fcase-studies\u002Fdavid---burger-king-moldy-whopper\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Fol>\u003Cp>\u003Cbr>\u003Cbr>\u003Cbr>\u003Cbr>\u003Cbr>\u003Cbr>\u003Cbr>\u003C\u002Fp>","Businesses are under pressure to make their marketing today better than yesterday, prompting them to ask technology for help. But sometimes, the best campaigns are hiding in the worst ideas.","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fgeralt-puzzle-432569-1280-20260716055610-eyvvuUUe.webp","Letting AI think of your next big marketing idea is tempting. However, keep in mind that not all good ideas start as good ideas.",true,1423,"2026-07-16T14:08:00.000000Z","2026-07-16T06:08:59.000000Z",{"id":35,"name":47,"email":48,"about":49,"avatar":50,"created_at":51,"updated_at":51,"deleted_at":16},"Jonas Trinidad","jonas@nobsmarketplace.com","","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fblog-authors\u002F2023\u002F05\u002Fjonas-trinidad.jpg","2025-10-26T11:10:22.000000Z",[53,57,62,67],{"id":54,"name":55,"slug":17,"created_at":51,"updated_at":51,"deleted_at":16,"pivot":56},1,"Blogs",{"blog_id":34,"category_id":54},{"id":58,"name":59,"slug":60,"created_at":51,"updated_at":51,"deleted_at":16,"pivot":61},2,"Digital Marketing","digital-marketing",{"blog_id":34,"category_id":58},{"id":63,"name":64,"slug":65,"created_at":51,"updated_at":51,"deleted_at":16,"pivot":66},4,"Content Marketing","content-marketing",{"blog_id":34,"category_id":63},{"id":68,"name":69,"slug":70,"created_at":71,"updated_at":71,"deleted_at":16,"pivot":72},16,"Educative Content","educative-content","2026-02-10T11:18:29.000000Z",{"blog_id":34,"category_id":68},{"id":74,"author_id":8,"title":75,"slug":76,"content":77,"short_summary":78,"featured_image":79,"status":14,"meta_title":75,"meta_description":80,"canonical_url":16,"keywords":16,"blog_type":17,"is_featured":18,"word_count":81,"published_at":82,"created_at":83,"updated_at":83,"deleted_at":16,"author":84,"categories":85},388,"Google Now Measures Your Social Posts in Search","search-console-platform-properties","\u003Ch1>\u003Cspan style=\"color: rgb(0, 0, 0);\">Google Now Measures Your Social Posts in Search\u003C\u002Fspan>\u003C\u002Fh1>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">For as long as Search Console has existed, it asked one question before showing you anything. Do you own this domain, and can you prove it? Google let go of that rule this month. You can now connect an Instagram, TikTok, X, or YouTube account to Search Console and see the search queries bringing people to your posts, with no website required anywhere in the process.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">Search Console stopped asking about your domain\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Google announced the feature on July 7 through its Search Central blog, where Moshe Samet, product manager lead for Search Console, introduced what Google calls platform properties. It’s a new property type alongside the domain and URL-prefix properties that have been there for years. Four platforms are supported at launch, Instagram, TikTok, X, and YouTube.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Setting one up runs through the usual flow. Open the property selector in Search Console, click add property, pick your platform, and follow the prompts to authorize the connection. Each account needs its own property, so a brand running four channels ends up managing four of them. The rollout is gradual over the coming weeks, so it may not have reached your account yet.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Barry Schwartz of Search Engine Roundtable, who caught the help document appear and then vanish a few weeks before any announcement, pointed at the part that’s actually novel here. Verifying properties that aren’t your domain names at all is new ground for a tool built from the start around domain ownership. Google had tried something smaller in this direction late last year, pulling social channel data into Search Console Insights, so the idea isn’t out of nowhere. What changed is that the data now flows into the real reports.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">Three reports, and a scope people will misread\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Each platform property comes with reporting shaped for social and video content. The Performance report gives you total clicks and impressions, and you can filter and sort to find which posts and which queries drive the most traffic, then export it if you’d rather work somewhere else. The Insights report is the high-level view, covering recent traffic trends, your best-performing posts, and how people are finding your account on Google. Achievements tracks milestones, like crossing a new click threshold in the last 28 days. Both the Insights page and the Performance report default to a 28-day window, and it takes a few days after setup before anything populates.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Now the part that will get misread. Platform properties only report how your content performs on Google Search. They tell you nothing about how it performs on the platform itself. Your TikTok view count isn’t in there, and neither is your YouTube watch time. If an Instagram story turns up in Google’s results, that counts as an impression, and if someone clicks it, that’s a click. Videos appearing in search results or Discover count the same way. So it measures Google discovery, and native analytics still handle everything else.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">Google is measuring what its AI already reads\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The feature makes more sense next to what Google has been doing everywhere else. Its spring updates to AI answers started pulling firsthand perspectives out of forums and social posts, tagged with the creator or the community they came from, which we covered in our piece on \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fgoogle-more-links-ai-answers\">\u003Cspan style=\"color: rgb(0, 0, 0);\">how Google is putting more links back into AI answers\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\">. Research into which sources AI answers lean on keeps landing in the same place too, with community platforms and video carrying real weight on commercial queries.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Social content was already a search surface, in other words. What was missing was any way to see it. Platform properties supply the missing view, in the same spirit as the \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fsearch-console-ai-performance-report\">\u003Cspan style=\"color: rgb(0, 0, 0);\">AI performance reporting Google added to Search Console\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\"> earlier this year. Google keeps handing over measurement for surfaces it already built.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">The mentions this can’t see\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">There’s a real limit here to keep in mind before anyone treats this as the whole picture. Platform properties measure accounts you own and verify. The firsthand perspectives Google surfaces in AI answers, and the community sources it leans on for recommendation queries, mostly come from other people’s posts. A customer recommending you in a forum thread, a creator reviewing your product on their own channel, an independent voice naming you in a comparison, none of that appears in your platform property, because none of those accounts belong to you.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">So the tool closes one gap and leaves the bigger one wide open. You can now see how your own posting performs in Google, which is useful and overdue. What you still can’t see in Search Console is the earned side, the times other people brought your name up somewhere credible. Those mentions do the heavy lifting in AI answers precisely because you didn’t write them, and earning them is what \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fdigital-pr\">\u003Cspan style=\"color: rgb(0, 0, 0);\">digital PR\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\"> exists to do. Google will keep giving you better instruments for the things you own. The work that decides whether you show up at all still happens on other people’s pages.\u003C\u002Fspan>\u003C\u002Fp>","Google added platform properties to Search Console, letting you connect Instagram, TikTok, X, and YouTube accounts and see the search queries behind your posts. The reports cover Google Search performance only, and only for accounts you own, which leaves the mentions that earn AI citations invisible.","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fsearch-console-magnifier-nobs-20260716083227-GDuwbZCK.webp","Search Console added platform properties for Instagram, TikTok, X, and YouTube. What the reports show, what they leave out, and the gap they don’t close.",822,"2026-07-16T08:31:30.000000Z","2026-07-16T08:32:50.000000Z",{"id":8,"name":24,"email":25,"about":16,"avatar":26,"created_at":27,"updated_at":16,"deleted_at":16},[86],{"id":35,"name":87,"slug":88,"created_at":51,"updated_at":51,"deleted_at":16,"pivot":89},"SEO","seo",{"blog_id":74,"category_id":35},{"id":91,"author_id":8,"title":92,"slug":93,"content":94,"short_summary":95,"featured_image":96,"status":14,"meta_title":92,"meta_description":97,"canonical_url":16,"keywords":16,"blog_type":17,"is_featured":42,"word_count":98,"published_at":99,"created_at":100,"updated_at":101,"deleted_at":16,"author":102,"categories":103},387,"Google Can Now Make the Picture Instead of Finding It","google-ai-overviews-image-generation","\u003Ch1>\u003Cspan style=\"color: rgb(0, 0, 0);\">Google Can Now Make the Picture Instead of Finding It\u003C\u002Fspan>\u003C\u002Fh1>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">For twenty-five years, asking Google for a picture meant Google went looking for one somebody else had made. That arrangement is ending. Google is adding image generation directly to AI Overviews, so when the picture you want doesn’t exist anywhere on the web, Search will make it for you on the spot.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">The feature moved to the surface that counts\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Google announced the update on Tuesday, timed to the 25th anniversary of Google Images, which launched back in 2001. Brad Kellet, a senior engineering director on Search, laid it out in a company blog post. You type a prompt, and Google’s newest Nano Banana model builds a custom image from scratch inside the AI Overview. The example Google showed was someone asking it to visualize a nautical-style dorm room with a red striped rug and some extra lighting, which came back as a generated bedroom along with follow-up questions for refining it.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Making images inside Search isn’t new by itself, since AI Mode has done it for a while. What’s new is where it’s landing. AI Overviews is the default surface, the thing that appears above regular results on a huge share of queries whether you went looking for AI or not. Moving a feature from AI Mode to AI Overviews takes it from something people opt into and turns it into something people run into.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The rollout is narrower than the headlines make it sound, at least for now. It starts over the coming weeks, in English only, and only in the regions where AI Mode already supports image creation. Google redesigned the Google Images homepage the same day too, trading the plain search box for a browsable gallery that updates in real time and adjusts to your interests.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">What it’s actually built for\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">The version of this story going around has Google replacing image search wholesale, and the accurate version is narrower. Google’s framing is specific. The feature is for when you have a particular idea in your head and the pictures already on the web don’t match it. Nobody is going to generate a photo of the Eiffel Tower when a million real ones already exist. They’ll generate the nautical dorm room, the thing that was never photographed because it never existed.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">So the exposure lands on conceptual and illustrative work. Mood boards, design ideas, abstract concepts, the generic illustration somebody needs for a slide deck. Photographs of real things, real products, real people, real places, those still have to come from someone who showed up with a camera.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">Where the clicks go from here\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Image search has been one of the last dependable ways Google sent people outward. Photographers, stock libraries, publishers, and design sites have all lived off it for years. An answer that draws the picture right there, and links nowhere, cuts into that directly.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Barry Schwartz of Search Engine Roundtable, who has covered Google longer than almost anyone, said he isn’t a fan and expects it to mean fewer clicks on links and fewer people reaching publishers through Google Images. Nobody has real numbers yet, since the rollout hasn’t finished, so that’s a prediction rather than a measurement. It does follow the pattern text already set, though. We went through what happens to clicks when an AI Overview answers the question in our look at \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Fblog\u002Fai-overview-traffic-value\">\u003Cspan style=\"color: rgb(0, 0, 0);\">the real value of an AI Overview click\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\">, and the direction on volume was down, whatever Google says about the quality of what’s left.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cspan style=\"color: rgb(0, 0, 0);\">The pictures Google can’t invent\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Google made a useful distinction at its Milan event this year, between commodity content and everything else. Commodity content is the stuff that already exists in near-identical form on a thousand sites, and Google has no reason to cite any single source for it. Generated images apply that same idea to pictures. A stock illustration of teamwork or a stylized dorm room was always commodity visual content, and now Google can make its own instead of borrowing yours.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">What it can’t make is a picture of something real. Your product on an actual desk. A chart built from data you collected yourself. A photo from an event you attended. Documentation of a thing that happened. Those carry information no model can fabricate, because the information came from being there.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">All of which lands in the same place as most of this year’s changes. The visual work that keeps earning attention is the work tied to something true, and the reason a credible site links to your image or your research is that it shows something they can’t generate for themselves. Earning that kind of reference is what \u003C\u002Fspan>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-primary-blue-600 hover:underline\" href=\"https:\u002F\u002Fnobsmarketplace.com\u002Flink-building\">\u003Cspan style=\"color: rgb(0, 0, 0);\">link building\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"color: rgb(0, 0, 0);\"> and original work have always been for. Google can draw the nautical dorm room all day, but it can’t draw the data you collected or the thing you actually photographed.\u003C\u002Fspan>\u003C\u002Fp>","Google is bringing image generation into AI Overviews, so Search can invent a picture rather than find one. The feature targets conceptual images that don’t exist yet, not photos of real things. Visual work tied to something real is what keeps earning attention.","https:\u002F\u002Fwebsite-cdn.nobsmarketplace.com\u002Fuploads\u002Ffeatured-images\u002Fgoogle-ai-image-gen-nobs-20260716064903-QBmf6LZP.webp","Google is adding AI image generation to AI Overviews, its default search surface. What the feature actually targets, and which images still earn a click.",795,"2026-07-16T06:35:04.000000Z","2026-07-16T06:36:50.000000Z","2026-07-16T06:49:09.000000Z",{"id":8,"name":24,"email":25,"about":16,"avatar":26,"created_at":27,"updated_at":16,"deleted_at":16},[104],{"id":35,"name":87,"slug":88,"created_at":51,"updated_at":51,"deleted_at":16,"pivot":105},{"blog_id":91,"category_id":35}]